PLAZA AUTO SOCIAL MEDIA DIRECTION

1.0
Art Direction

FUN
FRESH
MODERN

WIT & WAVE STUDIO ©2023

PLAZA AUTO SOCIAL MEDIA DIRECTION

1.1
Concept 1

FUN “Every Day Is

FRESH
Broadband A New Opportunity To
Change Your Life.”
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MODERN
Plaza Group

Kevin Andy
Creative Director
#PLAZAQUOTE
#PlazaCareer #PlazaCareer #PlazaCareer

Concept 1: Professional & Globally Aligned

The pastel color palette features muted, elegant tones, mirroring the subdued yet visually striking styles of
renowned global brands. Drawing inspiration from the Instagram feeds of iconic global brands such as Fiat,
Starbucks, and T-Mobile, we're introducing a timeless color palette and design elements that exude
sophistication and international appeal.

WIT & WAVE STUDIO ©2023

PLAZA AUTO SOCIAL MEDIA DIRECTION

1.2
Color Choice 1
1. Red: The Heartbeat of Plaza Toyota (Represent Toyota)
The dominant red, reminiscent of Toyota's iconic emblem, pulsates at the core
of our color palette. It signifies the passion, power, and dynamism that Plaza
Toyota embodies, reminding us that we are not just a car dealer but a driving
force in the automotive world.

2. Blue: The Essence of Trust (Represent Subaru)

Our secondary color, blue, exudes trust, reliability, and a sense of timelessness.
It evokes a feeling of dependability that Plaza Toyota offers to its customers,
reinforcing our commitment to excellence in every journey.

3. B&W Monochrome: The Canvas of Possibilities (Represent Mini)

White, our third color, serves as the canvas of possibilities. It represents the
blank slate of potential that every Plaza Toyota vehicle offers, waiting to be
filled with the adventures and stories of our customers.

WIT & WAVE STUDIO ©2023

PLAZA AUTO SOCIAL MEDIA DIRECTION

1.3
Concept 2

FUN
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consectetuer is not an excuse

FRESH
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CORPORATE
Free Seminar Lorem ipsum Evelyn Maya
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Via Zoom Meet Lorem ipsum dolor sit amet, Plaza Toyota Pemuda
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Concept 2: Fun & Nationally Benchmark

Vibrant and playful colors take center stage in this concept. For a more approachable and locally aligned
concept, our second approach use benchmarks from the vibrant and engaging Instagram feeds of national
brands such as Blibli, BCA Career, and Traveloka.

WIT & WAVE STUDIO ©2023

PLAZA AUTO SOCIAL MEDIA DIRECTION

1.4
Color Choice 2
1. Red: The Heartbeat of Plaza Toyota (Represent Toyota)
The dominant red, reminiscent of Toyota's iconic emblem, pulsates at the core
of our color palette. It signifies the passion, power, and dynamism that Plaza
Toyota embodies, reminding us that we are not just a car dealer but a driving
force in the automotive world.

2. Blue: The Essence of Trust (Represent Subaru)

Our secondary color, blue, exudes trust, reliability, and a sense of timelessness.
It evokes a feeling of dependability that Plaza Toyota offers to its customers,
reinforcing our commitment to excellence in every journey.

3. Yellow: A Splash of Joyful Optimism (Represent Mini)

Yellow, our third color, adds a splash of joyful optimism to the mix. It represents
the happiness and excitement that Plaza Toyota brings to people's lives,
reminding us that driving is not just a necessity but a source of pure delight.

WIT & WAVE STUDIO ©2023