CABUCGAYAN NATIONAL SCHOOL OF ARTS AND TRADES

LIBERTAD, CABUCGAYAN, BILIRAN

BUSINESS PLAN FOR BALIKUTSA CANDY

Grade 9-Tin Entrepreneurship
Prepared by:
Juanna Fith Bohol
Zyrah Ross Mesa
Zaira Mae Plantilla
Ruth Pones
Jeff Brandon Mesagal
Jayshen Lee Luay
Lindsay Pones
Rian Jane Baltazar
Romalyn Samong
Caryll Canete
Ivan Victor Estrada
Presented to:
Mrs. Ruth J. Sanchez Subject
Teacher
Business Name: Balikutsa Candy

Executive Summary:
Welcome to our balikutsa business! We are passionate about
sharing the sweet and indulgent flavor of this beloved Filpino candy
with our customers.

Our balikutsa is made with only the top tier ingredients,

including rich coconut milk, brown sugar, and roasted peanuts, creating
a deliciously unique taste that is both sweet and savory. Each bite of our
balikutsa is a reminder of the rich cultural heritage of the Philippines
and a celebration of traditional Filipino flavors.

As a group-owned and operated business, we take great pride

in our craft, carefully making each batch of Balikutsa with love and care.
We believe that the quality of our product is a reflection of the love and
passion we put into every step of the process.

Thank you for considering our Balikutsa Candy business. We

are excited to share our passion for this beloved Filipino candy with you
and look forward on creating a sweet and memorable experience.

THE PROBLEM/NEED
 BOOSTING OR ADVERTISING THE PRODUCT – People
who’s not into consuming enormous amount of sweets are the highlight
customers of our business. Our enterprise propose our sweet “Balikutsa
Candy” in order to fulfill the satisfaction of each buyers cravings. In
other hand, it won’t be displayed within a large crowded place for the
reason that there might be difficulties in advertising it, and huge
amount of production might cause surplus in the market without it
being on-demand.

 VISSION
-To become one of the best balikutsa seller and to build a
strong reputation in business.

 MISSION
-Supply good quality of our product even at a small or large
quantity of product. Every customers must be treated rightfully, as it
should be.

 VALUES
-Integrity
-Quantity
-Satisfaction
-Quality of Service
-Cleanliness
-Respect is the Best Virtue

MARKETING PLAN
Reasearch and Analysis

“Balikutsa Candy”

 Product : Medium variety of product/candy production

 Target Market : Kids, Students, Teenagers, Workers (may vary),
etc. that are looking something sweet to satisfy their cravings.

MARKET SEGMENTATION
 Income
 Personality Traits
 Behavior
 Age
 Interest

PARAMETERS DISCRIPTION
Income - Low-class to Middle-class
Personality - May vary
Behavior - Sweet Tooth
Age - 8 – 60 years old (only if approved)
Interest - Into Sweets

 Market Size: SMALL TO MEDIUM

COMPETITORS
 A. Balikutsa Ni Nanay
- Libertad, Cabucgayan, Biliran
 Strenght : Offers cheaper products compared to the others
 Weakness : Low quality of product

B. Kutsa
- Pikas, Cabucgayan, Biliran
 Strenght: Offers big sales after every launch
 Weakness: Can’t attend customers respectively

C. Sweety – Toothy
- Talibong, Cabucgayan, Biliran
 Strenght: Good in Advertising
 Weakness: Has a low-ratings in terms of service and delivery

MARKETING STRATEGIES
 Balikutsa Candy offers a high-end quality and affordable
product. One of the major advantages of the substance over its
competitors that sells the same products is not just what we can offer
but it has also accessible location for every passing-by customer.
Besides, our enterprise lends impressive performance in terms of
packaging and taste.

PRODUCT DETAILS:

Product Price Packaging

- Regular Balikutsa Candy - 70 php - Paper Bag

(per pack)

- Glacier Premium - 99 php - Customized Mushroom

Balikutsa Candy (per jar) Packaging

ORGANIZATIONAL STRUCTURE
 Juanna Fith C. Bohol
Manager

Zyrah Ross D. Mesa

Assistant Manager

Zaira Mae Plantilla

Supervisor

Jayshen Lee M. Luay Ruth Pones

Quality Control Production Manager

WORKERS

Lindsay Pones Caryll Cañete

Jeff Brandon V. Mesagal Romalyn Samong
Rian Jane Baltazar Ivan Victor Estrada

PRODUCTION AND TECHNICAL PLAN

Production Plan Transformation Process Outputs
 Coconut Milk - Mix then Cook all together - Balikutsa Candy
 Sugar
 Water
 Calamansi Zest

TECHNICAL PLAN
 Vision – To become one of the best balikutsa seller and to build a strong reputation
in business.
 Mission – Supply good quality of our product even at a small or large quantity of
product. Every customer must be treated rightfully, as it should be.

 Logo and Taglines

 Supplies needed
-cooking materials

 Ingredients for making Balikutsa Candy

-Sugar, Coconut Milk, Calamansi, Peanut, Water
FINANCIAL PLAN
 Capital - 1000 php (One Thousand Pesos)

Expenses - 655 php (Six Hundred Fifty-five Pesos)

2 kilograms of Brown Sugar - 160 php (One Hundred Sixty Pesos)

50 pieces of Calamansi - 75 php (Seventy-five Pesos)

A bag of Roasted Peanuts - 60 php (Sixty Pesos)

4 pieces of Coconuts (20php each) - 80 php (Eighty Pesos)

Wrapping Paper - 80 php (Eighty Pesos)

6 set of Glass Jars - 200 php (Two Hundred Pesos)

TOTAL= 655 php (Six Hundred Fifty-Five Pesos)