Lesson 01

Communication
Processes,
Principles, and Ethics

 Lesson 01

Communication-
is the process of
understanding and
sharing meaning.
(Pearson, Nelson 2000)
 Lesson 01

COMMUNICATION- IS
DEFINED AS THE PROCESS
OF UNDERSTANDING AND
SHARING MEANING
-Pearson, Nelson 2000
I.Definition of Communication
communication is the flow
of information from one
(1) person to another
According to Axley (1984) cited in Dainton
& Zelley (2015

I.Definition of Communication
Deetz (1994) viewed it as
one (1) activity among
many others, such as
planning, controlling, and
managing.

I.Definition of Communication
· It is a complex process
associated with sending, receiving,
and interpreting messages.
· It is the art and process if
creating and sharing ideas
(McPheat, 2010).

Communication Principles (Adler

& Elmhorst, 2012

Communication Principles

1. Communication 2.
Communication
is unavoidable
operates on two levels
There are two (2) kinds of messages

1. Content messages
2. Relational messages
a. affinity
b. control
c. respect

Communication Principles

3.Communicatio 4.Communication
n is irreversible is a process
Communication Principles

5.Communicati
on is not a
panacea
 2 types of communiction
1. VERBAL 1. NON- VERBAL
COMMUNICATION COMMUNICATION

Refers the form of through sign languages

communication in
Facial exp., eye contact,
which message is
transmitted verbally postures
-can be classified into personal appearance
two oral and written