Simarpreet Singh Mamik | Male | 29

PROFESSIONAL EXPERIENCE
Chief of Staff, Founders’ Office – Tusker (logistics startup by CoWIN supply chain leaders) (Jan 2023 – current)
●Built the path to profitability plan in the firm’s growth strategy, reduced projected break even period
Growth
●Designed a new customer offering - identified gaps in the current market offerings, built its G2M strategy
Strategy
●Led team to build launch strategy & playbook - this involved launching in new geographic markets
Customer ●Set up NPS measurement & tracking process, built team for continuous problem discovery to improve CX
Experience ●Identified key operating metrics affecting CX; Set targets, designed program to improve identified metrics
Fundraising ●Co-led seed round fundraising, led to 3.5x valuation increase over previous round
Learning Experience Lead, Strategy & Product – FrontRow (May 2022 – Dec 2022)
●Identified fractures in the current business and set up pilots to launch new products & revamp offerings
Strategy &
●Launched 5 initiatives to improve subscription renewals and attendance rate of Dance subscribers
Product
Initiatives ●Achieved 60% renewal rate in pilot group (3x+ increase) - initiative then scaled to all Dance subscribers
●Increased week 1 attendance from ~75% to 90%+ in pilot cohort - initiative then scaled to all users
Recognition ●Promoted within 5 months of joining to lead the Writing vertical of our business (2nd largest category)
Strategy & Program Manager – Meesho (July 2021 – May 2022)
●Led a team of 4, for continuous problem discovery & solutioning to improve seller experience
User Experience ●Led a team of 3 to revamp and set up the NPS measurement & tracking programme for sellers on Meesho
(Sellers) ●Designed and implemented initiatives to increase the response rate of seller NPS collection by 30%
●Responsible for coordinating and monitoring initiatives across multiple teams impacting seller experience
●Led problem discovery and solutioning to design strategy to improve seller returns NPS by 5 points
Returns & RTOs ●Built process & SOP to remove impact of lost returns/RTOs on seller experience; NPS impact - 1.7 points
●Solutioned and improved sellers’ perception of returns/RTOs – reduced unjustified returns detraction
Seller Support ●Led a team of 2 to design and implement initiatives to improve the supplier support ticketing tool
Automation ●Solutioned to reduce the load on supplier support by designing self-serve for sellers and revamping SOPs
Associate Consultant – Areté Advisors (now Bain & Co.) (June 2019 –Feb 2021)
Identifying investment opportunities for a leading national hospital chain in India
●Led team of 3 to assess market dynamics, consumer preferences & financial viability for 3 investments
●Designed the configuration of the proposed hospital and planned its investment strategy of INR 150 cr
Go to market strategy for a new vertical of a diagnostic tests firm
●Led a team of 2 to understand industry structure & consumer buying behaviour of the relevant vertical
Growth ●Recommended a five-year business plan & revenue forecasting model for an INR 30 cr investment
Strategy
Go to market strategy for a leading global medical devices company
&
Market Entry ●Recommended product pricing & positioning, analysed buying behaviour on interviewing 50+ stakeholders
Expansion planning for a leading mother & child hospital chain in India
●Evaluated attractiveness of 2 cities by analysing target customer behaviour and demand estimation
Exports revenue growth strategy for a leading Indian wires & cables firm
●Identified opportunities in target export markets to achieve 3x increase in exports of INR 500cr over 5 years
●Led a team of 2 to understand supply chain dynamics of electronics distribution industry in US & AU
Due diligence of a skilling company (target) for a leading Singapore PE fund
Due Diligence ●Evaluated the financial viability and operations strategy of an employment portal for blue-collared jobs
●Redesigned the operations strategy, proposed new business plan and created revenue forecasting models
Internal ●Spearheaded the initiative to create a self-sustaining knowledge management system for the firm
Flipkart – Brand Management Intern (May 2018– June 2018)
Recognition ●Received a Pre-Placement Offer post the internship, completing two projects in private labels
GTM & Selection ●Increased share of private label (Miss&Chief) in Toys category from <1% to 10%+ by covering segment gaps
planning ●Created G2M plan for private label (MarQ) in audio category; Achieved 18% of cat. share by vol. in 3 months
ZS Associates – Business Analyst (September 2016 – April 2017)
●Recommended on client’s USD 1mn budget sales strategy; secured USD 100k follow up contract from it
Impact
●Achieved 20% increase in efficiency via automation of processes used to find solutions for client’s projects
Projects ●Market research and sales efficiency projects worth USD 270,000+ for pharma clients in US & Canada
Recognition ●Recognised (1/4) for ‘exceptional performance’ by the firm in the ZS Business Consulting Bootcamp
EDUCATION
MBA Management IIM Ahmedabad 3.6/4.3 ( Top 50 ) 2019
B.E (Hons.) Civil Engineering BITS Pilani (Pilani Campus) 7.6/10 2016
SCHOLASTIC & CO-CURRICULAR ACHIEVEMENTS
Academic ●Elected by 2019 batch to lead acads council, instituting policy changes to improve evaluation fairness
2019
Secretary, IIMA ●Saved ~90 manhours of the council by automating post-bidding waitlist movement for the batch
Product ●Completed the 16-week application-based course on Product Management at ‘Upraised’ 2021
CFA ●Cleared Level 1 of the Chartered Financial Analyst program, scoring in the top 10% of all candidates 2020
Entrance Exams ●Secured 99.97 percentile in CAT , top 1.5%ile in IIT-JEE and AIEEE of 4.79L+ students 2016
INTERESTS Debating Science Startups
Email ID: simarpreet.mamik@gmail.com; p17simarpreet@iima.ac.in ` Phone Number: +91 9501 129 586