THE BUSINESS SUMMARY DOCUMENT

EAGLE EYE SECURITY INCO

write your name here

NAME: JUDE OSSAI NNADIKE

Your email address you used to apply to the programme

EMAIL: ossaijude739@gmail.com
write your training category here

CATEGORY: INNOVATOR

DATE: JULY/2021

Please Note: The document sections highlighted with “ Required for Pitching”are the sections that we encourage
you to speak mainly on when you deliver your pitch videos during the Pitching Phase.
PROBLEM &SOLUTION

About Your Business-Required for Pitching

Security is very important in our everyday life. With the current security challenge in the country now,
it vital that everyone take the right measure in securing their lives and property. Eagle Eye Security
Inco is a one stop security shop that provides security gadget for homes, offices and event centres. We
provide gadget such as CCTV cameras, security locks, etc. We also provide lightings of all kinds
including motion sensor lights, and voice detector, etc. we equally offer installation services and do
trainings.

BUSINESSPROCESS

Features & Functionalities- Required for Pitching

We provide sales of CCTV security cameras from reputable brands. We also offer several services such
as mounting or installation of cameras, as well as servicing. Other CCTV business opportunities we focus
on include the provision of training for interested individuals who will want to become technicians.

We also offer support in addition to consultancy and advisory services to security companies directly
involved in the use of these gadgets.

Pricing

Eagle Eye Security Inco uses a cost effective pricing system.

Profitability- Requiredfor Pitching

Annual total revenue = N6,100,000

Annual total expenditure 2,900,000

Profit margin 6,100,000 – 2,900,000 x 100 = 52.4%

6,100,000 1
MARKETOPPORTUNITY

Target Audience/Customers-Required for Pitching

Statistics shows that the ICT industry is valued at $ 108 million in Nigeria. This value is estimate to
increase by 11% in Q2 2022.

Marketing & Sales- Your Marketing Plan

Eagle Eye Security distributes flyers and set up signages in strategic locations to promote our products.
We maintain customer’s relations through phone calls & SMS.

Online, we utilize facebook, whatsapp and instagram as our channel to promote our business.

BUSINESSANALYSIS

SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)-Required for Pitching

Strength Weakness
Constant availability of product Lack of expansion capital
Excellent team of professionals
Opportunity Threat
Population growth Low economic downturn

YOUR NEEDS

Resource Requirements-Required for Pitching

Eagle Eye Security is a top notch security company. We require expansion capital to acquire more
gadgets as the demands from our customers have increased. We also need more technicians and a
logistic vehicle especially for emergency calls.

Building a Team
Director: oversees daily business operations & direct the focus of the company

Supervisor: take inventory of things and makes sure that every department is functioning properly.

Technicians: makes sure all the gadgets are functioning well and are also in charge of installation and
repairs.
Cashier: handles financial transaction & record keeping

Cleaner: maintain sanitation of the facility.

YOUR PLANS

Business Forecasting and Planning-Required for Pitching

Eagle Eye Security is an existing enterprise with two (2) years of business operation and customer
strength of over 500. We currently have two branches and we are fully registered with the Corporate
Affairs Commission.
What are the next steps for your business?
We plan acquire better security gadgets by Q4 of 2021. We also plan to increase of revenue by 40% by
Q4 of 2022 and open another branch. By Q3 of 2023, we plan on holding an in-house training for all to
staff to stay updated.