THE BUSINESS SUMMARY DOCUMENT

Please Note: The document sections highlighted with “ Required for Pitching”are the sections that we encourage
you to speak mainly on when you deliver your pitch videos during the Pitching Phase.

PROBLEM &SOLUTION

About Your Business-Required for Pitching

Many fruit drinks contain chemicals used either as flavor or colour/preservative to boost such products.
These chemicals may be usage for body functionality especially when consumed in large quantities.
Goyamerc recognizes this problem and provides quality natural fruit drink free of any chemical for
consumption and proper body vitality. Our products are freshly processed and package with only natural
ingredients to provide customers with pure natural fruit drinks & juice.

BUSINESSPROCESS

Features & Functionalities- Required for Pitching

Goyamerc smoothies produce quality natural fruit drinks including smoothies and juice for consumption.
Our products are freshly and naturally processed and packed to give our esteem customers quality fruit
drinks for their energy needs and refreshment.

Goyamerc smoothies process natural fruits into smoothies and juice. The product is properly packed in
different sizes and distributed to our customers.

Pricing

Goyamerc maintain a cost effective pricing system

Profitability- Requiredfor Pitching

Annual total revenue = 6,700,000

Annual total expenditure = 2,500,000

Profit margin = 6,700,000 – 2500,000 x 100 = 62.68%

6,700,000 1

MARKETOPPORTUNITY

Target Audience/Customers-Required for Pitching

Statistics value the market capitalization for fruit drinks in Nigeria at $ 240 million with an annual growth
rate of 7.2%.

Marketing & Sales- Your Marketing Plan

Goyamerc utilizes radio ads, google ads, Instagram and Facebook as online channel to promote our brand
and products. Offline we distribute flyers & Signages. Customer relations are maintained through phone
calls &SMS, whatsapp groups.
BUSINESSANALYSIS

SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)-Required for Pitching

Strength Weakness
Constant availability of products Lack of expansion capital
Excellent customer relations
Opportunity Threat
Monopoly of available market Low economic downturn

YOUR NEEDS

Resource Requirements-Required for Pitching

Goyamerc needs expansion capital to purchase better innovative fruit process equipment to improve our
productivity and increase our capacity. We also need funding to hire professionals in packaging of our
products.

Building a Team
Director: manages daily business activities and makes decision inline with the company vision.

Cashier: includes financial transactions & record keeping

Farm managers: responsible for farm operation & record keeping

Farm attendants: performs farm duties as directed by the farm manager

Supervisor: handles processing & packaging of products

Attendants: perform task as directed by the supervisor

Cleaner: maintain sanitation of the facility

YOUR PLANS

Business Forecasting and Planning-Required for Pitching

Goyamerc have been in business for 3 years. We are a trusted brand with excellent products. We are
registered with the corporate affairs commission and have obtained our tax identification number. Our
products are certified by NAFDAC.

What are the next steps for your business?

Goyamerc plans to fully automate production operations by Q3 2022 with modern innovative processing
equipment and also hire a professional expert to train staff on use and maintenance of the equipment. We
also plan to increase our capacity by hiring more farmers in our plantations.