อัครวิทย์ กาญจนโอภาษ

รองเลขาธิการ Future Technology Trend:

สํานักงานคณะกรรมการนโยบาย
วิทยาศาสตร์ เทคโนโลยี และนวัตกรรม
แห่งชาติ (สวทน)
Shaping Up the Business
 โลก
ปัจจุบนั
• เปลี่ยนแปลงอย่ างรวดเร็ว
– Economy of speed, economy of innovation
– Disruptive technology
• ความต้ องการที่ไม่ เคยปรากฏมาก่ อน (จากการเปลี่ยนแปลง)
– Aging society, global warming, sustainability
• โลกแคบลง (ตลาดกว้ างขึน้ ) untapped market
• การทําธุรกิจที่ไม่ ต้องอาศัยโครงสร้ างพืน้ ฐานแบบเก่ า
(ที่ดนิ การลงทุนก่ อสร้ าง ทรั พยากรธรรมชาติ คน
• Talent mobility (Talent is everywhere)
 New Normal
Foresight
(Which weak signal can become megatrend?)

Mega-Trend

Forecast
Trends

Strong Signal

Weak Signals Technology Roadmap & Innovation Development

 Mega Trends
•Demography
• Population in Africa will increase 109% by 2050
(20% in Asia, Latin America and North America, -4% in Europe)
•Ageing society
• Slow economic growth, resource diverted to social & health spending
• Change in lifestyle and consumption patterns
• Products & services innovation
• New technologies, e.g. robotics, neurosciences
6
Source: OECD’s Science, Technology and Innovation Outlook
Mega Trends
•Food demand increase >60% to feed 9.7 billion people by 2050
• Innovation is the main driver of productivity growth
• New technologies will play important role in agricultural & climate
change
• Energy demand

Source: OECD’s Science, Technology and Innovation Outlook

7
 Science, Technology & Innovation Outlook
•International R&D Co-operation
•Diffusion of knowledge, technologies and business
practices
•National STI policy could be framed increasingly in
global terms
•Business R&D and innovation are more global
8
 Science, Technology & Innovation Outlook
•Globalization of markets and production
• Standards play crucial role in innovation
•Human mobility
• International mobility of highly educated individuals
• Supports from digital tech to stay connected with families and friends
• Knowledge circulation worldwide
• Countries and institutions are engaged in global competition of talent
9
 Disruptive Technologies:
Digital connectivity for everyone to everything, anywhere and at anytime
Tools for analyzing and using digital data in new ways
Artificial Intelligence (AI)
Sharing economy & Distributed trust/Cryptocurrency
Digitization of matters: 3D printing 10
 Wind of Change
East Asia is becoming engine of innovation. South Korea,
Japan and China are taking the lead among those fostering
global economic development through innovation.
Source: www.globalinnovationindex.org

11
Bio-economy: A Shift to Developing Countries
*Growing population (demand driven)
*Mega biodiversity hotspots (supply driven)

High Value Pharma

Food and
Feed
Bioplastics and
Polymer
Bulk Chemicals and
Fuel
Energy
Low Value

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 ความท้ าทาย
•Globalization
•Sharing Economy
•Competitiveness
 • Business
Transformation
Radical Innovation
Opportunity for Innovation •Creativity
& Business
•Disruptive Tech.
Incremental Innovation
•Problem Solving
•Improvement
 • Transformation of industry

• A traditional industry using advanced technology

• Start planning for the future: What type of technology plays should I invest in?

• Be prepared to pursue new drilling and extraction technologies and to increase your
research into sustainability and clean energy

• Many companies do not have the talent, organizational framework, systems, processes, or attitudes
to be sufficiently flexible and innovative in an evolving and uncertain marketplace
 Atmosphere:
• Cloud
• Solar
Air:
• Wind
Living Lab

Seawater: Seafloor
• Minerals & Trace elements • Oil & Gas
• Water (Purification) • Hydrothermal vent
• Energy (Hydro, Electro) • Biodiversity
Efficiency (Break even cost)
Investment and maintenance)
Digitization
Business Transformation
 Why does old model of innovation fail?

• Innovation is not just a new creation but value creation

(นวัตกรรมไม่ใช่เพียงการการสร้างสรรค์สิ่งใหม่
แต่เป็ นการสร้างมูลค่าหรือคุณค่า)
• Knowledge monopolies are broken
(การผูกขาดทางความรูก
้ าํ ลังสึกกร่อน)
• Disruptive Technology (Will you disrupt or being disrupted?)
• ต้นทุนของการสร้างนวัตกรรมและความซับซ้อน
ของนวัตกรรมเพิ่มมากขึน้
 อุปสรรคของการก้าวไปสู่
องค์กรนวัตกรรม
• ผูบ้ ริหาร
• กลยุทธ์การทํางานและการบริหาร
จัดการภายในองค์กร
• พนักงาน (ต้องครอบคลุมพนักงานใน
ทุกระดับ โดยเฉพาะอย่างยิ่งผูป้ ฏิบตั ิ
หน้ างาน (frontline workers)
1: Frontline workers know that
Shaping Up Business With Design Thinking
Definition

• Innovation: Creation resulting

from study & experimentation
• Design Thinking: Start with the
needs of human beings &
consider the possibilities of
technology and requirement of
business and policy
Three criteria for your idea
Desirability
(Human factor)

Feasibility Viability
(Technical factor) (Business factor)
 Design Thinking
• Interdisciplinary team with T-shaped people (depth of expertise and breadth of empathy)
• Desirability (human)
• Feasibility (technology)
• Viability (business)
• Observe to become inspired
• The most enabler of innovation is the inspiration born by an authentic and heartfelt
appreciation of your customers and stakeholders
• Use your inspiration to visualize possibilities
• Synthesis of your observation & interview
• Brainstorming
• Drive continued innovation through prototyping
• Prototype, simulation and model elicit rich response
• Stakeholders respond to tangible object and experiences much better than to
written survey
Stakeholder Map

Stakeholder1

Millennial Stakeholder2
Stakeholder4 Seafood
Restaurant

Stakeholder3
The most powerful for inspiration is informal and qualitative dialog with carefully-chosen people.
“Empathy”
The Innovation Define

Process
Learn

Synthesize

Generate many ideas in a short time How might we ……..?

Ideate
Build on the ideas of others

Test Create and Test Your Prototype

Share

Reflect
: FoodTech Acceleration Program
 Business Brotherhood Program
มหาวิทยาลัยและกิจการขนาดใหญ่เร่งการเติบโต Startup
AgriTech GovTe
TU – BBL ch
KKU – CH. THAWEE
AgriTech Center Smart City Tech
KU – BETAGRO – Center
DV
AgriTech Center Digital & Smart Electro
MJU – Oon IT Valley
AgriTech Center KMUTL – Synnex
IoT Center
Travel Tech KMUTNB – UTAC
MFU – Singha THAI – AIS
Corporation Smart Electronics
Tourism Tech Center Center
 Business Brotherhood Program
มหาวิทยาลัยและกิจการขนาดใหญ่เร่งการเติบโต Startup
Digital Lifestyle Social
Enterprise
Sasin – SCG
CMU – APPWORK –
Samsung Sustainability
Digital Content Center
Service Enhanceme
UTCC
Center– Grand Sport KMUTT – GABle
Sport Entrepreneur Big Data Center
Center
NIDA – True Touch HealthTech
Digital Economy Suranaree – DTAC –
Center Vertical
UP – Soft Square Health Analytics
BU – MFEC – PTT
Smart Digital Center Center
Smart City Healthcare
Center
 Research to Market
Entrepreneurship Courses,
Bootcamp,
Startup Thailand League

Maker Space
Incubator
Science Park

ร่าง พรบ. Startup Business Brotherhood

ร่าง พรบ. Bayh-Dole Act
Regulatory Sandbox
 “The Best Way to
Predict the Future Is to
Design It.”
Buckminster Fuller