Business Plan Report

COVER PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY
 Products or services being offered
 Market potential/ Target market
 Competitive advantage

1.0 INTRODUCTION :

1.1 Organization Background

a) Name of the Organization
b) Business Address
c) Website/e-mail address
d) Telephone Number
e) Main Activities
f) Date of Registration (30 days before Date of Commencement).
g) Name of Bank
h) Bank Account Number

1.2 Organization Logo/ Motto

a) Logo description

1.3 Owner Background / Team members

a) Name of the owner/partners
b) Address
c) Email Address
d) Telephone Number
e) Date of Birth
f) Age
g) Marital Status
h) Academic Qualifications
i) Skills
j) Experience

2.0 ORGANIZATIONAL / ADMINISTRATIVE PLAN

2.1 Introduction of Organizational /Administrative Plan

 Vision
 long term goal
 Mission
 purpose or reason for existence

2.2 Organizational Structure

 Organization chart based on functional structure (example)

1
 General Manager
[Full Name]

Administration Manager Marketing Manager Production Manager Financial Manager

[Full Name] [Full Name] [Full Name] [Full Name]

Administration Clerk
[Full Name]

2.3 Schedule of Tasks, Responsibilities & Remuneration (example)

Position Tasks & Responsibilities Monthly salary

General Manager 1. To plan, implement and control the overall 2200

management of the business
2. To plan and monitor the strategic progress of the
business
Administration
Manager

Marketing Manager

Production
Manager

Financial Manager

Administration Clerk

3.0 MARKET ANALYSIS

3.1 Customers (Target Market)

 Discuss who the customers for the product or service are or will be.
 Show who and where the major purchasers for the products or service are in the market
segment.

3.2 List of Competitors:

No. Name of Competitors Strengths Weaknesses Opportunities Threats

1. Your Business

2. Competitor 1

3. Competitor 2

4.0 BUSINESS MODEL CANVAS

(9 Segments: Table and explanation)

2
5.0 MARKETING PLAN

5.1 Product Descriptions

a) Brand
b) Design
c) Packaging
d) Labelling

5.2 Pricing Strategies:

 Pricing strategy including the prices to be charged for your product and services, and
compare your pricing policy with those of your major competitors.

Example:
Operation cost:
Cost per unit RM10
Unit to produce: 500
Total cost: RM5000
Marketing price:
You want to sell at RM15
So:
RM10 x ____ % = RM15
Total sales: RM15 x 500 units = RM7500
(Find the mark up percentage)

5.3 Place (Distribution)

Describe the methods and channels of distribution you will employ (choose one)
 Manufacturer - Consumer
 Manufacturer - Retailer - Consumer
 Manufacturer - Wholesaler - Retailer – Consumer

5.4 Promotion
Describe the approaches the company will use to bring its product or service to the buyers.
 Promotional brochures or advertisements that describe the product or service
 Facebook Ads/Instagram Ads

6.0 OPERATION PLAN

6.1 Material Requirements

Ingredient Quantity Required Price Per/Unit Total Purchase

(RM)
Material 1
Material 2
Material 3

6.2 Machine and Equipment (example shown below)

3
 Item Price Per No. Required Total Cost Supplier /
Unit Sponsor
Cutter RM 7500 RM7500 MARA
Machine & equipment 2

6.3 Layout Planning

7.0 FINANCIAL PLAN

7.1 Organizational /Administrative Budget (example shown below)

OGANIZATIONAL/ ADMINISTRATIVE EXPENDITURE

RM
Fixed Assets/Capital Expenditures
Office Equipment (file cabinet, table, air
conditioner, etc)
Computer

Working Capital/Monthly Expenditure

Salaries (refer renumeration table)
Utilities
Rental

Other Expenditures
Business Registration & Licenses
Deposit Utilities
Deposit Rental

TOTAL