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Conceptualizing Historical Organization Studies

Article in The Academy of Management Review · October 2016


DOI: 10.5465/amr.2014.0133

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Q Academy of Management Review
2016, Vol. 41, No. 4, 609–632.
http://dx.doi.org/10.5465/amr.2014.0133

CONCEPTUALIZING HISTORICAL ORGANIZATION STUDIES


MAIRI MACLEAN
University of Bath

CHARLES HARVEY
Newcastle University

STEWART R. CLEGG
University of Technology, Sydney

The promise of a closer union between organizational and historical research has long
been recognized. However, its potential remains unfulfilled: the authenticity of theory
development expected by organization studies and the authenticity of historical veracity
required by historical research place exceptional conceptual and empirical demands on
researchers. We elaborate the idea of historical organization studies—organizational
research that draws extensively on historical data, methods, and knowledge to promote
historically informed theoretical narratives attentive to both disciplines. Building on
prior research, we propose a typology of four differing conceptions of history in orga-
nizational research: history as evaluating, explicating, conceptualizing, and narrating.
We identify five principles of historical organization studies—dual integrity, pluralistic
understanding, representational truth, context sensitivity, and theoretical fluency—and
illustrate our typology holistically from the perspective of institutional entrepreneur-
ship. We explore practical avenues for a creative synthesis, drawing examples from
social movement research and microhistory. Historically informed theoretical narratives
whose validity derives from both historical veracity and conceptual rigor afford dual
integrity that enhances scholarly legitimacy, enriching understanding of historical,
contemporary, and future-directed social realities.

The promise of a closer union between organi- experienced by actors and the narratives historians
zational and historical research has long been weave from this (Mills, Weatherbee, & Durepos,
recognized (Kieser, 1994; Zald, 1996). Yet the po- 2013; Rowlinson, Hassard, & Decker, 2014), often
tential of history to enrich and transform our un- stays hidden in organizational research.
derstanding of contemporary organizations and Our purpose here is to explore the potentialities
organization theory remains unfulfilled (Clark & for a creative synthesis between history and or-
Rowlinson, 2004; Kieser, 1994; Zald, 1993). Much of ganization studies as endeavors that share com-
organization theory tends to downplay “the ex- mon ground. We define historical organization
ceptional value of the long time span” (Braudel, studies as organizational research that draws
1980: 27). History, signifying both the past as extensively on historical data, methods, and
knowledge, embedding organizing and organi-
We wish to thank colleagues Joan Allen, Helen Berry, Jeremy zations in their sociohistorical context to generate
Boulton, Frank Mueller, John Sillince, and Roy Suddaby for historically informed theoretical narratives at-
their perceptive comments on earlier versions of this manu- tentive to both disciplines—alert to changing in-
script. The paper also benefited from discussions at the Centre terpretations of meaning over time and “the
for Management and Organizational History Workshop (2011) residue or sedimentation of prior templates”
at Queen Mary University of London, the Association of Busi-
ness Historians conference (2014) at Newcastle University
(Suddaby, Foster, & Mills, 2014: 113). The term
Business School, the EGOS SWG on Historical Perspectives in historical organization studies (Flyvberg, 2006;
Organization Studies, and the EGOS subplenary session on Greenwood & Bernardi, 2014; Lippmann & Aldrich,
Re-imagining History in Unsettled Times at Rotterdam (2014). 2014; Rowlinson & Hassard, 2013) is arguably of
We would especially like to thank Martin Ruef, a special issue more recent provenance than that of organiza-
editor of the Special Topic Forum on History and Organization
Studies, and three anonymous reviewers, whose valuable tional history (Booth & Rowlinson, 2006; Leblebici,
suggestions helped sharpen our arguments during the review Salancik, Copay, & King, 1991; Rowlinson et al.,
process. 2014) and has been used less widely than the latter.
609
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610 Academy of Management Review October

Here we deploy the construct to denote organiza- historians and the neglect of historical processes
tional research to which history is integral, where by organization theorists. Rowlinson et al. (2014)
history and organization studies are of equal status, identify a particular case of a more generic
underpinned by the notion of dual integrity, as op- problem when they address the relationship
posed to the history of a specific organization or set between organization studies and history: that of
of organizational circumstances (Leblebici, 2014). spanning field boundaries (Fligstein & McAdam,
The field of organization studies is generally 2012). Spanning boundaries demands two-way
recognized as comprising a broad church, “an ontological and epistemological understanding
eclectic subdiscipline of social science approaches and a willingness to engage with “the other.” The
that bridges organization and management theory, past, for the philosopher historian Michel de
organizational behavior, organizational psychol- Certeau (1988: 3), is “other” time, a past that dis-
ogy, and the sociology of complex organizations” course sutures to the present while simulta-
(Zald, 1993: 513). At its core is the desire to better neously “dissociating” one another. De Certeau
understand how actors constrained by social forces (1988: 5) considers hearing “what the other
fashion organizational structures and practices that keeps silent” as fundamental to deepening un-
frame societal relations and institutions, impinging derstanding. It is not just what we discern and
on individuals and communities (Clegg & Bailey, apprehend that matters; what escapes our notice
2008). Yet, to date, the organization studies field has may be equally important (Decker, 2013). The
been limited by its orientation toward the syn- limited permeability of field boundaries ham-
chronic, privileging contemporary, cross-sectional pers the cultivation of relationships with histor-
studies covering limited time spans (Roe, Waller, & ical otherness, curbing cross-pollination and
Clegg, 2008; Zald, 1996). There is much to gain from the building of conceptual and methodological
greater incorporation of history as a dynamic pro- bridges, thus obstructing “conversation in the
cess not “sliced into discrete moments” (Bryant & field[s] and dialogue with other disciplines”
Hall, 2005: xxix). Organization studies, as a social (Hansen, 2012: 693; see also Gulati, 2007).
science, stands to benefit from a more intense en- Organization studies, we propose, should look
gagement with history as a means of infusing outward to engage more fruitfully with history,
greater realism and substance, affording opportu- while explicitly recognizing the difficulties of
nities for access to structures and categories of working across field boundaries to create a new
knowledge hitherto underexplored, as Wallerstein space for academic inquiry. We aim to demon-
(2004) shows in his theoretical-historical elaboration strate how history might enrich organizational
of world-systems dynamics. Through comparative theory (Kieser, 1994), posing two guiding re-
analysis of temporal and spatial similarities and search questions. First, how might the enter-
differences, fresh concepts may be developed and prise of organization studies be enriched through
new insights emerge (Delbridge & Fiss, 2013; Ruef, greater, more meaningful engagement with his-
2012; Suddaby, Hardy, & Huy, 2011). tory, historical sources, and historical methods?
History, in turn, has been limited by an in- Second, what form(s) might such a dialectical
sufficiently rigorous engagement with theory. engagement or creative synthesis of historical
This has led to problem misrecognition and ana- organization studies assume? We elaborate four
lytical and interpretive failings, as in the exag- distinct conceptions of history in organization
gerated claims made for the impact of railroads studies to establish a typology on which his-
on U.S. economic growth before the application of torical organization studies might be built,
counterfactual reasoning and “cliometric” tech- populating its cells with examples of pertinent
niques, combining theory and quantitative methods organizational theories. Following this we iden-
(Ferguson, 1997; Fogel, 1964, 1970). Business and tify five key principles that inform historical
management history especially has much to gain organization studies—dual integrity, pluralistic
from deeper association with organization studies understanding, representational truth, context
whose theoretical insights might open up fresh av- sensitivity, and theoretical fluency—illustrating
enues of analysis and interpretation (Rowlinson our typology holistically from the perspective
et al., 2014). of institutional entrepreneurship. We explore av-
The challenge for historical organization enues for a creative synthesis in practice and
studies, stated simply, is to integrate history and reflect on the future potentialities for theory de-
theory, overcoming the aversion to theory of velopment in historical organization studies.
2016 Maclean, Harvey, and Clegg 611

CONCEPTIONS OF HISTORY IN constructs (Fogel, 1970; Kousser, 1980; McCloskey,


ORGANIZATION STUDIES 1991). The two schools are also differentiated by
their approaches toward interpretation, the former
The epistemological paradigms embraced in
advocating a skillful interplay of inductive and
organization studies and history may appear in-
deductive reasoning and the latter drawing its in-
commensurable, placing irreconcilable concep-
ferences more directly from theory, evidence, and
tual and empirical demands on researchers
analysis (Aron, 1959).
(Kuhn, 1970; Steinmetz, 2007a). The work of Kieser
Kipping and Üsdiken (2014), recognizing the
(1994) and Zald (1993, 1996) has nevertheless
importance of these distinctions, advance the
spawned a growing tradition of writing on the
debate by suggesting three ways in which history
subject (Booth & Rowlinson, 2006; Clark &
might relate to organization theory at the macro
Rowlinson, 2004; Mills et al., 2013; Rowlinson &
and micro levels of analysis: first, as a means of
Hassard, 1993). Lamenting the lack of progress testing theory (which they call “history to theory”);
made in infusing organization studies with second, as a means of informing theoretical per-
historical perspectives, Üsdiken and Kieser spectives (“history in theory”); and, third, as
(2004) offered three potential remedies: (1) his- a means of incorporating historical complexity
tory might “supplement” social science within within the theorization process itself (“historical
organization studies, (2) history and organiza- cognizance”). These are valuable ideas, which
tion studies might be “integrated,” and, most we build on. In doing so, our objective of dual
radically, (3) organization studies might be integrity implies reaching beyond cognizance
“reoriented” toward history and greater hu- to a unified, principled historical organization
manism. The position we take in what follows is studies integrating organization theory and his-
“integrationist,” predicated on a union between torical analysis.
organization theory and historical analysis. We Lippmann and Aldrich (2014) propose evolu-
dismiss supplementing as tokenistic and re- tionary theory as offering a potential integrative
orientation as unrealistic in urging organization domain, recognizing even-handedly the impor-
theorists to go against the grain of social scien- tance of context in conjunction with the articula-
tific tradition. tion of generalized organizational processes
Recent research has played a major role in in- (Aldrich & Ruef, 2006). Wadhwani and Jones (2014)
tensifying the debate (Bucheli & Wadhwani, 2014; likewise stress the importance to historical en-
Kipping & Üsdiken, 2014; Leblebici, 2014; Lippmann trepreneurship theory of transcending chronol-
& Aldrich, 2014; Suddaby et al., 2014; Wadhwani & ogy to reveal the interrelationships between
Jones, 2014). Rowlinson et al. (2014) in particular actions and events. Despite this rapprochement,
have sharpened the analytical focus by highlight- scholars from both history and organization
ing three epistemological dualisms—explanation, studies, Leblebici suggests, need to express
evidence, and temporality—between organization their differing ontological and epistemological
studies and traditional narrative history: organiza- positions more clearly, especially how “their
tional research privileges analysis over narration, unique perspectives lead not only to substan-
self-generated data over documentary sources, and tive debates but also an eventual integration”
chronology over periodization. The distinction be- (2014: 56). In what follows we build on these
tween the narrative and social scientific types of ideas to propose that the division between the
history is encapsulated in the debate between narrative and social scientific modes of histori-
Fogel and Elton (1983) in Which Road to the Past? cal research and writing helps point the way
Traditionalists such as Elton follow Collingwood toward a creative synthesis between history and
(1993: 419) in asserting that narrative is inseparable organization studies, engendering “substantive
from the idea of history. Fogel, conversely, cham- and insightful understanding of human agency
pions the “rigorous testing” of social science theo- by leveraging their disciplinary differences”
ries (Fogel & Elton, 1983: 32). Narrative historians (Leblebici, 2014: 66).
are reticent in revealing the principles underlying Organizations are structures of sedimentation,
their research (Collingwood, 1993: 389), favoring the where change is often invisible to the observer
implicit embedding of theory within analysis, while (Clegg, 1981; Cooper, Hinings, Greenwood, &
social scientific historians champion hypothesis Brown, 1996). However, this does not mean that
testing and the explicit articulation of theoretical the potentialities of history in organization
612 Academy of Management Review October

studies have gone unnoticed. We concur with history in organization studies, offering a founda-
Kipping and Üsdiken (2014) that organizational tional model for the future development of histori-
research contains more history than commonly cal organization studies.
“meets the eye.” Several prominent theoretical Two important distinctions underpin our ty-
strands within organization studies are in- pology. The first relates to the purpose of in-
formed by a historical dynamic, albeit often corporating history in organizational research.
unstated. Organizational theories implicated The classic view is to conceive of history as
by history that exhibit historical awareness in- interpretation—as a means of explaining the
clude path dependence (Arthur, 1989; David, present through the identification of (dis)con-
1985; Sydow, Schreyögg, & Koch, 2009) and cog- tinuous social forces or causal chains bearing
nate theories such as imprinting (Johnson, 2007; upon it (Collingwood, 1993; de Certeau, 1988).
Stinchcombe, 1965) and structural inertia Interpretation as a guiding purpose contrasts
(Hannan & Freeman, 1984), the resource based with history conceived as a resource that en-
view of the firm (Wernerfelt, 1984) and dy- ables the exposition and substantiation of
namic capabilities (Teece, Pisano, & Shuen, ideas, constructs, and theories (Aron, 1959;
1997), organizational ecology (Hannan & Freeman, Newton, 2004).
1977; Nelson & Winter, 1982; Ruef, 2004; Ruef & The second distinction relates to mode of in-
Patterson, 2009), institutionalism (Leblebici et al., quiry. In the social scientific approach, theoriza-
1991; North, 1990; Rojas, 2010; Suddaby et al., tion is explicit, oriented to the identification of
2014), postmodernist and Foucauldian perspec- overall patterns, processes, and generalizations
tives on genealogy (Foucault, 1979; Newton, as the primary goal (Fogel, 1970; McCloskey, 1991).
2004), organizational memory (Rowlinson, Booth, Conversely, in the narrative mode, the expression
Clark, Delahaye, & Procter, 2010), and strategy and of theoretical ideas remains embedded within the
strategic change (Raff, 2000). Our intention is not to story being told (O’Connor, 2000). When these two
discuss individual theories but, rather, to think dimensions of purpose and mode are juxtaposed,
more holistically about conceptualizing the foun- a typology of four distinct conceptions of histori-
dations for historical organization studies, the cal organization studies emerges, each with dif-
emergence of a creative synthesis depending cru- ferent potentialities for organization studies—
cially on building on common ground where it namely, history as evaluating, history as expli-
exists (Kipping & Üsdiken, 2014). To this end, in cating, history as conceptualizing, and history as
Figure 1 we delineate four distinct conceptions of narrating.

FIGURE 1
Four Conceptions of History in Organization Studies
Purpose
Exposition Interpretation

Evaluating Explicating

Social History used in testing and History used in applying and


scientific refining theory and developing theory to reveal the
arguments operation of transformative
social processes

Mode

Conceptualizing Narrating
History used in generating History used to explain the
Narrative
new theoretical constructs form and origins of significant
contemporary phenomena
2016 Maclean, Harvey, and Clegg 613

In what follows we elaborate each conception minimized. Yet history is not incompatible with
with reference to illustrative organizational the- generalized mechanisms. According to this con-
ories that fit within the cells of our typology (or ception, history serves as a laboratory or testing
complicate it, with some, like path dependence, ground to confront theory with reality in an in-
straddling more than one cell). This framework cremental process of knowledge creation. Historical
provides a conceptual foundation for envisioning specificities matter, since differences between in-
a more fully informed, sensitive, reflexive ap- dustries and organizations can unsettle fixed con-
proach to historical organization studies and the ceptions (Eisenhardt, 1989). This is reflected in the
conditions needed to achieve a creative synthesis extensive overviews of organizational ecology re-
(Rowlinson et al., 2014), adding to the overarching search conducted by Hannan and Freeman (1989)
body of organizational scholarship by demon- and Carroll and Hannan (2000). Reevaluating judg-
strating how disparate streams of historical re- ments is vital, since researchers’ views are located
search may be synthesized according to their within “different regimes of evaluation,” bearing
purpose and mode of inquiry. the stamp of the times in which they were formed
(Leblebici, 2014: 74).
History As Evaluating
History As Explicating
The primary focus of this type of research is the-
oretical, in which preexisting theory frames the Fundamental to explication is the develop-
analysis of complex empirical issues. Theory is ment of an interpretive synthesis consistent with
confronted with detailed historical evidence to test both theory and the historical record. The value
its explanatory power and identify limitations. The to organization studies lies in applying and
value to organization studies lies in testing and re- developing theory to reveal the operation of
fining existing theory. Organizational ecology re- transformative social processes. North (1990), for
search (Hannan & Freeman, 1977, 1984, 1989), for example, keen to discover why nations experi-
example, has spawned a large body of theory ence ongoing disparities in economic perfor-
relating to the dynamics of organizational pop- mance, found his answer in enduring differences
ulations, including founding, market entry and exit, in institutional frameworks—some being more
structural inertia, organizational mortality, and conducive to economic growth than others. In
longevity (Barron, West, & Hannan, 1994; Freeman, North’s world the pivotal relationship in society is
Carroll, & Hannan, 1983; Ruef, 2004). In the strat- between institutions (which establish the rules of
egy domain, Miller and Shamsie (1996), whose the game) and organizations (teams that play by
work is grounded in the resource-based view of the the rules). Institutional frameworks shape in-
firm, distinguished between property-based and terorganizational fields, but institutional entre-
knowledge-based capabilities in their study of preneurs may seek to change the rules to their
U.S. film studios, finding that the former matter most advantage, instigating new practices (Leblebici
in periods of environmental certainty and the latter et al., 1991). Institutional theory owes much of its
matter most in times of uncertainty. Liebowitz and appeal to its efficacy in explaining social phe-
Margolis (1995) probed the case of the VHS recording nomena in ways that question conventional as-
format, once taken as an example of “lock-in” to an sumptions (Suddaby et al., 2014). This recognizes
enduringly inferior outcome, to pinpoint limitations that the choices actors make are constrained by
in the alluring but imperfect logic underlying path prevailing societal rules and ideologies, accen-
dependence theory, refining understanding by tuating the importance of institutional path de-
identifying three distinct forms of path dependence. pendence and adaptation (Leblebici et al., 1991).
Historical organization studies of the evaluative Fligstein’s (1990) explication of the meta-
type, wherein history is used to interrogate and re- morphosis of corporate control in the United
fine theory, help uncover the “dynamics of the States from 1880 to 1990 focuses on the transition
phenomena” under scrutiny while pointing to com- undergone by the country’s largest industrial
monalities observed elsewhere (Dyer & Wilkins, companies. Fligstein locates the causes of rela-
1991: 617). The argument is regularly made that tive decline in the long-run strategic interaction
historical case studies are too specific for mean- that played out between firms and successive
ingful lessons to be extracted from them—that in the governments, observing that this derives from
search for generalizations, the role of history is the idea of the firm engendered by prevailing
614 Academy of Management Review October

institutional frameworks. Boltanski and Chiapello’s manufacturer to microprocessor specialist and then
(2007: 531) explication of contemporary capital- to internet building block supplier. Burgelman (2002)
ism is even more ambitious, seeking to unveil analyzed these transitions within the framework of
the underlying mechanisms that fail to evoke evolutionary theory, attributing Intel’s success in
meaningful critique. The scholars’ aim is to reinvention to a complex of factors enabling it to
reinsert this missing critique into “the inter- embrace bold strategies, nurture adaptive capabil-
stices of everyday life” by taking a long view ities, and synchronize exploitation and exploration.
that is “collective and historical from start to At the core of historical organization studies of
finish” (2007: 535, 532). the conceptual type is the desire to draw lessons
In historical organization studies of the expli- from history, generalizing inductively on the ba-
catory type, comprehensive arguments emerge sis of specific cases. This may be an “inexact
from the interplay of theoretical ideas and his- process,” but it is one that may nurture “richer and
torical evidence, leading to new interpretations of more robust . . . conceptualization” (Wadhwani &
past-to-present and theoretical refinements. The Jones, 2014: 213). David’s (1985: 332) story caught
mode of inquiry is social scientific, featuring flu- the imagination because it pointed to the impor-
ent narration and sometimes long-run compari- tance of contingency in shaping persistent solu-
sons across space and time (Piketty, 2014). Notions tions, as well as to “the dynamic process” itself
of (dis)continuity are deployed in empirical ana- taking on “an essentially historical character,”
lyses to contrast periods of incremental change engendering a new conceptual language and
with shorter bursts of rapid change, when time is perspective on organizational dynamics. Like-
compressed and the forces of change are trans- wise, Tushman and O’Reilly (1996: 24–27) pro-
formative (Mizruchi, 2013). Numerous sources posed that ambidexterity results from the
are drawn upon to substantiate the ideas and combination of loose-tight structures accompa-
propositions advanced in drawing far-reaching nied by strong social controls, encouraging di-
conclusions. versity and a plurality of approaches within an
enabling strategic framework. Burgelman (2002)
described his research method as grounded the-
History As Conceptualizing
ory (Glaser & Strauss, 1967), proceeding induc-
The value to organization studies of this type of tively from analysis of data gleaned from
research lies in generating new theoretical con- documents and interviews with top executives. His
structs. David’s (1985) paper on the longevity of the research has led to a series of “insights”—part
QWERTY keyboard is foundational to the theory of observational, part conceptual—that extend evo-
path dependence, showing how temporally dis- lutionary theory.
tant events can have lasting impact (Sydow et al.,
2009). The QWERTY layout, designed in 1867 to
History As Narrating
overcome mechanical clashes, became locked in,
despite the availability of better formats, because The value to organization studies of this type of
of “technical interrelatedness, economies of scale research lies in explaining the form and origins of
and quasi-irreversibility of investment” (David, significant contemporary phenomena. Theory is
1985: 334). Historical research in the strategy do- largely offstage, with propositions and arguments
main elicits the generation of concepts. Tushman emerging inductively from the accumulation, or-
and O’Reilly’s (1996) work on organizational am- dering, and analysis of historical evidence. This
bidexterity, which juxtaposes the challenges of approach exhibits a high level of context sensi-
exploitation and exploration, demonstrates the tivity (Lippmann & Aldrich, 2014). In Chandler’s
tendency for firms to evolve strategies and practices trilogy (1962, 1977, 1990), for example, a mass of
in sync with environmental conditions, achieving case evidence is deployed to explain the spread
efficiency in exploitation but with the risk that of innovations such as managerial hierarchies,
structural inertia will impede effectiveness in ex- multidivisional structures, and diversification.
ploration. Hence, only a “small minority of firms His text combines interpretive elements with an-
initiate discontinuous change before a performance alytical moves to identify the causal factors
decline” (Tushman & O’Reilly, 1996: 28). One such leading firms to displace markets in coordinating
firm is Intel, which has refashioned itself twice economic activity and first movers to establish
since 1968, first from semiconductor memory dominant positions. In Exporting the American
2016 Maclean, Harvey, and Clegg 615

Model (1998), Djelic recounts how American policy TOWARD A CREATIVE SYNTHESIS
makers and their European allies accelerated
Harvey defines creative synthesis as “an in-
convergence on the American corporate system of
tegration of group members’ perspectives into
economic organization after World War II, pro-
a shared understanding that is unique to the col-
moted as a model for the West. Beyond the cor-
lective” (2014: 325). The four conceptions of history
porate perspective, Tilly (2004) probed the history
explored above are expressions of “the historicity
of social movements from the later eighteenth
of organizational life” (Zald, 1996: 256). The phe-
century, defined as a distinct form of contentious
nomena that organization theorists seek to ex-
politics. Effective action, he argued, derives from
plain are historically constructed and imprinted
a blend of campaigning, applying a repertoire of
(Stinchcombe, 1965). Theory, if it is to be truly ex-
techniques, and demonstrating worthiness, unity,
pressive of social reality, can only be developed,
numbers, and commitment.
Historical organization studies of the narra- elaborated, and tested against the type of rich
tive type privilege historical storytelling and temporal data, quantitative and qualitative,
argumentation over theorization, while yielding found in history (Dyer & Wilkins, 1991). This in-
general propositions susceptible to theoretical terplay is central to knowledge creation, since,
interrogation and empirical testing. There is in- returning to de Certeau’s (1988) notion of the past
creasing intellectual exchange around the nar- as other, “the making of knowledge claims occurs
rativization of organizational life, which is closely in an awareness of . . . involvement with others
related to sensemaking (Maclean, Harvey, & and otherness” (Holt & den Hond, 2013: 1587).
Chia, 2012; Rhodes & Brown, 2005; Weick, The ideal embraced by the notion of dual in-
1995)—historical time being an intrinsic aspect tegrity is that historical organization studies
of the sensemaking process (Maclean, Harvey, should be deemed authentic within the realms
Sillince, & Golant, 2014; Wadhwani & Jones, 2014). of both organization studies and history. Within
Generalizations and propositions flow in- the eclectic mix of theory and subject matter
ductively from careful evaluation of evidence: that constitutes organization studies, we hold
primary sources, such as documents, diaries, let- that the acid test for authenticity is theory
ters, and oral histories, as well as secondary development—making an explicit contribution
sources, including research monographs. Histo- to advancing generalizable knowledge within
riography, the process of writing and making the field (Delbridge & Fiss, 2013; Suddaby et al.,
meaning from history, is, for de Certeau (1988: 2011). The pluralism of organization studies al-
9, 10), “a staging of the past” in which the past lows for variety in theory and methods while
represents “the fiction of the present.” In this remaining focused on organizations, organiz-
dramatization, logic and theory are backstage, ing, and organizational contexts (Holt & den
drawn upon to make sense of evidence and to link Hond, 2013). History, conversely, is nearly un-
one piece of evidence to another. Theoretical bounded in subject matter (Braudel, 1980). Its
arguments infusing such historical narratives defining characteristics relate to method and
remain largely unexpressed (Leblebici, 2014). the derivation of meaning. Here the acid test for
Chandler deployed the logic of internalization in authenticity is historical veracity—the quality
The Visible Hand (1977) without explicitly men- of ringing true that stems from faithfulness to
tioning the theory of transaction costs (Bucheli, available evidence, involving source analysis
Mahoney, & Vaaler, 2010; Williamson, 1979). and evaluation to determine the quality of evi-
Djelic (1998) drew implicitly on path dependence dence and its interpretive value (Bloch, 1953;
theory to show how and why contexts and spec- Elton, 2002; Evans, 1997). Logic and inductive
ificities matter—the strength and interplay of reasoning are essential to interpretation but
isomorphic and path-dependent forces varying should be consistent with the evidence, acknowl-
between countries. Likewise, history matters, edging the interpretive weight placed on it (Carr,
Tilly (2004) suggests, because it explains why 1990). Likewise, given the subjective element of
social movements embrace distinctive forms of imagination inherent in interpretation, a key re-
protest, highlighting the contextual conditions quirement is that historians should declare their
that make movements possible (Davis, McAdam, sources so that others may challenge inferences
Richard, Mayer, & Zald, 2005; de Bakker, den drawn from them (Collingwood, 1993; White, 1987).
Hond, King, & Weber, 2013). Historians do not apply the test of replicability but,
616 Academy of Management Review October

in the name of historical veracity, apply instead the critical to attracting scholarly legitimacy in a na-
test of openness with respect to evidence and scent field.
reasoning in the imaginary reenactment of past There are obvious dangers. Kieser emphasized
experience (Elton, 2002). that the exercise of integrity in selecting and
The fundamental premise of this article is that interpreting material is crucial to avoid mirroring
the authenticity of theory development expected “the ideologies of the researcher” (1994: 619).
in organization studies and the authenticity of White warned of the risk of historical dilettantism,
historical veracity required in historical research charging those who venture into history to con-
place exceptional conceptual and empirical de- sider the values they bring to the process: “If you
mands on researchers, in part explaining the are going to ‘go to history,’ you had better have
hitherto limited contribution of history to organi- a clear idea of which history, and you had better
zation studies. Appraised against the standards have a good notion as to whether it is hospitable to
of theory development and historical veracity, the values you carry into it” (1987: 164).
the exemplars considered in our discussion of Dual integrity implies embedding a Janus-like
Figure 1 largely satisfy both requirements, dem- perspective within the research design itself,
onstrating how engagement with history has drawing on the past as a subjective, interpretive
enriched the field of organization studies. There means of making sense of the present and future
are occasional failures to establish historical ve- (Suddaby, Foster, & Trank, 2010). Viewed in this
racity in the selected examples. Burgelman (2002), light, neither discipline should direct the research
for example, detailed his research methods but agenda at the expense of the other, connecting
did not fully satisfy historical standards by iden- “abstract concepts in organization theory . . . to
tifying his sources (interviewees and documents) case-specific historical knowledge without under-
and relating these to specific events. However, we mining the value of one or the other” (Leblebici,
contend that what has been achieved already 2014: 79). The most celebrated social theories de-
indicates the considerable potential for growth in mand “both a historic turn and an appreciation of
all four types of historical organization studies. a theoretical lens” (Leblebici, 2014: 81).
For this to be realized, the principles for a creative Dual integrity has implications for theory
synthesis underpinning the practice of historical building, creating the conditions for history to
organization studies require further elucidation. inform conceptual lenses in organizational re-
We next argue that dual integrity, pluralistic search as an integral part of theorization with
understanding, representational truth, context the power to “stretch the scope of explanations”
sensitivity, and theoretical fluency are funda- (Lippmann & Aldrich, 2014: 128). For these reasons,
mental to historical organization studies, which we are not suggesting that organization theorists
should seek to resolve some of the apparent merely borrow tools or methods from history but
dichotomies identified above by embracing strive instead for a meaningful synthesis in ac-
alterity. Dismantling the forged partitions be- cord with the ideal of dual integrity.
tween knowledge domains is to approach social Pluralistic understanding. Given the different
life in its full, dynamic potential, enhancing conceptions of history explored above, it is evi-
the capacity to see afresh and think anew dent there is no one best way to achieve a creative
(Braudel, 1980). synthesis. We agree with Hall that “it makes little
sense to single out any one strategy as the ‘best’”
(1992: 189). Dual integrity requires a pluralistic
Principles for a Creative Synthesis
understanding open to alternatives and different
Dual integrity. We believe that fruitful collab- forms of synthesis. This involves a relaxation of
oration depends on dual integrity. This represents boundary assumptions that Steinmetz likened to the
the overarching principle in the synthesis of or- arbitrary “political borders that European colonial
ganizational and historical scholarship, from powers drew onto the map of Africa” (2007a: 1).
which the remaining four principles follow. We We do not advocate a collapse of opposites, “the
give dual integrity primacy because it implies instantaneous dissolving of what . . . have been
mutual respect and demonstrable competence in understood as profound antinomies” (Martin,
both disciplines, according equal value to both 2003: 2). Rather, by drawing on the strengths of
while guaranteeing appropriate standards in both disciplines, we favor blending approaches to
each (see Table 1). We regard dual integrity as “seemingly dichotomous concepts that are, in
2016 Maclean, Harvey, and Clegg 617

TABLE 1
Types and Principles of Historical Organization Studies

Types

Narrating (Explaining
Evaluating (Testing and Explicating (Revealing Conceptualizing Origins of
Refining Theory and the Operation of Social (Generating New Contemporary
Principles Arguments) Processes) Constructs) Phenomena)

Dual integrity (historical Essential in creating historical organization studies of all types attentive to the fundamental values of
veracity and both disciplines
conceptual rigor)
Pluralistic Useful in suggesting Useful in developing Important in stimulating Useful in making
understanding alternative nuanced creative thinking and connections to discern
(openness to hypotheses understandings of theoretical boldness patterns, sequences,
alternatives and specific events and and associations
different ways of outcomes
seeing)
Representational truth Important in confirming, Important in validating Useful in establishing Important in
(congruence between adopting, or rejecting inferences drawn empirical plausibility demonstrating
evidence, logic, and theoretical ideas from interplay of of new constructs goodness-of-fit
interpretation) theory and data between evidence
and interpretation
Context sensitivity Useful in unsettling Important in Useful in identifying Important in revealing
(attentiveness to fixed conceptions and distinguishing contingencies that the formative
historical reevaluating past between general and shape particular influence of situated
specificities) judgments particular forces in outcomes environments
change processes
Theoretical fluency Important in Important in identifying Important in Useful in discerning
(command of interrogating and transformative social engendering new critical relationships
conceptual terrain) refining existing processes constructs and and causal forces
theories demonstrating
novelty

fact, mutually implicated” (Suddaby et al., 2011: developing greater porosity of boundaries to
243). This draws on Weber’s (1947) notion of ver- accommodate different ways of doing history in
stehen informed by an empathetic tolerance of organization studies.
different methods and practices, marrying his- Representational truth. A third principle stresses
torical explanation with an understanding of the importance that historically informed orga-
human agency—the distanciation afforded by nizational research ring representationally true,
historical distance enhancing understanding exhibiting a high degree of congruence among
of contemporary and future-directed realities evidence, logic, and interpretation. A “good
(Ricoeur, 1978). Such an approach acknowledges story,” writes Zald, “must be true, and if the world
that “the conceptual breadth of organization the- is complex, a true story cannot just be weighted
ory, its being ‘pluri-paradigmatique,’ allows for to one side of the issue” (1993: 522). As Judt and
ways of comparative theorizing and analysis that Snyder observe, “If it rings false, then it’s not
few other ‘disciplines’ are able to match” (Holt & good history, even if it’s well written . . . on the
den Hond, 2013: 1594). This implies a form of basis of sound scholarship” (2013: 260). The thesis
transdisciplinarity (Hall, 1992; Steinmetz, 2007b) propounded by Chandler (1962) that structural
that entails “a genuine willingness on both sides innovation is a function of strategic change rings
of the cultural divide to accept the potential representationally true because of Chandler’s faith-
contributions of the other” (Leblebici, 2014: 80). fulness to detailed evidence and the logic un-
Building on Holt and den Hond’s (2013: 1594) notion derpinning his interpretation, not because he aimed
of “stretching,” we advocate openness to diversity to satisfy the expectations of organization theorists
and alterity regarding epoch and approach, (Leblebici, 2014). The organizations Chandler
618 Academy of Management Review October

explored can be reexamined by management of contingent historical processes from which


theorists through different cognitive lenses they have emerged (Suddaby et al., 2014). From
and, if appropriate, recast in a contemporary light this viewpoint, context is not a “constant or pas-
(Bucheli et al., 2010; Lippmann & Aldrich, 2014). sive variable” but exhibits instead a “strong
Organizational theorists regularly adopt a presence” (Suddaby, Elsbach, Greenwood, Meyer,
decontextualized style in which organizations & Zilber, 2010: 1238, 1237).
appear uprooted from their sociocultural envi- Lippmann and Aldrich (2014) drew on Morgan
ronments. Abstracted representation is intended and Prasad’s (2009) investigation of tax policies in
to aid generalizability and prevent identification France and the United States to highlight the pro-
such that organizations are referred to anony- found influence sociohistorical contexts exert on
mously as, say, “the Office” (Mantere, Schildt, & particular institutional arrangements. Wadhwani
Sillince, 2012)—timeless, dislocated, “abstracted and Jones (2014: 194) likewise identify context as
entities” (Zald, 1996: 256). Yet such fictionalization, key to the entrepreneurial process because op-
while ensuring anonymity, impedes representa- portunities can only be seized “in time.” Hence, the
tional verisimilitude and verification (Clark & “making present” of entrepreneurial opportunity
Rowlinson, 2004; Godfrey & Hill, 1995). Too much depends on the ongoing interplay between entre-
abstraction removes from actors and events the preneur, place, and the process of becoming,
“untidiness” that Pettigrew (1985: 1) believes they enveloped by the “experiential flow of history”
should retain and reveal—a sentiment we en- (Popp & Holt, 2013: 10). Notwithstanding the parsi-
dorse on the grounds that “an accurate mess is far mony principle, which cautions that too much de-
truer to life than elegant untruths” (Judt & Snyder, tail may detract from the argument being made
2013: 270). In the case of historical research, the (Mayer, Davis, & Schoorman, 1995), organizations
need for anonymity of firms and actors may be are historically nested in specific temporal, so-
obviated, since the events in question occur at one ciopolitical contexts and processes. Context sen-
remove in the “other time” of the past (de Certeau, sitivity is required to elucidate more fully their
1988). Disembedding organizations from the local present significance in contemporary society
contexts within which they were formed deprives (Geertz, 1973; Zald, 1993).
the reader of telling details, preventing the nar- Theoretical fluency. The fifth principle of his-
rative from ringing true to those who read it torical organization studies is theoretical fluency
(Geertz, 1973). History and real human social ex- (Hassard, 2012), signaling command of the ap-
istence are inextricably related, social exchange propriate conceptual language. The approach
being “historically transacted” (Bryant & Hall, followed by organization theorists of taking an
2005: xxxi). Representational truth is required to existing theory as the starting point for their re-
convey this interrelatedness. search, putting the “truth” to one side, is mis-
Context sensitivity. Representational truth is placed here (Leblebici, 2014). Organizations are
part and parcel of what Judt and Synder (2013: 268) rarely chosen as sites of historical empirical in-
call “getting it right,” constructing a rounded vestigation for their potential theoretical contri-
picture to enhance understanding of the issue bution so much as for the intrinsic interest of the
in question. This underlines the importance of organization or subject under study (Rowlinson
context sensitivity—attentiveness to historical et al., 2014). Leblebici and Shah (2004) stress that
specificities—a fourth principle for a creative gaining a fuller understanding of organizations
synthesis that is especially pronounced in his- demands theorization together with an interpre-
torical research of the explicatory and narrative tation of actors’ intentionalities, since “time is not
types (Hassard, 2012). a line, but a network of intentionalities” (Merleau-
Hall (1992: 181) contended that there are theo- Ponty, 1962: 417). Harvey, Press, and Maclean
retical and methodological reasons for prioritiz- (2011) provide a useful example of explicating
ing contextualized explanation. Organizations are temporal-theoretical ideas in their examina-
not stand-alone entities but, rather, are “shaped by tion of how tastes are formed and reproduced
the worlds they inhabit” (Lippmann & Aldrich, across generations through their study of William
2014: 124). Attentiveness to temporal and geo- Morris. Taste formation emerges as a dynamic
graphical settings unlocks a deeper understand- process. As this study shows, ideas from existing
ing of the sociocultural embeddedness of organizational theory may be revised when
organizations and institutions as the outcome confronted with historical data, leading to
2016 Maclean, Harvey, and Clegg 619

theoretical development (Kieser, 1994). Such the- when writing business history narratives, but
oretically informed historical organizational re- it is intrinsically important to the other three
search might overcome the apparent dichotomy modes of inquiry. Likewise, the conceptualizing
between exposition and interpretation outlined in approach may call for a move away from repre-
Figure 1 by providing a more nuanced dialectic sentational truth in favor of abstraction, as il-
between explanation and understanding, each lustrated by Weber’s (1947) effort to develop ideal
implicated in the other. As Ricoeur explains, “Un- types. History of the explicating type, as exem-
derstanding precedes, accompanies, closes, and plified by North (1990), arguably calls for a higher
thus envelops explanation. In return, explanation degree of representational truth owing to the
develops understanding analytically” (1978: 165). specific “truth claims” that studies of historical
This suggests that while theoretical fluency is institutionalism tend to advance (Suddaby et al.,
particularly suited to history as conceptualizing 2014: 104). Dual integrity, the overarching prin-
and evaluating, it also enhances conceptions of ciple from which the others follow, is deemed
history whose primary purpose is to explain. In this essential to all types of historical organization
way, explicitly (in the case of explicating) or more studies.
implicitly (narrating), “a theoretical narrative be-
comes an integral part of historical narrative dis-
Realizing a Creative Synthesis
course” (Leblebici, 2014: 73).
The notion of “rhetorical history” advanced by The five principles discussed above underpin
Suddaby, Foster, and Trank (2010) is illustrative. our vision of historical organization studies as an
This draws on Hobsbawm’s (1983) concept of emerging field of academic inquiry. Each of the
invented tradition to underline the interpretive four quadrants within our typology represents
dimension of history, revealed as a combination a lens through which a particular phenome-
of subjective and objective reality through which non might be examined, with differing insights
the past may be persuasively reinterpreted. Rhe- emerging in consequence. This can be illustrated
torical history addresses the theoretical inter- with a single example. For this historiographical
section between history and organization studies exercise we have selected institutional entrepre-
where the two become conjoined. Wadhwani and neurship as the theoretical domain (DiMaggio,
Jones’ (2014) exploration of historical entrepre- 1988)—acknowledging the growing interest in
neurship also targets this conceptual overlap, historical institutionalism (Leblebici et al., 1991;
building temporal sequencing into an overarch- Suddaby et al., 2014) and historical entrepre-
ing theoretical perspective designed to emphasize neurship theory (Popp & Holt, 2013; Wadhwani &
how entrepreneurs’ conception of their sociohis- Jones, 2014)—using Andrew Carnegie as our
torical situatedness influences the types of op- historical subject.
portunity they pursue. Both examples illustrate Institutional theory, a prominent conceptual
Kipping and Üsdiken’s notion of “historical cog- lens in organizational theory, holds that organi-
nizance,” characterizing studies that absorb zations are susceptible to their sociocultural
historical complexity as “an explicit part of the- milieux as well as to prevailing economic con-
orizing itself, through the introduction of period ditions (Suddaby, 2010a). An institution com-
effects or the development of historically con- prises “more-or-less taken-for-granted repetitive
tingent theories” (2014: 576). social behaviour that is underpinned by norma-
Table 1 brings together the four conceptions of tive systems and cognitive understandings that
history in organization studies and integrates give meaning to social exchange and thus en-
these with the five principles delineated above. able self-reproducing order” (Greenwood, Oliver,
This indicates the relative importance—essential, Sahlin, & Suddaby, 2008: 4–5). Hence, institutions
important, or useful—of each principle to each take the form of systematized rules or norms of be-
mode of historical inquiry, and states succinctly havior that lend significance to taken-for-granted
the value of applying a particular principle social arrangements that are relatively impervious
in each type of research. It suggests that some to change (Suddaby & Greenwood, 2009).
principles weigh more heavily in some instances Organizational institutionalism has evolved
than in others. For example, the principle of from an initial concern with subjective values,
theoretical fluency may be of relatively lim- attitudes, informal interaction, and local com-
ited importance to scholars like Chandler (1962) munities, dubbed “old institutionalism” (Selznick,
620 Academy of Management Review October

1949, 1957), to a preoccupation with legitimacy, Legitimacy is closely allied to reputation.


embeddedness, routines, and scripts at the field Carnegie’s standing had been badly tarnished by
or societal level, labeled “new institutionalism” his reputation for exploiting customers, acquain-
(DiMaggio & Powell, 1991: 13; Meyer & Rowan, tances, and enemies alike (Hutner, 2006), and most
1977). “Neoinstitutionalism,” which blends the emphatically by the 1892 Homestead Strike, when
two approaches, focuses attention on organiza- he locked employees out of the steelworks and
tional stability and change (Greenwood & brought in the military. Through authorship of The
Hinings, 1996). However, while old institutional- Gospel of Wealth, Carnegie (2000b) sought to
ism recognized the influence of agency in shaping reframe the compact between wealthy industri-
social arrangements, new institutionalism has alists and the wider community, enhancing the
tended to overlook individual efforts to mold in- legitimacy of the former through an agreement to
stitutional rules, prompting calls to correct this give back to the latter. He reconfigured the meaning
imbalance by revising perceptions of individ- of wealth as something that could be enjoyed, pro-
uals as agents rather than onlookers (Lawrence, vided it was given away during the lifetime of the
Suddaby, & Leca, 2011). Dynamic players within holder. In this way Carnegie emerged as a “rule
the field orchestrate institutional change, accord- creator” (Garud, Jain, & Kumaraswamy, 2002: 208)
ing to Leblebici et al. (1991). Greenwood and who sought to change the social norms pertaining to
Suddaby (2006) likewise stress the role played by philanthropy in order to establish wider institutional
elites as change agents in institutional adapta- legitimacy for wealthy entrepreneurs.
tion. The notion of “institutional entrepreneur- In the interests of representational truth and plu-
ship” that these views convey underlines the key ralistic understanding, accurately reflecting social
role of individual agents in reshaping institu- reality matters. Greenwood and Suddaby identi-
tional landscapes in their favor. Institutional fied institutional entrepreneurs as “interest-driven,
entrepreneurship therefore concerns “the activi- aware, and calculative” (2006: 29). In opposition to
ties of actors who have an interest in particular Boulding’s (1962) argument that philanthropy rep-
institutional arrangements and who leverage re- resents a gift driven by altruism without implied
sources to create new institutions or to transform reciprocity, inspecting philanthropic practice through
existing ones” (Maguire, Hardy, & Lawrence, 2004: the lens of institutional entrepreneurship theory
657). Hence, institutional entrepreneurs are actors unsettles this perception, reevaluating it as a le-
who envision and engender novel institutions gitimating strategy that allows philanthropists
to suit their preferred interests (Greenwood & to reap a potential profit of supposed disinter-
Suddaby, 2006). estedness (Aldrich & Fiol, 1994).
The historical subject under review here is the Explicating. Under this conception of history,
steel magnate Andrew Carnegie (1835–1919), op- application and development of theory within
erating within the field of philanthropy. Carnegie history foster a deeper, nuanced understanding of
was heavily involved in institution building the operation of transformative social processes,
(Nasaw, 2006). His pledge to distribute the bulk of potentially leading to the development of new
his wealth during his lifetime marks him out as theoretical insights. Acquiring an understanding
a pioneer, reframing expectations for others to of how institutional fields assume shape and form
follow (Bishop & Green, 2008). represents a key stage in advancing institutional
Evaluating. Under this conception of history, theory (Lawrence & Phillips, 2004). This requires
detailed historical evidence is deployed in test- two-way interaction between theory and evidence,
ing and refining existing theory. One element in keeping with our principles of dual integrity and
critical to institutional entrepreneurship, and pluralistic understanding. History as explicating
germane to Carnegie’s case, concerns legiti- elucidates elements of institutional entrepreneur-
macy and how it is acquired in a situation where ship by accentuating context sensitivity and the in-
there is no preexisting legitimacy on which to stitutional conditions in which transformative
draw, as might apply in a nascent industry or processes occurred. This illuminates inter alia the
new institutional environment. Aldrich and Fiol “historically derived perceptions” (North, 1990: 96)
(1994) argued that legitimacy is a substantive characterizing actors within the nascent philan-
issue in institutional entrepreneurship, its pur- thropic field. Carnegie’s (2006a,b) rags-to-riches
suit progressing from innovation to wider so- narrative, which charts his career progression
ciopolitical contexts. from poor Scottish immigrant to world maker, is
2016 Maclean, Harvey, and Clegg 621

couched within the parameters of the socially Investment in philanthropic projects yielded
constructed norms and assumptions of the day positive returns for Carnegie in terms of capital
(North, 1990). Context sensitivity fosters authen- accumulation, revealing the various forms of
ticity through the accumulation of contextual capital he accrued as intrinsically interconnected.
detail that rings true, validating inferences It is important to recognize for the sake of repre-
drawn from the interplay of theory and data. sentational truth that philanthropy increased his
Carnegie’s writing and practice shed light on stocks of social and symbolic capital, enabling him
the paradox of embedded agency. He emerged as to convert surplus millions into higher social
an agent of institutional change within a nexus of standing and access to prized networks that he
taken-for-granted prescriptions of accepted could exploit to expand his business (Bourdieu,
modes of social behavior (Seo & Creed, 2002), 1986). Institutional entrepreneurship could now be
confirming that institutions are not permanent but practiced on a far wider stage, enhancing Carn-
subject to “ongoing transformations by motivated egie’s ability to realize preferred outcomes through
actors” (Lawrence & Phillips, 2004: 692). Carnegie the exercise of an increasingly extensive policy-
was not the first wealthy industrialist to invest making role in society. What Bourdieu (1987)
a large part of his fortune charitably, but through called “world-making”—“the embedded ways
his endeavors he reshaped the institution of phi- in which agents relate to and shape systems of
lanthropy itself, changing the orientations and meaning and mobilize collective action to
practices of rich industrialists both in the United change social arrangements” (Creed, Scully, &
States and farther afield. Viewed in this light, Austin, 2002: 475)—became feasible. On a prac-
Carnegie emerges as an institutional entrepre- tical level, Carnegie’s example provided a role
neur first and foremost and a philanthropist sec- model for prospective entrepreneurial philan-
ondarily, his philanthropy serving as a platform to thropists, such as Gates, to follow. On a con-
realize desired outcomes in other domains, in- ceptual level, it illustrates how a theoretical
cluding international peace and arbitration, and construct like entrepreneurial philanthropy
his innovation in philanthropy spawning in- can be boldly and creatively expanded to in-
novation in wider sociopolitical fields (Aldrich & form related concepts such as world-making.
Fiol, 1994). Narrating. Under this conception of history,
Conceptualizing. Under this conception of his- propositions and arguments emerge inductively
tory, the objective is to generate new theoretical to explain the form and origins of significant
constructs through systematic interrogation of contemporary phenomena. Wadhwani and Jones
historical data while encouraging theoretical (2014) note that entrepreneurship scholars have
boldness in the spirit of pluralistic understanding. recently displayed heightened interest in per-
Framed this way, historical analysis of institu- sonal narrative accounts so as to illuminate the
tional entrepreneurship promotes theoretical flu- entrepreneurial process (Popp & Holt, 2013). His-
ency by placing conceptual emphasis on the tory of the narrative type is characterized by
multilevel role played by Carnegie in refashion- a high degree of context sensitivity, emphasizing
ing the emergent philanthropic field (Garud et al., the formative influence of situated environment(s)
2002). This accentuates the conjoined nature of in which institutional adaptation plays out.
entrepreneurship and philanthropy within his Carnegie’s (2006b) account of how he accumu-
world, with similar strategies in play, deploy- lated his fortune and gave most of it away, one of
ing accumulated economic, cultural, social, the first life stories to be published by a busi-
and symbolic capital to succeed in business nessman, is related chronologically and abounds
and philanthropic ventures (Bourdieu, 1986). In with telling details.
employing entrepreneurial and business skills Institutions, Munir and Phillips (2005) observed,
and contacts to further his philanthropic agenda, are primarily constructed discursively through
Carnegie may be seen as pioneering “entre- texts rather than actions, suggesting that one of
preneurial philanthropy,” defined, following Carnegie’s main contributions to modern philan-
Harvey, Maclean, Gordon, and Shaw (2011: 428), thropy lay in narrating his story, making a pow-
as the pursuit by entrepreneurs on a not-for-profit erful case for entrepreneurial philanthropy that
basis of social objectives through active in- inspired others to act (Bishop & Green, 2008;
vestment of their economic, cultural, social, and Golant, Sillince, Harvey, & Maclean, 2015). “The
symbolic resources. Gospel of Wealth” (2000b) proved game changing,
622 Academy of Management Review October

shifting perceptions of what it meant to be super his “Auguries of Innocence,” William Blake
wealthy by insisting that possession of great speaks of seeing “a world in a grain of sand, and
wealth entailed commensurate obligations to heaven in a wild flower. Hold infinity in the palm
communities. Carnegie reconstructed the narra- of your hand, and eternity in an hour.” Organiza-
tive identity—the “story a person tells about his tion studies, we suggest, would benefit from
or her life” (Ezzy, 1998: 239)—of affluent entrepre- varying its temporal perspectives in the spirit of
neurs by repositioning them as trustees of wealth, Blake’s verse to admit more diachronic and syn-
rather than possessors of large fortunes. He chronic contrasts (Giddens, 1979). The synoptic
changed the institution of philanthropy by alter- and dynamic are interrelated, a synoptic image of
ing “the conditions and contexts under which a society being essential to gauge its diachronic
subsequent cognitive and behavioural acts” evolution (Steinmetz, 2007a). Braudel saw value in
would play out (Wadhwani & Jones, 2014: 203). In the contrast between “explosions of historical
instilling a new conception of charitable giving time” when set against the “semistillness” of “ex-
among a section of the wealthy, he modified the panses of slow-moving history” (1980: 33), length-
prevailing script to their potential advantage by ening timescales resulting in “a history capable
linking wealth directly with moral legitimacy of traversing even greater distances” (1980: 27).
(Aldrich & Fiol, 1994). More discourse analysis of Braudel (1995) illustrated this perspective through
narratives told by institutional entrepreneurs, his study of the Mediterranean, the heterogeneous
past and present, might promote representational histories of its peoples exhibiting unexpected unity.
truth by elucidating how they embed their own Likewise, Johnson (2007) explored the origin and
interests in the reconfigured field while ostensi- operation of the Paris Opera, revealing how condi-
bly transcending self-interest (Maclean, Harvey, tions peculiar to its founding left an enduring stamp
Gordon, & Shaw, 2015; Munir & Phillips, 2005; on its development over centuries (Lippmann &
Suchman, 1995). Aldrich, 2014).
Some mutations are discernible only when ex-
amined in the fullness of time (Aldrich & Ruef,
DISCUSSION
2006; Kieser, 1994, 1998; Ruef, 2012; Ruef & Fletcher,
We argue that to realize the full potential of 2003; Ruef & Patterson, 2009). Change to deep
historical organization studies, we should cele- structures is often protracted, pointing to the
brate difference and value each of the four types role of history as revealing patterns and se-
we delineate, building on what has already been quences that determine long-term socioeco-
achieved. At the same time, it is important to nomic arrangements (Wadhwani & Jones, 2014:
recognize that much remains to be done before 198). Extending timescales may be problematic
organization theorists fully embrace history. when undertaking real-time organizational re-
There are pioneers who have blazed a trail, but search, but in historical organization studies
the way forward is not yet fully charted. Many the availability of the “other time” of the past
questions remain unanswered. For example, how means this problem is more easily surmounted
might historical organization studies deal with (de Certeau, 1988).
the static/dynamic dichotomy? What kind of The case we make is not specifically for re-
topics might scholars focus on? What kind of search over extensive time frames but, rather, for
theorizing approach might be appropriate? The a more open “dialectic of duration” (Braudel, 1980:
list is far from exhaustive; nonetheless, even 26) that a closer rapprochement of history and
provisional answers to these questions might organization studies could offer. The past illumi-
demonstrate how organizational theorists might nates the present and the projected future, and it
incorporate history more fully in their research, is in the interplay between different time frames
while articulating how organizational theory can that the greatest potential for enhancing un-
extend the reach of historical research in turn. derstanding lies. The past should not be made
to adhere to “static, dyad-like, either/or, before/
after formulations” (Judt, 1979: 77). Nor is history
Advancing Historical Organization Studies
a seamless narrative. Embracing a “multiplicity
Diachronic and synchronic contrasts. A crea- of time” to punctuate the “longue durée” of long-
tive synthesis can involve synthesizing para- lasting movements with shorter bursts of trans-
doxes, real or apparent (Suddaby et al., 2011). In formative change casts fresh light on contemporary
2016 Maclean, Harvey, and Clegg 623

realities (Braudel, 1980: 27). There is a “sedimenta- with how firms respond to them often determining
tion effect” in processes of sociohistorical change their chances of survival. Courpasson has dis-
whereby the significance of an event may only closed that when he proposed a special issue of
become apparent much later, looking back, dis- Organization Studies on social movements, the
cernible in underlying structures and practices objection was raised that this “would not belong to
(Clegg, 1981; Suddaby et al., 2014: 101; Üsdiken & organizational research per se” (2013: 1244). The
Kipping, 2014). Contrasting timescales help to notion that social movements might fall outside
pinpoint “the unique effects of situational genesis the province of organization studies is revealing,
and context” (Hall, 1992: 181), potentially uncover- implying that there are some topics deemed to fit
ing earlier origins of phenomena than anticipated within the disciplinary boundaries of organiza-
(Casson & Casson, 2013). tional research and others deemed not to fit.
Examining change in retrospect throws into However, social movement research arguably
relief commonalities and differences between time exemplifies the type of subject to which histori-
frames so that the general may emerge from the cal organization studies might contribute, en-
particular (Lippmann & Aldrich, 2014). Theorization gendering new sources of institutional logics
concerns the articulation of common structures while presenting an opportunity to learn from
and associations, fostering shared perspectives past struggles in specific contexts (Dacin,
that yield original ideas (Steinmetz, 2007a). For Goodstein, & Scott, 2002). Grassroots action pro-
historians, viewing phenomena through the cog- vides countervailing resistance to the oppres-
nitive lens of an organizational theory can en- sive force of capitalist and political elites in past
hance understanding because the reframing of an and present times, creating the conditions for
issue can cast it in a new light, and because theory, theoretical integration between empirical and
being used to predict, is oriented toward the disciplinary domains (de Bakker et al., 2013; Tilly,
unfolding future (Popp & Holt, 2013). This may ex- 2004). All social movements are different, bound
tend temporal horizons from the past into the up with the specific geopolitical contexts that
present and future, as “patterned ways of making spawned them, while displaying commonalities
sense of the world” pointing to what might lie enabling generalizations to be drawn (Dyer &
ahead (Hall, 1992: 171). Wilkins, 1991). The French Revolution, for example,
Managerialism and social movement research. observed through the lens of social movement re-
Power is the pivotal notion in the study of human search, emerges as a “turning-point in the cultural
society (Clegg, 1989; Haugaard & Clegg, 2009; history of the modern world-system” (Wallerstein,
Judt, 1979), integral to the study of capitalism and 2004: 60), shifting the boundaries between the in-
its managerial elites (Maclean, Harvey, & Chia, cluded and excluded.
2010; Maclean, Harvey, & Press, 2006). History Metanarratives and microhistory. Historical or-
likewise has accorded undue attention to political ganization studies reside in the interaction between
power brokers and captains of industry relative to metanarrative and microhistory (Magnússon, 2006).
the lives of ordinary people (Collingwood, 1993; We define microhistory as the history of a unique
Sewell, 2005). Organizational history has centered event or circumscribed community. Its “close optic”
on management, to which the majority of docu- (Putnam, 2006: 626) provides an antidote to hege-
ments in corporate archives relate. While labor monic metanarratives—grand narratives or major
process theorists have addressed this issue story lines that unfold over time and amplify “the
(Knights & Willmott, 1990), the imbalance re- voices of the articulate elite whose documentation is
mains. The new configurations of power currently so abundant” (Brown, 2003: 7). Microhistory recog-
obtaining have generated increasing levels of nizes the importance of the daily encounters that
inequality, largely hidden from view but suscep- sustain a social reality and the power relations these
tible to revelation through historical analysis engender, eschewing the “biggest and most suc-
(Piketty, 2014). cessful exemplars” that typically attract academic
Research on social movements and civil society attention (Lippmann & Aldrich, 2014: 140). Ulrich’s
in which history and organization studies are (1991) study of midwifery, for example, was extrapo-
conjoined might help rectify the imbalance be- lated from one midwife’s diary. In redirecting atten-
tween the elite’s and people’s histories. Lippmann tion toward the life-worlds of ordinary individuals,
and Aldrich (2014: 138) argue that social move- microhistory offers a context-rich alternative to re-
ments serve as “selection forces for organizations,” search overly fixated on large-scale endeavors.
624 Academy of Management Review October

Popp and Holt (2013) provide a useful illustra- (Leblebici, 2014: 76). Making sense of the past
tion of microhistory that makes sense of unfolding through different theoretical frameworks highlights
entrepreneurial opportunity by examining letters connections between seemingly disparate events.
penned by the founders of a merchant house in These may play out on stages of varying dimensions
Calcutta in 1834. Recourse to personal letters according to different timescales. However, high-
provides a window on the day-to-day minutiae of lighting the general in the particular allows both to
entrepreneurial lived experience. The authors be seen in combination, affording new comparative
challenge the dominant theorization of entrepre- perspectives (Wadhwani & Jones, 2014).
neurial opportunity (Shane & Venkataraman, 2000),
which emphasizes outcomes at the expense of
Mapping the Future
the social microprocesses that produced them
(Lippmann & Aldrich, 2014). Their study com- A creative synthesis entails a more meaningful
prises a future-oriented historical narrative that engagement with “the other,” bringing together
conforms to the narrative and conceptual types two different “heterologies” or “discourses on the
discussed above. Thought-provoking historical other” to foster mutual understanding (de Certeau,
accounts that challenge orthodox theories en- 1988: 3; Sewell, 2005). The future of organization
courage organizational researchers to cast their studies as a discipline requires continuing in-
nets more widely in terms of their sources, methods, tellectual boldness (Holt & den Hond, 2013).
and theoretical perspectives. Bridge building demands a greater porosity of
Metanarratives formed by the dominant themes boundaries challenging the orthodoxy of domi-
of late modernity include the rise of individu- nant paradigms (Steinmetz, 2007a). Guided by
alism, which has suppressed long-standing no- this perspective, our first main contribution to the
tions of collectivity (Boltanski & Chiapello, 2007; literature is elaborating and refining the idea of
Fligstein, 1990). Such universalizing rhetorics historical organization studies. This concerns
drown out subjective grassroots stories told by organizational research that draws extensively
those denied access to the levers of power (Brown, on historical data, methods, and knowledge to
2003). Life stories related by individuals located marry historical narrative with organizational
outside the customary frame of research—who explanation. The writing of history is imbricated
represent “the other” in de Certeau’s (1988) with the doing of organization studies to gener-
terms—convey personal experience while high- ate historically informed theoretical narratives
lighting generalities. Microhistory stays close to characterized by dual integrity, building on the
reality, providing a means of accessing collective strength and diversity of both disciplines.
memories through personal testimony. Real peo- We have drawn on existing research from orga-
ple emerge through such stories, with identities nization studies (Kieser, 1994; Üsdiken & Kieser,
and opinions of their own (Magnússon, 2006). 2004; Zald, 1993), history (Braudel, 1980; Collingwood,
Viewed in this light, a microhistorical approach 1993; Judt & Snyder, 2013; White, 1987), and recent
may reinvigorate organizational research by uncov- research addressing the conceptual overlap be-
ering fresh, pluralistic insights through a “bottom- tween the two (Bucheli & Wadhwani, 2014; Kipping &
up” perspective, challenging macrolevel views Üsdiken, 2014; Leblebici, 2014; Lippmann & Aldrich,
by invoking the (extra)ordinary vitality of human 2014; Rowlinson et al., 2014; Suddaby et al., 2014;
agency (Roy, 2000). Wadhwani & Jones, 2014) to establish that theory
Organizational theory may enhance the inter- development and historical veracity are dual
action between metanarrative and microhistory, requirements for successful research in histori-
offering historians an array of conceptual lenses to cal organization studies, key to the realization of
inform their work (Leblebici, 2014). Examining a creative synthesis. Historical veracity de-
a historical event through the cognitive lens of mands that researchers attend to organizational
a relevant organizational theory—such as the failures, often omitted from official documenta-
founding of the Paris Opera seen through the lens tion, as well as to what organizations choose
of imprinting (Johnson, 2007), or shifting attitudes to to forget, fostering a rounded understanding
whale watching from an institutional perspective (Booth, Clark, Delahaye, Procter, & Rowlinson,
(Lawrence & Phillips, 2004)—frames that phenom- 2007; Lamoreaux, Raff, & Temin, 2007). This en-
enon so as to promote shared approaches, “mak- courages researchers to appreciate that general-
ing other types of understanding more explicit” izations pertaining to social realities are bounded
2016 Maclean, Harvey, and Clegg 625

by specific times and contexts (O’Sullivan & illustrative (David, 1985; Sydow et al., 2009). The
Graham, 2010). How authenticity is constructed value of history conceived as narrating, wherein
is important, with implications for legitimation, observed patterns and recurrences form the basis
which requires “a relationship with an audi- of detailed analysis, lies in explaining the form
ence” (Suchman, 1995: 594). A creative synthesis and origins of significant contemporary phenom-
is bound up with legitimacy seeking since its ena, being a source of context-sensitive interpre-
emergence depends on the development of tations and arguments. Cognitive lenses that
shared understanding among research commu- draw on the narrative turn, especially the sense-
nities (Harvey, 2014). making perspective, might enhance research of
Moving forward collectively hinges on the ar- this genre (Fenton & Langley, 2011; Weick, 1995). It
ticulation of recognized constructs that scholars is arguably the narrative mode of historical in-
can agree on (Suddaby, 2010b). Our core insight is quiry that has gained most traction in organiza-
to suggest that historically informed theoretical tion studies in recent years (Brown & Humphreys,
narratives mindful of both disciplines, whose 2002; Hansen, 2012; Rowlinson et al., 2010), reflect-
authenticity stems from both theory development ing the growing recognition that narratives
and historical veracity, make a singular claim to open a valuable window onto the organizational
scholarly legitimacy. Legitimation through dual world (Gabriel, 2000). Overall, the value of our
integrity will help research that falls within the typology lies in demonstrating the research
ambit of historical organization studies to reach potentialities of historical organization studies,
a more general audience. This will show that the which we have exemplified by examining the
dualism between narrative and scientific ap- career of Andrew Carnegie as institutional en-
proaches can be respected yet integrated, with trepreneur and philanthropist through our four
the approaches informing one another and dem- conceptual lenses in turn.
onstrating how historical methods, data, and Our third main contribution is elaborating five
theoretical and substantive insights can add principles underpinning historical organization
value to the social scientific mainstream. studies: dual integrity, pluralistic understanding,
Our second main contribution is developing representational truth, context sensitivity, and
and exemplifying a conceptually robust founda- theoretical fluency, encapsulated in Table 1. We
tional model for historical organization studies. fashion a creative synthesis, especially through
Figure 1 elaborates a typology of four distinct our overarching principle of dual integrity, which
conceptions of history in organization studies, emerges from and inhabits the theoretical over-
informing strategies for future research. The lap between two equally valued disciplines.
value of history conceived as evaluating, wherein Dual integrity demands that organizational re-
theory is confronted with historical data, lies in searchers pay due regard to historical veracity in
testing and refining existing theory. Organiza- the search, selection, and evaluation of data
tional ecology and the resource-based view of the while cultivating a nuanced capacity theoreti-
firm are illustrative of theoretical domains ripe for cally to appraise the logics of institutions, cul-
a fuller engagement with historical organization tures, and human interaction (Greenwood &
studies of this genre (Hannan & Freeman, 1977, Bernardi, 2014). The practical balance struck be-
1984, 1989; Miller & Shamsie, 1996). The value of tween theoretical and empirical concerns will
history conceived as explicating, wherein syn- naturally vary by type of study. We argue that
thetic narratives emerge from the interplay of historical organization studies should eschew
theory and evidence, lies in applying and de- prescribing a new blueprint in favor of “stretch-
veloping theory to reveal the operation of trans- ing” to embrace alterity in terms of subject matter,
formative social processes. Institutional theory approach, and periodization, there being more
(Selznick, 1949, 1996), predicated on “a central but than one way to understand the past (Holt & den
unarticulated assumption of historical methods Hond, 2013: 1594; Kieser, 1994).
and theory” (Suddaby et al., 2014: 101), illustrates We contend that history and organization
the potential for this type of research. The value of studies, as humanistic endeavors inextrica-
history conceived as conceptualizing, wherein bly linked through an enduring concern for
historical analysis stimulates new ways of see- the human condition, offer, when synthesized,
ing, resides in generating new theoretical con- enhanced potential to transform our under-
structs. The origin of path dependence theory is standing of contemporary and future-directed
626 Academy of Management Review October

organizational realities (Zald, 1993). We do not challenge existing thinking, illuminating the
advocate a collapse of opposites but argue in- historical landscape. Temporal-theoretical per-
stead for informed collaboration between spectives deriving from one period may be
seemingly divergent concepts that emerge as transferable to other research settings. Adoption
“mutually implicated” (Suddaby et al., 2011: of a conceptual lens drawn from organization
243). Together, our three contributions demon- theory can highlight new comparative perspec-
strate that history affords a singular opportu- tives that might otherwise go unnoticed, accen-
nity to cultivate an in-depth understanding tuating links with similar studies to elucidate the
of the contextualized, sedimentary processes “bigger picture” (Lippmann & Aldrich, 2014). Elu-
whereby organizations emerge, grow, flourish, cidating the bigger picture may extend time
and ultimately decline—the past informing the frames, affording access to liminal spaces be-
present and future. tween past, present, and future, which are in-
terrelated: “The present is the future of the past; it
is thus both future and past in a synthesis that is
CONCLUSION
actual” (Collingwood, 1993: 405).
At the outset of this article, we asked how the The purpose of producing a typology or road
enterprise of organization studies might be map is to help researchers find their way in the
enriched through greater, more meaningful en- future. Mapping the territory is valuable, since
gagement with history, historical sources, and new concepts often develop on the perimeter of
historical methods. In response, we suggest that, a field through the juxtaposition of antinomous
on a conceptual level, through engagement with perspectives (Greenwood & Suddaby, 2006).
primary materials and critical reading of estab- Boundary bridging allows new vistas to emerge,
lished narratives, history stimulates thinking on revealing contradictory yet overlapping logics. In
vital organizational and institutional phenomena nurturing historically informed theoretical narra-
that might otherwise go underappreciated, en- tives, organization studies imbued with varying
gendering new theoretical ideas, propositions, conceptions of history can synthesize ideas and
and arguments. The past can revivify future or- advances into impactful new theories. These may
ganizational research by extending historical serve as guideposts to the future, pushing onward
approaches to areas such as entrepreneurship by remapping the past (Gaddis, 2002; O’Sullivan &
(Popp & Holt, 2013; Wadhwani & Jones, 2014), in- Graham, 2010) and exploring what did not tran-
stitutional entrepreneurship (Lawrence & Phillips, spire as well as what did (Lippmann & Aldrich,
2004; Munir & Phillips, 2005), and institutionalism 2014). At a time when the field of organization
(Leblebici et al., 1991; Suddaby et al., 2014). Taking studies is concerned about a “future where the-
a long-run perspective rebalances consideration ory is of less importance” (Devers, Misangyi, &
of organizational origins and development vis- Gamache, 2014: 248), the uses of the past in orga-
à-vis outcomes and end results (Casson & Casson, nizing and organizations provide fecund territory
2013) so that the academic endeavor itself be- of contemporary relevance for future theorization.
comes “an origin, rather than an end” (Popp & Field theory provides a potential locus where
Holt, 2013: 25). On an empirical level, history af- historically oriented organization studies might
fords access to a wealth of multilevel quantita- take place (Bourdieu, 1969; Fligstein & McAdam,
tive and qualitative data related to organizations 2012). Pushing the boundaries of existing fields
and organizing that might be deployed in implies their redrawing to admit unorthodoxy,
testing, refining, and developing theoretical introducing the possibility of theorizing more
ideas. On a methodological level, historical directly about intersections between fields
methods, designed to allow inferences to be (Fligstein, 2001). Such intersections may spark
drawn from complex, incomplete data, have ideas for the assimilation of history with syn-
great potential for application in organizational chronic explication, since “the only way to reach
research. conditions that we cognize and wish for is to make
Historians also stand to benefit from greater use of those conditions that we have not wished
engagement with organization theory. Viewing for” (Martin, 2003: 44).
an event through a particular cognitive lens can We posed a second question concerning the
engender new conversations. Reframing a phe- form(s) a creative synthesis of historical organi-
nomenon can reveal fresh insights that can zational studies might assume. In exploring
2016 Maclean, Harvey, and Clegg 627

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Mairi Maclean (kmm57@bath.ac.uk) is professor of international business at the Univer-


sity of Bath. She received her Ph.D. from the University of St Andrews. Her research
focuses on international business elites and elite power, historical organization studies,
and entrepreneurial philanthropy.
Charles Harvey (Charles.Harvey@ncl.ac.uk) is professor of business history and man-
agement at Newcastle University. He has a Ph.D. in international business from the
University of Bristol. His research focuses on the historical processes that inform con-
temporary business practice and the exercise of power by elite groups in society.
Stewart R. Clegg (Stewart.Clegg@uts.edu.au) is professor of management and director of
the Centre for Management and Organisation Studies at the University of Technology,
Sydney. He received his doctorate from the University of Bradford. His research focuses on
power, class, networks, politics, management, history, and strategy in organizations and
society at large.

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