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  • Huntersvsfarmers 131204084857 Phpapp01

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    Charles Bronson
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    Hunters and farmers are two common sales personas - hunters focus on closing deals independently and quickly while farmers nurture customer relationships and build loyalty. Hunters typically have higher turnover rates and work in roles like account executive or business development, while farmers work in account management, customer service, or inside sales. An effective sales force balances both personas, and hybrid reps with skills from both are emerging as reps need to complete a wide range of tasks.

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    Hubter vs Farmer

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    huntersvsfarmers-131204084857-phpapp01

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    Hunters and farmers are two common sales personas - hunters focus on closing deals independently and quickly while farmers nurture customer relationships and build loyalty. Hunters typically have higher turnover rates and work in roles like account executive or business development, while farmers work in account management, customer service, or inside sales. An effective sales force balances both personas, and hybrid reps with skills from both are emerging as reps need to complete a wide range of tasks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    50 views1 page

    Huntersvsfarmers 131204084857 Phpapp01

    Uploaded by

    Charles Bronson
    Hunters and farmers are two common sales personas - hunters focus on closing deals independently and quickly while farmers nurture customer relationships and build loyalty. Hunters typically have higher turnover rates and work in roles like account executive or business development, while farmers work in account management, customer service, or inside sales. An effective sales force balances both personas, and hybrid reps with skills from both are emerging as reps need to complete a wide range of tasks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    hunters vs farmers

    A Look Into Sales personas and their impact on your business

    Let’s examine some characteristics of two common sales personas: Hunters and Farmers.
    The first are known for closing deal after deal and working very independently, while the
    latter focuses on nurturing customer relationships and growing a loyal consumer base.

    the hunter the FARMer


    Nurtures leads
    and client
    relationships

    Independent
    and solution
    driven

    Cultivates
    strong
    customer
    loyalty

    Focuses
    on quick
    acquisitions
    and big deals

    Initiative
    Key skill
    building relationships
    Key skill
    Collaboration
    independence
    networking
    Gaining loyalty

    30-35%
    Higher turnover
    Typical jobs...
    Account Executive
    Field Sales
    Typical jobs...
    Account Manager
    Customer Service
    in hunters Business Development Inside Sales

    Now for the real question- Which is better?


    Or is there a set answer?
    People often consider good sales reps to be hunters, but it’s more of a stereotype than a truth.

    What is important is knowing your sales reps and recognizing their strengths and weaknesses.
    Having a balance between the two can facilitate a strong sales force.

    It is also important to look for well-rounded individuals to fill your sales team. Today more than ever,
    reps need to be able to complete a wide range of tasks successfully. Strict hunter vs farmer teams
    may be slowly dwindling as hybrid reps- ones with both skill sets- are emerging.

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