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EAJPC 6.2. (2020) Bjorn Boman - Cultural Amnesia or Continuity - Preprint
EAJPC 6.2. (2020) Bjorn Boman - Cultural Amnesia or Continuity - Preprint
East Asian Journal of Popular Culture EAJPC 6.1. (1 April 2020), pp. 111-123 (preprint)
https://doi.org/10.1386/eapc_00018_7
https://orcid.org/ 0000-0001-7529-6713
ABSTRACT
K-pop content is generally associated with romantic love, immaturity, synchronized
dance choreographies, attractive performers and globally fashionable pop music.
However, over the last years more variability in regard to lyrics and music, partly linked
to increased artistic agency among some entertainment companies, has been manifested.
In this article, I have analysed how the cultural concept of han (associated with grief or
resentment among Korean people) is expressed among groups and artists like BTS,
(G)I-dle and Luna/Jambinai. The findings indicate that han in such discourses, while
sometimes implicit rather than explicit, expresses lost love, the transgenerational
understanding of Korean grief, or an appeal to the collective feeling of vulnerability
among global audiences.
KEYWORDS: BTS, (G)I-dle, K-pop, Hallyu, Korean wave, South Korea, Han,
Korea
INTRODUCTION
More than a decade has passed since K-pop and the Korean wave received thorough
academic attention (e.g. Shim 2006). Scholars within disciplines such as media studies,
cultural studies and sociology have analysed K-pop content and the endogenous and
exogenous factors which underlie its local, regional and global appeal (Ho 2012; Lee
2013; Oh 2013; Lie 2014; Jang and Kim 2013), as well the structures and modalities
for the dissemination and reception of K-pop in several locations like Indonesia, Japan,
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Australia, Canada and Israel (Jung 2011; Jung and Shim 2014; Agin 2013; Lie 2013;
phenomena has emerged. For example, it is well understood that both endogenous
factors, such as the export-oriented Korean market and the synchronized and attractive
K-pop performers (Lee 2012; Jang and Kim 2013), and exogenous global factors such
as digital media (YouTube, iTunes) and fashionable pop genres contribute to the near-
universal appeal of K-pop (Oh 2013; Lie 2014). Even language barriers and insular
western markets (Power and Hallencreutz 2003) have proven to be surmountable in the
case of recent success stories like BTS and BLACKPINK, two groups that
predominantly sing in Korean yet have millions of fans all over the world and surpassed
700 million views on YouTube of their most popular songs (Boman 2019).
elements within K-pop, romantic love, immaturity and physical attractiveness appear
to be common denominators within the majority of songs, lyrics and music videos (Lee
2012; Lie 2013; Lie 2014; Epstein and Joo 2012). While Jang and Kim (2013) stress
the Confucian residues within the present Korean society, especially among the earlier
generations still alive, as a crucial sociocultural factor, Lie (2014) is sceptical about the
very existence of such traits in contemporary South Korea. Koreans who underscore
the significance of Confucianism and folk culture seem to suffer from a misguided
While such a contention appears to be largely correct – since K-pop hinges on a neo-
nations), as well as westernized imagery and music which have little to do with anything
specifically ‘Korean’ – certain striking exceptions from these general patterns have
emerged over the last years. Three notable examples that represent an at least partially
opposed tendency are some of the lyrical concepts of the ultra-successful male group
BTS (‘No more dream’, ‘Silver spoon’, ‘Dope’, ‘Not today’), the collaboration between
girl group f(x) lead singer Luna, and the Korean alternative rock band Jambinai
(translated into ‘From the place that was erased’), as well the popular female sextet
sorrowful music, lyrics and imagery, and (G)-idle on partially melancholic pop with a
title referring manifestly to the historical Korean cultural concept in question, they all
seem to signify different aspects of the very same fundamental principle: han. Though
critically discussed (Kim 2017; Moon 2014), this represents an element generally
understood as being connected to sorrow, grief, rancour and resentment, and which is
these instances manifest potential links to this cultural trait, why a content analysis is
– although having longer Sino origins – emerged during the Japanese colonial period
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in the 1920s, especially within the works of the Japanese writer Muneyoshi Yanagi.
characteristic, han did not exist in ancient Korea but was an idea anachronistically
As Kim stresses, han does often constitute an essentialist and at least partially
biologist tendency – only people of Korean origin may understand its profound
Hence, it appears to have an ambiguous character, since it is related to both deep sorrow
Within Korean music, Lie emphasizes the historical shift from han-inspired
manifestations to mildness, referring to how ‘the sweetness and light of some Korean
popular music in the 1950s was a world away from the tears of departure and the tacit
expressions of han that marked the popular songs of the colonial period’ (2014: 76).
Further, Kim (2017) examines how han has been reinterpreted in the Korean
connected only to people of Korean descent, there are instances where it is linked to the
mutual subordination which signifies both Korean Americans and African Americans
connections between these two groups – with han as a shared cultural characteristic –
have been emphasized by Kim (2014). In contrast, Kim (2017) underlines a more
manifest example of han in the South Korean/Canadian rapper Tablo and African
American rapper Joey Bada$$’s collaboration song ‘Hood’, whose lyrics partly build
on such characteristics. Tablo expresses, ‘[w]here I’m from Han is the name we gave
Kim’s analysis, related to the insights of Moon (2013), ends with an elaboration
and biologist interpretations of han, while still focusing on the particular historical
memories that have shaped Koreans and diasporic people of Korean origin. Han must
also be understood in relation to its specific historical, cultural, social and local
pop.
METHODOLOGY
There are several ways to approach the contents in live performances and music videos
both more holistically and with focus on particularities, and which constitute what
Norman Fairclough would refer to as semiosis in this regard (2003: 24) – lyrics, settings,
symbols, narratives, fashion styles, musical genres and so on – and that scholars
(Baldry and Thibault 2006). The meaning of semiosis is similar to that of discourse, a
term with various definitions. Jonathan Potter uses discourse for ‘texts and speech in
use’, ‘in use’ meaning in actual situations where language or other symbol-systems are
used (1996: 15). In discourse analytical theory, a discursive element may be regarded
as nodal points, i.e. privileged signifiers, which are constituted as partially fixed
A reading of the material – in this case three music videos (‘No more dream’,
‘Dope’, ‘Not today’) and a dance performance video of BTS (‘Silver spoon’), (G)-idle’s
music video ‘Hann’, and Luna/Jambinai’s live performance ‘From where it was erased’
– centres on basic yet explicative elements such as music, theme and subject, narrative
and mise-en-scène and body language (Lee 2012). In relation to the analysed material,
one may discern if han is to be regarded as a nodal point, and if not, to which degree
indirect or comparative similarities are still relevant elements within each specific
discourse (including the entirety of the material, like lyrics, music, gestures and visual
media). This will also be discussed in relation to other research, as well as broader
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BTS
BTS (Bangtan Boys), which consists of seven members from South Korea, was formed
in 2013 by Cube Entertainment and has gradually become one of the world’s most
successful music groups in general and K-pop acts in particular. The name Bangtan
boys, literally meaning Bulletproof Boy Scouts, is associated with several songs such
as ‘We’re bulletproof Pt. 2’ and ‘Not today’. One breakthrough song is ‘Fire’ which
was released in 2016, followed by many more successful songs, albums, music videos
and live performances in the following years to come. The most successful song and
music video, ‘DNA’ (2017a), has surpassed 700 million views on YouTube and the
group has made significant success in major local markets such as the United States
and the United Kingdom. Akin to other K-pop groups, BTS blends elements from rap,
R&B, pop, electronic music and other hybrid genres or sub-genres. Lyrically, a variety
of themes and subjects have been treated in the songs, such as love, self-love,
depression and rather fierce criticism of the current state of the South Korean society.
Their debut song and music video ‘No more dream’ (2013a), belongs to the
latter category and shows the rougher side of the group’s multifaceted image. In the
music video, school buses, burning barrels and skateboarding are displayed. Style-wise,
hip hop features like gold-coloured necklaces and skate fashion dominate, whereas the
School’, and the lyrics and the mise-en-scène stress the lack of pursuit of genuine
dreams among younger South Koreans. Everything is about diligent studies and
material possessions, ‘I wanna big house, big cars, and big rings but actually, I don’t
have any big dreams’ (translated from Korean), but even such shallow markers of
higher socio-economic status are generally hard to obtain for most young people
according to this discourse. BTS is very specific about their criticism of the South
Korean model for education and socio-economic success, ‘[s]ick of the same day, the
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repeating days. Grown-ups and my parents keep instilling confined dreams to me.
Number one future career is a government worker? […] Rebel against this hellish
In ‘Dope’ – which mixes catchy hip hop, R&B and pop – BTS underlines almost
identical lyrical themes and subjects, ‘I worked all night, every day while you were
playing in the club’ (translated from Korean). This video does not relate to any
Also, in ‘Silver spoon’ (2016), similar in music as the two other above-
mentioned songs, BTS mocks the notion – among the older generations of South
Koreans – that the current youth is born with a silver spoon. Since the earlier generation
had much more opportunities they were born with a ‘golden spoon’, one may interpret
the overall message. Especially teachers, who lecture their young students, are put in
the line of fire, ‘[t]hey call me a try-hard, our generation has had it hard. Hurry,
chase’em. My teachers were born with it all’ (translated from Korean, although some
of the lyrics are in English). As for gestures, BTS takes the mocking even further with
the integration of silly and ironic dance moves at parts of the dance practice.
misguided to associate such subjects and themes with han. There is frustration, sarcasm
and even contempt in the lyrics, but the music does not express any ‘beautiful sorrow’
most notably the Gwangju uprising in 19801 and the Sewol ferry disaster in 2014, 2 and
as such han in the broader sense may be expressed in relation to partially deficient
similar to Tablo and African American rapper Joey Bada$$’s collaboration song ‘Hood’
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examined by Kim (2017). A difference, however, is that the anger is directed externally
rather than internally in the current BTS material. Furthermore, BTS does not refer to
Hultberg et al. (2017) have analysed the reasons why South Korean parents have
‘arms race’ with other parents: their children must perform maximally to succeed socio-
(2010) and to some extent Jang and Kim (2013). Oh has emphasized the negative side-
effects from the global educational obsession, which appears to hurt a significant share
of Korean families. In 2007 South Korean parents spent on average USD 220 per month
on private tutoring and the country has the highest private educational spending among
all OECD nations (Oh 2010: 309–10). Other negative outcomes are high private debt,
low-paid part-time jobs), high housing costs, and low fertility rates (Hultberg et al.
2017). This ‘arms race’ or ‘red queen’s race’, which implies that the highest dream is
to become a global hallyu star (Ho 2012; Jang and Kim 2013) or employee of the
government or one of the large South Korean corporations, affects the lives of young
Koreans and is manifested in the lyrics of songs like ‘No more dream’, ‘Dope’ and
‘Silver spoon’. Ironically, the success of BTS is dependent on the very same hyper-
competitive mechanisms that they tend to criticize in their lyrics, but at least they have
‘Not today’ (2017b) partially deviates in regard to theme and subject and seems
to focus more on the collective strength that stems from belonging to a community, and
the significance of never giving up. Compared to the other music videos mentioned
above, the song has a rather distinctive narrative and mise-en-scène and is one of the
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costliest productions in the group’s history. Part of the setting is in a garage, but the
main setting is located at a mountain where the BTS members and multiple dancers,
the latter dressed almost as black ninjas with covered faces, perform a simple yet
synchronized and captivating dance choreography, after the ascent which mainly takes
place throughout the intro. The music is related to similar genres as in the other songs,
although more energetic and assertive in the chorus. At around 03:50 of the official
music video, several members and the black dancers are being shot but rise not long
after and continue to dance assiduously. This corresponds with the lyrics, ‘Trust me,
who is next to you. Together we won’t die. I trust you, who is next to me. Together we
won’t die. We believe in the word, together we believe that we’re Bangtan…’
Since BTS has reached a huge global following, an ‘army’ of fans as they are
often referred to within the K-pop community, they appeal to a collective feeling of
Congenial with this discourse, only BTS or other Korean artists are capable of
producing han in the narrow sense, but the message can resonate with the individuals
of their global fanbase. Han in relation to music becomes intercultural, much like the
local and global are understood to be merged in relation to K-pop and other popular
(Soyeon, Miyeon and Sooji), and the other three being from China (Yuqi), Taiwan
(Shuhua) and Thailand (Minnie) – was formed in 2018 by Cube Entertainment. The
debut song and music video, ‘Latata’, has reached more than 100 million views on
YouTube, and it received an award for best female debut group at the 2018 Melon
Awards.
The debut song ‘Latata’ is upbeat and positive in its melody and lyrical message.
The sequel, ‘Hann’, is much more woesome and sullen in comparison. Sooyeon Lee,
stresses that most popular K-pop songs and music videos express an immature love:
The love songs narrate a naïve, childish love or the frustration of pursuing
unrequited love. Despite the differences in themes, what all ten videos convey
about the subject of the lyrics is his or her immaturity. The narrating subject is
established as a young and innocent individual who marvels at the joy of first
love or feels frustrated in the face of unreciprocated love. (2012: 460)
Perhaps that is also true in regard to ‘Hann’, which tells an oft-repeated story about the
significance of the other part of an ended romantic relationship being forgotten and
metaphorically unrecognizable, ‘[e]ven if you come back, there is no place for you. It’s
done, I don’t know you […]’ (translated from Korean) Apart from the depressing tone,
‘Hann’ has still more in common with generic K-pop than for example contemporary
atmosphere, where black and colourful settings and fashion styles appear alternately (a
characteristic common for K-pop, whose music videos tend to include three-four
different costumes or pieces of clothing). One may also notice elements and architecture
associated with the Middle East, such as a symbolic scorpion in a desert and buildings
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reminiscent of for example Moroccan riads or villas. This might generate a more
intercultural and sophisticated ambience, instead of the more juvenile concept which is
displayed in the music video of ‘Latata’. The body language in the music video of ‘Hann’
is neutral or serious rather than joyful, which corresponds with the lyrical theme, subject
The explicit or manifest links to han are related to the title itself, as well as more
implicitly in the other constitutive elements of the song and music video. As such it
functions as a nodal point within its particular discourse. In this respect, han represents
lost love and grief associated with the process of to forget a former lover rather than
rancour over historical injustice. The lyrics are written by group leader and main rapper
Soyeon, who is of Korean descent, but this transnational group expresses the feeling as
a collective effort.
LUNA/JAMBINAI
Luna (Park Sun-young, born in 1993) is the lead singer of the K-pop female group f(x)
that debuted in 2009 and made significant success with songs like ‘Electric shock’,
which has surpassed 100 million views on YouTube. While the group has been on an
on-and-off hiatus as the members are older and the overall level of commercial success
has decreased, Luna has continued with a solo career and various other projects and
alternative rock band Jambinai. Whereas f(x) has reached significant local and even
global success, at least during its peak years, the songs and live performances of
One Ok Rock and Scandal, or K-pop/rock acts like Dreamcatcher and F.T. Island and
has more in common with instrumental post-rock bands like the Japanese group Mono
the sombre vocals of Luna are an additional feature. Though typical western rock
instruments like guitar, bass and drums are used, Jambinai members do also use strings
and traditional Korean instruments, which underscore the gloomy soundscape. The
While this live performance does not include any specific narrative or mise-en-
scène, it has a rather distinctive theme and subject, reinforced by visuals showing
historical images of the older generations of Koreans, with the capital Seoul as its
coulisse, mostly at the end. The lyrics speak of an abstract subject, although explicitly
focused on themes such as loss and grief – perhaps the Korean past.
The Jambinai members do not express any specific feelings or gestures. Luna
does so, however, especially at the end of the performance. She is singing vividly and
gives a serious and focused appearance for the entirety of the song, quite atypical for
the professional smiles and ostentatious dance moves so common in her regular
itself: what appear to be genuine tears trickle down her cheek as the last words are
uttered. Although the visuals do not include any specific images of footage related to
traumatic experiences such as the colonial era (1910–45) or the Gwangju Uprising in
1980, it contains material which shows the older generation of Koreans, perhaps a
reminder of the dismal and gruesome Korean past, as well as the shelter found in urban
modernity. As Jang and Kim highlight, ‘[s]ince Korea has developed from a traditional
to a highly industrial society in less than five decades, Korean culture maintains the
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character of the traditional, modern, and postmodern i.e., space/time hybridity’ (2013:
85).
Both its different constitutive parts and the totality seem to indicate a discourse
which is, although more implicitly than manifestly, linked to the concept of han.
Everything from the music, lyrics, subject, theme, gestures and visuals signify sorrow,
grief and resentment. As such one may identify a link between modern or postmodern
changing in a more sombre or alternative direction. Indeed, much remains the same
relation to the currently most successful K-pop groups like BLACKPINK, BTS and
TWICE. However, this and other material indicate that South Koran popular music at
least is becoming slightly more diverse and that for a variety of reasons.
sexualized artists like Huyna, Hyolyn and Jessi. In contrast, groups like F. T. Island and
for this might simply be that the K in K-pop primarily stands for Kapital (Lie 2014) and
that this slight diversification is only a means to appeal to other audiences or cyclical
trends within the broader global music market. Common characteristics such as
synchronized dance moves, catchy pop songs and attractive performers continue to be
However, this cannot explain neither the increased artistic agency of groups like
BTS and (G)I-dle, nor the less commercially successful han-related tendencies in the
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case of Luna/Jambinai. While the latter might be considered a statistical outlier – the
bulk of K-pop, whether commercially successful or not, does not sound like this – the
former signifies a more impactful development within the mainstream ambit of the
often looked upon as inauthentic music (Lie 2014), but if artists can influence lyrics,
music and visual concepts to a larger degree the picture of the power relations becomes
blurrier and the local music industry less hegemonic in relation to its performers and
broader western modalities. Such a development does also open a possibility for
individual expression, influences from more atypical genres or sub-genres, and a more
distinctive connection to the cultural and historical experiences of the Korean people.
unique and quite important cultural concept of the shared historical memory of Koreans,
it should not come as a surprise that some pop artists elaborate on such or similar
features within their songs, lyrics, live performances or music videos. At least a fraction
be emphasized in popular music, inclusive of K-pop. Perhaps one may, however, find
more instances of han in contemporary pansori and alternative rock music. Other
categories of cultural content like literature, film and TV drama may offer further
analytical material. Han Kang’s Human Acts (2017) may be a relevant introduction to
prototypical han-related K-literature, while Korean films like Oldboy (Park 2003), The
Wailing (Na 2016), Train to Busan (Park 2016) and Burning (Lee 2018) can offer a
The results suggest that han in the analysed K-pop contents, while often implicit
rather than explicit, express lost love, the transgenerational understanding of Korean
picture. Han, in South Korean cultural content and discourses, will likely be
external obstacles; if not another tragic event, like the Sewol ferry disaster, creates anti-
establishment attitudes in relation to more concrete political and social issues. The
ACKNOWLEDGEMENTS
I want to thank the editors of this journal, and the anonymous reviewers for their
and Turkish Studies at Stockholm University for discussing the most appropriate
translation of the Luna/Jambinai song (‘From the place that was erased’). Lastly, I want
to thank Luna of f(x) for her pleasant comportment when we encountered at the S.M.
Entertainment office in July 2016. While that in part goes beyond scholarly efforts, it
might be the case that I would have kept lesser track of her material in a vast ocean of
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CONTRIBUTOR DETAILS
Björn Boman is a Ph.D. student at the Department of Education at Stockholm
University. He has acquired two interrelated master’s degrees at Uppsala University
and studied Korean for three semester and the Department of Asian, Middle Eastern
and Turkish Languages at Stockholm University, which he keeps close ties with
regarding research endeavours. His research foci are educational achievement (e.g.
South Korea, Sweden, Vietnam), East Asian Popular Culture (e.g. South Korea, Japan)
and music business research (e.g. South Korea, Japan, Sweden).
Contact:
Department of Education, Stockholm University, Frescativägen 54, 114 18 Stockholm,
Sweden.
E-mail: bjorn.boman@edu.su.se
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Notes
1. The Gwangju Uprising was a series of protests in the city of
Gwangju in 1980, after the military dictator Park Chung-hee had been
assassinated in 1979 and the people were not content with the political,
social and economic conditions in the country. The brutality of the
police force, which led to a substantial death toll, in conjunction with
corrupt governance in its aftermath, have made the events into a
national tragedy that signifies social injustice
2. The sinking of MV Sewol occurred on 16 April 2014. The death toll of
almost 300 individuals, combined with a generally incompetent and
neglectful response from the South Korean government, has made it into
a symbol for weak governance in contemporary South Korea.
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