Republic of the Philippines

Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL

MEDIA AND INFORMATION LITERACY

SECOND QUARTER

Quarter : 2 Week : 11 Day : 21 Activity No : 21

Competency: : Produce evaluate a creative text-based, visual-based, audio-
based, motion-based, and manipulative-based presentation
using design principles and elements.
Objective : Define motion media and information and key terms such as:
animation, frames per second (FPS), rendering, and storyboard
Classify motion media according to their format, purpose,

method, types, sources, audience.

Topic : Motion Information and Media
Materials : Learning Module, Learning Activity Sheets ,Teaching Guide
Reference : Media and Information Literacy Teaching Guide (for Senior
High School) by The Commission on Higher Education in
collaboration with the Philippine Normal University
Copyrights : For Classroom Use
Concept Notes:

Motion and Information Medaia -a form of media that has the appearance of moving
text and graphics on a display. Its purpose is to communicate information in multiple
ways. (roblyer 2006). An integrated sight and sound kinetic media (Shelton,2014)
- Motion media can be produced formally and informally.
∑ Informally produced motion media are created by individuals often for
personal use.
∑ Formally produced motion media are created by professionals who follow
industry standards in creating, editing and producing motion media.
Formal production of animations involve the following steps:
- writing the story - writers and directors create the story board !141
- script is written and dialogue is recorded
- animators sketch major scenes; inbetweeners fill in the gaps
- background music and background details are added
- drawings are rendered

General Characteristics of Motion Media:

- It communicates message to large, heterogeneous, and anonymous audiences;

- It communicates the same message to mass audiences simultaneously,

sometimes in public, other times in private;

- It embodies messages that are usually impersonal and transitory;

- It is multi-sensory such that the audience’s sight and hearing are stimulated
in concert. Such a combination of sensory stimuli forms a complex synergism
that can significantly enhance communication. This powerful double-barreled
combination of dual-sense stimulation contributes in large measure to the
compelling influence of motion media;

- It is a formal, authoritative channel of communication. Accordingly, its power

in informing and entertaining lies in the communicator’s ability to control
visual and aural stimuli;
 - It is instrumental in behavior and attitude modification – that is, attitude
formation, change, conservation, and canalization (directing a performed
attitude to a new direction);

- It confers status upon issues, persons, organizations, or social movements.

Different formats of MOTION MEDIA:

1. FILM-also called a movie picture,is a series of still or moving images.

Animation-a scene from the animated film.
Short film-a trailer of a short film, ninety seconds about a surveillance expert
taking on an assignment that might be his downfall.
Documentary film-telling where commercialized and fast food comes from.
2. MOTION PICTURE IN TELEVISION-television is a telecommunication medium for
transmitting and receiving moving images that can be monochrome (black and
white) or colored, with or without accompanying sounds.
a. Commercial advertisement on TV.
b. Philippine melodrama
c. Reality show
d. Game show.
e. Talk show
f. Television news
3. INTERACTIVE VIDEO -usually refers to a technique used to blend interaction and
linear film or video.
a) "Customizable" Online Interactive Videos - Customizable videos allow the user to
adjust some variables and then play a videos customized to the users particular
references. However the user does not actually interact with the video while it is
playing.
b) "Conversational" Online Interactive Videos - conversational videos allows the user
to interact with a video in a turn-based manner,almost as though the user was
having a simple conversation with the characters in the video
c)"Exploratory"Online Interactive Videos-exploratory videos allow the user to move
through
4. others ( i.e phone gaming,computer games,cinema)
-live stream is a live streaming video platform that allows users to view and
broadcast video content using a camera and computer through the internet. it offers
a free ad-supported service ad multi-tiered premium services.

Activity 1. For you to be able to grasp what motion media, these are the following
task that you should do.
a. For film watch any animation, documentary and short film. Example: Toy
Story, How to train your dragon?, Frozen and etc.
b. For Motion Picture in TV, example: Encantadia, Wowowin, 24 Oras and etc.
c. For Interactive Video watch or follow any Zumba dance, tutorial lessons,
online/offline games, follow a live streaming in Facebook or YouTube and etc.

Activity 2. Other than the sample given on activity 1. List samples of “motion media”
as many as you can. Classify them accordingly and write it in the appropriate column.

FILM MOTION PICTURE INTERACTIVE VIDEO

https://sites.google.com/site/motioninformationandmedia/
https://tinyurl.com/y64mdce9