Pagsanjan

Falls
Group 8 Presentation
Overview
One of the most well-known waterfalls in the
Philippines is Pagsanjan Falls, also known as Magdapio
Falls in its native tongue. The falls are one of the top
destinations for tourists in the province of Laguna.
Leaving from the Pagsanjan municipality, a dugout
canoe river tour known locally as "Shooting the rapids"
takes travelers to the falls.

The boat ride provides tourists the amazing views of

the river lined with boulders and rocks where lush
greenery thrives. Upon reaching the main falls, you can
ride a bamboo raft across the natural pool to get
behind the falls.
 Industry and
Competitor Review
Tourism is a major industry and source of employment in the Municipality of
Pagsanjan wherein majority of the residents rely on tourist arrivals for
business opportunities and employment to hotels and recreational places.

➢Direct Competitor - One of the nearest natural bathing places near the
Metro, Daranak falls is considered to be one of the most magnificent natural
formations in the country, protected by government legislation and
maintained by Tanay’s municipal administration.

➢Indirect Competitor - Taal Lake is a freshwater lake surrounding the iconic

Taal Volcano in Batangas. A perfect trip for the family enjoying a scenic
adventure with a 360 view of the famous lake. The tour starts with a quick
pump boat ride going to the crater. The pristine and calm water gives a
smooth sailing experience viewing the city from afar. Tourists will get to ride
a horse throughout their hike to the crater.
 Target Audience
Nature Lovers: This audience is made up of people who enjoy being
surrounded by nature and appreciate the beauty of natural landscapes. They
are likely to be interested in exploring new hiking trails and discovering scenic
waterfalls, making them an ideal target audience for marketing Pagsanjan
Falls.

Family and Group Travelers: This audience is made up of families and groups
of friends who are looking for fun and exciting activities to do together.
Pagsanjan Falls provides a great opportunity for bonding and creating
memories with loved ones, making it an attractive destination for this
audience.

Adventure Seekers: This audience consists of individuals who are always

looking for their next thrill and adventure. They enjoy activities such as
trekking, swimming, and rappelling and are likely to be drawn to the
excitement and challenge of exploring a waterfall like Pagsanjan Falls.
 SWOT Analysis
Strengths Weaknesses Opportunities Threats
➢Boat trips with ➢Dangerous terrains that will ➢Meaningful experiences from ➢Irresponsible
beautiful scenery give tourists a bit of fright the activities. tourist behavior
where you would find while passing over them. and the dumping
Pagsanjan falls at the ➢Picture taking of wonderful of plastics.
end. ➢"Bankeros" who butter you views.
up on how little money they ➢Improper solid
➢Opportunities for a have and would like to have a waste disposal.
wide range of, tip.
sometimes
incompatible, outdoor
leisure activities such
as, boat riding, visiting
caves, etc.
 Marketing Mix 4Ps
01 02
Products : Price(s) :
➢Waterfalls, which is the ➢P1,250 for a day tour in
main tourist attraction of Pagsanjan Falls
Pagsanjan Falls.
➢P600 for a hiking trip
➢Caves into the falls with service
guide
03
Place :
➢Mainly located in the
territory of Cavinti, Laguna.
But is shared by the border
of Cavinti and Pagsanjan.
04
Promotion(s) :
➢We may be able to promote our
tourist destinations by putting
up advertisements online that
offer discounted packages and
pictures of our place, specifically
the Waterfalls and Caves to
attract the interest of the
tourists.

➢Dugout Canoe, used for

➢Other competitors post online,
river trips along with 2 specifically in Facebook group
licensed boatmen per pages that offer day tours to visit
boat, may also be used as a tourist destinations, in which we
can also use to expose our tourist
ride to enter the caves.
destination more and respond to
questions asked such as the
price, accommodations,
transportations and etc.
Objectives and SMART Goals
SPECIFIC
Our goal for our company was to attract more customers who love nature
and also promote the good qualities of nature trips.

MEASURABLE
We will measure our progress by collecting data everyday and assess
where we can improve more and what things we must improve to
effectively make profit out of our business.

ATTAINABLE
Our company was always focused on our visions and goals to make sure
that our company will grow more.

RELEVANT
The tourist attractions that we're handling were not only to make money
but also to help the locals around the place, we're making sure that every
tourist takes responsibility for their own things to avoid harming the
environment.

TIME-BASED
We can see the progress of our business years from now that we have
improved the facilities and have a lot of trusted visitors who enjoyed our
services and the place.
Strategies and
Action Plan
➢Social Media/Website - Posting on social media and
websites is one way to improve or increase the
number of people who visit Pagsanjan Falls. This will
make it easier for people who want to visit to see
how beautiful this place is on social media.

And if you want people to come here, you need to

keep the area around Pagsanjan Falls looking nice so
you don't hurt its reputation and you can make it
even more beautiful by taking care of it. Another
possible course of action is to provide possible
activities, such as boat rides and canoe and kayak
tours, and then transport you to the falls.
Group 8 Members :

Ronquillo, Gion
Suarez, John Mark
Tamma, Jheero
Tumbali, Dan Robert
Verzo, Andrea
Visitacion, Lorenz
Thank
you!