DECISION SHEET

PROBLEM STATEMENT

1. How to sustain in the competitive market.

2. How to get business back on track within 6 months
3. How to reduce the cost of production and increase sales.

ASSUMPTIONS

1. No funds for the proper functioning of the business.

2. No marketing strategy.
3. Increase in the cost of production.

CAUSES

1. Insufficient workers to handle the business.

2. Decline in sales and lack of sufficient capital.
3. No prior experience in handling the business.
4. The rising cost of raw materials such as sugar.
5. Lost two of the major customers due to late delivery of orders.
6. Challenge of getting a loan from the bank

CRITERIA FOR DECISION MAKING

1. Competition
2. Price of the products
3. Cost of production
4. Market analysis
5. Employees’ and customer satisfaction

EVALUATION OF ALTERNATIVES
1. Focusing on the teaching job.
 It may or may not have been better if she would have been working as a teacher as she
had no prior experience in the bakery business and was forced to take it up due to her
mother’s illness.
2. Cutting down on product portfolio.
Would have focused only on a few products that are in great demand rather than
keeping a variety in the beginning.

RECOMMENDATION
1. Should focus on doing proper marketing.
2. Get in collaboration with other small businesses and restaurants.
3. Try to get funds or loans from informal sources like relatives and friends.