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Communicating with others takes us to a new experience.

We are either the


ones starting the conversation process or the ones receiving it. As the
exchange of information progresses, both the source and the recipient go
through favorable or unfavorable experiences. The two or more individuals
involved may end up satisfied or discontented with the result. At some
random instances, conflicts may incidentally arise. But still, the end goal of
communication is always for building better human relationships.

Aristotle, a great philosopher initiative the earliest mass communication


model called "Aristotle's Model of Communication". He proposed model
before 300 BC who found the importance of audience role in communication
chain in his communication model. This model more focused on public speaking
than interpersonal communication.

Speaker plays an important role in public speaking. The speaker must prepare
his speech and analysis audience needs before he enters into the stage. His
words should influence in audience mind and persuade their thoughts towards
him.

Example:

Alexander gave brave speech to his soldiers in the war field to defeat Persian
Empire.

Speaker - Alexander

Speech - about his invasion

Occasion - War field

Audience - Soldiers

Effect - To defeat Persia


Dean Barnland Transactional Model 2022

The transactional model shows a circular process of interaction between the


persons involved in the communication, with each one actively participating
and sharing ideas with one another. They are the communicators actively
exchanging information and reaction.

Shannon-Weaver model of Communication

An example of linear type of communication is the Shannon-Weaver model


(1949). It is also considered as the mother of all communication models. It
has a one-way process starting from a source (producer of message); passing
through a channel (signals adapted for transmission) which may at times be
interrupted by noise (barrier) to a receiver (decoder of message from the
signal). The process stops after the message has arrived at its destination.
Schramm’s Model

Wilbur Schramm is the father of mass communication. He developed 5 models


of communication.

In this concept, field experience refers to everything that makes an


individual unique.

He gives emphasis in encoding and decoding of message. The model also


asserts that a message can be complicated by different meaning learned by
different people.

Schramm claims that communication takes place only when they have the
same field of experience. Meaning sender and receiver should have
commonalities.

Eugene White
Berlo’s Model of Communication

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