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  • B320 Chapter 8

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    Gio
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    The document discusses how companies can expand their markets globally by looking beyond their comfort zones for new ideas, and using strategies that expose their products to international customers in a culturally sensitive way, as seen in Starbucks' approach of exposing different cultures to high quality coffee while also maintaining fair trade practices for coffee beans. It suggests this can serve as an example for other companies wanting to expand internationally.

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    B320Chapter8

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    The document discusses how companies can expand their markets globally by looking beyond their comfort zones for new ideas, and using strategies that expose their products to international customers in a culturally sensitive way, as seen in Starbucks' approach of exposing different cultures to high quality coffee while also maintaining fair trade practices for coffee beans. It suggests this can serve as an example for other companies wanting to expand internationally.

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    Download as docx, pdf, or txt
    6 views1 page

    B320 Chapter 8

    Uploaded by

    Gio
    The document discusses how companies can expand their markets globally by looking beyond their comfort zones for new ideas, and using strategies that expose their products to international customers in a culturally sensitive way, as seen in Starbucks' approach of exposing different cultures to high quality coffee while also maintaining fair trade practices for coffee beans. It suggests this can serve as an example for other companies wanting to expand internationally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    format come from?

    What lesson for international

    ● to look towards the global market for ideas and to go beyond their comfort zones to get
    upper hand in their

    ● expanding

    ● market. This strategy can serve as an excellent example for companies planning to
    expand their

    ? Explain your answer.

    ● culture in different countries through their premium quality coffees.

    When it coffee beans, Starbucks adheres to a fair-trade program. What do you think is the
    difference?

    ● The difference between free trade and efficiency.

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