THC7 - Tourism and Hospitality Marketing

Republic of the Philippines
Surigao del Sur State University

Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph
NEW NORMAL SYLLABUS IN

THC 7 - Tourism and Hospitality Marketing
1st Semester, AY 2021-2022
PHILOSOPHY
SDSSU believes that higher education is an instrument for the improvement of life through democratized access to quality education in
the development of a well-rounded person.
VISION
A leading “Glocal” University with widened academic perspectives that focus on attaining food security, supporting poverty alleviation,
developing renewable energy, and conserving natural environment.
MISSION
SDSSU shall provide competency-based higher education training driven by relevant and responsive instruction, research, extension
and sustainable resource management.
Particularly, SDSSU is committed to:
1. Produce competent and skilled graduates prepared for gainful employment;

2. Develop graduates who shall not only foster economic progress but also care for the environment, adhere to positive value
system, and preserve cultural heritage;
3. Engage in high-impact research for instruction and develop technology for food security and renewable energy;
4. Collaborate with government and non-government agencies to help improve the lives of the marginalized groups; and
5. Promote cooperation/partnership among regional, national, and ASEAN institutions in Higher Education.
THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 1

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CORE VALUES
Competence
A combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to enhance
SDSSU employee and student performance and ultimately result in organizational success.
Accountability
Responsibility for own actions, decisions and commitment to accomplish work in an ethical, efficient, cost-effective and
transparent manner manifesting the value of sound stewardship in the wise use of resources for common good.
Responsiveness
A prompt action, consistent communication, quality information, and a focus on providing a superior experience to stakeholders.
Excellence
The quality spectrum at exceptional levels demonstrated by learning outcomes and the development of shared culture of quality
consistent with the vision, mission and goals of University.
Service
Dedication for a continuous improvement of services, stakeholder’s relationships and partnership which stresses interdependence
and collaboration for a sustainable success of clients and their communities in helping build a just, peaceful, stable and
progressive Filipino nation.
SDSSU CARES…
These core values are not descriptions of the work we do, nor the strategies we employ to accomplish our University
vision. They are the core values that underlie our works and interactions as we internalize responsibilities to fulfill our

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mission. They are the basic elements of how we go about our work and how we deal with stakeholders, molds students to
become competent, innovative, globally competitive and service-oriented.
GOALS
These are the specific goals in the four (4)-fold functions of the University:
KRA 1. Instruction
Develop highly competent, globally-competitive and morally upright graduates.
KRA 2. Research
Produce research for the advancement of knowledge, new technology and innovative approaches for competitive endeavors.
KRA 3. Extension
Empower the rural poor to improve their lives through transfer of technologies and knowledge.
KRA 4. Production
Sustain University operations through viable and profitable income generating projects.
PROGRAM GOALS
The program will equip students with competencies related to the basic and core requirements as well as those associated with
major and minor areas of concentration and elective courses.

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INSTITUTIONAL INTENDED LEARNING OUTCOMES
1. Introduce new ideas related to renewable energy which will lead to conservation of natural resources.
2. Develop training plan that would serve as guide to sustain food security and for poverty alleviation.
3. Exhibit entrepreneurial skills in various fields of endeavor.
4. Demonstrate clear understanding of the perspective of research processes.
5. Analyze problems concerning environmental degradation.
6. Produce creative outputs for possible patentable research subjects.
7. Widen the position reception of the role that research plays in education and industries.
8. Craft environment-friendly energy sources by utilizing indigenous and local materials as research outputs.
9. Write research proposals and present the outputs in different forums/fora.
10. Innovate current research tools for more accurate gathered idea.
11. Publish researches to accredited refereed journals and engage in international consortia.
PROGRAM INTENDED LEARNING OUTCOMES
A graduate of BS Hospitality Management should be able to but not limited to:

1. Produce food products and services complying with enterprise standards;
2. Apply management skills in F & B service and operations;
3. Perform and provide full guest cycle services for guest and facility operations;
4. Perform and maintain various housekeeping services for guest and facility operations;
5. Plan and implement a risk management program to provide a safe and secure workplace;
6. Provide food & beverage service and manage the operation seamlessly based on industry standards.
Course Name : Tourism and Hospitality Marketing

Course Credit : 3 units

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Course Description: This course will equip students with the necessary skills to develop actual marketing campaigns for a business
within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its
product; preparation of a financial budget and the development of short-term and long-range strategies to achieve
desired profit through effective advertising, sales and an effective public relations plan.
Contact : 3hrs/week
Hours/week
Pre-requisite : None
Learning Outcomes
At the end of the course, the students should be able to:
1. Knowledge/Competencies
1.1 Acquire mastery of concepts and principles related to tourism and hospitality marketing.
1.2 Demonstrate capacity for making simple but theoretically sound marketing plans for a tourism and hospitality business or
destination of their choice.
2. Skills
2.1 Develop the student’s skills in marketing report preparation.
2.2 Develop student’s problem-solving and presentation skills.
3. Values
3.1 Make decisions related to enhancing the quality of service and customer satisfaction in the tourism industry and hospitality sectors.
Detailed Course Syllabus Matrix

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Teaching & Learning References Assessment Tool
Activities
(TLA)
Time Intended Learning Topic
Allotment Outcomes Flexible Learning Flexible Learning Online Resources (Not Online) For Learners For Learners
Approach to Approach to w/ w/ out
Learner w/ Learner w/ out connectivity connectivity
Connectivity Connectivity
W-1 Adopt the VMGO in VMGO of the University Online/Virtual Guided learning None Student Answer self- Answer self-
the entire duration of Interactive using prepared Handbook assessment assessment
the class. Discussion of the Syllabus, Teaching module prepared in the prepared in
Course Description and Strategies University Code module the module
Articulate and discuss Evaluation System like: Homework and
the latest  Discussion Lesson guide Oral recitation
developments in the  Brainstorming and quizzes
specific field of (Think, Pair and through
practice Share) Online/Virtual
 Collaborative Strategies
Learning
 Problem Solving
 Virtual recitations
W-1 to 2 Define tourism and Tourism and Hospitality Online/Virtual Guided learning Chandiok, S. (2020, October 14). Badilla, M. Answer self- Answer self-
hospitality marketing Marketing: Key concepts Interactive using prepared Hospitality Marketing: Strategic (2015). Tourism assessment assessment
and its functions and characteristics Teaching module Issues. IGI Global. https://www.igi- Marketing. Rex prepared in the prepared in
 Marketing as Strategies global.com/chapter/hospitality- Book Store module the module
management like: Homework and marketing/179992
Differentiate tourism process  Discussion Lesson guide Kotler, Philip, Oral recitation
and hospitality  Core marketing  Brainstorming N. (2020, August 9). Tourism Gary Armstrong. and quizzes
products from functions (Think, Pair and Individual Student Marketing - Definition, History, (2018). Principles through
consumer products Share) Activities such as: Types and Tour Package of Marketing, 17th Online/Virtual
 The marketing mix
 Collaborative  Short Quiz Marketing. Tourism Notes. ed. Pearson Strategies
Learning  Worksheets https://tourismnotes.com/tourism-
 Problem Solving marketing/
 Virtual recitations
W-3 Define what a market The Tourist Market and Online/Virtual Guided learning What is Market Segmentation? 4 Badilla, M. Answer self- Answer self-
is; Segmentation Interactive using prepared Types & 5 Benefits. (2020, October (2015). Tourism assessment assessment
 Segmentation Teaching module 9). Lotame. Marketing. Rex prepared in the prepared in
State the three steps  Targeting Strategies https://www.lotame.com/what-is- Book Store module the module

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to target marketing;  Positioning like: Homework and market-segmentation/
 Discussion Lesson guide Kotler, Philip, Oral recitation
Identify the  Brainstorming Tourism Segmentation and Gary Armstrong. and quizzes
characteristics of a (Think, Pair and Individual Student Promotional Strategies. (n.d.). (2018). Principles through
good market Share) Activities such as: Sg.Inflibnet.Ac.In. Retrieved of Marketing, 17th Online/Virtual
 Collaborative  Short Quiz August 5, 2020, from ed. Pearson Strategies
segment;
Learning  Worksheets https://sg.inflibnet.ac.in/bitstream/1
Discuss market  Problem Solving 0603/127890/18/14_chapter
 Virtual recitations %205.pdf
coverage strategies
and positioning.
W-4 Explain the Tourism Marketing and the Online/Virtual Guided learning Muhd Syarifuddin. Marketing for Escareal-Go, Answer self- Answer self-
communication Communication Process Interactive using prepared Hospitality and Tourism, Fifth Josiah Chiqui. assessment assessment
process using models  Communication Teaching module Edition. Retrieved from (2017). Principles prepared in the prepared in
and theories and its theories Strategies https://www.academia.edu/377193 and Practices in module the module
relationship to  Role of culture in like: Homework and 45/Marketing_for_Hospitality_and_ Marketing in the
marketing; tourism Marketing  Discussion Lesson guide Tourism_Fifth_Edition_I_3_Marketi Philippine Oral recitation
 Brainstorming ng_for_Hospitality_and_Tourism_F Setting. Josiah and quizzes
 Role of innovation
Identify (Think, Pair and ifth_Edition Go through
in marketing Individual Student
communication Share) Online/Virtual
Activities such as:
models relevant to  Collaborative Habas, C. (2019, August 9). Badilla, M. Strategies
 Short Quiz
the marketing Learning/ Buzz Tourism and Marketing (2015). Tourism
process;  Worksheets
Session Communications. Bizfluent. Marketing. Rex
 Problem Solving https://bizfluent.com/about- Book Store
Explain the impact of 6639170-tourism-marketing-
culture in the communications.html
marketing process;
and
Describe
communication
challenges and
problems and how to
avoid it.
W-5 PRELIM EXAMINATION
W-6 Identify the factors Tourism and Hospitality Online/Virtual Guided learning https://core.ac.uk/download/ Badilla, M. (2015). Answer self- Answer self-
that influence Consumer Behavior Interactive using prepared pdf/6313585.pdf Tourism Marketing. assessment assessment

Cantilan Campus
Telefax No. 086-212-5132
consumer behavior;  The buyer decision- Teaching module Rex Book Store prepared in the prepared in
making process Strategies Tourism Management - module the module
Discuss the stages of  Customer like: Homework and Consumer Behavior - Shrock, Patti J.
the buyer decision- satisfaction through  Discussion Lesson guide Tutorialspoint. (n.d.). Tutorials (2004). Restaurant Oral recitation
making process;  Brainstorming Point. Retrieved August 8, 2020, Marketing for and quizzes
Service Quality
Explain the role of (Think, Pair and from Owners and through
Individual Student
service quality in Share) https://www.tutorialspoint.com/to Managers. Online/Virtual
Activities such as:
customer satisfaction.  Collaborative urism_management/tourism_man McGraw-Hill Strategies
 Short Quiz
Learning/ Buzz agement_consumer_behavior.ht
 Worksheets
Session m#:%7E:text=Consumer
 Problem Solving %20behavior%20is%20one
%20of,influence%20his
%20decision%20for
%20travelling.
W-7 Identify what a The Tourism and Hospitality Online/Virtual Guided learning Jaideep, S. (2015, April 15). Escareal-Go, Answer self- Answer self-
tourism and Product Interactive using prepared Product Life Cycle: Definition, Josiah Chiqui. assessment assessment
hospitality product is  Key players in the Teaching module Assumption and Stages. Your (2017). Principles prepared in the prepared in
and its components; Tourism and Strategies and Practices in module the module
Article Library.
Hospitality Industry like: Homework and Marketing in the
Recognize that the https://www.yourarticlelibrary.co Philippine Setting.
 Product  Discussion Lesson guide Oral recitation
Philippines has a lot  Brainstorming m/products/product-life-cycle- Josiah Go
development and quizzes
of tourist-worthy (Think, Pair and definition-assumption-and- through
Individual Student
attractions; and Share) stages/48626 Badilla, M. (2015). Online/Virtual
Activities such as:
 Collaborative  Short Quiz Tourism Marketing. Strategies
Discuss the product Learning/ Buzz Rex Book Store
 Worksheets Department of Tourism-
development process. Session
Philippines. (n.d.). Department of
 Problem Solving
Tourism. Retrieved September 2,
2020, from
http://www.tourism.gov.ph/produc
t_dev.aspx
W-8 to 9 Discuss price and its Pricing in Tourism and Online/Virtual Guided learning Decker, A. (n.d.). The Ultimate Kotler, Philip, Gary Answer self- Answer self-
role in tourism and Hospitality Interactive using prepared Guide to Pricing Strategies. Armstrong. (2018). assessment assessment
hospitality marketing Teaching module HubSpot. Retrieved September Principles of prepared in the prepared in
Strategies 11, 2020, from Marketing, 17th ed. module the module
Enumerate the key like: Homework and https://blog.hubspot.com/sales/pri Pearson
factors affecting price  Discussion Lesson guide cing-strategy Oral recitation
 Brainstorming Escareal-Go, and quizzes
Explain how to deal

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with price changes (Think, Pair and Individual Student Bartolacci, G. (2019, July 4). 6 Josiah Chiqui. through
Share) Activities such as: Pricing Strategies to Establish (2017). Principles Online/Virtual
 Collaborative  Short Quiz Your Market Positioning. and Practices in Strategies
Learning/ Buzz  Worksheets Https://Www.Newbreedmarketing Marketing in the
Session .Com/. Philippine Setting.
 Problem Solving https://www.newbreedmarketing. Josiah Go
com/blog/pricing-strategies-to-
establish-your-market-positioning
W-10 MIDTERM EXAMINATION
W-10 to 11 Explain the role of Tourism and Hospitality Online/Virtual Guided learning Employment, Small Business and Kotler, Philip, Gary Answer self- Answer self-
promotions in tourism Promotions Interactive using prepared Training. (2020, May 27). Direct Armstrong. (2018). assessment assessment
and hospitality  Advertising Teaching module selling. Business Queensland. Principles of prepared in the prepared in
marketing  Direct marketing Strategies https://www.business.qld.gov.au/r Marketing, 17th ed. module the module
Apply public relations  Personal selling like: Homework and unning-business/marketing- Pearson Oral recitation
concepts in promoting  Discussion Lesson guide sales/marketing-promotion/direct- and quizzes
 Public relations
tourism and  Brainstorming marketing/direct-selling 3G E-Learning. through
hospitality products  (Think, Pair and Online/Virtual
(2017). Cruise
and service Share) Economic Times. (n.d.). What is Marketing and Strategies
 Collaborative Promotions? Definition of Management. 3G
Apply the different Learning/ Buzz Promotions, Promotions E-Learning
sales promotional Session Meaning. The Economic Times.
tools to appropriate  Problem Solving Retrieved October 16, 2020, from
scenarios https://economictimes.indiatimes.
com/definition/promotions
W-12 Demonstrate Crisis Management Online/Virtual Guided learning Morakabati, Y., Page, S. J., & Kotler, Philip, Gary Answer self- Answer self-
knowledge and skill Interactive using prepared Fletcher, J. (2016). Emergency Armstrong. (2018). assessment assessment
on handling crisis Teaching module Management and Tourism Principles of prepared in the prepared in
within the workplace. Strategies Stakeholder Responses to Marketing, 17th ed. module the module
like: Homework and Crises. Journal of Travel Pearson Oral recitation
 Discussion Lesson guide Research, 56(3), 299–316. and quizzes
 Brainstorming https://doi.org/10.1177/00472875 3G E-Learning. through
(Think, Pair and 16641516 (2017). Cruise Online/Virtual
Share) Marketing and Strategies
 Collaborative Management. 3G
Learning/ Buzz E-Learning
Session
Problem Solving

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W-13 to 14 Discuss the Distribution Channels in the Online/Virtual Guided learning Vicente, P. J. (2012, November 3G E-Learning. Answer self- Answer self-
importance of Tourism and Hospitality Interactive using prepared 10). Franchising intro. (2017). Cruise assessment assessment
distribution in the Industry Teaching module SlideShare.Net. Marketing and prepared in the prepared in
marketing mix Strategies https://www.slideshare.net/Amoyt Management. 3G module the module
like: Homework and otso/franchising-intro E-Learning
Identify various  Discussion Lesson guide Oral recitation
distribution channels  Brainstorming B. (n.d.-a). Marketing Channels Escareal-Go, and quizzes
that can be used in (Think, Pair and Individual Student in the Supply Chain | Boundless Josiah Chiqui. through
tourism and Share) Activities such as: Marketing. Lumen. Retrieved (2017). Principles Online/Virtual
hospitality industry  Collaborative  Short Quiz October 19, 2020, from and Practices in Strategies
Learning/ Buzz https://courses.lumenlearning.co Marketing in the
 Worksheets
Evaluate the use of Session m/boundless-marketing/chapter/ Philippine Setting.
franchising  Problem Solving marketing-channels-in-the- Josiah Go
supply-chain/
W-15 PREFINAL EXAMINATION
W-16 Define what is Relationship Marketing Online/Virtual Guided learning Hall, S. (2020, March 2). What Is Badilla, M. (2015). Answer self- Answer self-
relationship marketing  Levels of Interactive using prepared Relationship Marketing? Content Tourism Marketing. assessment assessment
is and its value to the relationships Teaching module Marketing Agency | Content Rex Book Store prepared in the prepared in
tourism enterprise;  Dimensions of Strategies Marketing Services by module the module
relationship like: Homework and CopyPress. Shrock, Patti J.
Discuss how to retain  Discussion Lesson guide https://www.copypress.com/blog/ (2004). Restaurant Oral recitation
marketing
and build customer  Brainstorming what-is-relationship-marketing/ Marketing for and quizzes
 Reasons People through
loyalty; (Think, Pair and Individual Student Owners and
Fail to Build 6 Types of Common Guest Online/Virtual
Share) Activities such as: Managers.
Customer Complaints in Hotels. (n.d.). McGraw-Hill Strategies
Explain the role of  Collaborative  Short Quiz
Relationships Learning/ Buzz Setupmyhotel.Com. Retrieved
internal marketing in  Worksheets
Session November 9, 2020, from
the building of
 Problem Solving https://setupmyhotel.com/train-
relationships.
my-hotel-staff/front-office-
training/776-types-of-guest-
complaints.html
W-17 Create a simple The Marketing Plan Online/Virtual Guided learning Shirgwin, T. (2020, April 8). How Badilla, M. (2015). Answer self- Answer self-
marketing plan for a Interactive using prepared to Write a Successful Tourism Tourism Marketing. assessment assessment
tourism and Teaching module Marketing Plan in 10 Steps. Rex Book Store prepared in the prepared in
hospitality Strategies Bizeez Communications. module the module
establishment like: Homework and https://www.bizeez.com/successf Kotler, Philip, Gary
 Discussion Lesson guide ul-tourism-marketing-plan/ Armstrong. (2018). Oral recitation
 Brainstorming Principles of and quizzes
(Think, Pair and Smith, E. (2016, October 26). Marketing, 17th ed. through

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Share) Individual Student How to Decide on How to Market Pearson Online/Virtual
 Collaborative Activities such as: a Hotel. Small Business - Strategies
Learning/ Buzz  Short Quiz Chron.Com.
Session  Worksheets https://smallbusiness.chron.com/
 Problem Solving decide-market-hotel-25122.html
W-18 Discuss sustainable Tourism and Hospitality Online/Virtual Guided learning Ige Pirnar. The New Tourist: 3G E-Learning. Answer self- Answer self-
tourism and Marketing and its future Interactive using prepared Impacts on the Hospitality (2017). Cruise assessment assessment
sustainable marketing  Sustainable tourism Teaching module Marketing Strategies. Retrieved Marketing and prepared in the prepared in
and sustainable Strategies from Management. 3G module the module
Explain ethics in marketing like: Homework and https://www.academia.edu/88404 E-Learning
tourism and  Discussion Lesson guide 3/The_New_Tourist_Impacts_On Oral recitation
hospitality marketing  Brainstorming _The_Hospitality_Marketing_Stra Escareal-Go, and quizzes
(Think, Pair and tegies Josiah Chiqui. through
Individual Student
Share) Activities such as: (2017). Principles Online/Virtual
 Collaborative  Short Quiz and Practices in Strategies
Learning/ Buzz Marketing in the
 Worksheets
Session Philippine Setting.
 Problem Solving Josiah Go
Salestalk video
Video Presentation presentation
of Students work on
promoting a product
Demonstrate skills on
marketing a product
W-18 FINAL EXAMINATION
GRADING SYSTEM: Consultation Time:
EXAMINATION - 40% MWF: 4:00 pm to 5:00 pm
CLASS STANDING - 40%
REQUIREMENTS - 20%
100%
(Rubrics if necessary)
Date Revised /prepared : August 2021

Cantilan Campus
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Effective : August 2021 – 1st Sem AY 2021-2022
Required Readings and Other Materials

Books :
Kotler, Philip, Gary Armstrong. (2018). Principles of Marketing, 17th ed. Pearson
3G E-Learning. (2017). Cruise Marketing and Management. 3G E-Learning
Escareal-Go, Josiah Chiqui. (2017). Principles and Practices in Marketing in the Philippine Setting. Josiah Go
Badilla, M. (2015). Tourism Marketing. Rex Book Store
Shrock, Patti J. (2004). Restaurant Marketing for Owners and Managers. McGraw-Hill
Internet:
Ray Freeman and Kelley Glazer. Services Marketing. Retrieved from
https://opentextbc.ca/introtourism/chapter/chapter-8-services-marketing/ on July 20, 2020
David Bowie and Francis Buttle. Hospitality Marketing. Retrieved from
https://images.template.net/wp-content/uploads/2015/10/08211749/Free-Hotel-Marketing-Plan-Template.pdf on July 21, 2020
Muhd Syarifuddin. Marketing for Hospitality and Tourism, Fifth Edition. Retrieved from
https://www.academia.edu/37719345/Marketing_for_Hospitality_and_Tourism_Fifth_Edition_I_3_Marketing_for_Hospitality_and_Tourism_Fift
h_Edition on July 22, 2020
Ige Pirnar. The New Tourist: Impacts on the Hospitality Marketing Strategies. Retrieved from
https://www.academia.edu/884043/The_New_Tourist_Impacts_On_The_Hospitality_Marketing_Strategies on July 23, 2020
Prepared by: Reviewed by:
MILDRED F. GUIRAL GENELYN A. TRINIDAD, MBA

Cantilan Campus
Telefax No. 086-212-5132
Contractual Instructor BSHM, Program Coordinator
Date: Date:
Contents noted by:
EVELYN T. BAGOOD, Ed.D

Director, Curriculum & Development
Date:
Recommending Approval:
JENI THERESA C. BONA, DBA ROZETTE E. MERCADO, Ph.D

Chair, Department of Business and Management Asst. Campus Director
Date: Date:
Approved by:
ERMIE LUX MATILDO, DBA, DMHRM

Dean of Business and Management
Date: __________

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Republic of the Philippines

Surigao del Sur State University

NEW NORMAL SYLLABUS IN

Particularly, SDSSU is committed to:

1. Produce competent and skilled graduates prepared for gainful employment;

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 1

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 2

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 3

PROGRAM INTENDED LEARNING OUTCOMES

A graduate of BS Hospitality Management should be able to but not limited to:

Course Name : Tourism and Hospitality Marketing

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 4

Detailed Course Syllabus Matrix

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 5

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 6

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 7

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 8

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 9

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 10

Date Revised /prepared : August 2021

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 11

Required Readings and Other Materials

Prepared by: Reviewed by:

MILDRED F. GUIRAL GENELYN A. TRINIDAD, MBA

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 12

Contents noted by:

EVELYN T. BAGOOD, Ed.D

JENI THERESA C. BONA, DBA ROZETTE E. MERCADO, Ph.D

ERMIE LUX MATILDO, DBA, DMHRM

THC 7 – Tourism and Hospitality Marketing (AY 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 13

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