DragonTail

Branding
Guidelines
 Table Of Content
The vision 1 Appliation 22
Stationary 23
brand values 2
Poster idea 24
The Logo 3 Flayer 25
The Logo 4 Video 26
Size and space 5 Site 27
Dont do 6 Advertisement 28
Differeent colored logos 7 Advertisement 29
Differeent colored logos 8
Minimum 99
Colors 10
Color palette 11
Patterns #1 12
Patterns #2 13
Patterns #3 14
Typography 15
Logo font 16
Primary 17
Secondary 18
Addition Vectors 19
The main leaves 20
The dragon poses 21
 1 2
1 2

The vision brand values

Our store started as two separate stores of best friends. Each Our store has values and character traits that we strongly
of them ran their own store separately, but they always support in our relationship with customers, and the attitude
wanted to cooperate with each other. They decided to open a that we want to instill in people so that they too go out into
shop together that would share their two businesses, a plant the world and spread them after spending time in our store.
shop and a café.
Our vision is to provide a tropical forest experience while -Commitment
sitting and drinking coffee or enjoying breakfast with the - Passion
family or alone, the store is for everyone of all ages. - Communication
We will continue to try to create a good atmosphere for - Humanity
everyone who comes to the store, and we will make sure - Diversity
that it is always fun and delicious. - Honesty
- Fairness

and many more

 3
3 The Logo 44

Our logo consists of a dragon's tail plant leaf, and the name
of the store is also influenced by it.

The logo represents the growth of plants in the greenhouse

and its shape is also seen from a distance like a coffee bean
which represents the store's cafe.

DragonTail
This shape is the main shaape in which the logo will appear

The Logo
in most of the brand's represntation.
 5
5 The Logo Size and space The Logo Dont do 66

To ensure the legibility of the logo, it Close to the text Text in different Rotate the leaf
must be in a specific size with a fixed order
space between the objects.

X X

DragonTail
Too many leaves On the leaf The text on top
 7
7 The Logo Differeent colored logos The Logo Differeent colored logos 88

DragonTail DragonTail DragonTail DragonTail

 9 10
9 The Logo Minimum 10

logo with the text; logo without the text;

can be used for everything in the brand but can't be any can be used for apps and small buttons, also for decoration in
more smaller than this, if nedded to use in smaller form then the brand.
use it without the text.

Colors
36 PX
96 PX
DragonTail

96 PX 36 PX
 11 12
11 Colors Color palette Colors Patterns #1 12

CMYK RGB CMYK RGB CMYK RGB CMYK RGB

C - 61 % R - 98 C - 44 % R - 148 C - 10 % R - 227 C-5% R - 239

M - 43 % G - 110 M - 31 % G - 154 M - 21 % G - 200 M-8% G - 229
Y - 62 % B - 94 Y - 51 % B - 130 Y - 25 % B - 183 Y - 12 % B - 218
K - 21 % K-3% K-0% K-0%

#626e5e #949a82 #e3c8b7 #efe5da

 13 14
13 Colors Patterns #2 Colors Patterns #3 14
 15 16
15 Typography Logo font 16

Adventuro
This font is only for the logo ; DragonTail
not for use in any more things in the
brand

Typography
Adventuro Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz

Regular
 17 18
17 Typography Primary Typography Secondary 18

Bubblegum Sans WigendaTypewrite

Bubblegum Sans in our primary Wigenda Typewrite is our supporting
typeface, which mean it sould be used typeface, which should be used for
wherever right , practicularly for larger amount of body copy (anything
headlines and large text. over around 50 words) or for text that
needs to be produced at a small size.

Bubblegum Sans Wigenda Typewrite

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Aa Bb Cc Dd Ee Ff Gg Hh Ii
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Jj Kk Ll Mm Nn Oo Pp Qq
Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy
Zz

Regular Medium
SemiBold
Bold
Heavy
 19 20
19 Addition Vectors The main leaves 20

We have quite few elements of art that can be added to the

branding such as 3 leaf vectors (one is the logo)

Addition Vectors
 21 22
21 Addition Vectors The dragon poses 22

the brand character (drogo) can be used in different poses in

the marketable items the store offers

Appliation
 23 24
23 Appliation Stationary Appliation Poster idea 24
 25 26
25 Appliation Flayer Appliation Video 26
 27 28
27 Appliation Site Appliation Advertisement 28
 29 30
29 Appliation Advertisement 30

11:11

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DragonTail

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Special Offer
YOURBRAND

Thank you
Love what If ever in doubt on how to use the
you are. brand elements, just refer back to this
guide or feel free to get ahold of me

YOURBRAND.COM
(DragonTail@gmail.com).
USE CODE FOR EXTRA

45% O F F these guidelines are fairly flexible

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do eiusmod tempo
G4BE493LLE

annd should allow for enough creative

freedom to use all elements.
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BRANDING & DESIGN

www.DragonTail.com