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Module 1 Macro Perspective of Tourism and Hospitality
Module 1 Macro Perspective of Tourism and Hospitality
Module 1 Macro Perspective of Tourism and Hospitality
PSU VISION
PSU MISSION
E – Excellence in Service;
Q – Quality Assurance;
U – Unity in Diversity;
L – Leadership;
I – Innovation;
T– Transparency;
Y- Youth Development
COURSE DESCRIPTION
This course is designed to give a clear and whole overview of tourism and hospitality as an
ecosystem and goes beyond the usual closed concept of tourism. It introduces the concepts
and terms that are common throughout the different sectors. It also intends to develop,
update and maintain local knowledge as well as tourism industry knowledge. It shows the
structure and scope of tourism as well as the impact of tourism as an industry in relation to
the world economy and society.
It also illustrates the effects of the convergence of tourism with the other local industries and
let students appreciate its multiplier effect in various fronts. It discusses the major factors
that influence history and future of tourism in the world and in the Philippines. It also
introduces the sustainable goals of tourism and discusses, among others, how to develop
protective environments for children in tourism destinations: to observed and perform risk
mitigation activities; etc. the students will also learn to appreciate the key global
organizations and the roles they play in influencing and monitoring tourism trends.
COURSE OVERVIEW
Due to the wide availability of jobs and the positive economic impact it has on local
communities, tourism and hospitality are two important industries in both the local and
international scene. It’s also hugely varied; whether you choose to work in hotels, catering,
beverages, cruises, events, or nightlife, there are hundreds of roles on offer, with many
choosing to stay in the sector long term and work their way up the ladder.
To be successful, though, a core set of skills is needed to possess. After all, hospitality is all
about providing outstanding service and leaving customers with a smile on their face, which
is a role that isn’t necessarily suited to everybody.
UNITS: 3 Units
1. All students who will be taking the course shall be officially enrolled in PSU Quezon
Campus. ( Registration Form shall be sent to the GC as proof)
4. Submission of the activities (written) and Performance tasks (video/ etc.) Shall be
made through GC, EMAIL, or PM to the subject instructor.
5. All concerns shall be raised directly to the subject instructor. Consultation with your
instructor should be at least twice a week observing the class hours using these
channels.
Gmail – salome898989@gmail.com
GRADING SYSTEM:
This will be our Grading System.: 40% for midterm; and 60% for finals
Written Output 40 %
Performance Based 60 %
Total 100%
MODULE 1: Unit 1:The Meaning and Importance of Tourism and Hospitality Industry,
The Relationship of Tourism and Hospitality, Characteristics of Tourism and Hospitality and
Importance of Tourism and Hospitality
Overview
The Tourism and Hospitality Industry: a powerful driver of the economic engine of
nations. The important roles of tourism and hospitality as the main instrument in
socioeconomic development of any nation cannot be overstated.
Tourism and hospitality has become one of the world’s largest and fastest growing
industries and it is because of the several factors, such as rising levels of income,
improvements in transportation and the low cost airline services, easier access to
destinations by tourists and the diversification of the industry with new market
niches.
Learning Outcomes:
After completing the study of this module, you should be able to:
Tourism is the act and process of spending time away from home in pursuit of
recreation, relaxation, and pleasure, while making use of the commercial
provision of services. As such, tourism is a product of modern social
arrangements, beginning in Western Europe in the 17th century, although it
has antecedents in classical antiquity.
Hospitality
The term is derived from the Latin word “hospitare” which means “to receive a
guest”.
Hospitality
An industry comprises business entity of food, beverages, lodging or a
combination of these businesses to travelers during stay in a destination.
Hospitality Tourism
For further reference, kindly read on the suggested material as stated below. This will give
you a clear picture of the relationship between Hospitality and Tourism, as well as the other
factors that contribute to its distinct value.
Hospitality
Accommodation
Time share
Events/Entertainment
Tourism
Attractions
Transportation services
Tour Operators
An area where has good hotel and restaurant resources can attract more tourists.
People are search for better accommodation and dining location so the hospitality
should be regarded seriously. Tourism developed area have higher demand for the
hotel, more tourists’ needs, more place to live and relax.
These two industries not only can bring income to promote the national economy,
but also solve the problem of employment and with the development of the society,
human’s activities promote the development of many new industries. Hospitality and
tourism are two of these industries.
Scenario: Relationship of Hospitality and Tourism
HI! IM Lira
Meet Lalisa!
Lalisa loves to travel. She has been to many different countries and has had many different
experiences that she loves to talk about. One day while out to lunch with a close friend, she began
to tell her friend about her latest trip to Paris.
She talked about the food, the hotels, and all of the wonderful sightseeing she did. Not long into the
conversation, it dawned on her that all of her touristic travels are closely tied to the hospitality
industry. You see, every time Lalisa travels, she partakes in some sort of hospitality service. In this
lesson, we'll look more closely at how these two areas are connected.
Before we look at the connection between hospitality and tourism, let's review exactly what the
hospitality industry is. Well, the hospitality industry is an industry that offers services to us that go
beyond our basic needs and generally require extra income to purchase. These services include
things like accommodations and restaurants. So, every time Lalisa stays in a hotel and grabs dinner
at a nice restaurant, she is supporting the hospitality industry.
Meaning of Tourists
This was held to include persons travelling for pleasure, domestic reasons or health,
persons travelling to meetings or on business, and persons visiting a country o a
cruise vessel even if for less than 24 hours.
Tourists:
Excursionists:
Four Basic elements have been used as criteria for defining travelers and/or tourists.
These are: Distance, length of stay at the destination, residence of the traveler, and
purpose of travel.
1. Distance
What must be considered under distance is the difference between local travel or
travelling within a person’s home community and non-local travel or travelling away
from home. It excludes commuting to and from work and change in residence.
A measure that has been used to distinguish travel away from home is the distance
travelled on a trip.
2. Length of Stay at Destination
The second basic element of travel used as a criterion for defining travelers is the
length of stay at a destination. The definition of tourist and excursionist are proposed
by the WTO (World Tourism Organization) is largely teased on length of stay.
Tourists are temporary visitors who make at least one overnight stay while
excursionists are temporary visitors who do not stay overnight in the destination that
they visit.
4. Purpose of Travel
The fourth basic element is the purpose of travel. It can be divided into seven:
International Tourism:
The tour operator who organizes the package tour purchases transport and hotel
accommodation in advance, usually obtaining these at a lower price because he or
she is buying them in bulk. He or she then sells the tours individually to tourists direct
or through travel agents.
On the other hand, an independent tour is an arrangement in which the tourist buys
these facilities separately, either making reservations in advance through a travel
agent or en route during his or her tour. Tourists purchasing package tours may do
so on the basis of either individual or group travel.
An independent inclusive tour is one in which the tourist travels to his or her
destination individually, while in the group inclusive tour, he or she travels in the
company of other tourists. The abbreviations IIT and GIT are used for individual
inclusive tour and group inclusive tour respectively.
( Use separate sheet for answering. You can send your answer through messenger by taking a photo of
your answer sheet and send it to me on a private message. )
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Did the topic of this unit help you to widen your knowledge about hospitality and
tourism industry?
(Direction: use separate sheet for answering. You can send your answer through messenger by taking a
photo of your answer sheet and send it to me on a private message.)
_____________________________________________________________
_____________________________________________________________________
Components of Tourism
Accessibility (Transportation)
Accessibility means reachability to the place
of destination through various means of
transportation. Transportation should be
regular, comfortable, economical and safe.
Today there are various means of
transportation like airlines, railways, surface
(road transportation) and water
transportation. The transportation should be
there for all kinds of tourists and
destinations.
Accommodation
It is a place where tourists can find
food and shelter provided he/she
is in a fit position to pay for it.
There are various types of
accommodation from a seven star
deluxe hotel to a normal budget
class hotel.
Attraction (Locale)
It is considered as the most
important basic component of
tourism. Attraction means
anything that creates a desire in
any person to travel in a specific
Macro Perspective of Tourism and Hospitality 12
tourist destination or attraction. Locale is another basic component of tourism.
The locale may be used to include the holiday destination and what it offers to
the tourist. The holiday destination may offer natural attractions. It is
considered as the most important basic component of tourism.
Fashion is an important factor in the demand for various tourist attractions and
amenities. The tourist who visits a particular place for its natural beauty may decide
to visit some other attractions due to a change in fashion.
1. Pleasing weather
2. Scenic attractions
3. Historical and cultural factors
4. Accessibility
5. Amenities
6. Accommodation
7. Safety and security
8. Other factors
a) Guide/ escort facilities
b) Basic medical facilities.
c) Electricity
d) Water
e) Communication system
1. Pleasing weather
In Europe, countries like Italy, Spain and Greece have developed beautiful beach
resorts. There are many such resorts along the coasts of Mediterranean sea like
India , Philippines, Thailand Indonesia, Australia, Sri Lanka and some other
countries have beautiful sea beaches with fine weather are best examples where
weather has played a prominent in attracting tourists.
2. Scenic attractions
4. Accessibility
Accessibility is another important factor
of tourism. There should be accessibility
for each and every location of tourist
attractions. If their locations are
inaccessible by the normal means of
transport, it would be of little
importance. All kinds of transport
facilities are to be made available for
such locations. The distance factor also
plays an important role in determining a
tourist’s choice of a destination. Longer
distance cost much than to short
distances.
5. Amenities
Facilities are very essential for any tourist
centre. They are considered necessary
aid to the tourist centre. For a seaside
resort facilities like swimming, boating,
yachting surf riding and such other
facilities like deeming recreations and
amusements are very important feature.
There are two types of amenities; natural
and manmade. Beaches, sea-bathing,
fishing, climbing, trekking, viewing etc.
are come under the former category.
Various types of entertainments and
6. Accommodation
Tourism and Hospitality has special characteristics which make it different from other
industries
1. In tourism and hospitality, the product is not brought to the consumer; rather, the
consumer has to travel and go to the product to purchase it. In other industries,
an item manufactured in a factory is brought to the wholesaler and retailer and
ultimately to the consumer.
2. The products of tourism and hospitality are not used up; thus, they do not
exhaust the country’s natural resources. The products of other industries have a
limited life and at the end of it are either junked or replaced with new ones.
3. Tourism and hospitality is a labor-intensive industry. It requires more manpower
than other industries.
Intangibility
Services cannot be seen, tasted, felt, heard or Smelled before
Inseparability
Services cannot be separated from their providers
Variability
Quality of services depends on who provides them and when, where and how
Perishability
Services cannot be stored for later sale or use
Intangibility
Tourist products cannot be touched as they include flight experience on an
airplane, cruise on an ocean liner, a night’s rest in a hotel, a nice meal in a
luxurious restaurant , view of mountains, a visit to a museum, a good time in a
night club and much more.
These products are experiences. Once they have taken place they can only
be recalled and relished.
(For example: A person who pays for massage will not see the effects of massage
until the massage is done to his/her body.)
Variability
It means that the quality of services depends on who provides them and
when, where and how they are provided.
For example: Within a given hotel chain, one reception desk agent may be cheerful and
efficient one day but would be unpleasant and slow the other day.
(Service providers’ service quality depends on his energy and his frame of mind at the time
of each customer encounter. Variability or lack of consistency is the major cause of customer
disappointment in the industry.)
Perishability
The service provided by the industry is highly perishable. If the service is
unused, it is wasted.
For example: A 70 room hotel that sells only 40 rooms on a particular night cannot inventory
the 30 unused rooms and then sell 100 rooms the next night because revenue lost from not
selling the 30 rooms is gone forever.
1. Intangibility:___________________________________________________________
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2. Inseparability:__________________________________________________________
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3. Variability:_____________________________________________________________
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I. Direction: This section gauges the perception of how tourism and hospitality fits in the
state and regional economy and assesses the level of tourism and hospitality activity
and the transportation resources available.
(use separate sheet for answering. You can send your answer through messenger by taking a photo
of your answer sheet and send it to me on a private message.)
1. Is there a need for more investment in the transportation resources to support the
current mix and level of tourism recreation travel? [ ] Yes [ ] No
If“Yes”describe___________________________________________________________
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Importance of Tourism and Hospitality Tourism and Hospitality has become one of the
world’s major industries. Both developing and highly developed nations are now taking a
closer look at the following potential benefits from tourism and hospitality.
1. Contribution to the balance of payments. Tourism and hospitality can help correct
the balance of payments and deficits of many countries by earning the much-needed
foreign currency in international trade. Examples of countries in which the tourism
and hospitality industry has helped reduce the deficits are: Spain, Mexico,
Philippines, Thailand, Hong Kong, and Singapore.
2. Dispersion of development. International tourism and hospitality is the best means
to spread wealth among countries; thus, bridging the economic gap between the rich
and the poor nations.
5. Social benefits. Social exchange takes place when tourists come in contact with the
inhabitants of the places they visit. Their social background and their presence affect
the social structure and way of life of the local residents. In the same way, tourists
are also affected by the experience so that they often carry with them new habits and
a new outlook on life when they return home.
8. A vital force for peace. A properly designed and developed tourism and hospitality
can help bridge the psychological and cultural distances that separate people of
different races, colors, religions, and stages of social and economic development.
The importance of tourism and its industry is now much more visible. In 2020 and all the
countries are trying their best to contain the coronavirus pandemic and its effects and are
struggling to come out of it. They are also now looking at their economies and how to bring
these back to growth.
The First most badly affected industry as it is seen as highly risky activity. Still, many
countries have now began or are planning to restart tourism. This is because they know how
important tourism is to economies and how tourism can help bring back growth and also
create plenty of job opportunities.
1. What can you say about the current status of tourism and the remedy recommended
to adapt in the new normal?
(use separate sheet for answering. You can send your answer through messenger by taking a
photo of your answer sheet and send it to me on a private message.)
______________________________________________________________
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1. How might you use what you learned in the future in your life or profession?
(use separate sheet for answering. You can send your answer through messenger by taking a
photo of your answer sheet and send it to me on a private message.)
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Cohesiveness of Essay The essay is linear in The essay attempts to tie The reflection provides
presentation. All artifacts are artifacts together. The the ‘big picture’ of the
listed and described student provides some student’s experiences.
separately and at length. personal insight into how The student
Personal insight into how artifacts were beneficial. interweaves
these artifacts benefited the The student has created information regarding
student is not provided. The a general picture of their specific artifacts and
‘big picture’ of the student’s experiences. The how these artifacts
experiences is not evident. reviewer understands that were beneficial. The
The reviewer understands the student gained clinical reviewer is left with
what each artifact is but not and academic knowledge several details which
how they tie together. and skills. make the student’s
experience unique.
Experiences & Accomplishments Insight into the reflection The reflection leaves a The reflection leaves
process is not evident as the weak impression on the an impression on the
Reflection & Examples Does not reflect on own work Reflects on own work and Demonstrates an
at all and no examples are improvement on occasion ability to reflect on own
provided. but does not provide work and adequate
many examples at all. number of examples
are provided.
Effort and Personal No effort was made to write Little effort was made to Reflection
Reponse essay. No evidence of a write essay. Little demonstrates that
personal perspective within evidence of a personal some effort was made
reflection. perspective within to write essay.
reflection. Evidence of a personal
perspective within
reflection.
3 2 1
Explanation A complete response with Good solid response with Explanation is unclear
detailed explanation clear explanation.
Writing Well written and organized, Adequately written and Poorly written and
clear, easy to follow. organized, clear, organized, unclear,
reasonably easy to follow. hard to follow.
Grammar and spelling No grammar or spelling errors. One grammar or spelling Many grammar and
errors spelling errors
Chan, B., Mackenzie, M. (2013). Tourism and hospitality studies. Pages 20-22.
http://uru.ac.in/uruonlinelibrary/Hospitality_Management/Hospitali y%20Industry.pdf
Csapo, J., and Kasimoglu, M. (2012). Strategies for Tourism Industry-Micro and
Macro Perspectives
https://cdn.intechopen.com/pdfs/35715/InTech The_role_and_importance_of_cultural_touris
m_in_modern_tourism_industry.pdf
Timur, S. (2012) Best Education Network: Networking for Sustainable Tourism; Sustainable
Tourism Networks
https://pdfs.semanticscholar.org/957b/e8b52054b1f0d0bda60f53e8abdf8f89c2af.pdf