Professional Documents
Culture Documents
Pracres 2 Module 1
Pracres 2 Module 1
NATURE OF
INQUIRY
AND
RESEARCH
Marketing / Report
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What is inquiry?
Business
Example:
Your observation: One day you noticed customers stopped buying your bestseller
milk tea affecting your sales.
Your inquiries:
1. How many loyal customers stopped buying the bestseller milk tea?
2. How many loyal customers were initially buying the bestseller milk tea?
3. What is the level of acceptance of the loyal customers before and after the
year end sales?
Example:
Your observation: You noticed that a student who used to yield high
ranking academic grades suddenly performed poor in class activities
and rendered low ranking academic grades. His friends say his parents
suddenly separated and left him with a relative.
Your inquiries:
1. What makes the student yield high ranking academic grades?
2. What makes the student perform suddenly poor in class activities
and render low ranking academic grades?
3. What is a family stress?
4. Is there a relationship between family stress and academic
performance?
5. What are the respondent’s demographic profile as to age, gender,
religion, family status, family educational background?
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Engineering
Example 1 (Investigative)
Your observation: You noticed that lights come out when you turn the
switch on, and lights disappear when the switch is turned off.
Your inquiries:
1. What makes the light come out when the switch is turned on?
2. What makes the light disappear when the switch is turned off?
Example 2: Experimental
Your observation: You noticed pavement bricks have been severely ruined, worn out
and replacement would take some time. You are thinking of producing a brick using
coconut fiber as reinforcement material due to abundance of coconut husk wastes
produced by coconut vendors in the place.
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Your inquiries:
1. What is the composition of a conventional brick?
2. What are the factors that can make coconut fiber become a reinforcement
material for brick?
3. What is going to be the people’s level of acceptance for the coconut fiber
reinforced brick?
4. What is the flexural, compressive and tensile strength of a convention
concrete brick?
5. What is the flexural, compressive, and tensile strength of coconut fiber
reinforced brick?
Medical Science
Example
Your observation: You noticed that skin condition acne is prominent among
senior high school students. Experiences of the students with acne will tell
that ways of treating them is time consuming because acnes just keep on
coming back. You are thinking of producing an herbal soap out of makahiya
leaves.
Your inquiries:
1. What is acne and what are its causes?
2. What is a makahiya plant and what are its healing
properties?
3. What is a Staphylococcus aureus?
4. What is the process in producing the makahiya soap?
5. How can makahiya soap get rid of the acne?
6. What is the inhibition zone of the bacteria to the makahiya
soap?
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What is research?
Therefore, inquiry is a part of research, and not always the other way
around, because some inquiries do not progress into research. Inquiry is the
fundamental act of research. It is the start of every research.
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Characteristics of research
• Empirical —means based on experience
• Logical — means according to formal
argument
• Cyclical — means occurring in cycles
• Analytical — uses logical reasoning
• Critical — means analysis of merits and
faults of a work
• Methodical means following systematic
form of procedure
• Replicable — able to be copied and
reproduced exactly.
Steps in research:
1. Identifying topic or problem
2. Gathering data
3. Developing theories
4. Formulating hypothesis
5. Analyzing data
6. Drawing conclusions
research
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Example: [Business]
1. Counting and analyzing how many loyal
customers stopped buying the bestseller milk
tea where you arrived at 12, 231
2. Determining how many loyal customers
were initially buying the bestseller milk tea
where you arrived at 18,469.
3. Computing for the level of acceptance of the
loyal customers before and after the year end
sales using quantitative scaling where you
arrived at 3.02 (before) and 1.93 (after).
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Example: [Engineering-Investigative]
1. Determining the electric current flowing in
the battery with 1 atom thick wire and 1
electron per atom.
2. Measuring flow of electron per second
where you arrived at 2 amperes.
3. Determining electric provisions when
battery dies.
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Example: [Engineering-Experimental]
1. Determining the measurement of
aggregates and other materials and
ingredients needed to produce
conventional brick.
2. Computing for the people’s level of
acceptance about the coconut fiber
reinforced brick using Likert scale and
weighted mean.
3. Computing for compressive, flexural
and tensile strengths of traditional and
coconut fiber reinforced brick.
• Objective
• Uses numbers and figures
• Focuses on the object of the study
• Exclude own thoughts and feelings about
the subject or object
• Characterized by real or factual
• Analogous to scientific or experimental
thinking
• It does not just identify problems but
theorize, hypothesize, analyze, infer and
create.
RESEARCHER’S
INVOLVEMENT WITH THE Objective; least Subjective; sometimes
OBJECT OR SUBJECT OF THE involvement of the personally engaged
STUDY researcher
OBTAINING KNOWLEDGE
Scientific method Multiple methods
SUITABILITY FOR STUDYING Suitable for studying Not suitable for collecting
large population data over a large area
APPROACH
Objective Subjective
PHILOSOPHICAL
FOUNDATION Deductive Inductive
ASSESSMENT OF
OUTCOMES Validity and reliability Adequacy
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TOOLS or INSTRUMENTS
Interviews, Focus
Survey questionnaire
group discussion
MEASURES OF UTILITY ON
RESULTS Generalizability Transferability
experimental
Marketing / Report
research
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• Experimental Research
• Non-experimental Research
Experimental Research
Experimental research is a quantitative
research that manipulates some level of
independent
. variable and then measures the
.
.
a. True experimental
b. Quasi-experimental
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• Done in a laboratory or in
the field
• Uses random selection of
participants
• Measures the effect of
independent variable (cause)
to the dependent variable
(effect)
• The researcher can control
the independent variable
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Types of Quasi-Experimental
Research
• Single-subject — controls
treatment and condition applied
to just one individual or group.
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Marketing / Report
Non-experimental
research
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Non-Experimental Research
Non-Experimental research is a
way of finding truths about a
subject by describing the
collected data about such
subject and determining their
relationships
. or connections
. with
one another.
Non-Experimental Research
It determines correlation,
interaction, connection or
relationship of variables
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1. It is incapable of establishing
cause-effect relationships; by
itself, it is able, if it takes place in
conjunction with other
experimental and quasi-
experimental research methods
Survey research is a
method of research
that aims at knowing
what a big number of
people think about
some sociological
issues
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Ethical Standards
Types of Non-Experimental
Research:
• Correlational research
attempts to determine the level
or strength of two or more
quantifiable variables does not
mean that one variable causes
the other.
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variables
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Variables
In research, especially in a
quantitative research, one
important thing you must focus
on at the start of your study is to
determine the variables involved
in your study.
In an experimental research,
the independent variable
being the condition or
treatment applied to the
experimental group, is under
the control or manipulation
of the researcher or
experimenter.
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