Bdmh4103 Introductory Relationship Marketing

ASSIGNMENT/ TUGASAN
_________________________________________________________________________
BDMH4103
INTRODUCTORY RELATIONSHIP MARKETING
PENGENALAN PEMASARAN PERHUBUNGAN
SEPTEMBER 2023 SEMESTER
SPECIFIC INSTRUCTION / ARAHAN KHUSUS
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1. Answer in Malay or English. /

Jawab dalam Bahasa Melayu atau Bahasa Inggeris.
2. Number of words: 2500 – 3000 words excluding references. /

Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan.
3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.
4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.
5. Submission Date: 14 NOVEMBER 2023. /

Tarikh Penghantaran: 14 NOVEMBER 2023.
1
6. This assignment accounts for 60% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.
ASSIGNMENT QUESTION
Part I (50 marks)
PURPOSE
The purpose of this assignment is to increase the learners’ ability to design a set of
customer-specific marketing activities to achieve the desired marketing objectives for a
chosen organisation.
REQUIREMENT
You have been appointed as the consultant to one of the restaurant chains in Malaysia.
Design a set of customer-centric marketing activities to improve its customer retention
rate, customer service and service offerings.
[Total: 50 marks]
Part II (10 marks)
ONLINE CLASS PARTICIPATION

Discuss the following topic(s) in the forum and submit proof of your participation in the
online discussions:
1) Which restaurant chain is the best in Customer Relationship Management (CRM)?
Share your views.
2) Which restaurant chain is the best in service quality? Share your views.
3) Which restaurant chain is the best in corporate strategy and culture? Share your
views.
2
4) Which restaurant chain is the best in market segmentation? Share your views.
5) Which restaurant chain is the best in brand equity? Share your views.
[Total: 10 marks]
[GRAND TOTAL: 60 MARKS]
3
SOALAN TUGASAN
Bahagian I (50 markah)

TUJUAN
Tujuan tugasan ini adalah untuk meningkatkan kebolehan pelajar untuk mereka bentuk
satu set aktiviti pemasaran khusus untuk pengguna bagi mencapai matlamat pemasaran
yang dikehendaki oleh sebuah organisasi yang dipilih.
KEPERLUAN
Anda telah dilantik sebagai perunding kepada salah satu rangkaian restoran di Malaysia.
Reka bentuk satu set aktiviti pemasaran berpusatkan pelanggan bagi memperbaiki kadar
pengekalan pelanggan, perkhidmatan pelanggan dan tawaran-tawaran perkhidmatan.
[Jumlah: 50 markah]
Bahagian II (10 markah)
PERBINCANGAN KELAS DALAM TALIAN

Bincangkan topik berkenaan di dalam forum dan hantar bukti penglibatan forum dalam
perbincangan dalam talian:
1) Rangkaian restoran manakah yang terbaik dalam Pengurusan Hubungan Pelanggan
(CRM)? Berikan pandangan anda.
2) Rangkaian restoran manakah yang terbaik dalam kualiti perkhidmatan? Berikan
pandangan anda.
3) Rangkaian restoran manakah yang terbaik dalam strategi dan budaya korporat?
Berikan pandangan anda.
4) Rangkaian restoran manakah yang terbaik dalam segmentasi pasaran? Berikan
pandangan anda.
5) Rangkaian restoran manakah yang terbaik dalam ekuiti jenama? Berikan
pandangan anda.
[Jumlah: 10 markah]
1
[JUMLAH KESELURUHAN: 60 MARKAH]
2
ATTACHMENT
ASSIGNMENT RUBRICS
BDMH4103 INTRODUCTORY RELATIONSHIP MARKETING / SEPTEMBER 2023 SEMESTER
Part I/Bahagian I (50%)
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/

*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
Introduction to the company. The introduction The introduction The introduction The introduction No introduction was
covered all aspects of covered some covered some covered some given.
the company, with a aspects of the aspects of the aspects of the
clear and sufficient company with a clear company but an company, but no
description of the but insufficient unclear and description of the
services offered and description of the insufficient services offered and
the competitors. services offered and description of the the competitors.
the competitors. services offered and
the competitors.
1 3 Pengenalan tentang syarikat. 2.5 Pengenalan meliputi Pengenalan meliputi Pengenalan meliputi Pengenalan meliputi Tiada pengenalan 10
semua aspek syarikat, beberapa aspek beberapa aspek beberapa aspek diberikan.
huraian yang jelas syarikat, dengan syarikat tetapi syarikat tetapi tiada
dan mencukupi huraian yang jelas huraian kurang jelas huraian tentang
tentang tetapi tidak dan tidak mencukupi perkhidmatan yang
perkhidmatan yang mencukupi tentang tentang ditawarkan dan
ditawarkan dan perkhidmatan yang perkhidmatan yang pesaing-pesaing.
pesaing-pesaing. ditawarkan dan ditawarkan dan
pesaing-pesaing. pesaing-pesaing.
1 2 Recommendations for marketing 3 Four marketing Three marketing Two marketing One marketing No 12
activities to improve customer retention activities are activities are activities are activity is recommendation
for the company. recommended with recommended with recommended with recommended with was given.
justifications given. justifications given. justifications given. justifications given.
Related examples Related examples Related examples Related examples
were given to were given to were given to were given to
support the support the support the support the
argument. argument. argument. argument.
Pengesyoran aktiviti-aktiviti pemasaran Empat aktiviti Tiga aktiviti Dua aktiviti Satu aktiviti Tiada syor diberikan.
untuk memperbaiki pengekalan pelanggan pemasaran telah pemasaran telah pemasaran telah pemasaran telah
untuk syarikat. disyorkan dengan disyorkan dengan disyorkan dengan disyorkan dengan
1
justifikasi. Contoh- justifikasi. Contoh- justifikasi. Contoh- justifikasi. Contoh-
contoh yang contoh yang contoh yang contoh yang
berkaitan telah berkaitan telah berkaitan telah berkaitan telah
diberikan untuk diberikan untuk diberikan untuk diberikan untuk
menyokong menyokong menyokong menyokong
penghujahannya. penghujahannya. penghujahannya. penghujahannya.
Recommendations for marketing Four marketing Three marketing Two marketing One marketing No
activities to improve customer service for activities are activities are activities are activity is recommendation
the company. recommended with recommended with recommended with recommended with was given.
1 2 Pengesyoran mengenai aktiviti-aktiviti 3 Empat aktiviti Tiga aktiviti Dua aktiviti Satu aktiviti Tiada syor 12
pemasaran bagi memperbaiki pemasaran telah pemasaran telah pemasaran telah pemasaran telah diberikan.
perkhidmatan pelanggan untuk syarikat. disyorkan dengan disyorkan dengan disyorkan dengan disyorkan dengan
1 2 Recommendations for marketing 3 Four marketing Three marketing Two marketing One marketing No 12
activities to improve the sales of the activities are activities are activities are activity is recommendation
company. recommended with recommended with recommended with recommended with was given.
Pengesyoran mengenai aktiviti-aktiviti Empat aktiviti Tiga aktiviti Dua aktiviti Satu aktiviti Tiada syor
pemasaran bagi meningkatkan jualan pemasaran telah pemasaran telah pemasaran telah pemasaran telah diberikan.
syarikat. disyorkan dengan disyorkan dengan disyorkan dengan disyorkan dengan
2
Summary. All of the key points Most of the key Some of the key Only one or two key No summary was
of the assignment points of the points of the points of the given.
were summarised. assignment were assignment were assignment were
summarised. summarised. summarised.
1 3 1 4
Rumusan. Semua isu-isu utama Hampir semua isu-isu Beberapa isu-isu Hanya satu atau dua Tiada rumusan
tugasan telah utama tugasan telah utama tugasan telah isu utama tugasan diberikan.
dirumuskan. dirumuskan. dirumuskan. telah dirumuskan.
Total Marks/ Jumlah Markah 12.5 50

*QN = Question Number / *NS = Nombor Soalan
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OneStopAssignment.com | ☎ WhatsApp: 0182579902 | 📧 dickyc3170@gmail.com. Grab the deal now! 👍👍👍
3
Part II/Bahagian II (10%)
Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
1 3 Quality of Postings 2.5 All five comments Four of the Two or three of the One post submitted. Postings done past
are good, comments are good, comments are OR All posts done in assignment
Affective Domain appropriate, appropriate, somewhat good, one day. timeline.
(A3) relevant, meaningful, relevant, meaningful, appropriate, OR None of the OR No postings
and respectful. and respectful. meaningful and comments are good given as proof of
Postings reflect Postings reflect respectful. and relevant. participation in
active participation participation within Postings show OR Comments are discussion.
within assignment assignment timeline. relatively short short responses that
timeline. participation time. are not substantial nor
meaningful. Minimum
effort (e.g. “I agree
Kualiti Postings
with Tina”).
Domain Afektif Kelima-lima komen Empat Dua atau tiga Satu penghantaran Postings melepasi 10
(A3) baik, sesuai, relevan, komen baik, sesuai, komen baik, sesuai, ATAU Semua tempoh tugasan.
bermakna dan relevan, bermakna relevan,bermakna penghantaran dibuat ATAU Tiada Postings
berhemah. dan berhemah. dan berhemah diberi sebagai bukti
dalam satu hari. ATAU
Postings Postings Postings penyertaan dalam
mencerminkan mencerminkan menunjukkan Tiada komen yang baik perbincangan
penyertaan aktif penyertaan penyertaan dalam dan relevan. ATAU
sepanjang tempoh sepanjang tempoh jangakamasa yang Komen hanya respon
tugasan. tugasan. singkat. yang ringkas dan tidak
4
meluas dan tidak
bermakna.Usaha
minimum (Cth: “Saya
bersetuju dengan
Tina”)
Total Marks/ Jumlah Markah 2.5 10
*QN = Question Number / *NS = Nombor Soalan
INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)

Do the following:
1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
2. Do screenshots of the postings and include them as images in your assignment.
3. The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.
5
ARAHAN PENGHANTARAN BUKTI PENYERTAAN KELAS DALAM TALIAN (10%):
Lakukan perkara berikut:
1. Pilih LIMA (5) posting anda yang terbaik daripada perbincangan forum yang ditetapkan dalam tugasan.
2. Lakukan screen shot posting dan isikan dalam bentuk imej di dalam fail tugasan anda.
3. Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
4. Screen shot mesti mengandungi nama, tajuk perbincangan, hari, tarikh dan masa.
6

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ASSIGNMENT/ TUGASAN

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

👀 Students, get a RM 20 💰 discount on your first assignment at OneStopAssignment!

☎ WhatsApp: 0182579902 | 📧 dickyc3170@gmail.com. Grab the deal now! 👍👍👍

1. Answer in Malay or English. /

2. Number of words: 2500 – 3000 words excluding references. /

3. Submit your assignment ONCE only in a SINGLE file. /

4. Submit your assignment ONLINE. /

5. Submission Date: 14 NOVEMBER 2023. /

Part I (50 marks)

Part II (10 marks)

ONLINE CLASS PARTICIPATION

[GRAND TOTAL: 60 MARKS]

Bahagian I (50 markah)

PERBINCANGAN KELAS DALAM TALIAN

Excellent/ Good/ Fair/ Poor/ Unsatisfactory/

Total Marks/ Jumlah Markah 12.5 50

Total Marks/ Jumlah Markah 2.5 10

*QN = Question Number / *NS = Nombor Soalan

INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)

You might also like

QN = Question Number / NS = Nombor Soalan