ANNEXURE IV

BUSINESS PLAN
w.r.t. the requirement as per application guidelines for establishing

Atal Incubation Centre – AIC

Excel Engineering College (Autonomous)

Approved by AICTE & Affiliated to Anna University, Chennai
Komarapalayam, Namakkal District – 637 303, Tamil Nadu
 EXECUTIVE SUMMARY
Excel Engineering College (Autonomous) promoted by Sri Rengaswamy Educational Trust
(SRET) intends to establish an Atal Incubation Centre in its campus with the sole intention of
focusing on fostering innovation, venture creation and entrepreneurship amongst its students and
the communities in the region. This goal is in line with India’s developmental agenda through the
NITI Ayog and the establishment of Atal Incubation Centres across the country.

Having the basic capacities of manpower, infrastructure, technologies, network of innovators,

startups and entrepreneurs within its ambit and the thirst to new knowledge, techniques,
technologies, the proposed AIC would contribute for achieving breakthrough innovations in the
fields of agriculture, science and technology, engineering and social sciences amongst others.
The so developed innovative technologies, products or services shall be commercialized through
appropriate business models that shall ensure marketability of the innovation, the products or
services more effectively and sustainably.

In pursuit of achieving excellence in this agenda, Excel engineering College, will facilitate the
participating incubatees with intensive tutorials, extensive training, capacity building
programmes in a conducive startup ecosystem setup exclusively for the AIC. The ecosystem
enablers shall include successful innovators, inspiring entrepreneurs, marketers, venture capital
investors, experts from the industry and prospective marketers.

Hence, establishing an AIC at Excel Engineering College, shall be a boon for innovators and
budding entrepreneurs from the institute as well as those students from other institutions in this
region and the public.
 CORE STRENGTHS OF EXCEL ENGINEERING COLLEGE (EEC)
THAT WILL LEVERAGE THE AIC

Human Resource
Sl. No. Resource No. of persons
1 Faculty Members 346
2 Faculty Members with Ph.D. 53
3 Skill Trainers 15
4 Technical Assistants 70
5 Administrative Staff 45

Infrastructure Capacity
Sl. No. Infrastructure Area
1 Total Area 41406 Sqm
2 Total Built-up Area of EEC 31150 Sqm

Laboratories on campus
The laboratories of EEC are sophisticated and upgraded from time to time with the required
equipment, tools, devices and IT architecture. Laboratories are available on campus for the
conduct of studies/ experiments related to:
1) Aeronautical Engineering
Aerodynamics, Aircraft Structures, Propulsion, CAD
2) Agricultural Engineering
Surveying and leveling, Social Science and engineering, Tractor and farm engines, IOT
in agriculture, crop husbandry
3) Artificial Intelligence and Data Science
Intelligence system, database management, Operating system, IOT, data visualization,
Data Science
4) Biomedical Engineering
Biomedical Instrumentation, Bio signal Processing, Microprocessor and
Microcontroller, Diagnostic and therapeutic
 5) Civil Engineering
Highway engineering, environmental, Surveying, Construction Materials, Hydraulics
6) Computing & Information Technology
Object Oriented Programming, Cloud Computing, Compiler Design, Machine learning,
Computer Graphics
7) Electrical Engineering
Electrical drives, Power electronics circuits
8) Electronics Engineering
VLSI, Embedded System, Communication Networks, analog and Digital
communication, Electronic Devices
9) Food Technology
Food chemistry, food analysis, Baking and confectionary technology, Fruits and
vegetable processing technology, Biochemical
10) Industrial Safety Engineering
Fire Safety, Chemical, Legal Aspects of Safety, electrical safety
11) Mechanical Engineering
Fluid Mechanics, Strength of materials, Thermodynamics, Manufacturing technology,
CAD/CAM, Metrology and Measurements
12) Petrochemical Engineering
Drilling fluids, Geology, Solid Operations, Organic Chemistry

Infrastructure identified for AIC

Sl. No. Infrastructure Area
1 Incubation Office 1000
2 Makers’ Space 5000
3 Co-working Space 3000
4 Capacity Building Lab 1000
5 Discussion Room 1000
6 Store Room 1000
Total Built-up Area 12000
Other capabilities
• Experienced technical experts from the industry
• Network of innovators and entrepreneurs
• Expert consultants for incorporation of entities
• Legal expert team to deal with product/ service compliance
• Access to venture capitalists/ funding agencies
• Linkages with scientific laboratories run by corporate houses
• Funding support from SRET (An educational trust run by the founding members of EEC)

REASONS FOR SELECTING THE LOCATION OF THE INCUBATOR

EEC premises is selected for the setup of AIC for two main reasons, namely –
1. The existing capacity of EEC as elucidated in the previous sections are of immense use and
could be built upon as required for the smooth and productive conduct of AIC, which also
enables EEC to optimize the use of available resources while contributing for socio-economic
development of our country.

2. This region is known for businesses in the fields of agriculture, food processing, textile,
engineering and many more. Whereas there is no incubation facility or entrepreneurial
development forums in the region so as to further the national development goal with respect to
innovation, startups or entrepreneur development..
3. From school to higher education, there are hundreds of institution and lakhs of students
pursuing their education in this region. There is a good size of students who are from the
business families and would like to continue the same.

4. The total number of students currently pursuing their studies in EEC is 1450 and in other
colleges of Excel Group Institutions in the same campus is 3400.

Therefore, there exists a high potential for innovators and entrepreneurs in the campus of EEC,
Excel Group Institutions and in this populated region.
 LOCAL/ REGIONAL INNOVATION ECOSYSTEM AND NEED TO SETUP AN
INCUBATOR
The proposed incubator in the campus of EEC is proximate to Salem, Erode, Coimbatore, Karur,
Trichy, Madurai and other smaller cities/ towns. All these areas are know for various industry
verticals such as textiles, machinery, construction equipment, automotive, steel, poultry and
others. The following are few enablers in the startup ecosystem:

Trade Organizations
Trade related organizations such as Tirupur Exporters Association, Apparel Export Promotion
Council, Federation of Indian Exporters Organization, Confederation of Indian Industry, Tamil
Nadu Poultry Farmers Association and similar others in the region shall contribute for the
startups business and market development strategies to the best of their exposure to both Indian
and global markets.

Research and Development Organizations

Research institutes such as ICAR - Sugarcane Breeding Research Institute, South India Textile
Research Association, Centre for Bioscience and Nanoscience Research, DRDO – Bharathiar
University, Central Institute for Cotton Research, ICMR-National Institute of Malaria Research
(NIMR), Dr.A.P.J.Abdul Kalam Research Centre, Mushroom Research And Training Centre
and many others are proposed to be approached for participating as R & D and training partners
for the proposed incubator.

Industrial Estates
SIDCO in Namakkal, Salem, Erode & Coimbatore, Coimbatore Industrial Park in Coimbatore,
SIPCOT Industrial Park in Perundurai, Tirupur Kumaran Industrial Park & J.S. Hosiery Park in
Tirupur are some of the industrial hubs in the region identified to participate as knowledge
partners in the accelerator and immersion programmes to be hosted by the incubator.

Events & Organizers

CODISSIA, MSME, DIC, SISI and similar others have been organizing trade related
programmes especially for entrepreneurs across the state and they do hold offices in the proposed
region of the incubator. Experts from these organization shall also participate as enablers for
innovation and venture creation.
Funding Agencies
The region has ample source of finance for incubatees. Nationalized banks, private banks, trade
financing institutions, venture capital firms and financial consulting firms are accessible to the
incubatees targeted by the proposed AIC. The EEC is in close contact with these financing
agencies in the region. Therefore, facilitating incubatees in obtaining financial support from
these agencies shall be executed at ease.

PROPOSED TEAM, BOARD MEMBERS AND GOVERNANCE STRUCTURE

CEO : Dr. N. Mathan Karthick
COO : Dr K. Bommanna Raja
Head – Incubation : Dr. P. Karunakaran
Head – Innovations : Dr.K. Elamvazhuthi
Head – Entrepreneurship : Mr. Mohan Kumar Iyer
Manager : Mr. Jawahar Kumar P K

CEO

COO

Head Head Head Manager

Incubation Innovation Entrepreneurship Incubation
Centre

Accounts Asst.
Admin. Asst.
Office Staff
 PLAN FOR CREATING THE PIPELINE OF DEALS FOR THE INCUBATOR &
OTHER MARKETING EFFORTS
• Organize events exclusively for innovation ecosystem enablers
• From among the participating innovation ecosystem enablers, identify and build business
relationship so as to support the incubatees
• Enter into formal arrangements for the purpose of rendering service to the AIC and its
incubatees
• Ensure the delivery of services by the agreed innovation ecosystem enablers and assure it
benefits to the fullest extent

LIST OF ACTIVITIES / ACTION PLAN ON HOW TO ACTIVATE THE INNOVATION

AND ENTREPRENEURSHIP ECOSYSTEM IN THE REGION
• Extensive advertising campaigns will be initiated in the print media and through social
media
• Awareness programmes with regard to AIC and its facilities will be organized both on-
campus and off-campus to draw the attention of prospective innovators and
entrepreneurs.
• Events such as hackathons, talent search, problem solving competitions will be hosted so
as to encourage and identify budding innovators.
• Prospects from the industry, trade & development organizations, government bodies and
research institutes will be identified and partnering agreements entered for the purpose of
sharing knowledge and know-how.
• Funding agencies will be identified and agreements made for financing the incubatees.
 PROPOSED INCUBATION MODEL

EFFORTS TO ENGAGE WITH MENTORS AND OTHER NETWORK PARTNER

Mentors will be identified from the network of industry partners associated with EEC. Mentors
will be the innovator/ entrepreneur of startups in the region. A partial list of such firms identified
for mentoring the incubatees and facilitating co-working are as follows:
1. Sri Bagavathi Polymers, Perundurai
2. Om Plastl, Erode
3. K R K Industries Perundurai
4. Aravind Plastics, Perundurai
5. V.S. Products, Erode
6. Gfibe Polytech Private Limited, Perundurai
7. Level Up International, Erode
8. Sre Annai Pipes & Fittings, Gobi
9. Plas Tech, Erode
10. Uthira Tapes, Anthiyur
11. A K T Exports, Erode
12. Erode Air Products Private Limited, Erode
13. KG Fabriks Limited, Perundurai
14. Siva Green Energy India Private Limited, Erode
15. Unifront Textiles Processors Private Limited, Erode
16. Bedy Sleep Systems Private Limited, Erode
17. Senthur Kniit Process (India) Private Limited, Perundurai
18. Siva Electric Generation Private Limited, Perundurai
19. Kovai Cables Private Limited, Perundurai
20. Sakthi Solar Solutions Private Limited, Perundurai
21. Eureka Electrodes And Wires Private Limited, Perundurai
22. Triangle Yarns Private Limited, Perundurai
23. Varistha Weaving Mills Private Limited, Perundurai
24. Om Adithiya Cold Storage India Private Limited, Perundurai
25. Codingmart Technologies Private Limited, Perundurai
26. Quark Matrix Solutions Private Limited, Perundurai
27. Green Field Poultry India Private Limited, Erode
28. Ram Lakshman Spinning Mill India Private Limited , Perundurai
29. Chemin Enviro Systems Private Limited, Perundurai
30. Axto Technologies Private Limited, Erode
31. Induwin Extrusion Techniques Private Limited, Perundurai
32. Neem Agro Private Limited, Erode
33. Eco Green Chemicals India Private Limited, Perundurai
34. Kun Tyres India Private Limited, Perundurai
35. Rapidwall Construction India Private Limited, Erode
36. Krishi Nutrition Company Private Limited, Erode
37. Tamilnadu Feed Farms Private Limited, Perundurai
38. Chennis Granite Private Limited, Perundurai
39. TVR Ventures Private Limited, Erode
40. Greennorra Organix Enterprises Private Limited, Erode
41. Jarita Eco Friendly Solutions Private Limited, Perundurai
42. Thulliam Infotech Private Limited, Erode
 LIST OF MENTORS WITH A BRIEF DESCRIPTION OF THEIR BACKGROUND

Mentors from EEC:

Dr. A. K. Natesan, M.Com., MBA, Ph.D., FTA
35+ Years in Academia (Entrepreneurship)
Dr, S. Gunasekaran, MCA., M.Phil., Ph.D.
25+ Years in Academia (Computing & IT)
Dr. R. Geetha, MCA., M.Phil., Ph.D.
13+ Years in Academia (Computing & IT)
Dr. S. Prakash Kumar, MCA., M.Phil., Ph.D.
10+ Years in Academia (Computing & IT)
Mr. I. Mohan Kumar, MBA, M.Phil., PGDIB
16+ Years in Academia (Entrepreneurship)
Mr. R. Mohanasundaram, MBA, M.Phil.
20+ Years in Academia (Entrepreneurship)
Mr. V. K. Maheskumar, M.Com., MBA, M.Phil., (Ph.D)
17+ Years in Academia (Management)
Mr. P. Mahendara Boopathy, MBA, (Ph.D)
14+ Years in Academia (Management)
Mr. M. K. Nageswaran, MCA., M.Phil.
15+ Years in Academia (Computing & IT)

Mentors from the industry:

D Anandasubramanian, M.A., PGDMM
25+ Years in Logistics & Supply Chain
D Saravana Prakash, M.Sc., M.Phil.
16+ Years in Computing (Software)
Jatinder Mohan, B.Sc., MBA
24+ Years in Retailing
M N Bhojan, B.Sc.
38+ Years in Photo & Polymer Technology
P N Nanaiah, M.Sc.
29+ years in Entrepreneurship
P S Gopinath, B.Sc. (Engg.), PGMC, PGPM
43+ Years in Quality Control
Preeja Sreedhar, MA (Mass Comm), MA (Psy), PGHRM
18+ years in Leadership & Skill Development
R K Kasturi, B.Sc.
32+ Years in Sales & Marketing of Office Automation products
B Vivekanand, B.Sc., AMII
34+ Years in Photo & Polymer Technology

SELECTION CRITERIA OF INCUBATEES

The following is the process proposed to be adopted while selecting the incubatees for the AIC:
• Personal Interview
• Aptitude Test
• Idea Screening
• Project Presentation
• Business & Revenue Model Presentation

PLAN OF ACTION TO OPERATIONALIZE THE AIC

• Appointment of management members of the AIC
• Appointment of mentors
• Appointment of office bearers
• Appointment of Auditors
• Set up the infrastructure with amenities
• Attract innovators through hosting events
• Select incubatees
• Admit the selected incubatees for the season
• Inauguration of the incubator
• Start mentoring
• Facilitate the contribution of innovation ecosystem enablers
 • Finalize the type of entity
• Registration of the entity
• Support for marketing and business development
• Support in meeting annual compliance of entity

SUSTAINABILITY AND REVENUE GENERATION MODEL

The AIC proposed to the established in the campus of EEC shall receive grants from the
Government of India through its various funding schemes for the time being. Sri Rengaswamy
Educational Trust (SRET), the promoter of EEC shall also contribute financially as per the AIC
guidelines. Every year the target of identifying innovators to creation of startup shall be
relatively increased, and effective support to startups in business development is hoped to
generate sustainable business.

PROPOSED PLAN FOR USE OF GRANT-IN-AID

The grant-in-aid to be received shall be spent for the following
• Purchase of Machinery, equipment, tools & devices
• Purchase of laboratory consumables
• Purchase of office consumables
• Hosting of Hackathons
• Hosting Awareness Programmes
• Entrepreneurship Camps
• Technical Workshops
• Motivations Programmes
• Seminars & Webinars
• Office furnishing & amenities
• Transport & Conveyance
• Honorarium to Resource Persons
• Hospitality for Resource Persons & Participants
• Prizes & Awards for winners of events
• Printing & Stationery
• Postage & Courier
• Materiel Handling Expenses
• AMC of Machinery & Equipment
• Testing & Inspection of samples, equipment
• Other overheads