Pancit CAN-labasa

A no -sodium based instant noodles

AGRI-LIFE Food Manufacturing Company
We are a company that innovates in the science of senses and
manufactures squash-based instant noodles devoid of sodium.
Our company was started by five food technologists-
entrepreneurs namely Nathaniel Escoses, Meldy Cablay, Simon
Galor, Adrian Chiong and Paulo Amorado, who seek to provide
Filipinos with a healthier version of an instant noodle while also
helping fellow Filipino farmers through partnerships.
 Our Mission
To be the leading instant noodle
manufacturer in the consumer market. The
company’s objective is to provide consumers
with a healthier version of the same warm
and savory taste of cup noodles that does
not veer away from the status quo at a
competitive price.
 The Product & Our No
Sodium Policy

Our company honed currently existing food

technology to finally create instant noodles that
are made from squash, and a seasoning flavor
mix that has no sodium content. The product
will be manufactured as cup noodles with 85
grams per unit serving under the brand name of
“Pancit Can- labasa” and will have three flavor
variations: Original. Spicy, and Calamansi.

See next page for our initial sample prototype.

Our Brand Logo
Our Product
 Why should you buy our
Product?
Here are some
predictions
What's in
store for us? As it will be advertised true to its
manufacturing methods- that being
The aforementioned product will be the product having no sodium
manufactured as cup noodles with content, and thus, is a healthier
84.10 grams per unit serving, available variety of the instant noodles that
in supermarkets, specialty, convenient, Filipinos love and enjoy, the AGRI-
and online stores for ₱25.00/cup. LIFE Food Manufacturing Company
projects a grueling competition with
existing powerhouse corporations
dominating the market of affordable
and convenient cup noodles.
Value Proposition
Having known such a reality, said food
company plans to penetrate the market
by introducing Pancit Can-labasa as a
healthy instant noodle product-
highlighting its squash-based noodles
with no sodium content, no food
coloring, and low carbohydrate content
characteristics, which is easy to prepare
and eat.
 BUYER PERSONA
Target Market Characteristics
Based on the market segmentation for instant
noodles as well as the buyers’ behavior, our target
market will be the general population with low to
middle income since they comprise the largest portion
of the population and would most likely purchase
instant noodles either as a staple food or a snack. No
occupation and lifestyle are targeted however,
workers on graveyard shifts, college students, and
health-conscious individuals are considered to be the
main consumers.
Breakup by age and gender
On the basis of age and gender, no specific age group
and gender were established in the consumption of
instant noodles which is encompassing to the
consumption of instant noodles worldwide; however,
most studies conducted on the relationship of health
and instant noodles focused mainly on college
students as their subjects due to the usual unhealthy
dietary habits of college students.
In conclusion, what
are we trying to
Solve?
CONVENIENCE
AFFORDABILITY
NUTRITIONAL VALUE
....Lastly
Our team prepared a short video
commercial and presentation of our
product..
Please access this link below! Happy watching! <3

https://drive.google.com/drive/folders/1lE
zbnA_drLnUPcBomF1hgR9fIyB9lMmO