Swit Moonchies 2017

BUSINESS PLAN
SWIT MOONCHIES COMPANY
XAVIER UNIVERSITY, ATENEO DE CAGAYAN
CAGAYAN DE ORO CITY
www.switmoonchies@yahoo.com
OWNED BY:
GUERERO, FIONA FRANCHESKA
HANASAN, MARY BETH
LAGARE, ZYLA MAUREEN
LAUREJAS, JAMES DEHNIEL
LOVERES, ADA JOYCE
1 | Business Plan
Xavier University – Ateneo de Cagayan
Senior High School
Entrepreneurship 1
Table of Contents
Introduction 4
Description of the business
Location of the business
Funding Requirements
Executive Summary…………………………………………………………………………………………….……………….....7
Vision, Mission, Goals and objectives of the business
Business Model
Business and Product Position
Wealth improvement and Approach
Parties Supporting the business
Environmental Analysis………………12
Trend in the industry
Consumer Analysis
Market Forecast
Market Positioning
Market Strategy
Business Description
Product Description
Equipment/Materials
Size of the Business
Personnel Requirement
Organizational Plan………………22
Form of the business organization
Liability of the owner
Organizational Structure
Role of the owner
Proposed Salary
2 | Business Plan
Senior High School
Entrepreneurship 1
Production Plan………………27
Production Schedule
Production Process
Equipment Material needed
Sources of the business
Estimated production cost
Total projected cost per year
Operational Plan………………34
Evaluation of the Suppliers
Purchase Procedures
Storage and inventory control
Marketing Plan………………36
Product
Price
Place
People
Positioning
Packaging
Target Market
Survey Observation
Focus Group Description
Financial Plan………………44
Total Project cost
Initial investment
Appendices………………65
3 | Business Plan
Senior High School
Entrepreneurship 1
INTRODUCTION
Description of the Business

4 | Business Plan
Senior High School
Entrepreneurship 1
Swit Moonchies is a start-up bakery retail establishment located in Xavier
University Ateneo de Cagayan. It expects to catch the interest of a regular loyal
customer base with its broad variety of pastry products. Swit Moonchies offers its
products at a very affordable yet competitive price to meet the demand of the target
market.
The Company is operating in partnership with Becker Corporation which aims to

produce and provide the market with a variety of innovative, satisfying, tasty and
affordable goods that satisfy human wants and needs. It is equally owned and managed
by its five partners.
Location of the Business
The owners decided to establish the business at the most convenient place
where it can easily attract the target customers. In selling the product, we locate our
business either by creating a stand for our company near Magis or SBM building
wherein it can allure students who are passing by. We consider this place as a strategic
one since it is a site where there are plenty of people staying especially at a very
particular time which is lunch. It is also a conducive way for students to buy our product
because it is only a walking distance in which they do not have to go out from the
campus to buy sweet pastries like in sweet shops in DV Soria.
Funding Requirement and Source of Funds
5 | Business Plan
Senior High School
Entrepreneurship 1
As young as we are, we couldn't provide the needs of our business by ourselves,
we were assisted by our parents financially, they are basically our main source of
money as of the moment. We consider them as such because they are the ones giving
us our allowances which we do enjoy every day. And by our allowance, we were able to
come up of our very own business. Weeks prior to our product launching, we were
already concern about the business capital. As students, and at the same time, young
entrepreneurs, we decided how much will our capital would be and divide it equally
among us- the owners. We set our capital to P1000 and each of us should contribute
P200 each. To be able to contribute the said amount, we decided to set aside at least
P5/day from our allowance so that we wouldn't have to pay the said amount in full
immediately. Fortunately, we were able to reach our capital, and by doing so, we were
able to buy the necessary needs/ingredients for our business's product.
6 | Business Plan
Senior High School
Entrepreneurship 1
EXECUTIVE
SUMMARY
7 | Business Plan
Senior High School
Entrepreneurship 1
Vision, Mission, Goals and objectives of the business
Vision: Swit Moonchies will forever share joy through our fine culinary treasures and
heartfelt hospitality and will remain and stand as a product of determination, hard work,
teamwork, integrity and creativity.
Mission: Swit Moonchies aims to be a welcoming and comforting place for people to
bond and have time for themselves enjoying a quality bakery and pastry products that
are affordable yet satisfying.
Goals and Objectives:
● To meet the expected taste preference among the consumers by providing
satisfaction to their cravings.
● To develop a strong bond and camaraderie among the consumers.
● To build a strong manpower management in the company.
● To supply the demands of the people in consuming the product.
● To promote the existence of the product in the market.
● To engage in a friendly manner of competition among the competitors.
Business model
BUSINESS MODEL
Partner network Key activities Offer Customer Customer segments

relationship 8 | Business Plan
Parents - Employee Training Our product - Our target market is
Xavier-University
Suppliers – Ateneo de Cagayan
a.)Senior
Ororama
High School - Introduce the SWIT - As entrepreneurs, the whole population
we want to assure of the Senior High
Entrepreneurship 1 company publicly ‘Moonchies’ is School of Xavier
b.) Monster a sweet that our business
through the use of University. We
Kitchen stays on tract. And
social media meringue type a huge factor for decided as such since
Business and Product Position
The Swit Moonchies Company is a small scale business company intended to

meet the demands and satisfaction to the main target customers. The owners decided
to create this kind of business as they saw the increasing demands of sweet cravings
among the people. The owners realized that bringing a different type of sweets would
be a profitable gain in the company. With this, the Swit Moonchies Company provides a
delectable and appealing macaroon that suits every taste preference of the consumers.
As a matter of perspective among the students, we modify our product as alluring

and satisfying. We can say it because students nowadays are more like sweet tooth
individuals and they are easily attracted to what is colourful and sweet in the mouth. In
this matter, their mind set would be positioned in the area where they will be driven to
buy the product either because of their unfamiliarity/curiosity or longing to eat.
The product provided by the Swit Moonchies Company has highly competitive
advantage since the product is very rare in the market. This means that there are less
competitors who are having the same product as ours.
Wealth improvement approaches
As part of our strategy, our business project is authorized to perform equal

services to our valued customers; but as much as possible, we want to carry out a large
number of services to them. In this way we can maintain a competitive advantage with
our competitors. Another key strategy we want employ is to ensure that all our services
and activities are related. For instance, our product which is sweet, colourful, and flour
made “Macaroons”, we will make the ambiance of our stall as sweet and colourful as
our product is. And sooner or later we will add various pastry products which are related
to our current product (Macaroons). This will help our business to position in the market
and will stand unique in the minds of our customers, thus will improve the market share
of our products. However, it is not enough to have these strategies on paper or
delivered as reports alone, active steps should be taken to ensure that will understand
9 | Business Plan
Senior High School
Entrepreneurship 1
its importance and show our commitment to it. With good formulated strategies should
come proper implementation and objective evaluation of these strategies.
Parties supporting the business
The business was established by the personally us, the entrepreneurs, but then
with the help of our parents, we are able to buy the raw materials and turn them into
profitable goods which is the innovated French macaroons. Also, with the unity of the
Becker Corporation, entrepreneurs help each other to rise and make profit. Aside from
these, here are also the following parties involved in supporting the business:
A. Consumers - Our target market is the SHS students but it does not mean we limit our
market to them; we are also willing to cater the college students and faculty. Since
majority of our target market is known to be "sweet tooth", our product which is the
French Macaroons would definitely cater their sweet cravings. By this, our customers
are able to support our business by purchasing our product offered.
B. Competitors- As our chosen product is sweet and falls under the snack variation, we
consider that our product has a lot of indirect competitors. Our competitors also support
our business because it gives our customers to have a wide variety of offered product
which makes it an open market for all.
C. Suppliers- Upon making our product, we purchase the raw materials from our chosen
suppliers which are the Ororama Mall, Monster Kitchen, and S&R. Choosing quality
suppliers would make quality output also.
10 | Business Plan
Senior High School
Entrepreneurship 1
Environmental Analysis
Trend in the Industry

11 | Business Plan
Senior High School
Entrepreneurship 1
Sweets have become the topmost snacks preferred by the consumers, with this,
our company brings a type of snack which follows the trend in the society. The SWIT
Moonchies Company offers a product that compliments the minds and trends of the
society. Moonchies macaroon offers an alluring presentation that catches the eyes of
the consumers as it also satisfies the cravings of the consumers. Along with the other,
sweet competitors, the SWIT Moonchies Company brings out the best quality of product
in which we can surely assure that it will stand out among rest and especially in the
taste preference of the customers.
Consumer Analysis
Upon doing the survey, our respondents were all from the Senior High students
coming from all different strands. This states that 38% are respondents from the STEM
strand, 30% from ABM, 15% from HUMMS, 12% from GAS and 5% from the TVL
strand, with a total of 100 respondents. But this doesn’t mean that we limit our market to
them in fact, our business is widely open to all Xavier Community and that includes the
tertiary students and the faculty and staff.
12 | Business Plan
Senior High School
Entrepreneurship 1
Competitor Analysis
SWOT ANALYSIS
MY BUSINESS COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

(SWIT MOONCHIES) (WAFFLE TIME) (XUCMPC 1) (XUCMPC 2)
● INNOVATED ● PANCAKES
PRODUCT FRENCH
● WAFFLE ● CHOCOLATE
CAKES ● COOKIES
MACAROONS
P10 – P35 P13 – P22 P17 P10 – P20

PRICE
Our business will provide Their service includes The staff’s here are Service in this business is
the best customer cooking the waffles and sometimes students so sometimes slow because
SERVICES service in the market. We
will be Friendly,
receiving the customer’s
payment. The staffs are
they really know how to
interact with the
students usually buy
snacks here in order to
Available, and customer friendly but customers which are spend cheaper and
Exceptional at all times not all the time. also students. But sometimes they can’t
as much as possible. because of the lack of handle the customers well
workers sometimes, due to many other work
they cannot entertain and lack of workers.
the costumers well.
Our product has a unique Waffle Time’s product The quality of their The other quality served
quality since it is unusual has obviously a good chocolate cake is good by XUCMPC also has
in the eyes of the people quality and is very well because it is a good good qualities, but
QUALITY in the market, and they known in the market for treat to eat when you sometimes they serve the
will surely enjoy a long having a cheap price want a snack that is products which are not
shelf life product. What but is proved to satisfy sweet but can fill your sold by the other day
makes it more special is the needs of the tummy. which makes the food not
it is innovated and customers. that tasty anymore.
personally made by us.
Innovated French Waffle Time serves the The XUCMPC serves Over all, they still have the
Macaroons is a whole best waffles in the the cheapest yet it can cheapest product that’s
OVERALL new product in the market and is pocket surely satisfy the want why they can make
market which will satisfy friendly too. They of the costumer. The customers easily. It’s just
not only the wants of the delight people because only subject they need the service and the
customers but also their of its different flavours. to work out is their inventory of the product
needs of sweets. service because they they need develop.
might loose customers
because of this.
13 | Business Plan
Senior High School
Entrepreneurship 1
Market Forecast
Based on our assumptions, young entrepreneurs perceive shortage in the long run
because of increase in demand, by that, it would decrease the supply. To address this,
the entrepreneurs will use this as an advantage. Knowing that the costumers accepted
our product and are still willing to buy, we would somehow raise the price to be able to
produce more and at the same time, satisfy their wants. On the other hand, when the
business wouldn't grow as much as we want it to, there will surely be an increase in
supply caused by poor demand. For this to be resolved, lowering of the price would
seem to be helpful since, as what we've observed, most of our target consumers are
price-conscious, and this would somehow motivates us to be more creative and to
possibly innovative our product better than it was. In line with applied economics, we
also conducted an interview from other competitors, through this, we’ve learned a lot of
strategies from them and in that way we may possibly apply those ideas in the long run
of the business.
Market Positioning

and satisfying. We can say it because students nowadays are more inclined with sweets
and they are easily attracted to what is colourful and sweet in their taste. In this matter,
their mind set would be positioned in the point where they will be driven to buy the
product either because of their unfamiliarity/curiosity or longing to eat. More than that,
another factor that would drive them to buy the product is for feed goals since most
students nowadays are techy users in which they capture the product before eating for
the sake of posting in media.
14 | Business Plan
Senior High School
Entrepreneurship 1
High Price
xx SWIT MOONCHIES
(Macaroons)
Low Quality High

Quality
xx XUCMPC
(Bitso-bitso, brownies, cupcakes)
xx WAFFLE TIME
Low Price (Waffles)
15 | Business Plan
Senior High School
Entrepreneurship 1
Marketing Strategy
As company owners one of our goals is to provide satisfaction to the consumers.

With this, we will provide great supply on catering the demands of our business product
and as well as raising its price for it to be more profitable and at the same time we can
be able to produce more. In this marketing strategy, we will also promote the product in
the field of media since it would be an easy access to all students to get familiar with the
product as they engage more in gadgets. On the other hand, we will also go through
personal promotion where we will give promotional slips to the possible consumers to
try and taste our product. Above all, we will strengthen the manpower management so
as to successfully achieve the strategies in the business.
16 | Business Plan
Senior High School
Entrepreneurship 1
BUSINESS
DESCRIPTION
17 | Business Plan
Senior High School
Entrepreneurship 1
Product Description
Our product SWIT ‘Moonchies’ is a sweet meringue type of innovated French

macaroons with different fillings made especially by the entrepreneurs. But what makes
our product more innovative is that we modify its structure and palatability in a sense
that we lessen its sweetness which is different from the original French macaroons. In
regards to this, the fillings used in making the product is based on the preferences of
the students provided in the given survey and these are Vanilla, Dark chocolate and
Cookies and Cream. In addition, the product comes either by piece or by pack which
consists of 3-4 pieces. Also, in terms of packaging of the product, the by piece is put in
a cupcake paper while the by pack is place in a medium size, square type of box which
will also be sealed with the company logo.
18 | Business Plan
Senior High School
Entrepreneurship 1
Equipment/Materials Needed
Materials Uses
We used this to measure the exact measurement
of the flour, sugar and other ingredients to have a
Measuring Cup
balance taste.
We used this to mix the powdered ingredients and

Mixing Bowl to divide the different colours of our product.
We used this to beat the egg into a foamy texture

Mixing Machine and then added the powdered sure to add taste
and also the food colouring.
We placed this at the top of the baking tray so our
Baking Sheet mixed ingredient will not put directly to the tray
to prevent sticking and reduce browning of the
finished product.
We used this to support the baking sheet which
Baking Tray contains our mixed ingredient. It is what we will
use to put inside the oven.
We used this to cook our product because our
Oven product needs to be baked in order for the
ingredients to risen up and show a cute structure.
Size of the Business
19 | Business Plan
Senior High School
Entrepreneurship 1
The SWIT Moonchies Company is a small scale company run by young student
entrepreneurs. Being a small kind of business, young entrepreneurs will solidly meet the
demands and needs of the consumers by providing the right quality and supply. Even
though our business is still growing, we are willing to accommodate as much costumers
as we can. Together, with the helping hands of the parties supporting our business, we
are able to cater and catch up with the demands.
Personnel Requirement
For the personnel requirements of the Swit moonchies company, the group
decides that the personnel should have enough knowledge, skills, abilities and has the
potential to perform then assign task/part in the company, he/she must have creative
ideas and unique strategies for the business growth. The personnel must have the
confidence to serve and respect our valued customers and other personnel. He/She
should have a wide range of thinking skills which is enough to help him/her generate an
idea to solve any problems. Lastly, he/she must have the mindset that they are reason
behind the success of our business venture. The company needs a personnel who is
committed, flexible and trustworthy to his/her work and motivated to do his/her
obligation for the success of our business venture.
20 | Business Plan
Senior High School
Entrepreneurship 1
ORGANIZATIONAL
PLAN
21 | Business Plan
Senior High School
Entrepreneurship 1
Form of Business Organization
Liability of the Owner
The entrepreneurs needs amount of money in order to have a capital and start
up the business. We decided to owe in a bank with the smallest interest rate. However,
the owners decided to have a limited liability so that we could just immediately cover up
the liability
Organizational Structure
22 | Business Plan
Senior High School
Entrepreneurship 1
Fiona Francheska Guerrero James Dehniel Laurejas
General Manager Production Manager
Zyla Maureen Lagare Ada Joyce Loveres
Marketing Manager Financial Manager
Mary Beth Hanasan
Purchasing Manager
Role of the Owner

23 | Business Plan
Senior High School
Entrepreneurship 1
Fiona Guerrero
As the general manager of the business, she is in charge in administrating the

functions of the business as well as disseminating the task involved. She’s also
responsible in upholding the name of the business by fostering a positive vibe towards
the management and the customers.
James Laurejas
As the production head, he is delegated to check the efficiency and

manufacturing process of the product. He is responsible of ensuring a good quality
product which will be served to the customers and at the same time he is in charge of
monitoring the supply and demand of the products so as to avoid shortage in the
business.
Zyla Lagare
As Marketing Head, she is responsible of generating ideas which will profit the
company. She is in charge of making plans and strategies on how to work with the
competitors. As the head, she’s also tasked to analyse the attitude of the customers in
which the company would use it as a study to improve the wealth generating
approaches.
Ada Loveres
As the Financing head, she is responsible of taking care of the money either to
notify the loss and gain in the business. She’s also in charge for the financial decision in
terms of budgeting and forecasting. She’s liable of managing the funds in the business.
Mary Hanasan
As purchasing head, she is accountable of approving the acquisition of goods and

services needed by the company. She is also responsible for buying the best quality
equipment, goods and services, at the most competitive prices, to enable a company or
24 | Business Plan
Senior High School
Entrepreneurship 1
organisation to operate. Also evaluates the suppliers, reviews the product quality, and
often supervise the production flow in the business.
Proposed Salary
50 units/ day
P 12 each
600 per day x 5 days in a week = P 3,000 per week
300 x 5 = 1,500 x 4 = 6,000 – salary
P 3,000 x 4 weeks = P12,000 per month
P 12,000 / 2 = P 6,000 – Business
P 6,000 – for salary
Per Day Per Week Per Month ANNUAL SALARY

P60.00 P300.00 P1,200.00 P14,400.00
5 years = P14,400.00 x 5
= P72,000.00
25 | Business Plan
Senior High School
Entrepreneurship 1
Production Plan
26 | Business Plan
Senior High School
Entrepreneurship 1
Production Schedule
Month Number of Unit serves Total monthly

selling days sale
Sept. 30 50 1500
Oct. 30 50 1500
Nov. 30 50 1500
Dec. 30 50 1500
Jan. 30 50 1500
Feb. 30 50 1500
Mar. 30 50 1500
Apr. 30 50 1500
May. 30 50 1500
Jun. 30 50 1500
July 30 50 1500
Aug. 30 50 1500
Total 18,000
2017-2018 18,000
2018-2019 18,900
2019-2020 19,845
2020-2021 20,837.25
2021-2022 21,879.1125
27 | Business Plan
Senior High School
Entrepreneurship 1
Production Process
Procedures Ingredients Utensils Duration

1. Gather all the Almond flour Mixing Machine 5 minutes
ingredients and Powdered sugar Baking tray
materials White eggs Measuring cup
needed Food coloring Baking sheet
Sugar Bowl
Piping bag
2. Mix the Almond Flour Bowl 5 minutes
Almond flour Powdered sugar
together with
powdered
sugar.
3. Get the 2 egg White egg Mixing machine 5 minutes
whites and put
it in the mixing
machine and
turn on the
machine
4. Put the sugars White eggs Mixing machine 5 minutes
slowly, and Sugar
continue
beating until
the egg white
forms stiff
peaks.
5. Put 3 drops of Food coloring Mixing Machine 5 minutes
food coloring
in the white
egg to add
colors to your
shell mix it
again.
6. Add the dry Almond Flour Bowl 5 minutes
ingredients and Powdered Sugar
start folding White egg
gently. This
should take
50–60 strokes,
using a “lift-
28 | Business Plan
Senior High School
Entrepreneurship 1
turn-fold-
press” motion
7. Pour the Almond Flour Piping bag 5 minutes
mixture into Powdered Sugar
the prepared White egg
piping bag. Pull
out the tip, and
slowly press
down the bag.
Twist the top
of the bag, and
start piping
onto
parchment
paper lined
over a baking
tray.
8. Let the piped Almond Flour Baking tray 1 hour and 5 minutes
shells sit for 30 Powdered Sugar Baking sheet
minutes. White egg
Preheat the
oven to 300 °F
(150 °C). Put
the macarons
in the oven and
bake for 10–15
minutes. Allow
the shells cool
before
removing them
from the
paper.
Total amount of time 1 hour and 35 minutes
29 | Business Plan
Senior High School
Entrepreneurship 1
Equipment/Materials needed
Materials Uses
We used this to measure the exact measurement
of the flour, sugar and other ingredients to have a
Measuring Cup
balance taste.
We used this to mix the powdered ingredients and

Mixing Bowl to divide the different colours of our product.
We used this to beat the egg into a foamy texture

Mixing Machine and then added the powdered sure to add taste
and also the food colouring.
We placed this at the top of the baking tray so our
Baking Sheet mixed ingredient will not put directly to the tray
to prevent sticking and reduce browning of the
finished product.
We used this to support the baking sheet which
Baking Tray contains our mixed ingredient. It is what we will
use to put inside the oven.
We used this to cook our product because our
Oven product needs to be baked in order for the
ingredients to risen up and show a cute structure.
Sources of Materials
The sources of materials sued by the entrepreneurs are taken from the sources of
funding requirements in the business. This includes the budget coming from our
individual parents that enables us to purchase the needed raw materials and supplies.
The entrepreneur would also like to indicate the following supermarkets as sources of
buying the materials: Ororama, Monster Kitchen, and SnR store. We also include the
support from the Laurejas family as one of the sources in providing the equipment used
30 | Business Plan
Senior High School
Entrepreneurship 1
for our production process. Without these said sources, the business flow wouldn’t be
made possible.
Estimated Production Cost
Ingredients Price Cost per unit

Sugar 50 0.7
Cocoa 23 0.3
Food Coloring 109 1.6
Krim Stix 69 0.99
Almond flour 380 5.4
Egg (1 dozen) 70 1
Baking pipe 6 0.1
Total: 70 707 10.1
By piece:
707/70= P10.1
10.1 + .5 (dl)+ .5 (foh) = 11.1 cost per unit
Mark-up price= 35%
Selling Price= P15

31 | Business Plan
Senior High School
Entrepreneurship 1
Total Projected Cost per Year
Cost Units to be produced in Total Cost Selling Sales Revenue

per Unit packs Price per product
11.1 70 777 25 1,050

TOTAL 777 TOTAL 1,050
Month Sales Revenue

September 31,500
October 31,500
November 31,500
December 31,500
January 31,500
February 31,500
March 31,500
April 31,500
May 31,500
June 31,500
July 31,500
August 31,500
32 | Business Plan
Senior High School
Entrepreneurship 1
Operational Plan
33 | Business Plan
Senior High School
Entrepreneurship 1
Evaluation of Suppliers:
Before choosing the right suppliers for our business, the entrepreneurs see to it
that the suppliers are quality proven and trusted. For a complete assurance among the
suppliers, the entrepreneurs carefully determine whether they are outstanding and
trusted by other company business. In this way, watching over their manufacturing style
would guarantee us that they are the right suppliers for our business. Before complying
the materials needed in our business, we have to fully evaluate their supplies and at the
same time we must put standards to the quality we need for a successful outcome of
our product.
Purchase Procedures:
In order to provide best services and products to the consumers, the Swit
Moonchies company carefully inspects good and yet affordable raw materials needed
during the production process. By purchasing the materials and ingredients needed, the
entrepreneurs first look at the structure, quality and cost of the product so as to
determine which ingredients is finely suitable in the production making. The materials
and ingredients bought by the entrepreneurs were in31 good guarantee as they are free
from fast deterioration, spoilage and breakage. Thus the suppliers for the product
making are in good hands providing great assurance.
Storage and Inventory Control:
French macaroons are fragile and are extremely sensitive to moisture in the air,
so we are going to put it inside an airtight plastic container and since it’s more tasty
when a bit cold, we are going to keep it refrigerated in Laurejas’ house. About the
inventory, since we are planning to sell 50 macaroons everyday, if ever there will be
some macaroons that’ll be left, we’re going to store it again just like we’ve said,
34 | Business Plan
Senior High School
Entrepreneurship 1
refrigerate it. But this time we need to make sure to sell it by the other day for us to
make another set of Macaroons.
Marketing Plan
35 | Business Plan
Senior High School
Entrepreneurship 1
Product
Our product SWIT ‘Moonchies’ is a sweet meringue type of innovated French

macaroons with different fillings made especially by the entrepreneurs. Our product
aims to satisfy the wants of our potential customers as entrepreneurs see the
willingness to buy the product. In regards to this, the fillings used in making the product
is based on the preferences of the students provided in the given survey. Here’s the
graph that shows the preferences of the students:
This graph shows that the top 3 flavors preferred by the students are: Milk, Dark
chocolate and Vanilla.
This diagram shows how the products will be served:
36 | Business Plan
Senior High School
Entrepreneurship 1
This defines that 62 students like more on serving it by piece while 28 of them prefers to
serve it by 3-4 pieces which will be served in a box and the remaining likes to serve it by
5 pieces or more.
Price
In line with our survey, the respondents preferred either by pack or by piece. In
applying the price, the entrepreneurs decided to rate the product based on their
expenses. The expenses are as follows:
Cocoa 22.9
Food coloring 108.25
Filling 45.9
Almond flour 380.00
Egg(1 dozen) 70.00
Baking cup 6.00
Sugar 45.00
Package 90.00
In selling by piece, we come up with a price that cost twelve (12) pesos while on the
other hand the by pack of our product may cost (25-30).
Place
37 | Business Plan
Senior High School
Entrepreneurship 1
As entrepreneurs, we decided to establish our business at the most convenient
place where we can easily attract our target customers. In selling the product, we locate
our business either by creating a stand for our company near Magis or SBM building
wherein it can allure students who are passing by. We consider this place as a strategic
one since it is a site where there are plenty of people staying especially at a very
particular time which is lunch. It is also a conducive way for students to buy our product
because it is only a walking distance in which they do not have to go out from the
campus to buy sweet pastries like in sweet shops in DV Soria.
People
In terms of assisting the product positioning, we entrepreneurs decided to divide

the task in managing the company. In delegating the task, we come up with a plan of
who will be the in charge of promotion, distribution of the product and as well as keeping
the income. In line with this, two persons from our group will see the production flow and
process in our business while the other two individuals will be inspecting the needs for
the materials in making another set of products. Lastly, one person will be involved in
taking care of the money in which he/she will see if the income is a loss or not in the
business.
Promotion
In conveying the presence of our product, the young entrepreneurs will use the
two methods for promotion. First is through publicity. Entrepreneurs can use the media
in promoting the product since it would be an easy access to all students as they
engage more in gadgets. The other one is through personal selling in which we come
up with a strategy where we will give promotional slips to the consumers to try and taste
our product. In this aspect also, we will also be able to get in touch with the consumers
by promoting our very own product.
Positioning
38 | Business Plan
Senior High School
Entrepreneurship 1
and satisfying. We can say it because students nowadays are more like sweet tooth
individuals and they are easily attracted to what is colourful and sweet in the mouth. In
this matter, their mind set would be positioned in the area where they will be driven to
buy the product either because of their unfamiliarity/curiosity or longing to eat. More
than that, another factor that would drive them to buy the product is for feed goals since
most students nowadays are techy users in which they capture the product before
eating for the sake of posting in media.
Packaging
The packaging style of our product is divided into two: first if by piece and the
other one is by pack. For the by piece, the entrepreneurs decided to put it in a cupcake
paper. The second packaging type which is for the by pack, is by placing it in a medium
size, square type of box which will also be sealed with a sticker of the company name.
The type of packaging styles used in processing the product is easy to open and it is
also reusable. Thus, it provides great assurance in protecting the product from
breakage, damage and spoilage.
Target Market
As entrepreneurs, we saw the willingness of the people in buying our product. In

this case, it is also modified that our potential consumers are the individuals coming
from Xavier University community. This includes the senior high students, the tertiary
students and also the faculty and staff members. We consider them as our target in the
market as we can see that there is a demand of these individuals in purchasing sweet
snacks. With this, the SWIT Moonchies company will do its very best to accommodate
good quality of service and product to cater the number of target in the market.
Survey Observation
The business distributed 100 questionnaires for the respondents to answer. This
was circulated among the students of senior high which was allocated in the university
grounds.
39 | Business Plan
Senior High School
Entrepreneurship 1
● Male students with ages 15-18 whose allowance ranges 80-100 are willing to
spend 7-10pesos [for the macarons. They would prefer Milk Chocolate, Vanilla,
Sour and Cream, Ube, and Cookies and cream fillings.
● Female students with ages 15-18 whose allowance ranges 80-100 are willing to
spend 7-10 pesos for the macarons. They also prefer Milk chocolate, vanilla and
Cookies and Cream.
spend 11-14 for the macarons. They would prefer Dark chocolate, Peanut butter,
and Pandan.
● Female students with ages 15-18 whose allowance ranges 140-160 are willing to
spend 11-14 pesos for the macarons. They would prefer Jam (Fruit jam), Yema,
and Pandan
spend 15-18 pesos for the macarons. They would prefer Vanilla, Sour and
Cream, Ube, and Cheese.
● Female students with ages 15-18 whose allowance ranges 200 and above are
willing to spend 15-18 pesos for the macarons. They would prefer Cheese,
Yema, and Sour and cream.
Focus Group Discussion
Provided with good customer service, we, entrepreneurs, received positive

feedbacks and suggestions coming from the customers who tried and tasted our
product. This was done on our focus group interview where we select random of
students that suits our business target.
These are some of the response by the students:
“lami sha pero mahal lang.”
“mas better if dako iyang size.”
“chada sad unta kung crunchy sha”
“cute kayo sha”
40 | Business Plan
Senior High School
Entrepreneurship 1
41 | Business Plan
Senior High School
Entrepreneurship 1
Marketing Expense
MONTH MATERIAL COST

September Flyers 250
Tarpaulin
Freebies
October Flyers 20
November Halloween Freebies 100
December Holiday Cards 60
January - -
February V- Cards 50
March - -
April Flyers 30
May Mother’s Day special 70
cards
June - -
July Flyers 20
August Flyers 20
42 | Business Plan
Senior High School
Entrepreneurship 1
TOTAL: 620
FINANCIAL PLAN
I. Total Project Cost
43 | Business Plan
Senior High School
Entrepreneurship 1
Pre-operational Expense
Business Permit 3,500
Sanitary Permit 1,500
Kitchen Tools:
● Mixing Machine 500
● Baking Tray 300
● Measuring Cup 50
● Baking Sheet 150
● Bowl 80
● Piping Tip 30
Equipment:
● Oven 1,500
Total Pre-Operating Expenses: 7,610
Marketing Expense
September 250
October 20
November 100
December 60
January -
February 50
March -
April 30
May 70
June -
July 20
August 20
44 | Business Plan
Senior High School
Entrepreneurship 1
Total 620
Administrative Expense
September 1,350
October 1,350
November 1,350
December 1,350
January 1,350
February 1,350
March 1,350
April 1,350
May 1,350
June 1,350
July 1,350
August 1,350
Total 16,200
II. Initial Investments

The company’s initial investment is P100,000 which will be based on the
expenses. Therefore, each member will personally contribute P20,000.
Guerero, Capital 20,000

Hanasan, Capital 20,000
Lagare, Capital 20,000
Laurejas, Capital 20,000
Loveres, Capital 20,000
TOTAL 100,000
45 | Business Plan
Senior High School
Entrepreneurship 1
Organizational Expense 1,250
Pre-Operating Expense 7, 610
Marketing Expense 620
Administrative Expense 16,200
Depreciation Expense 1,500
Stall Rent 6,000
Total P33,180
47 |Business Plan
Senior High School
Entrepreneurship 1
SWIT Moonchies Company
Projected Income Statement
For the months 30 September 2017- 31 October 2018
Sept-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18
Sales 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500
COGS 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800
Gross 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700
Profit
Less: Organizational 104 104 104 104 104 104 104 104 104 104 104 104
Expense
Pre-operating 634 634 634 634 634 634 634 634 634 634 634 634
Expense
Marketing 250 50 100 60 - 50 - 30 70 - 20 20
Expense
48 |Business Plan
Senior High School
Entrepreneurship 1
Administrative 700 700 700 700 700 700 700 700 700 700 700 700
Expense
Depreciation 125 125 125 125 125 125 125 125 125 125 125 125
Expense
Stall Rent 500 500 500 500 500 500 500 500 500 500 500 500
Total 2,313 2,563 2,163 2,123 2,063 2,563 2,063 2,093 2,133 2,063 2,083 2,083
Expenses
Net Loss / 2,387 2,137 2,537 2,577 2,637 2,137 2,637 2,607 2,567 2,637 2,617 2,617
Net Income
49 |Business Plan
Senior High School
Entrepreneurship 1
Swit Moonchies Company
Project Income Statement
For the 5 year Plan 31 August2017-2018
Year 2018 Year 2019 Year 2020 Year 2021 Year 2022
Sales 378,000 378,000 378,000 378,000 378,000
Less COGS 21,600 321,600 321,600 321,600 321,600
Gross Profit 56,400 56,400 56,400 56,400 56,400
Less: Marketing Expense 620 620 620 620 620
Administrative Expense 8,400 8,400 8,400 8,400 8,400
Pre-Operating Expensse 7, 610 7, 610 7, 610 7, 610 7, 610
Depreciation Expense 1,500 1,500 1,500 1,500 1,500
Organizational Expense 15,000 15,000 15,000 15,000 15,000
50 |Business Plan
Senior High School
Entrepreneurship 1
Stall Rent 6,000 6,000 6,000 6,000 6,000
Total Expenses 39,130 39,130 39,130 39,130 39,130
Net Income/Net Loss 17,270 17,270 17,270 17,270 17,270
51 |Business Plan
Senior High School
Entrepreneurship 1
Projected Statement of Cash Flows
For the Months 30 September 2017 – 30 August 2018
Sept-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 July-17 Aug-17
Cash Inflow
Investment 100,000
Sales Revenue 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500
Total Cash
Inflow 131,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500
Cash Outflow
Pre-Operating
Expense 7,610
Production
Expense 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800 26,800
52 |Business Plan
Senior High School
Entrepreneurship 1
Marketing
Expense 250 20 100 60 0 50 0 30 70 0 20 20
Administrative
Expense 16,200
Stall Rent 500 500 500 500 500 500 500 500 500 500 500 500
Total Cash
Outflow 51,360 27,320 27,400 27,360 27,300 27,350 27,300 27,330 27,370 27,300 27,320 27,320
Cash
Beginning 80,140 84,320

88,420 92,560
Cash
96,760 100,910
Ending 105,510 109,680
80,140 113,810
84,320 118,010
88,420 92,560
122,190
96,760 100,910
105,510 109,680
113,810 118,010
122,190 126,370 53 |Business Plan
Senior High School
Entrepreneurship 1
Projected Cash Flows
For the year plan 31 September 2018-2022
Year 2018 Year 2019 Year 2020 Year 2021 Year 2022
Cash Inflow
Sales Revenue 378,000 378,000 378,000 378,000 378,000

Total Cash Inflow 378,000 378,000 378,000 378,000 378,000
Cash outflow:
Pre-operating Expense 7,610 7,610 7,610 7,610 7,610
Production Expense 279,720 279,720 279,720 279,720 279,720
Marketing Expense 620 620 620 620 620
Administrative Expense 8,400 8,400 8,400 8,400 8,400
Stall Rent 6,000 6,000 6,000 6,000 6,000
Total Cash Outflow 302,350 302,350 302,350 302,350 302,350
Cash Beginning 100,000 126,370 202,020 277,670 353,320

Cash Ending 126,370 202,020 277,670 353,320 428,970
54 |Business Plan
Senior High School
Entrepreneurship 1
55 |Business Plan
Senior High School
Entrepreneurship 1
Balance Sheet
For the months 30 September-31 August 2018
ASSETS Sept-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18
Current
Assets
Cash 80,140 84,320 88,420 92,560 96,760 100,910 105,510 109,680 113,810 118,010 122,190 126, 370
80,140 84,320 88,420 92,560 96,760 100,910 105,510 109,680 113,810 118,010 122,190 126, 370
Non
Current
Assets
Equipment 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Less:
Accumulated 300 600 900 1200 1500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Depreciation
56 |Business Plan
Senior High School
Entrepreneurship 1
Total
Non 1200 900 600 300 0 0 0 0 0 0 0 0
Current
Assets
Current
Assets 81,340 85,220 89,020 92,860 96,760 100,910 105,510 109,680 113,810 118,010 122,190 126,370
Capital
Owner’s 81, 340 85,220 89,020 92,860 96,760 100,910 105,510 109,680 113,810 118,010 122,190 126,370
Equity
Guerrero, 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Capital
Hanasan, 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Capital
57 |Business Plan
Senior High School
Entrepreneurship 1
Lagare, 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Capital
Laurejas, 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Capital
Loveres, 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Capital
58 |Business Plan
Senior High School
Entrepreneurship 1
Balance Sheet
For the 5 year plan 31 August 2022
Assets Year 2018 Year 2019 Year 2020 Year 2021 Year 2022
Current Assets
Cash 126,370 202,020 277,670 353,320 428,970
Total Curent Assets 126,370 202,020 277,670 353,320 428,970
Non-current Assets
Equipment 1,500 1,500 1,500 1,500 1,500
Less:Accumulated 1,500 1,500 1,500 1,500 1,500
Depreciation
59 |Business Plan
Senior High School
Entrepreneurship 1
Total Non-current Assets 0 0 0 0 0
Total Assets 126,370 202,020 277,670 353,320 428,970
Owner’s Equity 126,370 202,020 277,670 353,320
Guerrero, Capital 20,000 20,000 20,000 20,000 20,000
Hanasan, Capital 20,000 20,000 20,000 20,000 20,000
Lagare, Capital 20,000 20,000 20,000 20,000 20,000
Loveres, Capital 20,000 20,000 20,000 20,000 20,000
Laurejas, Capital 20,000 20,000 20,000 20,000 20,000
Add: Net Income 20,000 20,000 20,000 20,000 20,000
Total Owner’s Equity 20,000 20,000 20,000 20,000 20,000
60 |Business Plan
Senior High School
Entrepreneurship 1
COGM PRICE UNITS COST SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SE
Unit to be 600 600 600 600 600 600 600 600 600 600 600 600 6
produced
Direct
materials:
Food Php 2 1.6 960 960 960 960 960 960 960 960 960 960 960 960 9
Coloring 109.0
(pack) 0
Krim Php 6 1 600 600 600 600 600 600 600 600 600 600 600 600 6
Stix(pack) 69.00
Almond Php 3 5.4 3,240 3,240 3,240 3,24 3,240 3,240 3,240 3,24 3,240 3,240 3,240 3,240 3,2
Flour 380.0 0 0
0
Egg (1 Php 1 1 600 600 600 600 600 600 600 600 600 600 600 600 6
dozen) 70.00
61 |Business Plan
Senior High School
Entrepreneurship 1
Indirect
materials:
Sugar Php 3 0.7 420 420 420 420 420 420 420 420 420 420 420 420 4
50.00
Baking Php 5 1.4 1,500 1,500 1,500 1,50 1,500 1,500 1,500 1,50 1,500 1,500 1,500 1,500 1,5
Pipe 2.00 0 0
Cupcake Php 1 0.1 60 60 60 60 60 60 60 60 60 60 60 60 6
Holder (1 6.00
pack)
62 |Business Plan
Senior High School
Entrepreneurship 1
Macaroons
COG PRIC Units COS SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
M E T
Units 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
to be
prod
uced
Direc
t
Mater
ials
Suga P50.0 70 0.7 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050
r 0
Coco P23.0 70 0.3 450 450 450 450 450 450 450 450 450 450 450 450
a 0
Powd
er
Food P109. 70 1.6 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400
Color 00
ing
Filling P69.00 70 0.99 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,48 1,485 1,485 1,485 1,48
63 |Business Plan
Senior High School
Entrepreneurship 1
5 5
Almo P380. 70 5.4 8,100 8,100 8,100 8,100 8,100 8,100 8,100 8,100 8,100 8,100 8,100 8,100
nd 00
Flour
Egg P70.0 70 1 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
(1 0
Doze
n)
Bakin P6.00 70 0.1 150 150 150 150 150 150 150 150 150 150 150 150
g
Cups
64 |Business Plan
Senior High School
Entrepreneurship 1

Swit Moonchies 2017

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Swit Moonchies 2017

Uploaded by

Copyright:

Available Formats

BUSINESS PLAN

SWIT MOONCHIES COMPANY

XAVIER UNIVERSITY, ATENEO DE CAGAYAN

CAGAYAN DE ORO CITY

GUERERO, FIONA FRANCHESKA

HANASAN, MARY BETH

LAGARE, ZYLA MAUREEN

LAUREJAS, JAMES DEHNIEL

LOVERES, ADA JOYCE

Business and Product Position

Wealth improvement and Approach

Parties Supporting the business

Trend in the industry

Size of the Business

Form of the business organization

Liability of the owner

Role of the owner

Equipment Material needed

Sources of the business

Estimated production cost

Total projected cost per year

Evaluation of the Suppliers

Storage and inventory control

Focus Group Description

Total Project cost

Description of the Business

The Company is operating in partnership with Becker Corporation which aims to

Location of the Business

Funding Requirement and Source of Funds

Goals and Objectives:

● To meet the expected taste preference among the consumers by providing

satisfaction to their cravings.

● To develop a strong bond and camaraderie among the consumers.

● To build a strong manpower management in the company.

● To supply the demands of the people in consuming the product.

● To promote the existence of the product in the market.

● To engage in a friendly manner of competition among the competitors.

Partner network Key activities Offer Customer Customer segments

The Swit Moonchies Company is a small scale business company intended to

As a matter of perspective among the students, we modify our product as alluring

Wealth improvement approaches

As part of our strategy, our business project is authorized to perform equal

Parties supporting the business

Trend in the Industry

MY BUSINESS COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

P10 – P35 P13 – P22 P17 P10 – P20

As a matter of perspective among the students, we modify our product as alluring

Low Quality High

(Bitso-bitso, brownies, cupcakes)

Low Price (Waffles)

As company owners one of our goals is to provide satisfaction to the consumers.

Our product SWIT ‘Moonchies’ is a sweet meringue type of innovated French

We used this to mix the powdered ingredients and

We used this to beat the egg into a foamy texture

Size of the Business

Liability of the Owner

General Manager Production Manager

Zyla Maureen Lagare Ada Joyce Loveres

Marketing Manager Financial Manager

Mary Beth Hanasan

Role of the Owner

As the general manager of the business, she is in charge in administrating the