Questionnaire

Department of Mass
communication,

Faculty of Arts,

University of Nigeria, Nsukka.

August, 2023.

Dear respondent,

I am a final year student of the above-mentioned institution. As a requirement for

the fulfilment of the award of a Degree in Mass communication, I am conducting a
research on the topic: Influence of Instagram advertising on consumer patronage of
Oraimo product among undergraduates of University of Nigeria Nsukka. It is
strictly an academic exercise and this questionnaire is designed to provide valuable
information as regards this research. Your candid response to the questions is
therefore kindly solicited and will be treated in utmost confidentiality. Kindly tick
where appropriate in the space provided in front of your answer.

Thanks for your anticipated co-operation and assistance.

Yours
sincerely,

Ariwa
Patricia

Instruction: Please tick [ √] on your chosen option(s) from the space(s) provided.
SECTION A: Demographic Information

1. Gender

Male

Female

2. Age

Under 18

18-24

25-34

35 and above

3. Marital status:

Single

Engaged

Married

Divorce

4. Faculty:

Faculty of Arts

Faculty of Social Sciences

Faculty of Biological Sciences

Faculty of Engineering

Faculty of Agriculture
 Faculty of Education

Faculty of Pharmaceutical Sciences

Faculty of Physical Sciences

Faculty of Veterinary Medicine

Other (please specify) _________________________

5. Department __________________________________________________

6. Level of Education

• 100 Level

• 200 Level

• 300 Level

• 400 Level

7. Level of Income

Low

Middle

High

SECTION B: Instagram Usage and Advertising

8. Have you ever heard of the social media App “Instagram”?

 Yes

No

9. If yes, how frequently do you use Instagram?

Daily

Weekly

Monthly

Rarely

Never
This is where the knowledge level question comes in(number 2 objectives & research questions

10. How often do you see Oraimo products advertised on Instagram?

Daily

Weekly

Monthly

Rarely

Never

11. Do you find Instagram advertising helpful in discovering new Oraimo

products?

Yes

No

Not sure
12. Do you find Instagram advertising helpful in making purchase decisions?

Yes

No

Not sure

13. Do you think Instagram advertising influences your purchase decision of

Oraimo product?

Yes

No

Not sure

SECTION C: Consumer Patronage of Oraimo Products

14. Have you ever purchased any Oraimo products?

• Yes

• No

15. How often do you purchase Oraimo products?

Daily

Weekly

Monthly

Rarely

Never

16. How would you rate the quality of Oraimo products?

 Excellent

Good

Average

Poor
17. How would you rate the affordability of Oraimo products?

Very Affordable

Affordable

Slightly Affordable

Not Affordable

(18.) Would you recommend Oraimo products to others?

Yes

No

SECTION D: Influences on Purchase Decision

19. What influences your decision to purchase Oraimo products?

Product Quality

Affordability

Brand Image

Brand Influencers

Word of mouth referralss

Other (pslease specify) _____________________

 20. How important is advertising in influencing your purchase
decision?

Very Important

Somewhat Important

Not Important

Not Sure

21. How likely are you to make a repeat purchase after viewing the adverts?

Most likely

Likely

Neutral

Unlikely

Most unlikely

SECTION E: Overall Satisfaction

22. How satisfied are you with Oraimo products?

Very Satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

23. Would you continue to purchase Oraimo products in the future?

 Yes

No

Thank you for participating in this survey!