Email Marketing live project

submission
Get Response Campaign

Name: Chinmaye Arora

Q1. Name of website and the URL
● Name of the Website: myblogshub.in
● URL: http://myblogshub.in/
Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with
the triggers indicating when they were sent.}
Q2. Screenshots
Q2. Screenshots
Q3.Screenshot of the Workflow
Q4. Screenshots of your Three emails
{Screenshots of your first email}
Q4. Screenshots of your Three emails
{Screenshots of your second email}
Q4. Screenshots of your Three emails
{Screenshots of your third email}
Q4. Screenshots of your Three emails
Q5. Elements of 1st Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and
Footer}

Subject Line: Welcome {name} to

Myblogshub Community

CTA: Visit Now

 Slide 5

Q6. Metrics for 1st Email

{Share the metrics for the 1st email}
● No. of subscribers :51
● No. of emails sent :50
● Bounce :1.96%
● Open rate : 44%
● Click-through rate : 30%
● Conversions/Leads : 15
● Unique clicks : 15
Q5. Elements of 2nd Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and
Footer}

Subject Line: {name},Here is

another new piece of interesting
content.

CTA: Read More

Q7. Metrics for 2nd Email
{Share the metrics for the 2nd email}
● No. of subscribers : 22
● No. of emails sent : 22
● Bounce rate : 0%
● Open rate : 72.73%
● Click-through rate : 50%
● Conversions/Leads : 11
● Unique clicks : 11
 Q5. Elements of 3rd Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and Footer}

Subject Line: {name},You are

missing out amazing content.

CTA: Visit Our Blogs

Q7. Metrics for 3rd Email
{Share the metrics for the 3rdemail}
● No. of subscribers : 25
● No. of emails sent : 25
● Bounce rate : 0%
● Open rate : 16%
● Click-through rate : 12%
● Conversions/Leads : 3
● Unique clicks : 3
Q8.Campaign Analysis
Which email had a better open rate and why?

Both email 1 and email 2 perform well and were successful as their open rate and
CTR were above the average benchmark of the industry. But email 2 get a more
open rate of 72.73% in comparison to 44% of email 1 and it was because the
email 2 lists was segmented as email 2 sent to only those who opened email 1
which clearly shows they have interest in our emails so I get the more open rate
and clicks for email 2.
Campaign Analysis
Which of the emails should you optimize? Justify your answer using the
metrics you have calculated. Select only one email for this.

The email which needs optimization is email 1 and email 3. For email 1 I need to
filter out an email list so the bounce rate should be 0% because the email list of
email 1 is an indirect cause of the poor performance of email 3. Email 3 needs
more optimization as it gets only a 16 % open rate and 12 % CTR which means
out of 25 emails I sent only 4 open and 3 click CTA. It needs a better subject line,
CTA, and Content plus I need to clear people off the email list who show no
interest in my content.
Campaign Analysis
What measures would you take to optimize this email? How do you think
this would help improve the open rate?

Measures I would like to take to optimize email:

● The subject Line needs to improve if want to increase the open rate.
● The email body of content needs improvement.
●The email graphics should be good.
●CTA should be tested in A/B testing to choose a better CTA to increase clicks.
●Footer needs more social handles, addresses, and information.