Needs as the

Motivation
for Buying
Products
MASLOW'S
HIERARCHY
OF NEEDS
PRODUCTS
AND
SERVICES
GOODS vs SERVICES
FACTORS TO CONSIDER

TANGIBILITY CUSTOMIZATION RETURNABILITY SEPARABILITY QUALITY

COMPARISON
SOURCES OF BUSINESS IDEAS

Surveys Experience

OFFLINE PROOTION
MERCHANDISING

Trainings Hobbies
SOURCES OF BUSINESS IDEAS

Talents Events

Market Gap Media

Product Life Cycle

Introduction
Growth
Maturity
Decline
VIABILITY,
PROFITABILITY
AND CUSTOMER
REQUIREMENTS
 1. How to Determine
Market Viability for a
2. PESTEL: A powerful
Product or Service
complement to SWOT
PERFORM MARKET RESEARCH
ANALYZE THE INDUSTRY
SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Strengths are Weaknesses are Threats are external
Opportunities are
internal, positive negative factors that factors that you have no
external factors in
detract from your control over. You may
attributes of your your business
strengths. These are want to consider putting in
company. These environment that are
things that you might place contingency plans
are things that are need to improve on likely to contribute to for dealing them if they
within your to be competitive. your success. occur.
control.
IS PROFITABILITY OR
GROWTH MORE
IMPORTANT FOR A
BUSINESS?
Write your company name above and an intriguing summary of what your company does here.
 PROFITABILITY
LET'S Profit is the primary aim for any company, and
for a company that doesn't have investors or

WEIGH funding at first, profit may be the sole resource

of the business.

GROWTH
Growth is basically an expansion for a
company,

BOTTOMLINE
When it comes to market success, productivity
and development all go together
Fair Price THE FOUR
NEEDS OF A
Good Service CONSUMER
Good Product

Feel Valued
 THANK
YOU!
https://www.google.com/search?
q=SWOT+NETFLIX&tbm=isch&ved=2ahUKEwi-
poD_m_rrAhUwzosBHfe8DnkQ2-
cCegQIABAA&oq=SWOT+NETFLIX&gs_lcp=CgNpbWcQAzICCAAyBggAEAgQ
HjIGCAAQCBAeMgYIABAIEB4yBggAEAgQHjIGCAAQBRAeMgYIABAFEB4yBgg
AEAgQHjoHCAAQsQMQQzoECAAQQ1DczDdYj9k3YM7aN2gAcAB4AIABeIgB2
QWSAQM2LjKYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=bZho
X_67K7Ccr7wP9_m6yAc&bih=722&biw=1536&rlz=1C1CHBF_enPH917PH917
#imgrc=uKjXYm_u3LjdnM