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Eapp Melcs
Eapp Melcs
Hello, learners! In research, survey plays an important role in many disciplines when it comes to
collecting primary data. Survey research has its roots in applied social research, market research, and
election polling. It has since become an important approach in many academic disciplines, including
political science, sociology, public health, and, psychology. Typically, survey is done by using
questionnaires with which researchers bring together standardized data that can be compared easily.
Questionnaires are a potential source of bias and must be formulated very carefully to guarantee the
quality of the data collected. From survey design to questionnaire testing, it is important to avoid errors
in respondent comprehension and interpretation and to avoid influencing or offending respondents.
With Radyo Eskwela, let us all listen to this episode in English for Academic and Professional Purposes
and master the competency in designing, testing and revising survey questionnaires.