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Executive Summary
Business Name: GTransco (Green Transportation
Company).
Logo:
Website: www.gtransco.com
Facebook: www.facebook.com/GTransco
Overview: GTransco aims to revolutionize urban
transportation in Dhaka by providing sustainable, efficient, and comfortable ride-sharing services
using electric cars and public buses. Our mission is to reduce carbon emissions, alleviate traffic
congestion, and enhance commuting experiences for students and professionals.
Key Objectives:
 Introduce a fleet of electric cars and buses for commuting.
 Develop strategic partnerships with electric car manufacturers, starting with Tesla Motors,
Ford, General Motors, Mercedes-Benz and Chevrolet.
 Establish GTransco as the go-to transportation choice for educational institutions and
corporate clients.
 Achieve profitability within three years.
Market Opportunity: Dhaka, as a densely populated and traffic-congested city, offers a prime
market for sustainable transportation solutions.
Financial Summary: Initial Investment: $1,500,000 Year 1 Revenue Projection: $500,000 Year 2
Revenue Projection: $1,200,000 Projected Profitability: Positive net profit by Year 3.

Business Description:
Company Background: GTransco is a startup founded by a team of transportation industry experts
and environmental enthusiasts.
Legal Structure: GTransco is registered as an LLC in Bangladesh.
Location: Our head office is located at Agargaon in Dhaka, with plans for branch offices in strategic
locations.

Market Research:
Market Analysis:
 Dhaka's traffic congestion and air pollution have created a demand for sustainable
transportation.
 Limited availability of electric ride-sharing services in the city.
 Government initiatives to promote electric vehicle adoption.
Target Market:
 University and college students.
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 Corporate professionals.
 Educational institutions and businesses seeking transportation solutions.
Competitor Analysis:
 Identify existing transportation providers and their services.
 Assess their pricing, fleet, and customer satisfaction levels.

Products and Services:

Offerings:
1. Electric Car Ride-Sharing: Provide convenient, eco-friendly transportation options for daily
commuters.
2. Electric Public Buses: Offer eco-friendly public transportation services for schools, colleges,
and corporate clients.
3. Corporate Transportation Packages: Tailor transportation solutions for corporate clients,
emphasizing sustainability and cost-efficiency.

Marketing and Sales Strategy:

Marketing Plan:
 Establish a strong online presence with a user-friendly website and mobile app.
 Collaborate with educational institutions for exclusive partnerships.
 Implement referral programs and discounts to attract and retain customers.
 Advertise through digital marketing, social media, and local events.
Pricing Strategy:
 Competitive pricing with fare options, subscriptions, and discounts.
 Transparent pricing with no hidden fees.
 Offer group rates for educational institutions and corporate clients.
Sales Channels:
 Mobile app for ride bookings and payments.
 Dedicated sales team for corporate clients.
 Strategic partnerships with educational institutions for student transportation.

Operational Plan:
Supply Chain and Equipment:
 Establish partnerships with electric car manufacturers, including Tesla Motor, Ford, General
Motors, Mercedes-Benz and Chevrolet.
 Develop charging infrastructure and maintenance facilities.
 Monitor vehicle performance and maintenance schedules.
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Customer Experience:
 Train drivers for safe and courteous service.
 Implement a rating system for drivers and passengers.
 Ensure clean and comfortable vehicles.
Regulatory Compliance:
 Obtain all necessary permits and licenses for transportation services.
 Comply with government regulations regarding electric vehicles and safety.

Management and Team:

Management Team:
 CEO and Founder: [Md Abdul Wahab]
 Operations Director: [………………]
 Marketing Manager: [………………]
Staffing Needs:
 Hire experienced drivers with clean records.
 Recruit technical experts for vehicle maintenance.
 Employ a customer service team for inquiries and support.

Financial Projections:
Financial Projections:
 Initial Investment: $1,500,000 (from founders, investors, and potential grants/incentives)
 Year 1 Revenue Projection: $500,000
 Year 2 Revenue Projection: $1,200,000
 Projected Profitability: Positive net profit by Year 3.
Funding Requirements:
 Seeking $1,000,000 in additional investment for vehicle acquisitions, infrastructure
development, and marketing.

Appendices:
1. Montoya, R. (2023). Top electric car companies of
2023. Edmunds. https://www.edmunds.com/electric-car/articles/top-electric-car-
companies.html#:~:text=1.,automaker%20to%20the%20next%20level.

2. Chakma, J. (2023, March 19). Sales of electric vehicles rising gradually. The Daily
Star. https://www.thedailystar.net/business/economy/news/sales-electric-vehicles-rising-gradually-3274786

3. Khandelwal, R. (2022, February 5). 5 stocks that may dominate the EV space in the next 5 years. The Motley
Fool. https://www.fool.com/investing/2022/02/05/stocks-may-dominate-ev-electric-vehicle-space/