GITARATTAN INTERNATIONAL BUSINESS SCHOOL, NEW DELHI

COURSE PLAN
Faculty Name : Himani Gupta Designation Assistant Professor

Academic Year: 2023-24

Department: Law
Programme: BBA-LLB
Course Name: Course Code L-P-T Credits:
Managerial Economics BBA LLB 117 4-0-0 4
Programme Core : Yes / No
TypeofCourse (Checkone): YES

Pre-requisite(s),ifany: Basic Concepts of Economics

Semester Odd (First)

Focus: ☐ Employability
☐Entrepreneurship
☐ Skill Development
☐Basic Knowledge
Objective of the Course
The objective of the course is to:
 impart knowledge as to economic theory and techniques of economic analysis enabling students to
appreciate its relevance in managerial decision making;
 equip them with the necessary management skills required in the context of specific decision
making;
 aware students about corporate accounting, costs, pricing, price discrimination, price competition
etc. necessary tool in managerial economics.
Total lecture, Tutorial and Practical Hours for this course

Lectures: 40 Course name : Managerial Economics

Course Outcomes (COs)
Possible usefulness of this course after its completion i.e. how this course will be practically
useful to him once it is completed. Upon completion of this course:
CO1 students become aware about various fundamental concepts and techniques of economic
analysis which polishes their managerial decision making power
CO2 understanding as to market equilibrium and price mechanism enables them to opt for apt
strategies while helping their clients in solving real-life problems

CO3 the in-depth understanding of theory of demand and production together with conceptual
clarity of market operations enables them to excel at professional front in practical terms

PROGRAME OUTCOMES (POs):

PO 1 Evolving analytical and critical thinking by augmenting academic and

professional excellence.
PO 2 Developing critical and relentless engagement with legal theory and practice,
synergizing law, legal research, legal education and action to further the quest
for justice
PO 3 Imparting theoretical and clinical legal education towards developing academic
potential, advocacy, counseling and mediation skills so as to fully equip the
students with learning which is intellectually stimulating, socially vital and
professionally enriching
PO 4 Development of technical, advocacy, communication and research skills
through practical training and engagement with the industry, community and
the state.
PO 5 Evolving capacities for constant involvement with processes and practice of
law in the professional, social and economic arenas of life by encouraging
interaction between the institutional systems and those involved in these
 processes.
PO6 Developing abilities in relationship building, teamwork, leadership and
negotiating differences.
PO7 Generating creative, innovative and entrepreneurial solutions to the problems
in hand
PO8 Apply ethical principles and commit to legal professional ethics,
responsibilities, and norms of the established legal practices.
PO9 Recognize the need for and have the preparation and ability to engage in
independent and life-long learning in the broader context of legal change.
PO10 Analyze social problems and work towards solving them by application of
laws and regulations.

PSDA (Professional Skill Development Activities) 1 Hr/Week

Lecture No. Topic and Unit Teaching Duration Learning CO to be
Pedagogy
 To anyalise fundamental concepts Resourcesanalysis which
and techniques of economic Covered
Unit1: their
polishes Introduction to decision
managerial Managerial Economics
making power. and Fundamental Concepts

L1  Understanding
Nature, Scope
as toand Lecture
market equilibrium 1Hr mechanism
and price BB (2.15-2.18),
enables them to CO1
Significance
opt for apt strategies of Method
while helping Digital
their clients in solving Notes
real-life problems.
Managerial
Economics;
 The in-depth understanding of theory of demand and production together with
L2 conceptual
Synthesis
clarityofofMicro Lecture enables1them
market operations Hr to BB (1.6-1.12)
excel at professional CO1
front inEconomics; Macro
practical terms. Method Digital Notes
Economics and Micro And
vs. Macro Economics, Discussion
Quantitative Analysis
L3 Synthesis of Micro Lecture 1 Hr BB (1.6-1.12) CO1
Economics; Key Method Digital Notes
Economics Concepts
for Managerial
 Decisions: Scarcity of
Resources
L4 Key Economics Lecture 1 Hr BB (2.15-2.20) CO1
Concepts for Method Digital Notes
Managerial
Decisions: Scarcity of
Resources
Opportunity Cost
L5 Key Economics Lecture 1 Hr BB (2.15-2.20) CO1
Concepts for Method Digital Notes
Managerial
Decisions: Production
Possibility Curve,
L6 Production Possibility Lecture 1 Hr BB (2.21-2.24) CO1
Curve, Discounting Method Digital Notes
Principle
L7 Theory of Firm: Lecture 1 Hr BB(17.459- CO1
Profit Maximization, Method 17.466)
Revenue
Maximization,
Growth Maximization
L8 Theory of Firm: Lecture 1 Hr BB(17.459- CO1
Revenue Method 17.466)
Maximization,
Growth Maximization
L9 Managerial Utility Lecture 1 Hr Digital Notes CO1
Maximisation, Method
Satisficing Behaviour
 of the firm
L10 , Market Equilibrium Lecture 1 Hr Digital Notes CO1
and Price Mechanism. Method

Doubt clarification class and UT 3

Unit 2 Theory of Demand

L11 Cardinal Utility Lecture 1 Hr BB (5.127 – CO1
Approach: Method 5.137)
Diminishing Marginal And
Utility, Relation Discussion
between MU and TU,
Law of DMU
L12 Law of Equi Marginal Lecture 1 Hr BB (5.139 – 3.143 CO1
Utility, Method

L13 Indifference Curves, Lecture 1 Hr BB (6.145 – CO1

Marginal Rate of Method 6.149)
Substitution And
Discussion
L14 Budget Line and Lecture 1 Hr BB (6.155 – CO1 & CO3
Consumer Method 6.161)
Equilibrium ,
Derivation of
Demand curve
L15 Demand, Demand Lecture 1 Hr BB (9.223 – CO3
 Function, Method 9.230)
Determinants of
Demand, Law of
Demand
L16 Why demand curve Lecture 1 Hr BB (9.232 – CO3
slopes downward? Method 9.236), BB
Movement vs. shift in And (10.247-10.257)
demand curve. Discussion Digital Notes
Exceptions to law of
Demand. Elasticity of
Demand
Measurement of
Elasticity of Demand

L17 Factors Influencing Lecture 1 Hr BB (10.258 – CO3

Elasticity of Demand, Method and 10.269) Digital
Income Elasticity of Discussion Notes
Demand

L18 Cross Elasticity of Discussion 1 Hr BB (10.272 – CO3

Demand and and Active 10.273) Digital
Elasticity of student Notes
Substitution, participation
Advertising Elasticity
of Demand
L19 Demand Forecasting: Lecture 1 Hr BB 11.293 – CO3
Meaning, Need Method 10.298), Digital
Nature & Notes
 Significance,
objective of
forecasting
L20 Different Methods of Lecture 1 Hr BB (10.299 – CO3
Demand Forecasting Method 10.305), Digital
Notes
Doubt clarification class and UT 2

Unit-3 Theory of Production

L21 Meaning and concept Lecture 1 Hr BB (12.315 – CO3

of Production, , Method 12.315); Digital
Notes
L22 Fixed and Variable Lecture 1 Hr BB (12.315 – CO3
Factors - Meaning Method 12.315); Digital
Notes
L23 Factors of Production Discussion 1 Hr digital Notes CO3
– Case Study

L24 Production function, Lecture 1 Hr BB(13.347- CO3

Method 13.357), digital
Notes
L25 Law of Variable Lecture 1 Hr BB(13.347- CO3
Proportion - Method 13.357), digital
Statement and Notes
diagram
L26 Law of Variable Lecture 1 Hr BB(13.347- CO3
Proportion – Causes Method 13.357), digital
Notes
L27 Law of Returns to Lecture 1 Hr BB(13.358- CO3
Scale, Isoquants Method 13.364) Digital
Notes
L28 Isoquants Lecture 1 Hr BB(13.358- CO3
Method 13.364) Digital
Notes
L29 Law of Variable Discussion 1 Hr Previous Year CO3
Proportion And Active Questions
student
Participatio
n
L30 Law of Returns to Discussion 1 Hr Previous Year CO3
Scale And Active Questions
student
Participation
Doubt clarification class and UT 3

Unit-4 Corporate Accounting

L31 Iso Quant, MRTS Iso Lecture 1 Hr BB (13.365- CO3
Cost Line, Method 13.368) Digital
Notes
L32 Long Run Production Lecture 1 Hr Digital Notes CO3
Analysis (Producers’ Method
 Equilibrium by IQ
Approach),
Expansion Path
L33 Concept of Cost, Cost Lecture 1 Hr BB (15.393- CO3
Function, Explicit and Method 15.408) Digital
Implicit Cost, Private And Notes
and Social Costs, Discussion
Short Run Costs

L34 Long Run Cost, LAC, Lecture 1 Hr BB (15.411– CO3

LMC Curves, Method 15.416) Digital
Economies and Notes, TT1
Diseconomies of (15.417 – 15.420)
Scale

L35 Market, Featues of Lecture 1 Hr BB (19.513- CO2

Perfect Competition, Method 19.515), BB
Pricing under perfect (19.522, 19.527,
competition in short 19.528)
run and long run
L36 Pricing Under Lecture 1 Hr BB (20.539- CO2
Monopoly Method 20.542) Digital
And Notes
Discussion
L37 Control of Monopoly, Lecture 1 Hr BB (20.565- CO2
Price Discrimination Method 20.566; 20.575-
And 20.577) Digital
 Discussion Notes
L38 Pricing Under Lecture 1 Hr BB (21.593- CO2
Monopolistic Method 21.597), BB
Competition (21.598-21.599)
Digital Notes
L39 Pricing Under Lecture 1 Hr BB (22.609- CO2
Oligopoly Method 22.614) Digital
Notes
L40 Kinked Demand Lecture 1 Hr BB (22.624- CO2
Curve, Dominant Method 22.625), BB
Firm model, Price (22.620) Digital
Assignment Details
Leadership Model Notes
(Cournot)

Doubt clarification class and UT 4

S.No Assignment/ PresentationTopic CO Lecture Lecture ofSubmission

ofRelease(date) /(date)

1 Find out the relationship between Micro CO1 1stUnit L9

and Macro Environment. Explain with L3
the help of a suitable example.

2 What do you mean by Elasticity of CO3 2nd Unit L22

Demand ? Describe various methods to L18
measure elasticity of demand. Also
explain the concepts of income elasticity
of demand and cross price elasticity of
demand with the help of suitable
 examples.
3 Differentiate between Law of Returns to CO3 3rd Unit L30
a factor and Law of Return to scale. L23
Explain Law of variable proportion with
the help of suitable diagrams.
4 Discuss in detail the Indian Railways CO2 4th Unit L38
and LPG pricing policy. Even after L33
being a monopolist why are they not
charging exorbitant pricing?

PSDA Activities

Unit/Week S.No PSDA Methodology Learning Resources CO

Duration
Unit 1 1. Fundamental concepts Discussion Books/Research 1hr CO1
Week 1 and techniques of Method Article
economic analysis -
meaning
Unit 1 2. Fundamental concepts Case study Books/Research 1hr CO1
Week 2 and techniques of and Article
economic analysis – case Discussion
study 1 Method
Unit 1 3. Fundamental concepts Case study Books/Research 1 hr CO1
Week 3 and techniques of and Article
economic analysis – case Discussion
study 2 Method
Unit 2 4. Market Equilibrium and Discussion Books/Research 1hr CO2
Week 4 Price Mechanism - Method Article
Meaning

Unit 2 5. Market Equilibrium and Price Case Study Books/Research 1hr CO2
Week 5 Mechanism - Case Study 1 and Articles
Discussion
Method
Unit 2 6. Market Equilibrium and Case Study Books/Research 1hr CO2
Week 6 Price Mechanism – Case and Articles
Study 2 Discussion
Method
Unit 3 7. Theory of Demand – Case Study Books/Research 1hr CO3
Week 7 Case Study and Articles
Discussion
Method
Unit 3 8. Theory Of Production – Case Study Books/ AIR 1hr CO3
Week 8 Case Study and Online/Research
Discussion Articles
Method
Unit 3 9. Theory of Demand and Case Study Books/ Research 1hr CO3
Week 9 Production together – and Articles
Case Study, Market Discussion
Operations-Meaning Method
MAPPING PO – CO

CO1 CO2 CO3

PO1
PO2
PO3
PO4
PO5 Y Y Y
PO6
PO7
PO8
PO9
PO10

Book Bank:

BB — D.D. Chaturvedi, Managerial Economics-I (Micro), K.L.Malik and

Sons Pvt. Ltd., 2016

Text Books:

T1 — Rajkumar and Kuldip Gupta, Managerial Economics, UDH Publishers &

Distribution, 2010

T2 — D.N. Dwivedi, MicroEconomics- Theory &Applications, Pearson Education,

2005

Reference Books:

R1 — Suma Damodaran, Managerial Economics, Oxford University press, 2011

R2 — H.L. Ahuja, Business Economics, S. Chand & Company, 200

Website Links and Resources:

 W1 - https://web.sol.du.ac.in/my_modules/type/cbcs-42-2
 W2 - https://ncert.nic.in/textbook/pdf/keec103.pdf
 W3 - https://www.youtube.com/watch?
v=6udRtn5jSWk&list=PLSQl0a2vh4HB3fr3Xd205GnTAX9CQ334r
 W4 -
https://www.youtube.com/watch?
v=N0L00FZnhtg&list=PLSQl0a2vh4HCINDWqMJVvLli1k-SfTxS2
 W5 - https://www.youtube.com/watch?v=lOtMNc61IVA

Grading Policy

Parameter Marks

Minor Exam 15

All UT (Average) 5

Activity 5

Internal Assessment Total 25

External Assessment 75
Name & Signature: Himani Gupta (Assistant Professor)

Himani Gupta Dr. Anjali Gupta Dr. Vikas Nath

Course Coordinator Program Coordinator Director