Connecting with the Audience  Minimize the gap between speaker and

audience
Audience Analysis
Process of looking into the behavior, values, beleifs,
or even the culture of the audience.
 Younger audiences: dynamic, innovative
presentations with appropriate visual aids
 Older audiences: relevant information to
their current situation
Factors to be considered in Audience Analysis
Demographic
 Age range male-female ratio educational
background nationality economic status
4. Use layperson’s terms in your word
choice
 Adapt the language of your audience
5. Win your audience’s hearts.
 Make your audience feel tha they’re
important.
6. Open casual conversations with your
audience
 Welcome, greet, and thank your
audience

Situational 7. Watch your words.

 Refrain from using offensive or biased
 Speech situations including:
words.
 Time
 Place
8. Deal with hostile audience or hecklers
 Occasion positively
 Audience size  Focus on getting your message across.
 Context
Psychological 9. Handle questions effectively
 Anticipate possible questions from the
 Values audience
 Beliefs
 Attitudes
 Preferences
 Cultural and racial ideologies
 Needs

1. Time-tested Principles
 Consider the Needs of your
Audience
 Is my speech relevant to my
audience?
Presidential Address: Covid-19 Situation
Audience: Countrymen; General Public
 How severe is the pandemic?
 How can I protect myself from its negative
impact?
 What type of support can I anticipate from
my government?

2. Identify your audience size ang set-ups

 Coordinate with area personnel,
conference committee

3. Use pronouns “we” or “you” frequently