*Source : D and P Advisory

Sunrisers Hyderabad Gujarat Titans Lucknow Super Giants

• Bhuvneshwar Kumar • Hardik pandya • KL Rahul

• Washington Sundar • Rashid Khan
• Umran Malik • Mohammad Shami
• Shubman Gill
• David Miller
• Quinton de Kock
• Krunal Pandya
• Deepak Hooda
• Marcus Stoinis
• Ravi Bishnoi

Delhi Capitals Kolkata Knight Riders

• Rishabh Pant • Shreyas Iyer

• David Warner • Andre Russell
• Kuldeep Yadav • Varun Chakraborty
• Prithvi Shaw
• Axar Patel
Royal Challengers Bangalore Rajasthan Royals Punjab Kings

• Virat Kohli • Sanju Samson • Shikhar Dhawan

• Faf du Plessis • Ravichandran Ashwin • Jonny Bairstow
• Glenn Maxwell • Yuzvendra Chahal • Liam Livingstone
• Dinesh Karthik • Jos Buttler

Mumbai Indians Chennai Super Kings

• Rohit Sharma • MS Dhoni

• Jasprit Bumrah • Ravindra Jadeja
• Suryakumar Yadav • Deepak Chahar
• Ishan Kishan
 Deliverables Official Partner Remarks
IP Rights
Category Exclusivity Yes To be mutually decided
Right to use team Logo in Marketing communication Yes
Right to use Player Images in
Yes As per IPL Guidelines
ATL & BTL Marketing communication
Player Representation
Player Access Yes | 1 slot (TVC or M&G) Players be mutually decided
Tickets (If allowed by BCCI) | Home Matches Only
Hospitality 5x7
General 10 x 7
Autograph Merchandize
Miniature Bats (Digital SIgnatures) 5
Autographed Full Size Bats (Digital Signatures) 5
Signed Replica Jersey 5
Digital & Content Marketing
Brand Logo on Team Official Website Yes Yes
Any team marketing campaigns to have Brand logo as
Yes
per the sponsorship hierarchy
Social Media Post Mention/Integration Yes Yes | 4 Posts
POSM /IN STORE PROMOTIONS

TVC SOCIAL MEDIA INTEGRATION MERCHANDISE

 Assets* MI RCB CSK KKR RR SRH DC PBKS LSG GT

With Shoot 3 CR 2.5 CR 2.75 CR 2 CR 1.5 CR 1.2 CR 2.5 CR 1.2 CR 2.5 CR 2 CR

With Virtual
1.75 CR 1.5 CR 1.5 CR 1 CR 1 CR 0.7 CR 1.5 CR 0.8 CR 1.25 CR 1.25 CR
Meet & Greet

Basic - OP 1 CR 0.8 CR 1.25 CR 0.7 CR 0.7 CR 0.6 CR 0.8 CR 0.6 CR 0.8 CR 0.8 CR

*Please Note
• The cost is subject to change basis the integration ideas, No of Marquee Players required & duration for shoot
• Taxes to be over & above
https://www.youtube.com/watch?v=n0k1DH4SBYw

Association – Jar & RCB

Promotion – Bespoe Content Shoot with Virat
Construct – A satire on an always failing Goa plan
Purpose – Topicality/engagement with TG
Period – Mar – Apr 202

Region – Pan India

https://youtu.be/Wsi3Or8SRts

Association – Kingfisher & 5 IP Teams

Promotion – Co-Branded TVC
Construct – Making plans to watch the game with family
Purpose – Topicality/engagement with TG
Period – April – May 2021
Region – Pan India
https://www.youtube.com/watch?v=gQfNcO0F4Ks

Association – Branding with 2 Teams (RCB & MI) &

Official partner with CSK

Promotion – Co-Branded Media TVC + Contest

Construct – Easy & Safe Payments

Purpose – To Counter Paytm Partnership with IPL

Period – April – May 2021

Region – Pan India

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