UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A demographic is a detail about someone that is a guaranteed fact, such as
demographic is? their age or their gender.

In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
Provide examples in each box.
A psychographic is a detail about someone on which is based on their
opinion, such as what their favourite animal is or what their favourite sport
is
CTA is where a top brand or manufacturer tries to make you by a product
by saying it is a limited time product.
An audience profile is where both demographic and psychographic details
are put together to make a profile
1. Probably late teens to early adults.
2. Pop culture enthusiasts
3. Plane enthusiasts
1. Glastonbury

Suggest an event for each group you have 2. Comic Con

mentioned above, this should be relevant
to their demographic.
3. Bournemouth Air Show

How does the audience engage with the
event before, during and after?
EG social media, Websites etc
1.They would go to the website to purchase the ticket; they would sing
along at the event and post videos about it on social media after it.
BOX SHOULD CONTAIN 3 EXAMPLES
2. They would go to the website to purchase the ticket, then they would
purchase various items at the event and then post many videos on it after
about the experience at being at the event.
BOX SHOULD CONTAIN 3 EXAMPLES

Provide examples in each box. 3.They would visit the website on information about the event, they would
attend the event and watch the planes and post images or videos
on the planes on social media about it afterwards
BOX SHOULD CONTAIN 3 EXAMPLES
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)