UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a Demographic is a factual part of the person’s personality and something
demographic is? that can be counted.

In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might be
useful on this project?
Suggest at least 3 groups within society
who might attend a festival / convention
style event.
Psychographic is more of the opinions rather than a fact, of the person’s
personality and their lifestyle. Such as what they are a fan of, what the
person likes to do or even what type of music they listen to.
CTA stands for Call to action. CTA is where the advertisers tell the
consumers directly why they should buy the product or where to get this
product.
Audience profile is a collection of data to determine what kind of audience
fits for the type of content you’re creating and whether the information
would be relevant. It would be useful on this project because it gives me an
understanding on how to portray the information across to the audience
and gives an opportunity to improve upon it to make it target the right
audience.
1. Gamers
2. Young people

3. People who like music

Provide examples in each box.

1. Comic con

Suggest an event for each group you have 2. Vid Con

mentioned above, this should be relevant
to their demographic.
3. Wireless

How does the audience engage with the
event before, during and after?
EG social media, Websites etc
Provide examples in each box.
1. The audience can engage before attending the event by looking at
the website to see what special guests will be there and to get the
latest news on what is happening there. During the event there is
plenty of activities that relate to the group of people who may
want to go such as playing on gaming consoles and retro games.
They could also live stream the event while during it for their fans
or just to look back on. For after the event, the group of people
can still be engaged in the event because they may have recorded
videos, so after the event they can upload photos and videos to
social media.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
BOX SHOULD CONTAIN 3 EXAMPLES
2. The audience can engage before the event because they can look
at the website before to see what is going on there and see if any
big social media stars will attend and what activities there is to do.
During the event there’s a variety of activities to do there in the
building or even outside. There is again a place where you can play
games and also hear different social media stars / video creators
speak about what they do. After the event, young people will still
be engaged in vid con because they might have videos or photos
they will post on social media/
BOX SHOULD CONTAIN 3 EXAMPLES
3. People who like music will be heavily engaged before the event
because they would want to look at the website to see what artists
were performing there and see what times them artists of them
days were performing. During the event the people can engage in
it by watching the artist’s performances across the multiple days
the people are there. They also may engage in taking videos and
photos there. After the event, they will engage by sharing the
videos of the artists performing around to friends and family or
even posting them on their social media. Also, the audience can
still be engaged by wireless by not just looking and posting videos
but by going onto the website for Wireless 2023 merch just to
have a look or to purchase clothing.
BOX SHOULD CONTAIN 3 EXAMPLES