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Esports Yr2 Unit 10 Event Task 1
Esports Yr2 Unit 10 Event Task 1
Esports Yr2 Unit 10 Event Task 1
ESPORTS PATHWAY
You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT
Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.
Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.
Question/task Answer
In your own words explain what a Demographic is the person factual parts of their personality and is
demographic is? something that can be counted. Some of these could include what gender
they are how much money they make and their age
In your own words explain what a Psychographic is what a person can choice as part of their personal traits
psychographic is? such as if they are a dog or a cat person or what type of genre of music,
what they like to do in their free time
Call to action (CTA) is when someone advertise a product or an event as
In your own words explain what CTA
limited time only so they feel like they will be left out if they do not buy a
means?
product or go to an event.
Audience profile is when a company looks at what video you like and shows
In your own word explain what an you adverts that are relevant/ what you are interested in so you are more
audience profile is? And how it might be likely to click on it and interact in this. This will be very useful because we
useful on this project? are able to use audience profile to gather what kind of video they would
like to see and use it to make our video more apelin to them.
1. gamers
Suggest at least 3 groups within society
who might attend a festival / convention
2.artist people
style event.
3. young people
Provide examples in each box.
1. Twitch con
Suggest an event for each group you have 2. Art by the sea
mentioned above, this should be relevant
to their demographic.
3. Comic con
How does the audience engage with the 1. Before the event you can have a look at what you are able to do
event before, during and after? at the event and who is attending the event t see if there is anyone
EG social media, Websites etc who you want to see. You could also sponsor some of the biggest
content creators who are going to hype up their audience and
Provide examples in each box. have them more likely to attendant because you know that they
are interested in it because they streamer they are watching is
going to the event.
2. During the event you could have people going around filming for
promotional video so that they can go on the official social media
pages and can be used for next year promotion video. You are also
able to do the all the events their and even interact with some of
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY