UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a
PLAGIARISM mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a A demographic is facts of a person, this can be income, career,
demographic is? profession, favourite pets and other things like that.

In your own words explain what a
psychographic is?
In your own words explain what CTA
means?
In your own word explain what an
audience profile is? And how it might
be useful on this project?
Suggest at least 3 groups within
society who might attend a festival /
convention style event.
Provide examples in each box.
Suggest an event for each group you
have mentioned above, this should be
relevant to their demographic.
How does the audience engage with
the event before, during and after?
EG social media, Websites etc
Provide examples in each box.
A psychographic is the psychological part of your audience, so
understanding their wants, needs, desires and goals to sell your
product to the right people.
CTA means “call to action”, which is tells you to buy things such as,
“BUY NOW!” or “LIMITED TIME!”.
An audience profile is like an imaginary person that you’ve created
that ideally fits the categories that your product is trying to reach.
1.
People with indie lifestyles.
2.
Teens and young adults.
3.
Goths.
1.
Music and art festival such as Woodstock.
2.
Concerts such as Ariana Grande.
3.
Rock shows such as evanescence.
1. People with indie lifestyles.
Before- There would be flyers around the general area that the
event is in and there would be a website for the event specifying
details for it and the people performing would be promoting their
appearances there as well.

During- People would be speaking about it and sharing their

experiences through platforms like Instagram and Facebook.

After- After the event, people would be talking about it online,

UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet

(U10, LO1: AC 1.1&1.2)
sharing experiences.

2. Teens/Young adults
Before- There would be posts about it online such as Instagram and
TikTok to promote the artist(s) performing there. There would also
be a website for the stadium, specifying the details about the
concert.

During- During the concert, people would be posting videos of the

concert online such as TikTok and Instagram and the artists would
likely be posting about it too.

After- Afterwards, they would be talking about that concert and

finding things to either enjoy or picking it apart and judging it,
whether it’s the ticket prices, the seating or and situations that they
might have been put in by security pr other fans watching the
shows.

3. Goths
Before- Before the event, they would likely see posts from: their
favourite artists; other people who run accounts that post news
about places and dates for events; or local stadiums, about new
events.

During- During the event, they would see posts from other fans
about the shows so that they can spread awareness about the
events if they’re lesser known.

After- After the event, they would most likely see posts and post
their own clips and photos of the event.