Tiktok

In May 2020, TikTok launched LearnOnTikTok program, which consists of educational videos to
facilitate learning during COVID-19 lockdowns. These videos are authored by professionals from
different disciplines, students, and other users, who have shared their knowledge to this social
network's audiences. The videos linked to the hashtag #learnontiktok, have varied topics: from
chemistry experiments, cooking recipes, health tips, learning other languages, to creating origami
figures, all created by its users.

Previous studies confirm that the use of video minilectures improves participants' satisfaction.
Storytelling becomes vital to connect these learning elements together, and videos provide a natural
way to tell stories. Educational video motivation is to engage and drive the learner to feel ownership
of their own learning and associate themselves with the course's stories. TikTok has the ideal format
and tools for authors to create short educational videos. Currently, LearnOnTikTok videos have 72
billion views, and hundreds are uploaded every day. However, inferring the knowledge areas from
the learning content available in posts can be challenging since the message conveyed is also
supported by a combination of music, audio, and text snippets included in the video.