Professional Documents
Culture Documents
Business Plan
Business Plan
Business Plan
BUSINESS :
INDEX NUMBER :
This is my original work and has not been presented before. Photocopying of this copy or extract without
NAME :
SIGNATURE :
DATE :
NAME :
SIGNATURE :
DATE :
ii
DEDICATION
I dedicate this work to my beloved mother Kemuma, my sister Joyce and my brother Shadrack for their
moral and financial support during my studies and the writing of this work.
iii
ACKNOWLEDGEMENT
My greatest gratitude goes to the almighty God for giving me a gift of life and good health. I
acknowledge my friends and family for the support during the entire time I was writing my business plan.
Without their inspiration, prayers and financial support I would have given up. I also acknowledge Thika
Technical Training Institute for the provision of good and conducive learn environment. Lastly, I thank
my supervisor Mr. John Kamau for the guidance and support when needed.
iv
Table of Contents
DECLARATION............................................................................................................................................................ii
DEDICATION..............................................................................................................................................................iii
ACKNOWLEDGEMENT...............................................................................................................................................iv
EXECUTIVE SUMMARY..............................................................................................................................................vii
1.0 BUSINESS DESCRIPTION......................................................................................................................................vii
2.0 MARKETTING PLANNING....................................................................................................................................vii
3.0 ORGANISATION AND MANAGEMENT PLANS......................................................................................................vii
4.0 OPERATION /PRODUCTION PLAN......................................................................................................................viii
5.0 FINANCIAL PLAN................................................................................................................................................viii
CHAPTER ONE............................................................................................................................................................1
BUSSINESS DESCRIPTION...........................................................................................................................................1
1.1 BUSSINESS NAME.................................................................................................................................................1
1.2BUSINESS LOCATION AND ADDRESS.....................................................................................................................1
Business location.......................................................................................................................................................2
1.3FORM OF OWNERSHIP..........................................................................................................................................3
1.4 TYPES OF BUSINESS..............................................................................................................................................3
1.5 PRODUCTS AND SERVICES....................................................................................................................................4
1.6 JUSTIFICATION AND OPPORTUNITY.....................................................................................................................4
1.7 INDUSTRY.............................................................................................................................................................5
1.8 GOAL OF THE BUSSINESS.....................................................................................................................................5
1.9 ENTRY AND GROWTH STRATEGY.........................................................................................................................6
CHAPTER TWO...........................................................................................................................................................7
2.0 MARKET PLANNING..............................................................................................................................................7
2.1 CUSTOMERS.........................................................................................................................................................7
2.1.1 Institutional customers.....................................................................................................................................7
2.1.2 Construction sites.............................................................................................................................................7
2.1.3Individual customers..........................................................................................................................................7
2.2 MARKET SHARE....................................................................................................................................................7
2.3 COMPETITON.....................................................................................................................................................10
2.4 PROMOTION AND ADVERTSMENT.....................................................................................................................12
2.4.1 Promotion.......................................................................................................................................................12
2.4.2 Advertisement.................................................................................................................................................12
2.5 PRICING STRATEGIES..........................................................................................................................................13
v
2.6 SALES TACTICS....................................................................................................................................................13
CHAPTER THREE.......................................................................................................................................................15
3.0 Organization and Management Plans................................................................................................................15
3.1 Organization plans and management................................................................................................................15
3.2 PERSONNEL, NUMBER AND DUTIES...................................................................................................................15
3.3 RECRUITMENT, TRAINING AND PROMOTION....................................................................................................18
3.3.1 RECRUITMENT.................................................................................................................................................18
3.3.2 TRAINING........................................................................................................................................................18
3.3.3 PROMOTION...................................................................................................................................................18
3.4 RENUNERATION AND INTENSIVE.......................................................................................................................18
3.5 LICENSE, PERMITS AND BY-LAWS.......................................................................................................................19
3.6 SUPPORT SERVICES............................................................................................................................................19
CHAPTER FOUR........................................................................................................................................................21
4.0 PRODUCTION FACILITIES AND CAPACITY...........................................................................................................21
REPAIR AND MAINTAINANCE...................................................................................................................................21
4.1 PRODUCTION STRATEGIES.................................................................................................................................21
4.2 PRODUCTION PROCESSES..................................................................................................................................22
4.5 GOVERNMENT REQULATION.............................................................................................................................23
4.5.1 Registration of business act cap 145...............................................................................................................23
4.6 WORKSHOP LAYOUT..........................................................................................................................................24
CHAPTER FIVE..........................................................................................................................................................25
5.0 FINANCIALPLANING...........................................................................................................................................25
5.1 PRE-OPERATIONAL COST....................................................................................................................................25
5.2WORKING CAPITAL..............................................................................................................................................25
5.2.1 ESTIMATION OF WORKIMG CAPITAL..............................................................................................................25
5.2.2 RRO-FORMA INCOME STATEMENT.................................................................................................................26
5.4 BALANCE SHEET...........................................................................................................................................27
5.7 BREAK EVEN LEVELS.........................................................................................................................................28
5.8 PROFITABLITY RATIOS........................................................................................................................................29
APEDIX..................................................................................................................................................................... 31
vi
EXECUTIVE SUMMARY
town, Gorofa Moja plaza, house number 002.phone number is0710316848 Email of the
The business is sole proprietor ship business managed and operated by business manager
customers and institutional customers, potential customer will purchase goods at any time
of the day, to the customers who buys variety of goods from the firm will be awarded free
items as an offer, free delivery will be for all customers who buy goods from the firm. The
main method to be used in the business is advertising method, this is because it can reach
a large number of people at a very short time. while determine the price of our service and
achievement goals. The film will be managed by the manager. The firm will employ
around each and every worker must have some qualifications so as to get the job. He /she
must have some duties and responsibilities to do in the firm. Advertisement of the
business will be done in the local radio stations. Training will be done to the employees as
a way of sharpening their skill for better performance of the business, for an employee to
should be maintained by the workers. Repair of broken items should be done to make sure
the business goes on smoothly. The design of the product will be a system design. The
firm has to take alone from Equity bank, which will be returned after one year. The
salesperson cannot do without the computer which enables him/her to keep records of 2
years. The business also requires the CCTV for security purpose.
viii
CHAPTER ONE
BUSSINESS DESCRIPTION
is because I wanted to honor the name of my late loved grandma. I want the business to be a success and
help the economy. The business will be officially being opened this January 2025.The main aim to start
this business is to produce goods and services of best quality to the customers.
Moja plaza, house number 002.phone number is 0710316848 Email of the business
P.O.BOX 4554,
KISII.
1
Business location
Kisii – Kisumu
highway
Kisii national
polytechnic
Kisii town PAG
Edithan Church
Electrical &
Electronic
Kisii-Nairobi highway
Kereri girls’
highschool Kisii School
Kisii University
Kisii – Kilgoris road
2
1.3FORM OF OWNERSHIP
The business will be owned and operated by the manager.
He is qualified personnel in since he obtained Diploma in Electrical and Electronics in Thika technical
training institute.
Easy to maintain
The owner of the business intents to start the business once she is done with the certificate.
3
1.5 PRODUCTS AND SERVICES
The business will provide products such as:
Electrical tool: screws drivers, pliers, hammers, side cutter, hacksaws, drill and insulting tape.
All kind of electrical fittings: sockets, switches bulbs, bulb holders, pattress boxes and PVS pipes.
The offer will be available such as free delivery to the customers. Those products will be high quality and
long lasting so that they cannot rust. Products will be of the same size, shape and color according to the
customers.
The business will operate daily for six days, starting from 7: OO A.M to 7:00 p.m.
region. Employment opportunities will be provided to the youths around the economy. Computers will be
4
1.7 INDUSTRY
The business will medium in size so as to accommodate all the products required by the customers. The
level of technology will be applied, use of the computers and CCTV will be also available.
Creating a brand
5
1.9 ENTRY AND GROWTH STRATEGY
Edithan Electrical and Electronic will have the following strategy for the business:
Will improve by building as soon its own premises and expand to whole sale in future
The business will also improve standard of people and expand of the business
The following are ways to penetrate and gain acceptance in the business
The owner of the business will use his /her creativity in innovation of new idea for producing goods and
services hence facilitating the growth of the business for more expansion.
6
CHAPTER TWO
2.0 MARKET PLANNING
2.1 CUSTOMERS
The potential customers of Edithan Electrical and Electronic are expected to be individual customer,
organization.
2.1.3Individual customers
These are potential customers who are going to buy directly from the business. These include the passer
buy who passes near the shop and decide to buy. Potential customers will purchase goods at any time of
Customer will be of any gender, region and the occupation as long as they are willing to purchase the
product. The purchasing pattern of the customers will be on weekly basis, the customers will be provided
with till number as mode of payment once they have purchased the goods.
its share of the market which is expected to be 36% of the total population. The percentage is expected to
7
rise as the film establishes. The film will ensure loyalty to its customers through providing best quality
services. Other electrical and electronics will have, Khaniaty 29% Nyacheki 25% and Linear 10%
The following is the pie chart representing the percentage of each business: -
Sales
36
Edithan
130
Khaniaty
90 Nyacheki
Linear
106
Edithan
130/360*100=36%
Khaniaty
106/360*100=29%
Nyacheki
90/360*100=25%
Linear
36/360*100=10%
8
The following table shows expectation of the market share in Edithan electronic &electronics stores and
its competitors and their customers
9
2.3 COMPETITON
Competitors Strength Weakness Opportunity Threats
name
EDITHAN Affordable availability of Lack of
ELECTRICAL& price good workers customer
ELECTRONICS Wide market good mode of High level
Quality product transport and of
Offers product communication competiti
Free delivery availability of on
Modernized social media
sales network that
Moore offers free
experience advertise
Adequate its near busy
working space road
Experienced the business in
workers near the market
Adequate
capitals
10
ELECTRONICS location site Lack enough Availability of employee
good working stocks in the goods s
experience business Lack of Poor
experienced Inadequate reliable mode of
personnel working space customers transport
Lack of
customers
High level
of
completio
n
NYACHEKI Suitable Inadequate Improved No
ELECTRICAL& location finance infrastructure banking
ELECTRONICS Good customer Low quality Availability of services
service staffs goods Poor
Good work poor working Availability of mode of
experience conditions network transport
High Lack of
population customers
11
2.4 PROMOTION AND ADVERTSMENT
2.4.1 Promotion
The business will adapt suitable methods to attract the customers. The major way includes offering
samples where can browse internet
To those customers who buys a lot of things from the business will be added one extra item as a discount
and free delivery of good to their destination.
2.4.2 Advertisement
The business will be advertised before it is established. The advert will be made through posters which
will cost 2,000.
The business will use posters which will be put in different location in order to inform and get customers.
The business will pass information to potential customers by use of door-to-door campaigns, walking in
the streets and providing information about the importance of the goods. This is to attract more customers
thus improving sales
Government policy
The government control price will be highly considered such as tax when added the item cost will be
added.
Competitors’ price
12
If the competitors’ price will be high, the price of the items will also be added to be close to the
competitors in order the business to glow
Transport cost
Buying price
The original price of the item will determine how much the item is to be sold when it arrives in the shop.
Direct
This is whereby the customers will get the products themselves by coming physically to the business.
Indirect
This is whereby the customer’s goods will be delivered to the place after their order. They don’t need to
come to the business. The customers will be given free samples once they purchase the products.
Geographical area
The price will be distributed within the Kisii town and Keroka. Good customer’s languages of being
courteous, trustworthy, polite and respect will be used and thus will encourage and maintain customers.
Distribution strategies
The main distribution strategy is transporting goods from the source of raw material, the cost of transport
is Ksh8,000. The kind of distribution that the owner will employ is from producer to customer’s which is
direct.
13
CHAPTER THREE
3.0 Organization and Management Plans
14
manager
Accountant Delivery personnel Sales person
The business manager will be Isaiah Mautia who will be proprietor himself.
Qualifications
Salaries
The manager is expected to have a basic salary of Ksh. 15,000, house allowance of Ksh 3,000 and
medical allowance of Ksh. 2,000 per month.
ACCOUNTANT
Qualifications
15
The accountant is 24 years’ old and above.
He/she has graduated in certificate in information technology.
He/she has a work experience of 3 years.
He/she has acquired good communication skills.
He/she should be expert in computer skills.
He/she will be a secretary of the management team where he is required to be writing report.
He/she will be the one to receive payment of the product.
He/she will be preparing payroll every month.
He/she will be keeping the business records.
Salaries
The accountant is expected to have a basic salary of ksh 12,000, house allowance of 3,000 and
medical allowance of ksh1,000 per month.
SALES PERSON
Qualification
16
He/she will make sure goods are kept safe.
He/she to give records goods on store and those out of stock.
He/she will make sure goods are proper displaces for easier customer viewing
He/she to have knowledge on items sold in the shop.
Salaries
The accountant is expected to have a basic salary of ksh 10,000, house allowance of 3,000 and
medical allowance of ksh1,000 per month.
DELIVERLY PERSONNEL
Qualification
Salary
The delivery person will be earning a basic salary of ksh 8,000, house allowance ksh 2,000 and
medical allowance of ksh1, 000 per month.
3.3.1 RECRUITMENT
The business ill advertises the vacancies in the classified section. The potential employee will apply for
the job in his/her own handwriting letter enclosed with photocopy of relevant certificate testimonial. The
manager will go through all the application letters to determine the suitable candidate of which she will
short list the potential candidate. Those short listed will be invited for the interview the successful
17
applicants will strictly be determined by the merits. The selected employees will be placed to their post
after which all the invitation will be sent indicating the job commencement and orientation
3.3.2 TRAINING
On the day of reporting the employees will be requested to assemble outside the workshop in which the
whole day will be orientation. Training of the employees will be mean of sharpening their skills for better
performance of their business.
3.3.3 PROMOTION
Promotion motivates the employees to work hard because the business may decide to go to a trip or hold
a party to celebrate a certain goal achieved in the business.
Must be hardworking.
Must have worked in the business more than four hours.
Must have good records in daily attendance and performance.
Must be a creative employee.
Permits will also be required for municipal council of Kisii. This will show that the business is legal and
it can be operating. The by –law enacted by the local government will also be followed e.g.; cleanliness
of the premises rooms and sanitation standards.
All taxes required by the government will be done at the right time.
18
EQUITY BANK,
P.0.BOX 020,
KISII.
TEL 0702004004
The business will also post offices box through post office Kisii branch in Kisii town for communication
it will cost 3,000 per month.
KISII.
The business manager will take insurance policies with blue shield insurance branch in Kisii town. This
will cover the business against theft and fire, it will cost ksh5,000 per month
P.O.BOX 6754,
KEROKA.
TEL 0702243630
The business will be registered as a sole proprietorship with the ministry of trade and trade
MR. RICHARDADVOCATE,
P.O.BOX 473,
KISII.
TEL 0762764523
19
CHAPTER FOUR
4.0 PRODUCTION FACILITIES AND CAPACITY
The required equipment and machinery are listed below with their cost:
20
Pens 10 10 100
Notebooks 5 200 1,000
total 64,800
Preventive measures
This is checking tools and machines which have been used longer time and are worn out.
EXPENSES AMOUNT
Advertising 2,000
Opening stock 200,000
Transport 10,000
Furniture 12,500
License 6,000
total 230,500
EXPENSES AMOUNT
21
Rent 10,000
Water 1,000
Telephone 2,000
Electricity 3,000
Insurance 1,500
Advertisement 2,000
Salaries 61,000
TOTAL 80,500
The problem that is likely to affect the operation process are powering rationing, whereby the work may
delay for some while. Breaking down of machines may also cause delay of production. The internal
factors likely to affect the production process is lack of the skilled personnel, that is the employees are
not able to update them self with the technology
One can equip the unskilled personnel by training them through seminars and workshop.
22
4.5 GOVERNMENT REQULATION
This is a government act which set out contract of services and provision of matters terminating services
of employees and keeping of records for employees. The act states that it is a big offence by failing to
pay an employee his /her wages and benefits.
Labour law
The business will provide a conductive working environment and pays the wages on time according to
the employment contrast.
Local authorities are empowered to make regulations such as observing hygiene in the premises to
maintain health.
An employee is liable to provide appropriate compensation to his /her employees in case of an accident
or death while one is on service.
Taxes
Income tax is the basic for all income matter, it helps to avoid poor business reputations.
23
4.6 WORKSHOP LAYOUT
The rent for each month is ksh 10,000. The business will comprise five rooms.
Room 4 –working area /production, this is where all computers will be kept
Room 5-store room, all equipment that are worn out will be kept here
CHAPTER FIVE
5.0 FINANCIALPLANING
24
Water deposit 1,000
Electricity deposit 3,000
Telephone deposit 2,000
Advertisement 2,000
Salaries 61,000
Total 304,000
5.2WORKING CAPITAL
25
Less closing stock 50,000 60,000 100,000
Total 2 500,000 917,750 980,750
Gross profit 900,000 1,082,250 2,869,250
EXPENSES
Insurance 6,000 6,000 6,000
Salaries 732,000 732,000 732,000
Transport 10,000 10,000 10,000
Postal services 2,400 2,400 2,400
Advertisement 24,000 24,000 24,000
Rent 120,000 120,000 120,000
Telephone 24,000 24,000 24,000
License 6,000 6,000 6,000
Stationary 3,000 5,000 6,000
Total 927,400 929,000 930,000
Net profit 27,400 153,250 1,939,250
Assumptions
There were no good returned after sale
There are no infractions
Price charged remained constant
26
Debtors 30,000 20,100 50,000
Cash 270,000 303,000 500,000
Bank 20,000 80,000 97,000
Total 467,800 554,000 947,000
Assumption
Furniture’s and machines depreciate in value by16%
27
5.7 BREAK EVEN LEVELS
ITEM YEAR 1 YEAR 2 YAER 3
Sales
Cash 1,000,000 1,000,000 1,500,000
Credit 400,000 700,000 500,000
Total 1,400,000 1,700,000 2,000,000
28
Total contribution margin= sales –variable cost
497,600/1,400,000*100=35.54%
797,600/1,700,000*100=46.92%
1,097,600/2,000,000*100=54.88%
29
Return on equity=net profit/owner equity*100
497,600/1,750,000*100=28.43%
797,600/3,000,000*100=26.6%
1,097,600/3,500,000*100=31.36%
60,000/500,000*100=12%
500,000/1,200,000*100=41.67%
950,000/1,800,000*100= 52.78%
30
APEDIX
31