[aer—aa as Q.P. Code ‘andidates must write the Q.P. Code n the title page of the answer-book. careers steer (aaa) PTETH aE : 80 Maximum Marks : 80 falz/NOTE: (i) raat a ct fe 3a ea-99 FAR 7S 23 BI Please check that this question paper contains 23 printed pages. (il) wea aTARH are BF BAK RG Te WRT F BIS HP THREAT TH RTBT HI-TS Ferg 1 QP. Code given on the right hand side of the question paper should be written on the title page of the answer-book by the candidate (iii) yr orber ae ot Pas 3a ea 3d eT Please check that this question paper contains 24 questions. (iv) Breve sree air Tere Perera Bee aA a TECH, Tee WaT HIE BT HATA HALA PIE | Please write down the serial number of the question in the answer- book before attempting it. (vy) xaaea—a9 a) Tet & fone 15 frre ar a fear Tar B | ed— TH ar aT Yale 10.15 WSF PRAT ATOM 110.15 FAH 10.30 Ft a TT HACIA VI HI TEA BR BA TARY & chavs dere ger WS Te TH AGED | 15 minute time has been allotted to read this question paper. The question paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the candidates will read the question paper only and will not write any answer on the answer-book during this period. Bae 66/5/3 nw ~»s~Page 1 P.T.O,age am arava Prd : ‘Prafeftan Préat at aga araert 8 afee site saan rere hire: (i) ga aea— or 34 wea B | ret we afta Bh (ii) wit med ate sae art sifera B | (iii). Ser area en Riga BA amie 1 (iv) 3 ataté weal an 50 F 75 seed F here art aeT | (ue) 4 aah & weal & sen cv 150 seed F here ard ae 1 (vi) 6 arat ad weal & ser eT 200 seat F ere at ART | (vii) Wea Wer a BHP TTT a Te OH BT FAS TF TRY | lL Reataen awe Set Fh ht der a ona oe are HH Te 7 (A) aorsr arnt (B) free saree (©) tems ware fet ©) Ss sae ag 2. fatten fara & fava a fread a ate a per meta 2 7 (A) att aera arerctia diet 2 fare fase we Seen aha acer ade waa 1 @) Fe agers sere St dehis erat @ fret Sansit St UH gene sreraT Bar arcane wa wO & fare thts we 2g fares ear aT? | (©) ae um fader a aenfaa area cafe Gas a Prare Be AI seaafa Sa? | () sa mesi a a viafen car dua & cen wegfa al aurea meni AT HTRAKATAR HUTA A AHA B | 66/5/3 ww Page 2oe General Instructions : Read the following instructions carefully and follow them : () This Question Paper contains 84 questions, Al questions are compulsory. (ii) Marks are indicated against each question. (iii) Answers should be brief and to the point. (iv) Answers to the questions carrying 3 marks may be from 50 to 75 words. (v) Answers to the questions carrying 4 marks may be in about 150 words. (vi) Answers to the questions carrying 6 marks may be in about 200 words. (vii) Attempt all parts of a question together. 1. Which of the following is NOT a factor affecting capital structure of a company ? 1 (A) Cost of Debt (B) Growth Opportunities (©) Cash Flow Position () Interest Coverage Ratio Which of the following statements is incorrect about Personal Selling ? 1 (A) It is a direct face to face dialogue that involves an interactive relationship between the seller and buyer. (B) It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a produet or service (C) It allows a sales-person to develop personal relationship with the prospective customers. (D) In this it is possible to take a direct feedback from the customer and to adopt the presentation according to the needs of the prospects. 66/5/3 ww Page 3 P.T.O.fate a 2 Fro mre a ry ie egal a Fae @ pean aT Sa TAT? Tt at Se sil Sota wT aa Bs | A wate ®) fratamen (©) @eete ae ©) weete are Uh AM, we, foes, weite, foorgs rear gaa @ apes ae Aero Poreranr sete fapefi of fase wear ara wag % seal, ae ws Sarai A Tea aA & fore fea are 2 ae Fa wail we daratt ar whet & genet a sen Pear aT aT a, ST TTS (A) aes (B) ais fares (ar) (©) asa @) ya fra a ate ar ae Tea e 7 (A) St aan geen sit sents creer FF defi wer % fre mem a Geamfere Fatty, aor ee aren ert wena aor Fafa fase ara & 1 (8) fades aa ae ata 2 frei wferyfeat ar fas wert grr Pasa ay ae sera Peel aearer a area & Pear sire 8 | (©) wrafte anit ae asin 2 fared beret wferafeedl ar apa te 2 | sel ve wfeaferet py aad wae | ©) aR ara easels Pdi at ata BA Ae oRecaRell A ora wear 2 fret aftraam arate um af om eet 2 yada ar watftre saee G9 are oer Sh aban aa ae eres 8 fret fore ra Peat ‘aren 8 cer Poet rere Sea See aT EY ATTA HT ACA HTT B, ER: @) far B) afer fame (©) fam dats D) sa-aerh 4 ae aren serait aro afta om Ht gf an eta 2 fareaer aret ear fart war a wars HI safe & | @ ‘heen (B) sft aia a (© ware @) Persea 66/5/3 ww Page 4From the following, identify the channel of distribution in which goods pass from the manufacturer to the retailers who, in turn, sell them to the final users. 1 (A) One level channel (B) Two level channel (© Three level channel (D) Zero level channel 4. A name, term, sign, symbol, design or some combination of them used to identify the products — goods or services of one seller or group of sellers and to differentiate them from those of the competitors is known as 1 (A) brand. (B) brand mark. (©) brand name. () trade mark. 5. Which of the following statements is incorrect ? 1 (A) Capital Market refers to facilities and institutional arrangements through which long-term funds, both debt and equity are raised and invested. (B) Secondary market is the market where securities are sold by the company to the investor directly or through an intermediary. (©) Primary Market is the Market where only buying of securities takes place. Securities can not be sold there. (D) Money Market is a market for short term funds which deals in monetary assets whose period of maturity is upto one year. 6. The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is 1 (A) advertising. B) personal selling. (©) sales promotion. ) public relations. 7. refers to the increase in profit earned by the equity shareholders due to the presence of fixed financial charges like interest. 1 (A) Capital structure (B) Earning per share (©) Trading on equity (D) Return on investment 66/5/3 ww Page 5 P.T.O.era -1 4 fea my earl Sh areal at wfea eel are aa oer frets eTH-11 tng sah caren & are ifr wag -T wry — IT a. peaaaraeragit [| ew Rb aaa) Gaar 5 Ge oars arian aT ear arated Hapa Faden A ara Be | b. | wane seera ii fem eye feat war, we ete searer aia ‘eanfta ax Teh @, oa: earch aoa Ht geet Fae ager? | c. | fafa ii few hvu dre at ee ao ed A atega ert aft i ates fan A ora ae | a. |aaiearfrrer liv. | drage ote wdfat car ar aga at erat ft ger 4 afta sirafer ala 8 afk weet wrt @ 1 sia: wovet & aaa § afte ert hi A mraraTT ete | @ ioiv ii ii ®) ii ii iv i ©) ii tt i iw Ow i it ii 9. Saas Pofa’ & agar sae wie aT TTT TTS (A) 3eera B) wits wa sized utter ( wade () tn wager 66/5/3 ww Page 6ae 8. Match the factors affecting fixed capital requirements given in the Column-I with their explanations given in Column-II : ColumnT Column II a. | Nature of i, [A trading organisation needs lower Business investments in fixed assets as compared to a manufacturing organisation. b. | Technology ii. |A textile manufacturing company is upgradation installing a cement manufacturing plant and thus its investments in fixed assets is increasing. c. | Diversification | iii. | A capital-intonsive organisation requires higher investments in fixed assets as compared to labour-intensive organisation. a. | Choice of iv. | Mobile phones became obsolete faster and are Technique replaced much sooner than furniture or many other assets. Hence these type of businesses require more fixed capital. a boc d @ iv i ii B® i ii i i © ii ii i iv © wv i ii ii 9. The next step in the ‘Selection Proce: “@ Job Offer (© Selection Tests 66/5/3 ww after ‘Selection Decision’ is (B) Medical Examination () Contract of Employment Page 7 P.T.O.10. aie fea ne faa ae goad & area aia Ft dea Sifare : (A) sere ud B) sete at (© faa ©) afte Sen 11, we aes ge fea re ard apr Heute Pones wea peCTTAT e () afer ®) areata (© wea O) fstecr 12, ‘Sst, aia ara wean & ‘geagihrae cer ger sheet area’ Et wes WES Tee | war sexe wont fete cera Fa fairs fiver Stet arr ond fee Te Afi Saat, area Se gaa, ares ohne onfe Ht aga fetter wa a wer we ATT Si fatten ea a aa HoT? | setter sede carmen wataer ye oman oe aa we cere | Pes a ae sre fracas : (A) sniffs gataw ca sieitfresrr ataor @) arate vataer ed safe vataer (© anaes vafaer ed ase vata (D) csr: vataer ed stethretta vataer 66/5/3 eae Page 810. Identify the External Source of Recruitment illustrated by the picture given below 1 Factory Gate (A) Direct Recruitment (B) Casual Callers (©) Advertisement (@) Labour Contractor 11. The obligation of a subordinate to properly perform the assigned duty is called : 1 (A) Authority ®) Responsibility (©) Accountability (D) Decentralisation 12. ‘Digilocker’ is a flagship initiative of ‘Ministry of Electronics and IT’, Government of India. It aims at digital empowerment of the citizens by providing access to authentic digital documents such as academic certificates issued by different Examination Boards, Driving Licenses, Vehicle registrations etc. in a digital fromat. ‘The above para discusses a few dimensions of Business Environment. Identify the correct dimensions from the following : 1 (A) Economic Environment and Technological Environment (B) Social Environment and Economie Environment (©) Social Environment and Political Environment (D) Political Environment and Technological Environment 66/5/3 ww Page 9 P.T.O,ot 13. “foray Favla aifesa frenatt 4 gearatea ge é seen val, A gfe fra Ta wae & Sa ord} fone arr Fn wad 2? (A) Pris (B) dat (©) fer ) Friar Annfafitirat Pasar after a Saar ard Promes Ht ge cer # aftg safari At afereart cer cna arersit srohe A safe a aera ear’, a TE : (A) sre (B) ferent (© free (D) Freer yraiar “Peltor ar seza des & aah ory & fare afasy Ft wearsit ar ware ea @ area ET? | ae er Pes Ta Peltor A ah ah ape 1 Sects Hea ze 7 (A) Petts apr aig farg crea sitter ete 2 (B) Frets a fota cat fafaa 2 | (©) Petsa weer ar vrais ard et () fritsr afrerarét 2 | aight carte! atest us farerta aa: Got Aer @ et at & fare ore sera A ar Sl gah wre aga ait at Ra ZF cen sal} ait & fed a aga 8 arbre sree ate | are Sie’ Hon ara wall A age gS chen a at ee, “aE Pe “erp -zige Tse a 1 Us Ta Sea: Get Bert sr, Fare srafrs yet, wa Tenor afefatiat af | ay sre fee my ara: Ga Fer a wheat Hel & fere “are ae’ aah afis sal ah arella we & fora ge omuPs BA cen ise nfafaRiral sig a arta gat ‘caaentrs vataer' Hi fare om fasten He vere ser 2 | Pa a fatten ft sear Fife (A) aififercar (B) afeefter wea (©) arrest (D) atta ade 66/5/3 ww Page 1013. ‘Whether the decisions have been translated into desired actions or not’ can be confirmed by performing which of the following function of management ? 1 (A) Planning (B) Organising (©) Directing ©) Controlling 14, The activities whose outcome not only improves the job performance but also help individuals in the progress towards maturity and actualisation of their potential capacities is known as 1 (A) training, (B) education. (©) development. () performance appraisal. 15. ‘The purpose of planning is to meet future events effectively to the best advantage of an organisation’ This statement highlights which of the following features of planning ? 1 (A) Planning focuses on achieving objectives. (B) Planning involves decision-making. (© Planning is the primary function of management. (D) Planning is futuristic. 16. ‘Cartoony Planet’ is a well-known indoor playground for organising parties for children in Noida. It has many play-stations and it organises various activities for the kids to enjoy. Looking at the increasing number of children visiting ‘Cartoony Planet’, a new indoor playground in the name of ‘Tiny-Tots House’ came up with advanced swings, play stations and entertainment activities near ‘Cartoony Planet’. To compete with the newly opened indoor playground, ‘Cartoony Planet also added some advanced swings and entertainment activities to attract more children. The above information highlights one of the features of ‘Business Environment’. Identify the feature from the following : 1 (A) Uncertainty (B) Dynamic Nature (©) Relativity (D) Interrelatedness 66/5/3 ww Page 11 P.T.O.17, “Sterne er ‘Sa ara Beene a Paes ag are Teh eee wea he Shai Pear srrdiza 3 cel aret, & fore gree ara Fr sraweepat Ht VEAT | wer ea ae 1 IH Sern Tar ae afta gem ag Bar ore a ase aeTar fesrgat & sift get rand went er feta a | cag Gia’ 3 orga aia’, “Bin area’, “fast nse’, “a -sew area eT rT ag a aries fran wemfaa fee | 3 aga aed at ge aa & aro wy aa Te wifes werd afeiht aaf 2 fre fag 42 satan t satin reenfie vale S wer Ht yea Sif (A) careenfire water act ht wear ed eas B aeet Sarah A eT e | B) waraerfrs vata seth dene ar ches Hel A aera a | (©) mares vata ee at dorama /sraetl <6 TEI HEY Ua eet HT AH TA wat wer 8 | (D) Sree vata Peis wa site Pater A wer 8 | fatter dred & fifa seza da € 1 She’ ore rest eta ae sail seq ver eel are we HME Heat ae @ | ga Hrsa oH seve fae agra zs | ‘Teh’ cH Deafires ehroa @ fore seza Gas & Shera Tell a ren vem HoT a | ge Wels Sr apr vee ares peaieal vearat ahi ars & Seva hl fer & fore wage Fee 2 | ‘sated Fafa vee A fart 2: (A) veda ue seep ofa? | (B) vay we Pie aor are witaT? | (©) yaa we afaater art 2 (D) wie ong afar? | 66/5/3 ww Page 12&; ae 17. ‘Dolma’ and ‘Una’ were gardeners with decades of hands-on experience ‘They were the first ones to recognise the need of indoor gardens specially for plant-lovers living in apartments. They took advantage of this opportunity and decided to offer beautiful designing ideas for indoor gardening through their innovative venture ‘My Space’ ‘My Space’ offered creative ideas like ‘Garden wall’, ‘Hanging Garden’, ‘Window Garden’, ‘Book-shelf garden’ and many more. Since there were no competitors they soon became the market leaders in the field. From the following points, identify the importance of Business- Environment highlighted above : 1 (A) Business Environment helps the firm to identify threats and early warning signals. (B) Business Environment helps in tapping useful resources. (©) Business Environment enables the firm to identify opportunities and getting the first mover advantage. (®) Business Environment helps in assisting in planning and policy formulation. 18. Different organisations have different goals. ‘Zeepo’ is an upcoming retail chain for providing consumer goods door-to-door, the objective of this organisation is to increase sales. ‘Allie’ is an educational organisation working with an objective of providing education to under privileged children of the society. Management of each of these organisations unite the efforts of their employees towards achieving organisational goals. ‘The characteristic of management discussed above is : 1 (A) Management is goal-oriented. (B) Management is a continuous process. (©) Management is a dynamic function. (D) Management is an intangible fore 66/5/3 ww Page 13 P.T.O.20. 21. 19, weaL : gene A sraurcon 3 Soar ite eng a aiaira &, safeg ger are see _gfeaito 8 weanfaa er 2 wer sere sraeren # faenfta sere 38 faa sata Aand, oifahen yet A ‘sreera, Pireradi a1 Fran ante attifera va & 1 Fas a8 ad fred Al gears afare (A) Be L aes eH eee |B) Be] sar we MH area | (©) eea-Ladiaen sea werd 2 | (D) Se-] ert eT HeA-T eT’ | wat otter & us fers ams ‘gfafta ea afer a feng fa wea prka 2 | fae are we cert or fara ces aera fing ae Tel ef | See B feria, 9 ar F fara ce erg TM Mt are A cen a a wR fsa HI Ter HH eT Ta ef | ser ge fete ar fave fran cen ae oer fe Ree ate Pepe Peer en aT feernat ard fig vat ¢ cer ga farsa Y ser srraze arfaret Fr 1 Prsifaea HB weer & fare ard 3 fara Ff anf At oer wet A fey At err A 7 @) fritsa ®) wert © fer (D) friar ifr, 2H cen ahon wage & alee gf 1 areeh fren sane 3 agate Aha a we Perera H fers & ea Fog mem Roar 1 RH A um wel A ares Aeaurer } & 4 F cer afar a eH ag ofa ger T wenrdyas & ey A ye gen Peat | eed gua a aeard faretera | va gafters aante 48 wa eat a fret | ARTY per ara a ahh Peta S| fe FAA eT far ae ae tif Ua re at A ae card @ eg see ait A et aie wae wT ST ata ad oer aT? | afer 3 ag wai aren fh ae Sta aa 8? SS eee foes ae feegall a seer ihe | 66/5/3 ww Page 14ae 19. 20. 21 Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view. Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints ete. Choose the correct option from the following : 1 (A) Both Statement-I and Statement-II are correct. (B) Both Statement-I and Statement-II are incorrect. (C) Statement-I is correct and Statement-II is incorrect (D) Statement-I is incorrect and Statement-II is correct Himanshu is working as a ‘Marketing Manager’ in ‘Suvidit-Air- Conditioners’, a well known brand in the field of air-conditioners. Till last month the company was able to achieve its sales targets. But this month Himanshu observed that targets were not being met and the number of air-conditioners sold was decreasing. He analysed the situation and found that the new salesman appointed last month was not good and for this he took necessary action. Which of the following function of management helped Himanshu to identify the decrease in sale ? 1 (A) Planning ®) Organising (©) Directing () Controlling Monika, Rashmi and Garima are childhood friends. After completing their education, Monika joined a school as a teacher. Rashmi joined a firm as a Chartered Accountant and Garima as a General Manager in a Multi- National Company. After a long time in a re-union function of the school, they met each other. Rashmi said that they were all professionals now. Garima told Rashmi that she can say this about Monika and herself, but not about her since Manager is not considered a full fledged professional. Why did Garima say that she was not a professional ? State any three points in support of your answer. 3 66/5/3 ww Page 15 P.T.O.