Juan Camilo Ortiz, Isabella Tamayo

FORO

Why some of the strategies that steve jobs pointed out could be very relieved for
international marketers?
International marketers have to find out get the product know all around the world and
adapting it to the different cultures. As steve jobs does, he shares the company’s values
as well as representing them in the brand he owns. This is done very smartly knowing that
you don’t need to adapt the values because they are the same around the world, even
some countries understand and give more importance to the values instead of adapting
the product which is more difficult.

What changes or trends are taking place regarding the country of origin and the
coronary's pandemic?
There is always been scepsis leaning towards china because their ranking of products and
quality, but since COVID-19 started there has been more scepsis. People have panic
when the think about something that comes from China due to the risks of getting the
virus, even the travelers that come from China are assumed to be infected, therefore there
is also distrust in countries around Europe because the spread of the virus that in some
countries are even worst than in China.

Have you noticed the use of any co-branding strategies in Colombia that can also
be successful in other international markets? Why can they be successful?
A co-branding strategy that is mostly used and is known in Colombia is Bonyurt, is a
product very successful in the Colombian that is produced by Kelloggs and Alpina.
Internationally speaking, this product can be as well fruitful because of easy way and the
least time wasting when you want to eat a fast snack and in this case a delicious cereal
with yogurt. It's also practical for those kids that have a busy schedule at school, this can
be a fast way to get their stomach full.

What changes or trends are taking place regarding the Country of Origin and the
Coronavirus Pandemic?
Country of origin (COO), is the country of manufacture, production, or growth where an ar-
ticle or product comes from. There are differing rules of origin under various national laws
and international treaties. This happens because the people associate the value and the
quality of the products with the country where the products were manufactured. The
changes or trends that are happening right now, is that the people are more interested in
the price of the products. This is why the companies are trying to locate the manufacture in
the countries where the labor costs are cheaper. An example is some companies in United
States that are moving their manufacturers outside of the country. Regarding the
Coronavirus Pandemic There are many opinions about the virus, and many people have
stopped buying products that are of Chinese origin because they are afraid that they will
be affected and they can get it.This is a very serious world economic problem, where ex-
ports and imports are very few and affect the production of companies.

Have you noticed the use of any co-branding strategies in Colombia that can also
be successful in other international markets? Why can they be successful?
Co-branding is a marketing strategy that utilizes multiple brand names on a good or ser-
vice as part of a strategic alliance. Also known as a brand partnership, co-branding (or "co-
branding") encompasses several different types of branding collaborations, typically involv-
ing the brands of at least two companies. (taken out of investopedia). In the case of
Colombia the recent inclusion in the offer
Juan Camilo Ortiz, Isabella Tamayo
of ice creams of a popular product produced by the Colombian brand of typical sweets
Copelia. Although McDonald’s is not the first brand to have carried out this strategy with
the popular McFlurry, it has been a pioneer in carrying out this strategy in the market. With
this he has not only managed to have a certain advantage over those competitors who
have followed him, he has also made these ice creams an excuse to go to McDonald's
where the brand is continually changing the offer including new brands that are famous
manufacturers of candy global and local, as in this case. With this, it manages to con-
stantly maintain its attractiveness by varying the offer, while maintaining its image favored
by partnering with renowned brands.(Taken out of bien pensado).