General Mba Course Structure

MCKVINSTITUTEOFENGINEERING
NAACAccredited"A"GradeAutonomousInstituteunderUGC Act1956
ApprovedbyAICTE&affiliatedtoMaulanaAbulKalamAzadUniversityofTechnology,West Bengal
243G.T.Road(N),Liluah,Howrah-711204,WestBengal,India
Ph:+9133 26549315/17Fax+913326549318Web:www.mckvie.edu.in/
Curriculumfor PostgraduateDegree (MBA)(w.e.f.AY:2022-23)

PartI:CourseIntroduction,Definition
MBA PROGRAMME
Objective
To conduct business and industry - oriented MBA Programme following AICTE Model
Curriculum for Management(MBA&PGDM),2018.
Course
 Two –Year full-time MBA course (Four–Semester).
 Minimum number of class room contact teaching for MBA programme should be
100credits (one credit equals 12 hours) and Internship / Project should be 06 credits
i.e.,Total100+06=106credits.
 Specialization: Students can opt for any two functional specializations (One Major Area and
one Minor Area) from Marketing, Finance, HRM, and Business Analytics.
 Marks perpaper:100(70–EndTermExamination,30–Internal)
CourseStructure
 RegularCourse
Credits Contact
Semester Paper
Hrs.(1credit
=12hrs.)
I(C*) 7 24 312
II(C*)+1Project 9 24 312
III(1C*+6E**) 7 26 312
Internship/Project# 1 6 60
IV(1C*+6E**) 7 26 312
Course Total 30 106 1308
(#Project: Project Paper+ Presentation
+Viva)(C*:CORE PAPERS/E**:ELECTIVE
PAPERS)
243G.T.Road(N),Liluah,Howrah-711204,WestBengal, India
 Total Credits: 106
Session
 July–December(Odd Semesters/1 st & 3rd)
 January–June(Even semesters/2 nd &4th)
 INTERNSHIP/ProjectWork:after2 Sem Examination, July &August (8Weeks)
nd
Examination System(Semester–Wise)
 Total Marks=100 (70–EndTerm Examination,30–Internal)
 Internal:Weightage:30(Class Test, Presentation &Viva)
 Paperwise Class Test=2Tests+2Assignments/Case studies/Viva/Seminar
 External:70
 Semester Grade Point Average: SGPA
 Yearly Grade Point Average: YGPA
 Degree Grade Point Average: DGPA
 Odd Semester(1 st &3rd)Examination: December
 Even Semester(2 nd &4th)Examination: June
 BRM Project Marks/Sessional(100) :Project Report(50),Presentation(30),Viva(20)
 Passmarks:40 per paper.
Teaching Methodology
Lecture,Discussion,
Presentation,CaseStudies,GroupTask,Assignments,Projects,SpecialLecturesbyindustryprofessi
onals.
Internship/Project
Eight weeks Internship Project in industry. Students will be required to submit a Project Report
on any area of Elective courses (Finance, Marketing, HRM, Business Analytics)under the
Industry and Faculty guidance. The Project will be examined on Project Report, Presentation
and Viva.
General Guidelines
 This MBA curriculum will be applicable from the academic year 2022–23.
 All rules and regulations regarding admission, examination, registration,
migration and others shall be according to Institutional norms.
CURRICULUM
Core Courses (Four
Semester)
Semester I
ConductHours
SlNo. Marks CourseCode CourseName Credits
L T P
Theory
1 MBA101 Managerial Economics 4 0 0 4
MBA102 Financial Reporting, Statement
2 4 0 0 4
&Analysis
3 MBA103 Management Theory& OB 4 0 0 4
MBA104 Business Environment, Ethics
4 4 0 0 4
&Law
MBA105 Business Statistics &Quantitative
5 4 0 0 4
Techniques
6 MBA106 Corporate Communications 2 0 0 2
Total Theory 22 0 0 22
Practical/Training
1 MBA191 Advanced Excel, SPSS &R Lab 0 0 4 2
Total Practical/Training 2
Total Credit of SemesterI 22 0 4 24
Semester II
ConductHours
SlNo. Marks CourseCode CourseName L T P Credits
Theory
1 MBA201 Marketing &Consumer Behavior 3 0 0 3
MBA202 Operations &Supply Chain
2 3 0 0 3
Management
3 MBA203 Human Resource Management 3 0 0 3
4 MBA204 Business Research Methods 2 0 0 2
5 MBA205 Financial and Cost Management 4 0 0 4
MBA206 Business Analytics and
6 4 0 0 4
Information Systems
7 MBA207 Operations Research 3 0 0 3
Practical/Training
1 MBA281 BRM Project 0 0 0 0
2 MBA291 Personality Development Lab 0 0 4 2
Total Practical/Training 0 0 4 2
Total Credit of Semester II 22 0 4 24
Summer Internship =6 Credits
Semester III
Conduct Hours
SlNo. Marks Course Code Course Name Credits
L T P
Theory
MBA 301 Strategic Management
1 2 0 0 2
2 Major-1 4 0 0 4
3 Major-2 4 0 0 4
4 Major-3 4 0 0 4
5 Major-4 4 0 0 4
6 Minor-1 4 0 0 4
7 Minor-2 4 0 0 4
Practical/Training
MBA381 Summer Internship 6
Total Practical/Training
Total Credit of Semester III 0 0 0 32
Semester IV
ConductHours
SlNo. Marks CourseCode CourseName L T P Credits
Theory
1 MBA401 Entrepreneurship Development 2 0 0 2
2 Major-1 4 0 0 4
3 Major-2 4 0 0 4
4 Major-3 4 0 0 4
5 Major-4 4 0 0 4
6 Minor-1 4 0 0 4
7 Minor-2 4 0 0 4
Practical/Training
MBA481 Capstone Project and Grand Viva 0 0 0 0
Total Practical/Training
Total Credit of Semester IV 0 0 0 26
Semester–III
Elective Papers: Four fromany one Functional Area(Major)and two froma different
Functional Area(Minor)
FM/MM/HR/BA-302
FM/MM/HR/BA-303
FM/ MM/HR/ BA – 304
FM/ MM/HR/ BA –305
Semester–IV
Elective Papers(Four from Major Functional Area and Two from Minor Functional area)**
FM/MM/HR/BA–402
FM/MM/HR/BA – 403
FM/MM/HR/BA – 404
FM/MM/HR/BA – 405
**TheMajor Functional areas will be same as chosen in the3rd.Semester.
Elective Papers forThird Semester
Functional Specialization(3rdSemester)-MAJOR
MARKETING BUSINESSANALYTICS
CODE CODE COURSE NAME
COURSE NAME
MBA- INTEGRATED MARKETING MBA- ARTIFICIAL INTELLIGENCE AND
MM302 COMMUNICATIONS BA302 MACHINE LEARNING
MBA- ADVERTISING AND SALES MBA- INTRODUCTION TO DATA SCIENCE
MM303 MANAGEMENT BA303
MBA- SERVICEMARKETING& CRM MBA- PRINCIPLES OF PROGRAMMING USING
MM304 BA304 PYTHON
MBA- PRODUCT&BRAND MBA- DATABASE MANAGEMENT SYSTEM
FINANCE HUMANRESOURCE
CODE COURSE NAME CODE COURSE NAME
MBA- CORPORATE FINANCE MBA- EMPLOYMENT RELATIONS &
FM302 HR302 LABOURLAWS
MBA- SECURITY ANALYSIS AND MBA- COMPENSATION&REWARDS
FM303 PORTFOLIO MANAGEMENT HR303 MANAGEMENT
MBA- FINANCIAL MARKETS MBA- PERFORMANCE
FM304 &SERVICES HR304 MANAGEMENT& COMPETENCY
MAPPING
MBA- MERGERS AND ACQUISITIONS MBA- MANPOWER TRAINING AND
FM305 HR305 DEVELOPMENT
**The Minor Functional areas will be same as chosen in the3rdSemester.
Elective Papers for Third Semester
Functional Specialization(3rdSemester)-MINOR
COURSE NAME
MBA- ADVERTISING AND SALES MBA- PRINCIPLES OF PROGRAMMING USING
MM303 MANAGEMENT BA304 PYTHON
MBA- PRODUCT & BRAND MBA- DATABASE MANAGEMENT SYSTEM
MBA- CORPORATE FINANCE MBA- EMPLOYMENT RELATIONS &
FM302 HR302 LABOURLAWS
MBA- FINANCIALMARKETS& MBA- PERFORMANCE MANAGEMENT
FM304 SERVICES HR304 AND COMPETENCY MAPPING
Elective Papers for Fourth Semester
**The Major Functional areas will be same as chosen in the4THSemester
FunctionalSpecialization(4thSemester)-MAJOR
MBA- RETAILMANAGEMENT MBA- DATA ANALYTICS USING BIG DATA
MM402 BA402
MBA- RURAL AND AGRI MARKETING MBA- MULTIVARIATE DATA ANALYSIS
MM403 BA403
MBA- DIGITALMARKETING AND E-BUSINESS MBA- DATA VISUALISATION USING BI TOOLS
MM404 BA404
MBA- B2BMARKETING MBA- BUSINESS FORECASTING USING TIME SERIES
MM405 BA405 ANALYSIS
MBA- FINANCIAL DERIVATIVES AND RISK MBA- STRATEGIC HRM
FM402 MANAGEMENT HR402
MBA- MANAGING BANKS AND MBA- INTERNATIONAL HRM
FM403 FINANCIALINSTITUTIONS HR403
MBA- INTERNATIONAL FINANCE MBA- ORGANIZATIONAL CHANGE AND DEVELOPMENT
FM404 HR404
MBA- FINANCIAL MODELLING/BEHAVIORAL MBA- HUMAN CAPITAL MANAGEMENT AND HR AUDIT
FM405 FINANCE HR405
Elective Papers for Fourth Semester
**The Minor Functional areas will be same as chosen in the4thSemester.
Functional Specialization(4thSemester)-MINOR
COURSE NAME
MBA- DIGITALMARKETING AND E-BUSINESS MBA- DATA ANALYTICS USING BIG DATA
MM404 BA402
MBA- B2B MARKETING MBA- DATA VISUALISATION USING BI TOOLS
MM405 BA404
MBA- MANAGING BANKS AND MBA- STRATEGIC HRM
FM403 FINANCIALINSTITUTIONS HR402
MBA- INTERNATIONAL FINANCE MBA- ORGANIZATIONAL CHANGE AND
FM404 HR404 DEVELOPMENT

General Mba Course Structure

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MCKVINSTITUTEOFENGINEERING

Curriculumfor PostgraduateDegree (MBA)(w.e.f.AY:2022-23)

(#Project: Project Paper+ Presentation

 Total Credits: 106

Summer Internship =6 Credits

**TheMajor Functional areas will be same as chosen in the3rd.Semester.

Elective Papers forThird Semester

**The Minor Functional areas will be same as chosen in the3rdSemester.

Elective Papers for Third Semester

Elective Papers for Fourth Semester

**The Major Functional areas will be same as chosen in the4THSemester

Elective Papers for Fourth Semester

**The Minor Functional areas will be same as chosen in the4thSemester.

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