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Abstract
Purpose – The purpose of this paper is to unearth various dimensions of employee experience (EX) and
explore how pandemic impacted various EX factors using online employee reviews. The authors identify
employee-discussed EX-factors and quantify the associated sentiments and importance.
Design/methodology/approach – This paper employs Latent Dirichlet Allocation on the online employee
reviews to identify the key EX-factors. The authors probe sentiments and importance associated with key EX-
factors using sentiment analysis, importance analysis, regression analysis and dominance analysis.
Findings – The result of topic modeling identifies 20 EX-factors that shape overall EX. While skill
development plays a major role in shaping overall EX, employees perceived Salary and Growth as the most
important EX-factor and expressed negative sentiments during the pandemic. Employee sentiments
significantly influence overall EX.
Practical implications – When employees have extensive change experience, managers should consider
various facets of EX to manage the smooth change and deliver a better EX. This research offers key EX-factors
to be considered by managers while dealing with employees. Online employee reviews websites are
recommended to include the identified key EX-factors to comprehend the holistic EX.
Originality/value – This study contributes to the growing literature on the employee experience as a concept
by identifying various EX-factors. The authors expand the extant EX scales by identifying an inclusive and
updated set of EX-factors.
Keywords Employee experience, COVID-19 pandemic, Online employee reviews, Sentiment analysis, Latent
Dirichlet Allocation, Dominance analysis
Paper type Research paper
1. Introduction
In the past few decades, the advent of Information and Communication Technologies (ICTs)
has shifted the way of expression to a new paradigm. With the technological transformation,
more and more people are engaging in information sharing through various online platforms
(Park et al., 2014). Employees working in various market sectors are no exception to it. They
express their views, reviews and opinions, giving ratings on numerous aspects of their job
through online employment review websites. These online employee reviews (OER) openly
signify the true picture of employee experience (EX) in the organization. Among these online
platforms, some have prescribed fields where employees can share their opinions by
assigning the rating on a designated scale (5-point or 7-point). Others have textual reviews or
a combination of both. Such mixed reviews provide the opportunity to get meaningful
Personnel Review
Declaration of interest statement: The authors declare that they have no known competing financial © Emerald Publishing Limited
0048-3486
interests or personal relationships that could have appeared to influence the work reported in this paper. DOI 10.1108/PR-07-2022-0478
PR information about the employees’ experience and their perception of their organizations.
Thus, OER encompasses holistic employee experience in different situations.
Employees working in different organizations are increasingly using Internet sites (such
as Glassdoor, Ambition, etc.) to share their experiences in the public domain, which are
referred to by potential employees to make employment decisions such as employer selection
and job preferences (Bridger and Gannaway, 2021). Concurrently, a growing number of
business organizations are embracing OER to understand employee experiences as part of
their business strategy to attract customers, employees and investors. Contemporary
research validates the positive relationship between firms’ ratings and employee satisfaction,
that in turn leads to superior profitability (Symitsi et al., 2021). In other words, OER, as a
source of employee experiences, is proven to be of high significance when forecasting the
financial performance of business firms and corporate reputation.
Prior to the COVID-19 outbreak, the business argument for EX was mostly centered on
the competition for talent, with research suggesting that people were actively seeking
other employment opportunities (Bridger and Gannaway, 2021). But the pandemic has
forced a sudden shift in the standard operating procedures (SOPs) of business
organizations and created new challenges for firms. The COVID-19 situation provided a
chance to do things differently and “reset” the EX-strategy within companies with respect
to recruitment, selection, onboarding of new joiners and mode of work (Bridger and
Gannaway, 2021). The World Health Organization (WHO) declared coronavirus (COVID-
19) a pandemic on March 11, 2020, which translated into a global disease outbreak putting
the whole world at risk. Many nations have shown leadership by enacting emergency steps
to control the spread of the virus, which resulted in severe economic and social upheavals
throughout the globe (Macintyre, 2020). Consequently, the COVID-19 outbreak impacted
human beings at organizational, institutional and individual levels (Hamouche, 2020).
Business organizations adapted to these situations by bringing several changes in
accordance with the business continuity requirements. During this time, employee
experiences and employee perception of their organization are among the most critical
facets managers should understand while dealing with an array of reactions from
employees. Extant literature has documented how the COVID-19 crisis has impacted
employees’ opinions about their employers (Mihailovic et al., 2021), which has a long-term
impact on the performance and success of an organization (Stensaker and Meyer, 2011).
Research conducted during the pandemic to examine employee experiences and employee
expectations reveal that employees who have experienced work-from-home expect their
organizations to offer similar flexible work schedules in the future (Eftimov, 2022).
Organizations are expected to embrace the positive changes induced by the pandemic as a
part of organizational evolution and modify business policies and HR practices
accordingly. In addition, recent industry reports signify the importance of EX in
employee retention (Bridger and Gannaway, 2021). Thus, to access employee opinions and
reactions and understand EX, OER is one of the significant sources of information that can
facilitate an organization to measure metrics like employee satisfaction (ESAT) and
employee net promoter score (eNPS) (Sainju et al., 2021).
Online reviews have become a crucial data source in various areas of business, such as
marketing, tourism, finance and human resource management (Silveira, 2019; Symitsi et al.,
2018, 2021). In OER, ratings on different predefined job attributes (such as Skill Development,
Job Security, Company Culture, etc.) give an idea of how an organization is dealing with its
employees in the context of some specific aspects of the job. However, rating data alone do not
provide a holistic perspective and cannot comprehensively describe the holistic employee
experiences covering various dimensions (Chatterjee, 2019). As an integral part of OER,
textual reviews are far more informative, whereby an organization can not only understand
the overall sentiments and emotions of its employees but also get an idea about various
dimensions of EX and how they contribute to creating overall EX (Ye et al., 2009). In addition, Decoding
subjectivity and review length in OER would add value to comprehending employee employee
experiences (Zhao et al., 2019). Extant literature has discussed how OER influences
employment perception and employee decision-making, signifying that OER are critical for
experiences
business organizations (Symitsi et al., 2021). However, not many studies have addressed the
use of OER to develop an understanding of employees’ experiences while encountering
difficult times such as the COVID-19 pandemic.
Recognizing the importance of examining the OER in order to establish a practical and
comprehensive understanding of EX during the pandemic and addressing the above research
gaps, we examined both the textual reviews and rating data. We identified the key EX-factors
expressed in textual reviews using topic modeling and also performed analyses on scrapped
OER. In this research, we aim to answer the following research questions:
RQ1. What are the key EX-factors that determine the overall employee experience?
RQ2. What are the sentiments and importance associated with each identified EX-factor?
RQ3. What is the relative importance of various predefined star-rated job attributes
influencing the overall rating of an organization?
RQ4. Do the sentiments (composite, positive and negative) expressed in the textual
reviews and text attributes (subjectivity and review length) influence the overall
rating?
To answer these research questions, we collect and examine online employee reviews during
COVID-19 of the top 50 Indian business organizations according to the Economic Times (ET)
ranking [1], which is based on the total income (or revenue) in the last fiscal year (FY2020-
2021). The rationale behind selection of the top 50 business firms is twofold: first, the top
business firms have stable business policies and better employee practices. These
organizations cover a major part of the national gross domestic product (GDP), receive
more attention from the public and government and proactively respond to the changes
caused by internal/external business environments (Statistia, 2022). Therefore, it is likely that
these organizations would have altered their policies and practices to manage the growing
concerns and needs during the onset of COVID-19. Secondly, most of these firms are part of
the top 100 great places to work (ET, 2022). Thus, many people aspire to be part of these
organizations as an employee. These potential employees seek information about the
experience of their present employees pertaining to various job aspects, nature of business
policies and market repute. Therefore, we chose to study the employee reviews of these firms.
We perform a set of analyses on textual reviews and rating data (see Table 1) to generate
meaningful insights from OER. For this paper, we refer to predefined job attribute ratings
available in OERs as aspect-based ratings and employee experience factors extracted from
textual evaluations as EX-factors.
The rest of this paper is organized as follows: Section 2 reviews the related literature and
discusses the research framework. Section 3 describes the details of research methods.
Section 4 consists of this study’s results, followed by the discussion of findings in terms of
theoretical contributions, managerial implications and future scope. Finally, section 6
concludes the paper.
2. Literature review
2.1 Employee experience and COVID-19 pandemic
The evidence of employee experiences research can be traced back to 1998 when researchers
observed that positive experiences are essential to developing positive attitudes
PR Research questions Methods Relevant literature
RQ 1. What are the key EX-factors that Latent Dirichlet Allocation Anupriya and
determine the overall employee experience? (LDA) Karpagavalli, 2015, Guo
et al., 2017b
RQ 2. What are the sentiments and importance Sentiment and importance Chatterjee, 2019, Jung and
associated with each identified EX-factor? analyses Suh, 2019
RQ 3. What is the relative importance of various Multiple regression and Budescu, 1994, Tonidandel
predefined star-rated job attributes influencing dominance analyses and LeBreton, 2011
the overall rating of an organization?
RQ 4. Do the sentiments (composite, positive Multiple regression analysis Jung and Suh, 2019, Sainju
Table 1. and negative) expressed in the textual reviews et al., 2021
Methods used to and text attributes (subjectivity and review
conduct this research length) influence the overall rating?
(Rucci et al., 1998). In a research conducted by MIT to examine how employee experiences
influence corporate value creation, they found the EX and customer satisfaction as key
differentiating factors that helped business firms outperform their competitors (Dery and
Sebastian, 2017). Employee experience was postulated based on customer experience
management, which originates at the heart of a business (Itam and Ghosh, 2020). Following
the focus shift in the thoughts of marketing concepts from “satisfaction” to “experience”,
organizations aimed to restructure the HR policies, strategies and activities to improve the
overall employee experience (Itam and Ghosh, 2020). The use of “experience” as a delivery
model was initially operationalized in the service sector, which resulted in promising financial
results. Consequently, several other industries followed it, which ultimately created an
“experience economy” (Schmitt, 2010). EX can be defined as – “the set of perceptions,
emotions and feelings experienced by an employee through their involvement in work and
within the organizational climate, which provides them with positive reinforcement to
develop, engage, contribute and retain within the organization for good” (Itam and Ghosh,
2020). Previous industry research reports are of the view that EX significantly influences
business growth, employee engagement, productivity, profitability and facilitates creating
competitive advantage (Nelson and Doman, 2017). Employee experience is driven by a
number of individual and organizational variables and interactions among them. Previous
studies have attempted to explore various dimensions of EX and measure it as a higher-order
construct (Yadav and Vihari, 2021). However, researchers disagree on whether or not the
results of these studies are conclusive (Gheidar and ShamiZanjani, 2020; Shambi, 2021). The
current study attempts to fill this research gap by identifying the key dimensions of employee
experience through OER that provide a detailed account of first-hand employee experience.
The pandemic has significantly impacted how businesses interact with employees
through business policies and employee practices (Eftimov, 2022). As the COVID-19
pandemic caused a global economic slowdown, this resulted in various undesirable actions
by business organizations, such as changes in the number of work hours, salary deductions
and termination. Employees across the organizations were compelled to work from home (or
remote work) because of the lockdown restrictions (Oakman et al., 2022; Tan and Antonio,
2022). Such unanticipated and sudden changes affected employees in different ways and
impacted various spheres of life. The pandemic-induced transformations caused many
changes in the standard business operations, which impacted various aspects of employee
experiences. For instance, the role of physical office space to EX was of little importance,
digital spaces became the new offices and work-from-home gained the extraordinary
attention of corporate strategists and academicians (Bridger and Gannaway, 2021).
Consequently, employees encountered several unforeseen situations in their personal,
professional and social lives. In their recent research to explore what factors influence Decoding
employee performance during the crisis, Tan and Antonio (2022) have observed perceived e- employee
leadership, teleworking output, a sense of purpose and organizational commitment as
primary antecedents of employee adaptive performance and employee experiences during
experiences
the pandemic. Extant literature and recent industry reports are of the view that though the
majority of businesses and people disliked the developments caused by the pandemic, some
express favorable opinions (PwC, 2021; Tusl et al., 2021). Eftimov (2022), in a contemporary
review paper summarizing sixteen studies that examine how the pandemic has impacted
employee-employer interaction, concluded that employee experience is one of the critical
factors that will shape work in the near future and beyond. Recent global surveys conducted
to examine the employee experience showed that the pandemic had a negative and significant
impact on financial performance, productivity, organizational culture, employee engagement
and employee well-being (WTW, 2021). In contrast, some employees reported improvements
in their personal and professional lives because of flexible work hours (work-from-home),
increased leisure time and caring duties (Tusl et al., 2021); the majority of employees have
shown their interest in switching to the hybrid work-model (PwC, 2021). Thus, it is observed
that employees have experienced and exhibited both positive and negative workplace
outcomes. Inferring these employee perceptions with the affective event theory, pandemic
has inflicted employees to experience and react in different ways. External events, according
to affective event theory (AET), produce a range of emotions in employees, which impact job
satisfaction and performance (Oakman et al., 2022; Weiss and Cropanzano, 1996). These
employee outcome variables play a determining role in shaping employee experience and
opinion of employees (Morrison, 2011). In line with the AET, these developments due to the
pandemic stirred a variety of sentiments amongst employees that influenced their opinion
about their organization (Farooq and Sultana, 2022). Extant literature is of the view that
individual sentiments exhibit significant influence on online review and rating behavior
(Chatterjee, 2019) and nine out of ten employers are proactively working on enhancing
employee experiences in the post-covid era (WTW, 2021). Therefore, OER has the power to
convey an accurate picture of employees’ experiences and opinions regarding their
employers.
Figure 1.
Study framework
website classifies the reviews based on the content of textual inputs (such as job security,
senior management, career growth, appraisal, work culture, work-life balance, COVID-19,
salary, etc.). Employees have the option to mention their name and position or keep their
reviews anonymous. Here, it is worth noting that among the leading OER websites such as
glassdoor.com, vault.com, indeed.com, ambitionbox.com, etc., only ambitionbox.com had a
separate section for employee reviews under the heading named “COVID Related Reviews”
based on the content of OER (Figure 2). Therefore, we selected this website for the purpose of
present study. We focused on the reviews under the category of “COVID Related Reviews”
and received a total of 5,238 reviews (please see Table A1 in Appendix). The step-by-step
process of selection of companies is depicted in Figure 3.
3.2 Text pre-processing module (TPPM) for parts of speech (POS) tagging
The “curse of dimensionality” prevents many terms in OER from being useful in text
analysis. To obtain meaningful analytical findings, it is necessary to remove such extraneous
terms. This study only considers nouns, adjectives and verbs as they are the most
quintessential token in a document (Chatterjee, 2019; Jung and Suh, 2019). As a part of text
pre-processing, lemmatization was performed to incorporate the root words of modified parts
of speech (such as adverbs) in the final corpus of words. Nevertheless, it is challenging to
extract these parts from the corpus due to the “out of dictionary problem” [2]. We
implemented the text pre-processing module (TPPM) to address these issues. As this study
PR
Figure 2.
An example of an
online employee review
from Ambitionbox.com
uses secondary data posted on employee websites in the form of employee reviews, the
acquired dataset needs attention prior to analysis since reviews often contain contents that do
not offer information that includes stop words, language errors, etc. To address issues in the
secondary data, we corrected spacing errors, spelling errors, removed stop words and
lemmatized the words in the final corpus. After this, we performed collocation analysis to
identify bigrams and trigrams in the corpus to obtain better and more accurate results (Jung
and Suh, 2019). Text pre-processing makes the word-corpus manageable, enhances the
performance of an NLP application and improves the reliability and accuracy of results
obtained from semantic analysis techniques such as sentiment analysis, document
categorization, etc. The blueprint of TPPM (along with an example) is presented in Figure 4.
where Lk;i ðDk;i ; Wk;i Þ is the count of words associated with kth EX-factor in “Likes”
(“Dislikes”, “Work”) section of an ith review Ri and jFj denotes the total number of EX-factors
Next, we employ the perplexity and coherence scores to reduce the human effort in
deriving the optimal number of topics (Hasan et al., 2021). Further, through a little human
intervention, we combined the overlapping topics. After that, we followed prescribed
guidelines for ensuring the reliability and validity of obtained EX-factors (Anupriya and
Karpagavalli, 2015; Jung and Suh, 2019).
Figure 3.
The selection process
of companies
(unhappy) about a specific EX-factor if the words linked with the factor exist in the “Likes”
(“Dislikes”) section. Similarly, we estimate the importance assuming that the frequency of
words associated with a specific topic in the review (or corpus) is directly linked with the
importance of that factor.
Pn P n
ðLk;i Dk;i Þ ðLk;i þ Dk;i þ Wk;i Þ
Sentim ent ðfk Þ ¼ i¼1 ; Importance ðf Þ ¼ i¼1
Pn k
PjFj P n
ðLk;i þ Dk;i Þ j¼1 ðLk;i þ Dk;i þ Wk;i Þ
i¼1 i¼1
where n, Lk;i ; and Dk;i carry the same meaning as those in Equation (1). To understand the
value calculated by this formula, the value of sentiment ðfk Þ is closer to 1 implies the positive
sentiment, whereas closer value to 1 implies negative sentiment.
PR
Figure 4.
Text pre-processing
module
3.4.2 Dominance and regression analysis. Though regression analysis explains the relative
importance of exogenous variables (Guo et al., 2017), researchers suggested refraining from
using it to determine relative importance for instances when exogenous variables are
correlated (Jung and Suh, 2019). In such a case, we utilize dominance analysis and regression
analysis to examine which job attributes are most influential on the overall rating. The
dominance analysis measures the relative importance of individual variables by considering
the average change in R2 when the variable is included in each possible regression model
without it (Budescu, 1994). We use each of the seven aspect-based ratings as exogenous
variables and the overall rating as the variable for conducting these analyses.
Extant literature suggests that, in addition to numerous job attributes, individual
sentiments (both positive and negative) and text attributes (subjectivity and review length)
substantially impact overall rating. Subjectivity refers to the sentiment subjectivity of the
review. A higher subjectivity score indicates a more subjective review. Therefore, we use
multiple regression to investigate the impact of these factors on the overall rating.
Number of
iterations Neologism Compound nouns
1 work from home; offitics; covid-19; job security; career growth; work
lockdown; pandemic situation; covid environment; Company policies; salary hike;
situation; containment zone; person by work life; career growth; training session;
person; not paying salary; worst work culture; salary hike; formal training;
organization to work; best company; work- decent career; supportive management; good
life balance; help family; cab facility, etc work; social distance; personal life; bond year;
skill development; bad experience; team
member; salary increment; work hours; work
environment; internal politics; salary package;
family member; notice period; work load; top
management; full salary; good experience;
shift allowances, etc
2 variable pay, cost-cutting, containment other benefits; ground level; hr team; hr policy;
zone, late-night, per employee, etc health status; salary structure; employee-
friendly; annual appraisal; life insurance;
onsite opportunity; medical facility;
communication skill; Internet connection; Table 2.
mental health; terrible experience; decent Excerpts from the list
career growth; good work environment; of words added in the
financial support, etc domain dictionary
PR containing keywords with similar weights. Each topic was evaluated and tagged in terms of
EX-factors by the three researchers that developed the domain dictionary. Subsequently, we
obtained 20 EX-factors from OERs (Please see Table 3).
Next, we used the inter-rater agreement technique to evaluate the reliability of these
EX-factors and judge their trustworthiness. We invited two independent research fellows
(hereinafter “scholar A” and “scholar B”) to extract the EX-factors from the 300 randomly
sampled reviews. These scholars were not provided with any information pertaining to the
list of topics generated using LDA. In addition, scholar A was not aware of the topics labeled
by scholar B and vice versa. Consequently, scholar A identified 19 factors and scholar B
identified 17 factors. 17 topics were common to scholar A and LDA and 14 topics to scholar B.
Only scholar A found Recreational Activities and Marketing and only scholar B identified
Colleagues, Infrastructure and Corporate Image as EX-factors from sampled reviews. To
proceed further, we arrived at the eight most common factors tagged a minimum of 25 times
by LDA, scholar A and scholar B. The comparative chart is presented in Figure 5.
Since LDA is an unsupervised topic modeling algorithm, the comparison chart indicates
that it is reliable to some extent. However, human intervention and validation become
essential. Further, we externally validated the identified EX-factors by comparing them with
the EX-factors studied and researched in the extant human resource management literature
(Aguinis and Burgi-Tian, 2021; Bryant and Allen, 2013; Charalampous et al., 2022; Farooq and
Sultana, 2022; Gheidar and ShamiZanjani, 2020; Mascarenhas, 2019; Pineda, 2021; Srinivasan
and Nachimuthu, 2022; Treuren and Fein, 2022; Yoon et al., 2021).
Overall
0.05
0.04
Importance
5. Discussion
Employees worldwide have experienced hardships in different spheres of life as a result of the
pandemic, leading to fluctuations in personal well-being, professional experiences and work
behaviors. Recognizing the significant contributions of employees in business organizations,
β Rel imp
Figure 7.
Graphical
representation of
overall path
coefficients
β t-stat
Figure 8.
Framework for
enhanced employee
experience
6. Conclusion
Since mid-March 2020, the COVID-19 pandemic has significantly influenced the global
economy, resulting in the closure of vast swaths of the economy. This abrupt change had
significantly impacted the employees in various ways. The purpose of the present study was
to explore the key drivers of employee experience during the pandemic by examining online Decoding
employee reviews, as well as to evaluate the sentiments and importance associated with the employee
various determinants of employee experience. In response to the proposed research
questions, this study identified twenty pertinent EX-factors that drove employee experience
experiences
during the pandemic through LDA based topic modeling approach. The multiple regression
analysis and dominance analysis revealed the relative importance of pre-defined EX-factors
to the overall employee experience. Furthermore, the significance of sentiments (composite,
positive and negative) and text attributes (subjectivity and review length) on the overall
rating was underscored through multiple regression analysis. By performing a set of
analyses based on the EX-factors and text attributes, we were able to obtain meaningful and
novel insights. This study extends the literature on the construct of “employee experience” by
exploring its various dimensions and opens new avenues for future research. The findings of
this study would facilitate managers in making informed decisions, provide employees with a
better experience during the adoption of the pandemic-caused sustainable business practices
(such as hybrid work model, digital workspaces, etc.), shape/enhance digital employee
experience and deal with possible future contingencies. Future research is advised to explore
the range of sentiments and emotions associated with different EX-factors, as well as how
their relative importance and sentiments have changed over time.
Notes
1. Source: https://economictimes.indiatimes.com/marketstats/
2. Some terms (used in online informal communication) are missing from the lexicon used for
tokenization and POS tagging.
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Corresponding author
Arun Joshi can be contacted at: joshiarun72@gmail.com
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