Advisor Development Program

FY 2023-24

This is the sole and exclusive property of HDFC Life. April 4, 2023
Our Advisor Development Program is designed to bring out
the best in you as an Life Advisor

Comprehensive Advisor Career Progression

Unmatched Reward and Recognition

Lead a life of excellence through

Continuous professional development Rewards, Recognition and Respect

Virtual Office Support using Mobile Technology

Best in class eco-system

FY 2023-24

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We support you at every step of your journey

Training Support Office Infrastructure

We give you basic training
We teach you how to sell
On-going training refresher programs
Advanced training by invite
.
Advisor bay for seating
Support via branch offices
Dedicated sales helpdesk
.

Mobile Technology Product Offering

Manage your calls Best in class product features to
Quotation to payment suit all customers
Manage customer relationships Good Bonus track record
.

Customer Service Support Marketing Support

Exclusive Customer service & Sales Collaterals
Renewal departments Activity support
Web based and call center Branded merchandise
support .
.

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Our Top Performers are Invited For Sales Training
Conventions

Barcelona Singapore Kuala Lumpur Bali

Dubai Moscow Paris Amsterdam

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Best in class recognition platform
For our Top Achievers

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New Designation of Advisor

Erstwhile ELI New Designation

Advisor Life Advisor

Senior Advisor Life Planner

Wealth Planner Senior Life Planner

Executive Wealth Planner Executive Life Planner

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Advisor Career Progression
Executive
Life Planner

Senior
Life Planner
Life
Planner PBC
Life 5L
Advisor PBC (2L+5L+5L)
5L
PBC >=2L (2L+5L)

PBC <2L

Eligible for Base Eligible for Base Commission

Commission +
Bonus Commission as per products
• Promotion Period will be on rolling 12 months
• Bonus commission will be released post the Life Advisor is promoted to a Life Planner and above and will be calculated
only for the contracts which will be issued effective from the date of promotion

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RAJYOG Benefits
Who gets the benefit ?
 Agent designation has to be updated as “ELP” in the system
 ELP to maintain 13th month persistency at 85%
 ELP to maintain 25th month persistency at 85%

What are the benefits ?  Special Non Medical Limits (SNML) for underwriting –
refer chart
 Additional limit for Enhance Due Diligence of AML Sum Assured
 Further due diligence limit of 5 Lacs called as EDD
10 X 10 X 20 X 20 X
(Enhance Due Diligence) limits on AML against a limit of
3 Lacs Annual Annual Annual Annual
Customer
Premium Premium Premium Premium
Age
 Waiver of deferment period for commission Non Non
 Commission deferment threshold is capped at 2 Lacs for Graduate Graduate
Graduate Graduate
these ELPs. This means all these ELPs will get their
commission immediately till a gross amount of Rs.2 Lacs 18 – 40 3 Cr. 2 Cr. 1.5 Cr. 1 Cr.
per week
41 – 50 2 Cr. 1 Cr. 1 Cr. 50 Lacs

51 - 55 1 Cr. 50 Lacs 50 Lacs 25 Lacs

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Advisor Promotion & CMC Criteria

Promotion Contract Maintenance

Designation
PBC Time Period PBC Time Period
1 Policy
Life Advisor Less than
- OR 12 months
(LA) 2,00,000
5 NOP Renewal Collection
Life Planner
2,00,000 Rolling 12 Months 50,000 6 Months from date of Promotion
(LP)

Senior Life Planner

5,00,000 Rolling 12 Months 75,000 6 Months from date of Promotion
(SLP)

Executive Life Planner

5,00,000 Rolling 12 Months 1,00,000 6 Months from date of Promotion
(ELP)

• The Life Planner will need to do additional 5L PBC over and above 2 L to get promoted to Senior Life Planner. Similarly, Senior Life Planner will
need additional 5L PBC over and above the previous 5L PBC to get promoted to Executive Life Planner
• Contract Maintenance (CMC) will be executed post end of 6 months from the date of Last promotion
• In case of the end of the CMC period falls before the Quarter end, then the CMC will be extended and executed on the end of next nearest quarter
(Refer Illustration for more details)
• In case the Life Advisor misses to maintain the minimum required PBC as per CMC, then he/ she will be demoted to one level designation below
• On demotion as an Life Advisor, the Bonus commission will be stopped

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Life Planner (LP) – CMC Norms Criteria Illustration
PBC
(cumulative
Last Life
Period CMC done in 6
Planner CMC Period Bonus
Scenarios DOJ CMC period Business Execution Mths / Status Commission
Promotion End Commission
Considered Month Nearest
Norms met
Quarter
end)
Scenario 1 Jul-23 to Jul 23 to
Apr-23 Jun-23 Dec-23 Jan-24 65,000 Retain Paid Paid
(Retain) Dec-23 Dec - 23
Demote to
Scenario 2 Jul-23 to Jul 23 to
Apr-23 Jun-23 Dec-23 Jan-24 35,000 Life Paid Stopped
(Demotion) Dec-23 Dec - 23
Advisor
Promote to
Life
Scenario 3 (LP
Planner
Promotion
(min 2L
norms met Apr-23 - - - - - 2,35,000 Paid Paid
PBC
again in Mar
achieved in
24)
rolling 12
months)
Scenario 4 Apr-24 to Apr-24 to
Apr-23 Mar-24 Sep-24 Oct-24 60,000 Retain Paid Paid
(Retain) Sep-24 Sep-24

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Senior Life Planner – CMC Norms Criteria Illustration
Period PBC (cumulative
Last SLP CMC
CMC Period Business done in 6 Mths / Bonus
Scenarios DOJ Promotion CMC period Execution Status Commission
End Considere Nearest Quarter Commission
norms met Month
d end)

Scenario 1 Jun-23 to Jun-23 to

Oct-22 May-23 Dec-23 Jan-24 1,00,000 Retain Paid Paid
(Retain) Nov-23 Dec-23

Scenario 2 Jun-23 to Jun-23 to

Oct-22 May-23 Dec-23 Jan-24 50,000 Demote to Life Planner Paid Paid
(Demotion) Nov-23 Dec-23

Scenario 3 Jan-24 to Jan-24 to

Oct-22 - Jun-24 Jul-24 40,000 Demote to Life Advisor Paid Stopped
(Demotion) Jun-24 Jun-24

Scenario 4
(Promotion Promote to Life Planner
norms met in Oct-22 - - - - - 2,20,000 (cumulative 2L PBC achieved Paid Paid
Sep-24 for Life in rolling 12 months)
Planner)

Scenario 5
(Promotion Promote to Senior Life
norms met in Planner (additional 5L PBC
Oct-22 - - - - - 5,00,000 Paid Paid
Dec-24 for achieved post becoming Life
Senior Life Planner)
Planner)

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 Club Membership Program

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Club Membership Program | April’23 to June’24

Period - April’23 to June’24

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Lead a life of Excellence with our exclusive
Club Membership Program

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Club Membership for Apr’23 to Jun’24

Metric PEARL SAPPHIRE RUBY EMERALD DIAMOND

PBC 15 Lacs 22 Lacs 30 Lacs 45 Lacs 60 Lacs

 13th Month persistency – 80%

Minimum Gate :

• Pearl Club | Sapphire Club | Ruby Club – Min 4 Times GAP qualification during Apr 23 to Jun 24
• Emerald Club | Diamond Club – Min 6 GAP qualification during Apr 23 to Jun 24

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Annual Bonus | On achieving applicable club level

SAPPHIRE EMERALD DIAMOND

PEARL Club RUBY Club
Club Club Club

Annual Annual Annual Annual Annual

Bonus Bonus Bonus Bonus Bonus
10% of 15% of 20% of 25% of 30% of
First Year First Year First Year First Year First Year
Commission Commission Commission Commission Commission

 The Annual bonus will be paid as a lump sum amount in September 2024
 The amount payable is based on the % of First Year Commission for the period
April 23 to June 24

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As a club member you also enjoy other benefits

Plaque/ Accident Life Health

Certificate Cover
Trophy Cover Cover

 3 Lacs 
 

  3 Lacs 3 Lacs 1 Lac

  5 Lacs 5 Lacs 3 Lacs

5 Lacs
  10 Lacs 10 Lacs With Family
Floater

  10 Lacs 10 Lacs 5 Lacs

With Family
Floater

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13th Month Persistency Calculation
Terms :

 CCD : Contract Commencement date :

Policy wise CCDs are taken from Qliksense dashboard such as policy proposal and Dues Vs Collection. It
is also available in updates shared by persistency helpdesk department

Persistency period CCD period Last collection date

Apr’23 - Jun’24 Jun’22 - May’23 30th Jun’24

• 13th Month Persistency Gate : Minimum 80% on premium

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Standard Terms and Conditions
The terms and conditions mentioned hereinafter refer only to the contests/ incentive launched by DPPM department which are applicable for Advisor of the HDFC Life and none of the clauses will have any bearing on any other form of variable pay-
outs for Advisor.

• Participation and qualification in contest will be considered as acceptance of terms & conditions defined in presentation and or related communications of the contest

• Policies logged in and converted as per the defined contest dates will only be considered; for converted policies the status in Life Asia should be reflecting as “IF” (In Force). Login date is same as Life Asia proposal date which
corresponds to application submission date in TEBT

• Any proposals pending as of start date of the contest, if withdrawn/change in product will be negated from the received premium achievement of that Advisor in the contest (except for rate-up, postpone, decline cases)

• Product Credits if specified in the contest and or as defined in the product credit document for the respective contest period will be applicable

• “Qualifier” is the Advisor who achieves the laid achievement criteria within the duration of the contest

• The rewards/travel (falling in the definition of perquisites) are taxable as per the applicable tax laws and will be borne by the qualifier.

• TDS will be booked as per current tax rate. In case of change in TDS Rates at time of fulfilment, new rates will be applicable for final deductions as per new tax Laws.

• In case there are qualifiers who have qualified for travel for a particular destination and travel is not possible at the time of execution, company reserves the right to give alternate reward of equivalent value

• In case an Advisor has qualified for additional travel tickets, only immediate family members agency associate, agency mentor, business associate are eligible to accompany the qualifier in the travel. Relationship of traveler with qualifier should
be certified by VP or above. Note: Main traveler has to be the Qualifier.

• If the reward is 2/4 wheelers, the Company will bear the cost of the same to the extent of ex-showroom price of the base model in Mumbai. Any other taxes, charges, etc. will have to be borne by the qualifier only

• The Advisor should not be in terminated status or in enquiry of fraud at time of fulfilment of reward(s); else the rewards will be forfeited. Any incident(s) of Warning Letter will also lead to forfeiting of reward(s) in case fulfilment is done within 6
months period from date of warning issued.

• Advance premium of Monthly policies will not be counted as received premium

• Please note that GST, Education Cess & any other applicable tax component of the premium will not be included in the received premium

• For contest with reward choices, if an Advisor does not revert with the choice during the choice period, default reward will be given

• For all qualifiers, policies considered for this contest will be checked 90 days post the final result for negations, and achievement will be recalculated. Rewards will be clawed back / changed as applicable in case the achievement doesn’t meet
the contest criteria or the achievement itself changes. Rewards can be changed basis exception approvals as well, kindly refer to the refreshed list of FR published by BI.

• Exceptions to be raised within timelines defined by the Channel / DPPM / BI as applicable, post which none of the exceptions will be entertained

• The contest will expire in entirety after 180 days from the start date of the contest with the submission of the final accounts. All claims relating to achievement shall be put forth to the DPPM(R&R) department within 10 days of the final result
declaration. Post the expiry of the contest the company will not be liable to settle any claim in any manner.

• Company reserves the right to claw back the given reward in case of cancellation of any policy considered in the contest on account of look-in, cheque bounce, customer complaint etc. even after the contest period and or fulfillment

• The Company reserves the right to insert, alter or withdraw any clause of the contest or the contest itself without any prior notice. In such an event post facto notification would be sent to levels at or above L2 levels of respective channel by
DPPM (R&R) department
 Thank You

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