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Test Bank For Essentials of Services Marketing 2e by Wirtz 9810686188
Test Bank For Essentials of Services Marketing 2e by Wirtz 9810686188
The authors use simple English and short sentences to help students grasp
concepts more easily and quickly. The text consists of full-colored learning cues,
graphics, and diagrams to capture student attention and help them visualize
concepts.
Know Your ESM presents quick review questions designed to help students
consolidate their understanding of key chapter concepts.
Make it easy for students to relate: Cases and Examples written with a Global
Outlook
The first edition global outlook is retained by having an even spread of familiar
cases and examples from the world¿s major regions: 40% from American, 30%
from Asia and 30% from Europe.
Help students see how various concepts fit into the big picture: Revised
Framework
· Case Bank: Cases can be in PDF format available for download as an Instructor
Resource.
Dr Jochen Wirtz holds a PhD in services marketing from the London Business
School and has been working in the field of services for over 20 years. He is a
tenured Associate
Professor at the National University of Singapore (NUS), where he teaches
services marketing in executive, MBA and undergraduate programs. He is also the
director of the
dual degree UCLA – NUS Executive MBA Program, a member of the executive
committee of the NUS Teaching Academy (the NUS think-tank on education
matters), an associate fellow
of Executive Education at the Saïd Business School, University of Oxford, and an
international fellow of the Service Research Center at Karlstad University,
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Humble Addresses [1655] (Appendix vii) and Vindiciæ Judæorum [1656]
(Appendix viii).
These books were edited by Manasseh with great care and fine
judgment. Heer J. M. Hillesum, the scholarly librarian of the Bibliotheca
Rosenthaliana (Universiteits—Bibliotheek, Amsterdam), supposes that the
first Hebrew book printed in Amsterdam ¹ was the “Daily Prayers”
according to the Spanish rite dated January, 1627, and edited by Manasseh. ²
Whatever view may be taken of this assumption, it is, at all events, certain
that Manasseh was one of the pioneers of Amsterdam Hebrew printing,
which will for ever have a distinguished place in the annals of Hebrew
publications. He not only displayed artistic taste worthy of the friend of
Rembrandt in creating the first specimens of beautiful Hebrew books, but
by the precision of his corrections he proved himself an excellent Hebrew
grammarian. It must be borne in mind that Hebrew grammarians among the
Rabbis of his time were seldom met with, and found only among scholars
of a somewhat progressive type.
In the course of our inquiry we shall show that Manasseh was in close
touch with the Holy Land; here attention is called only to the fact that in
this editorial work Manasseh was actuated by a desire to compare the
various manuscripts. These Mishnaioth are a wonderful pocket edition,
containing the text without any commentary, and evidently destined for
repetition. Talmud students will find here a good many instructive variants.
² Pronounced “Shloh.”
³ The Saint.
This book, while proving the fact of Manasseh’s connection with a great
Palestinian authority, shows also that he was in touch with the Hebrew poet
and grammarian, Haham Ribi Solomon ¹ de David de Israel d’Oliveyra, the
author of Sharshot Gabluth—Ayeleth Ahabim, which were both published
in Amsterdam in the year 5425 [1665], and many other books and treatises
on Hebrew poetry. He is considered to be one of the precursors of the
revival of modern Hebrew literature in Holland, and wrote poems and
compositions of a didactic character. In the course of our inquiry we shall
discover that Manasseh himself had a great predilection for Hebrew poetry.
Embodied in the Enseña a Pecadores is a “Confession of Penitence”
composed by Haham d’Oliveyra in Hebrew וידוי כפרהand Portuguese
[ ♦ Viduy Penetencial], which includes a prayer for the rebuilding of the
“Holy City,” using the Biblical phrase:— תבנה חומות ירושליםFabricarás
murallas de Yerusalaim.
¹ “Hinc etiam in Synagogis Hebraeorum ... vel eorum qui terram sanctum
incolunt....” (De Termino Vitae, p. 103).
² Ibid., p. 184.
¹ “The Breath of Life”: on the existence of the soul, the future life, etc.
The book is a careful compilation, skilfully put together and well
chosen in every part. Though somewhat florid in certain portions, it is on
the whole excellently written. Its style reminds one of that of Abrabanel,
with a touch of R. Isaac (1402?‒1494) ben Moses Arama. The author often
quotes poetical sentences of Solomon (1021?‒1058) ben Judah Ibn Gabirol
[Abu Ayyub Sulaiman Ibn Yahya Ibn Jabirul], known as Avicebron: R.
Jedaiah (1270?‒1340?) ben Abraham Bedersi [Bedaresi]. ¹ Kalonymos
(1286‒post 1328) ben Kalonymos ben Meir [Maestro Calo]; Zerahiah
(1131?‒1186?) ben Isaac Ha’levi Gerondi, and others, and thus shows
himself well versed not only in the ancient texts, but also in the beauties of
comparatively recent Hebrew poetry.
(1) The human soul is endowed with special gifts fitting it for an
intimate union with the Divinity—the Stoic “particle of God,”
corresponding to the Hebrew “Chelek Eloha Mimaal”;
(2) The gifts or graces through which every man is equipped for his
perfection form his Life, Spirit and Soul into an organized whole, whose
parts are knit together;
(3) Through contemplation and piety the human soul enters into that
higher heavenly soul, into the mystical cosmos whose parts are united in
divine eternity. This is, to his mind, the meaning of the Biblical teaching
that man is made in the image and likeness of God.
The Cabbalistic ideas once accepted, Manasseh accepts also the
transmigration of souls, physical resurrection, expelling of demons, and so
on. He indulges in theosophical visions and metaphysical speculations. All
these seem strange from a modern point of view, but he should be
considered in the light of his time. He believed in miracles. Did not the
Fathers of the Christian Church believe in them? Origen (185?‒253(4)) says
that he has seen examples of demons expelled. ¹ St. Athanasius (293‒373)
writes in the Life of St. Anthony (251(2)‒356(7)) from what he himself saw
and heard from one who had long been in attendance on the saint. Justin
Martyr (100?‒163‒7), in his second apology to the Roman Senate appeals
to miracles wrought in Rome and well attested. Tertullian (155?‒222?)
challenges the heathen magistrates to work the miracles which the
Christians perform ²; St. Augustine (354‒430) gives a long list of
extraordinary miracles wrought before his own eyes, mentioning names and
particulars. And even in the time of the Reformation, did not Johann von
Reuchlin (1455‒1522) adhere to Cabbalistic mysticism in his De arte
cabalistias and De verbo mirifico? Paradoxical as it may seem at first sight,
Manasseh even in his metaphysical beliefs was somewhat of a rationalist, in
the sense that he accepted only evidence of trustworthy authority. The Safed
authorities, who were supposed to have witnessed the miracles of Luria, of
course impressed him in the same way as Montezinos’ reports, because they
were in harmony with his theory. At any rate, it is characteristic of his way
of thinking that he was anxious to build upon facts and evidence.
¹ c. Celsum, i. 2.
² Apol., xxiii.
“He declareth His word unto Jacob, ...” (Psalm cxlvii. 19).
“He hath not dealt so with any nation; ...” (Ibid. 20).
“And who is like Thy people, like Israel, a nation one in the earth,...”
(2 Samuel vii. 23).
“The Israelites are favoured, for God gives them holy souls.”
This sentence from the Zohar is the keynote of Manasseh’s teachings, and
his favourite phrase when he speaks of all Israel is,
“... shall ... surname himself by the name of Israel” (Isaiah xliv. 5).
פז׃, פסחים. צדקה עשה הקדוש ברוך הוא בישראל שפזרן לבין האומות²
often quoted by the adherents of the dispersion in support of the Galuth,
was interpreted by Manasseh to mean that so long as the Israelites must live
dispersed they should live dispersed among several nations, because in this
way their complete destruction is more difficult than if they were dependent
upon one or two nations. But dispersion is not for him the ideal state of the
Jewish nation.
¹ “... He will send His Angel before thee, ...” (Genesis xxiv. 7).
² “The Holy One Blessed be He did justice with Israel by scattering them
among the nations” (Pesachim, fol. 87).
[The only sentence of this kind, against innumerable others in the
opposite sense.]
The law of Divine providence with regard to the nation of Israel has
ever been that defection is eventually to be followed by dispersion and
reconciliation by restoration.
“Son of man, when the house of Israel dwelt in their own land they
defiled it....” (Ezekiel xxxvi. 17).
“... and I scattered them among the nations, and they were
dispersed through the countries;...” (Ibid. 19).
“... from all your uncleannesses, and from all your idols, will I
cleanse you” (Ibid. 25).
“And ye shall dwell in the land that I gave to your fathers; and ye
shall be My people, and I will be your God” (Ibid. 28).
“And they shall confess their iniquity, and the iniquity of their
fathers, ... and also that they have walked contrary to Me”
(Leviticus xxvi. 40).
“I also will walk contrary unto them, and bring them into the land
of their enemies; ... and they shall then be paid the punishment of their
iniquity” (Ibid. 41).
¹ The British Museum has a copy of the Nishmath Chayyim, Amsterdam, 1651,
with autograph annotations of R. Jacob Emden [Jacob Israel] (1697‒1776)
ben Zebi Hirsch Ashkenazi (1658‒1718). Two of these annotations are of
special interest. Manasseh writes (fol. 6b) about the physical weakness of the
Jews when compared with Gentiles. On this Emden remarks: I admit this only
with regard to the Jews in the Galuth; when the Jews lived in their own land
they amazed the Romans by their great heroes and athletes, and more so at the
time of the First Temple. In another passage (fol. 8a), where Manasseh writes
about the shorter life of those who keep the Law as compared with others,
Emden again remarks: But in Palestine the Jews distinguished themselves by
much greater longevity. (M. Seligsohn, the author of Emden’s biography in
the Jewish Encyclopedia, who enumerates various books with Emden’s
autograph annotations, does not seem to have had any knowledge of these
annotations.)