Company name: Scent of Nefertum

Products and Services

Scent of Nefertum offers a crafty way to stimulate your olfactory senses and ‘Make
your own perfume’. This is a wonderful way to understand the science and art behind perfumery
through a direct hands on experience with perfumery ingredients and tools. Our shop will help
you explore the basics in perfumery in a fun and simple way.
There are different ingredients/bases ready for perfumery in our shop along with our
formula sheets. Our staff are hands on to assist you with the instructions and steps that will
guide you through the process helping you explore your creativity while mesmerizing you
through the creation of your unique bespoke perfume and use it whenever you want.

EXECUTIVE SUMMARY
Scent of Nefertum is a start-up perfume store specializing in creating and selling unique,
custom-made perfumes. Our mission is to provide customers and let them experience making a
perfume with a high-quality, unique product that allows them to express their individual styles at
an affordable price.
We will offer how to make various fragrances, from simple everyday scents to more
complex and exotic blends. Our goal is to create a community of customers who are passionate
about perfume and let them experience the process of how does the perfume made through
their own taste in choosing a perfume.
We will also provide a platform for customers to submit their own creations to our team
of perfumers, who will help them create their perfect blend of fragrances. We will utilize a multi-
channel approach to sales, emphasizing digital marketing.
Our complete perfume shop business plan also includes a subscription-based service,
allowing customers to receive their favorite fragrances regularly. Scent of Nefertum will provide
customers with a unique experience, high-quality product, along with excellent customer service
and competitive pricing. We are confident that our business model will help us achieve success.

INDUSTRY ANALYSIS
The perfume industry is a large and growing global market. According to projections, the
size of the worldwide perfume industry would increase from USD 29.8 billion in 2020 to USD
43.2 billion in 2028 at an average annual rate of 5.0% over the period of 2021–2028. The rise in
popularity of natural components and eco-friendly perfumes, as well as the rising demand for
luxury scents, are credited with driving the market expansion.
Estee Lauder, L’Oreal, Coty, and Avon are just a few of the numerous domestic and
foreign businesses that compete fiercely for market share. These businesses enjoy a
competitive edge thanks to their wide range of outlets and dominance in the industry.
The market is also segmented by product type, with mass-market fragrances and luxury
fragrances being the two main categories. The majority of sales are made by mass-market
fragrances, which may be found at discount stores, drugstores, and online merchants. Luxury
fragrances, on the other hand, cost more and are typically found at department stores and
specialized shops.
In general, the perfume market is a sizable and dynamic one with a significant number
of manufacturers vying for market share. The demand for high-end scents is rising, and natural
components and environmentally friendly perfumes are becoming more and more well-liked.
Reference: https://www.fortunebusinessinsights.com/perfume-market-102273

Industry Structure
SWOT Analysis of beads and accessories making workshop:
Strength

 The only DIY perfume shop in Barangay San Juan, and possible in Cainta.
 We offer a wide range of fragrances, build customer relationships and create a
unique experience for consumers by making their own perfume.

Weakness
 Perfume Allergies
 Limited supply of inventory
Opportunity

 Introductory scent sample consultation

 Fragrance layering
Threat

 Economic Factors
 Existing perfume brands

Key Success Factors

The company’s concept is based on the idea that perfume should be a luxurious and enjoyable
experience rather than just a product. We strive to offer a unique scent for every customer,
focusing on quality ingredients and craftsmanship.

 High-Quality Products: We are dedicated to providing the best quality fragrances made
with high-end ingredients and designed to last.
 Unique Scents: We offer our them to create their own fragrances that are different from
anything else on the market so that our customers stand out from the crowd.
 Exceptional Customer Experience: We are passionate about providing our customers
with an unforgettable experience, from when they purchase our service to when they use
the product that they made.
  Affordable Pricing: We understand the importance of providing high-quality products at
an affordable price so that everyone can enjoy our products.
 Dedicated Team: Our experienced and passionate team are dedicated to bringing our
customers the best experience in our shop.
 Brand Awareness: We are committed to creating a lasting impression and building a
strong brand image so that our customers can trust our products and services.

Industry Trends
The market under study is expanding due to R&D and marketing. To sway consumers’
purchasing decisions, important players are investing on these factors. Key market participants’
marketing campaigns are impacted by the growing impact of social media and celebrity
endorsement. In order to increase sales of perfumes and fragrances, cosmetics and perfume
businesses are increasingly integrating photos and videos to their websites. Some online
cosmetics merchants give customers the option of customizing their fragrances and perfumes.
As a result, the major market participants make significant investments in advertising and
promotion in an effort to draw customers with fresh ideas. For instance, the scent station was
introduced by the Loreal brand YSL beauty in December 2021. Based on neurobiology, this
technology helps people select a scent that appeals to their emotions. This assists customers in
making better decisions while buying perfumes. Additionally, due to the rising costs of
advertising and marketing, the industry is anticipated to experience a considerable increase in
sales of artisanal and personalized scent items during the next five years.

Long Term Prospects

Scent of Nefertum is embarked on a project to teach customers on how to create fragrances
and provide them a sustainable perfumes that strives to build a better world. The aim of its
business strategy is to lead a transformation towards a business model that is committed to the
environment and also to society, as it is born from a socially responsible company with an
inclusive mission- which employs the LGBTQIA+ members.
In order to achieve sustainability, Scent of Nefertum will adapt the following:
- Ethically-sourced Ingredients
- Eco-conscious packaging
- Creating a social impact
- Maintaining a peaceful environment where we don’t tolerate the act
discrimination of anyone to everyone.