Innovation Day

Brief Campaign Presentation to Tofflon, Feb 20, 2023

Tofflon’s Key Customer Day
Company Overview

Campaign Highlights

Segmentation, Target, & Positioning

Event Concept & Flowcharts

MIMS Portfolio

MIMS Detail Scope of Works

Estimated Budget

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Company Tofflon is one of the
Total solutions provider
of pharma
Tofflon focuses on
Overview global key manufacturing systems
studying drug
manufacture science &
pharmaceutical & engineering for global
process equipment
solutions provider pharma & biotech
manufacture science
industry

In Indonesia, this
Its core values & Product applications in campaign aims to
strategy rely on liquid & lyo-injectable, strengthen Tofflon’s
designed quality culture chemical API, position as “the
& technology bioengineering, & expertise in pharma
innovations pharma packaging industry”

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Campaign Highlights
✓ % intimacy & sales conversion rate is considered low compared to clients database
Situational ✓ Tight competition resulted in budget or pricing issue for some key clients
Analysis ✓ Government regulations to supports investment mode in local pharma & biotech
manufacturing increase potential new manufacturing sites to tapped on

Campaign Improve scientific approach to address technology innovation of Tofflon’s portfolio &
Objectives sales conversion through high level engagement events

Campaign
Tofflon’s Innovation Day
Event

1. One-day exclusive event to highlight Tofflon’s innovative technology through combined seminar
Event (best practice sharing) & exhibitions (tech showcase)
Highlights 2. High level sales engagement to targeted audiences of Tofflon’s key customers from SEA countries
3. Pre-event activations (digital channel) & post-event follow-up campaign (CRMs);

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Segmentation, Target, Positioning
Segmentation
• Top 10 Pharmaceutical & Biotechnology industry in South East Asia countries;
• Internal Tofflon’s sales leads segmentations shall be preferred

Target
• Key decision makers of each potential clients including company’s management
(owners / board of directors), factory head / director, production facility head /
manager;
• Determination of target customer shall be based on internal Tofflon’s sales
leads / prospect / key pareto clients

Positioning
• Showcase Tofflon’s updated & innovative technology to provide solutions to key
customers on Tofflon’s well-known quality culture & technology innovations
• Exhibits focus product applications in liquid & lyo-injectable, chemical API,
bioengineering, & pharma packaging

© 2022 MIMS Pte Ltd. All rights reserved

Event Concept & Flowcharts
STRATEGIC
PLANNING
MIMS helps to plan with
you and strategize
Create strategy and assets
(infographic, video, etc.)
✓ Initial Survey Awareness
✓ Strategy consultancy &
Campaign creative
✓ Event concept development
✓ Media, Infographic,
Videographic
© 2022 MIMS Pte Ltd. All rights reserved
AWARENESS
MIMS supports increase
impression/reach/awar
eness before events
Spread your assets
through our channel
Educated through
engagement tools
✓ Marketing Automation
(Email Marketing)
✓ Community Engagement
✓ Sales Tools Communications
✓ Content Event Development
✓ Sales Leads Generations
ENGAGEMENT ADVOCACY
During the event, MIMS
MIMS supports on provide
supports all faculty
detail post-event reports &
management to helps yo
everlasting impression to
engage with your
audiences
audiences.
Close the campaign
with impactful
multichannel
✓ Post-event highlights
✓ Post-event business report
✓ Post-event audience survey &
campaign reminder to audiences
End-to-end Faculty Management ✓ Targeted media placement & PR
✓ KOL / speakers
✓ Event productions (sound,
stages, booth, online system,
F&B, documentation, etc)
✓ Entertainment (MC, band, usher,
comedy, games, doorprize, etc)
 Event Concept
(MIMS Portfolio, PDC Congress, 2018, 300+)

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 Event
Concept
(MIMS
Portfolio)

© 2022 MIMS Pte Ltd. All rights reserved

MIMS Detail Scope of Works
Logistic Management
Pre-event:
• Overall organization and project management. Provision of an overall event preparation timeline
• Attendance of up to 7 teleconferences with Tofflon team for project planning and status updates
• Support Tofflon team on follow up KOL (KOL selection by Tofflon)
• Meeting venue search, negotiation, booking, and payment arrangement
• IT/AV equipment rental and technical support arrangement (with hotel or 3rd party vendor)
• Registration form of participants and Tofflon colleagues
• Accommodation booking and arrangement for KOL, participants and Tofflon colleagues
• Meeting theme design development
• Meeting materials design layout, assembly and distribution
• Provide the rundown (including entertainment such as interactive quiz, games, etc)
D-day Event:
• Attendance of Event Manager & Team for on-site coordination and management of meeting requirements (venue setup, meeting management, logistics
liaison with vendors and the hotel, liaison with Tofflon team, etc.)
• End-to-end Faculty Management including KOL / speakers, event productions (sound, stages, booth, online system, F&B, documentation, etc),
entertainment (MC, band, usher, comedy, games, doorprize, etc)
Post-event:
• Honoraria and reimbursements payment arrangement for all members
• Final budget reconciliation
• Submission of event evaluation feedback results

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MIMS Detail Scope of Works
Faculty Management
Pre-event:
• Attendance of up to 7 teleconferences with Tofflon team for project planning and status updates
• Design e-flyer and follow-up registration via google form
• Provide support on agenda and review scientific content development
• Collect CV/biographies/photos/abstracts from KOL and edit materials for meeting folder
• Standard slide template development for presentation (where appropriate and approved by speakers)
• Liaise with speakers to ensure timely receipt of presentation slides
• Slides editing and formatting, and slide presentation collation
• Review preliminary versions of presentations and advise on any changes in consultation with Tofflon
• Organize and attend slide review meetings, including slide review teleconferences and on-site slide review session
• Preparation of housekeeping slides
• Development of MC briefing document
• Preparation of short bios for use by MC to introduce speakers
• Development of discussion questions to facilitate discussion
D-day Event:
• Attendance of 1 event manager at the meeting to manage faculty, assist with running of the program, and all housekeeping procedures
• Attendance of 1 production team to manage and execute production process on both seminar & exhibition sessions
• Responsible for smooth running of the meeting together with the MC (i.e, time-keeping, transition of presentations etc)
Post-event:
• Development of a full meeting report of up to 10 pages to summarize the key discussion points and post-meeting action items for circulation to Tofflon and
faculty members for review and approval
• Provision of a 1-2 page executive summary of the meeting for Tofflon internal use purpose

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MIMS Detail Scope of Works
Production Material Details Production Material Details
Registration & Foyer Area: Hospitality & Entertainment
• Backdrop & booth registration • Master of Ceremony (MC)
• Welcoming Gate • Band Group / Comedian
• Photowall • Usher
• Standard Photobooth • Uniform for committee and/or Tofflon team
• 360 Photobooth with Rotator Spin
• Lighting Ambiance
• Roll-up Banner
Exhibition Area
• Booth display set-up, island booth with custom flooring
• Lighting ambiance
• Roll-up banner
Ballroom Area
• Stage and Pop-up
• LED Screen
• LED Base
• Sound System
• Band Set
• Lighthing Ambiance
• Multimedia System
• Multimedia Content
• Genset

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Estimated Budget*

Parameter Estimated Cost (SGD)

Pre-event (eDM, concept & creative) 15,000
D-day event (logistic, faculty, production) 75,000
Post-event (report, highlight, publications) 25,000
Grand Total 120,000

Remarks :
• Above budget is rough estimated budget based on experiences of previous MIMS portfolio with
similar conducted event;
• Above budget shall NOT be used as quotation price;
• Detail quotation price will be submitted through different pdf signed format based on more
detail information from clients’ point of view

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Thank you!

MIMS Pte Ltd

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