Philippines’ No.

1 Food Chain

JOLLIBEE FOODS CORP.

Jollibee is an American-style fast-food restaurant specializing in chicken, burgers,
and spaghetti along with several Filipino-influenced dishes. Established in the
Philippines, the company has made its way into international markets.

MARKETING STRATEGY
Businesses utilize the marketing mix, which is a word, to market their goods and
services. Additionally, it assists the company in increasing its visibility and
selecting an effective marketing plan. With such a broad range of items, Jollibee is
able to appeal to a variety of market segments. Mixed businesses can raise
consumer awareness of their brand by utilizing marketing. The four Ps—product,
pricing, location, and promotion—make up the traditional marketing mix.
Businesses can determine their target audience using these 4Ps and tailor their
strategy to suit them.

PRODUCTS
Its product portfolio comprises beverages and desserts, breakfast foods, chicken,
kid’s meals, and snacks including burgers, noodles, sandwiches, and slides.

PRODUCT STRATEGY
The primary factor that sets Jollibee's products apart from the competition is their
appreciation of Filipino cuisine. The palate of Filipinos tends to be slightly on the
sweeter side. As a result, Jollibee adapts its menus to suit the preferences of its
customers in various regions.
Jollibee is best known for Chickenjoy, our signature fried chicken which is
delicately hand-breaded to be crispylicious on the outside, with a secret marinade
making it juicylicious on the inside.

SEGMENT
It operates through the following segments: Food Service, Franchising, and
Leasing. The Food Service segment operates quick service restaurants and the
manufacture of food products to be sold to Jollibee Group-owned and franchised
QSR outlets.

Jollibee's target market is predominantly families with young children, but it has
expanded its reach to millennials and young adults. The brand's marketing strategy
is designed to appeal to the values and aspirations of its target market,
emphasizing the importance of family, happiness, and togetherness.
 MONDE NISSIN CORPORATION
Monde Nissin Corporation (MNC)is a Philippine food and beverage company with a
portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and
alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San
Grahams and Nissin

MARKETING STRATEGY
One of the marketing strategies of Monde Nissin is Advertising, just like what they did on
Voice biscuit. They made a commercial that has a lot of sounds to let people catch their
attention. To give an idea, Lucky Me! is a brand of noodles which became popular known
for its Pancit Canton. As far as this brand is concerned, it came up with a beautiful and
inspiring commercial which intends not only to attract people but most importantly, they
want us to see the values they are trying to portray. Another one is Digital marketing
strategy, Lucky Me! Aimed to capitalize on the evolving media consumption behavior in the
Philippines and the rising trend of captivated viewing longer sessions of more in-depth
content designed to relax or entertain. So, the brand used in-stream video ads to
complement a campaign featuring animated GIFs.

PRODUCTS
Their products include noodles, Skyflakes crackers, Fita crackers, Monde baked goods and
Quorn meat-free products.

PRODUCT STRATEGY
MNC has been in the business of creating biscuits and cookies, and its distribution routes
stretch all the way down to sari-sari stores as well as all the supermarkets in the country.
MNC, through its sister firm Monde M.Y. San Corporation, is a prominent participant in the
crackers area. This allows MNC to compete effectively with its crackers product range.

SEGMENT
Meat Alternative and Asia-Pacific Branded Food & Beverage (APAC BFB) are two of the
company's business segments. The APAC BFB segment is made up of three product
categories: instant noodles; biscuits; and Others, which includes beverages, baked goods,
and kitchenware. The Meat Alternative segment includes the production, marketing, and
sales of the Quorn and Cauldron meat alternatives brands. Quorn Foods manufactures and
sells food items marketed under two brands: mycoprotein-based Quorn products and
plant-based Cauldron products.

The age range of Monde Nissin's target market is between 4 and 50, with social classes AB,
C, D, and E. From young children, teenagers, and seniors, i.e., the general public.
 MONDE NISSIN CORPORATION
A network of supermarkets known as Puregold Price Club, Inc. or simply
Puregold operates in the Philippines and deals in both wholesale and retail sales
of items such consumer goods. There are currently about 20 food service stalls
and about 400 active establishments.

MARKETING STRATEGY
Puregold Price Club, Inc. is a business of trading goods, such as consumer
products on a wholesale and retail basis. One of their strategies to market their
products is through operating on a hypermarket concept (having all products in
one floor instead of multiple floors) so that people can see all of the products
they're offering. another strategy of Puregold Price Club Inc. is having enjoyable
official jingle which is (Puregold panalo ang pasko official jingle) to drive
positive success on their campaigns, which accumulates 32 million music video
views that helped them to be well known. another strategy for puregold price
club Inc. is having TV advertisement that could attract and encourage customers
to patronize their products (one way to increase brand popularity is to use an
effective endorsers.) they also market their products by giving huge sale or
discounts or giving incentives and Prices depending on how many products you
will avail. they also have an "Aling Puring program" to give credits or rebate to
puregold's primary customers which includes sari sari stores and other retailing
businesses to offer loyalty to them.

PRODUCTS
Puregold is a company carrying a variety of products such as beverages, baby
diapers and toiletries, canned goods, condiment sauces, fashion accessories,
and etc.

SEGMENT
Puregold Price Club, Inc. is a Philippines-based company engaged in the
business of trading goods, such as consumer products (canned goods,
housewares, toiletries, dry goods, and food products, among others) on a
wholesale and retail basis. The Company operates in retailing business segment.

The target market of puregold is low income shoppers and neighbor hoods
stores.
 SAN MIGUEL CORPORATION

PRODUCT
San Miguel Corp (SMC) product portfolio includes beer, hard liquor, processed
meats, butter, margarine and cheese, ice cream and hot dogs. SMC also offers pet
bottles, jars, plastic pallets, glass and pet molds, woven products, pharmaceutical,
chemical, beverages, and personal care industries. It also develops, sells, and
leases real estate properties and refines, markets, and sells petroleum products.

SEGMENTS
San Miguel Corporation (SMC) operates in a wide range of industries, so its target
markets can vary depending on the specific business segment. Here are some of
the key sectors and their respective target markets: Food and Beverages,
Packaging, Power, Oil Refining, Infrastructure, and Telecommunications.
San Miguel Corporation (SMC) employs a diversified product strategy across its
various business segments. They employ various product strategies like
Diversification, Market Leader in Core Segments, Product Innovation, Vertical
Integration, Quality Assurance and Safety, Sustainability and Corporate Social
Responsibility, Global Expansion and Market Penetration, Infrastructure
Development, Adaptation to local markets, and technological advancements.
San Miguel Corporation is a diversified conglomerate. The Company's segments are
beverage, food, energy, fuel and oil. The beverage segment consists of brewing,
distilling, selling, marketing and distributing beer, liquor and non-alcoholic
beverages. The food segment offers a range of food products and services to
household, institutional and food service customers. The fuel and oil segment
operates its fuel and oil business through Petron Corporation (Petron).
Beverage segment –San Miguel Brewery, Inc. caters to a very wide range of
markets. They have beverage products for children up to seniors. Targeted both
males and females.
Food segment – San Miguel Pure Foods Corporation offers a diverse array of food
products spanning across the entire value chain ranging from B-Meg feeds and
SanMiguel Mills flour to Pure foods hotdogs, Magnolia chicken or Monterey ready-
to-eat meat dishes. They target young adults to adults category. Targeted both
males and females.
Fuel and oil segment – Age 18-65 years old are the primary target market who are
mainly working professionals and students with cars. Targeted both males and
females. Associated with a certain luxury with the brand name hence caters a
segment that is “well off” in terms of income.