Welcome

To the presentation
Presentation for
Digital Advertising

Jannatul Emama
Id:21030113
Digital
Advertising :
Digital advertising is the process of publishing promotional material
through online platforms such as social media, search engines,
websites, and any other program that can be accessed digitally. Like
traditional advertising, it promotes your business, products, and
services generate brand awareness, sales, and more. It leverages
digital, rather than traditional channels, however. Instead of
billboards and magazines, your ads appear on Google, Facebook,
YouTube etc.
History of Digital Advertising
1994-2009
In 1994,first time pay- per-
click keyboard advertising
appeared on go to .com.
In 1998 Hotwired has
started to sell banner ads
in big quantities to
commercial advertiser.
 2005 video ads started make approx
.In 2007,facebook has unveiled its
online advertising services including
eencouragement. in 2009,companies
likes lotama has started to research
that user engagement is the new ad
element a social networks. Today it is
playing an important role of a
successful business, a media platform
that allows direct relation with
consumers.
Types of digital Advertising :
Social Media
Ads:
The best platform to target are
facebook, linked in, and, twitter.
There are two types of
advertisement on social media.
Platforms:organic ,which gets
shown to yours followers as well
as paid, which one can use to
target ,specific audiences.
Search Engine
Marketing
This type of advertising work
based on the keyword .people
use to search engine like Google.
Native
advertising:
Have you ever wondered about
the sponsored listing at the end
of blog posts???
That is what native advertising is
as well as the sponsored posts on
facebook feed and other social
channels.
Video ads:
Video advertising
are popular because
they avoid blatant
advertising and
because they are
usually amusing. It’s
would be engage
audience
emotionally mostly.
Advantages of Digital Advertising
Global reach
a website allows you to find new
markets and trade globally for
only a small investment.
Lower cost:
A properly planned and well
targeted digital marketing
campaign can reach the right
customers at a much lower cost
than traditional marketing
methods. It enables the company
to spare money, a component
that is truly considered by the
associations since the digital
showcasing techniques don’t
required a lot of budgetary
responsibility.
Measurable
Result :
With web analytics
and other online
metric tools makes it
easier to establish
how effective your
campaign has been.
You can obtain
detailed information
about how customers
use your website or
respond to your
advertising.
Openness
By getting involved
with social
media and
managing it
carefully, you can
build customer
loyalty and create a
reputation for
being easy to
engage with.
Personalization
if your customer database is
linked to your website, then
whenever someone visits the
site, you can greet them with
targeted offers. The more they
buy from you, the more you can
refine your customer profile and
market effectively to them.
Disadvantages of digital marketing
Skills and training
You will need to ensure that your
staff have the right knowledge
and expertise to carry out digital
marketing with success. Tools,
platforms and trends change
rapidly and it's vital that you
keep up-to-date.
Time consuming
Tasks such as optimising online
advertising campaigns and
creating marketing content can
take up a lot of time. It’s
important to measure your
results to ensure a return-on-
investment.
High competition
While you can reach a global
audience with digital marketing,
you are also up against global
competition. It can be a
challenge to stand out against
competitors and to grab
attention among the many
messages aimed at consumers
online.
Complaints and feedback
Any negative feedback or
criticism of your brand is can be
visible to your audience through
social media and review
websites. Carrying out effective
customer service online can be
challenging. Negative comments
or failure to respond effectively
can damage your brand
reputation.
Security and issue
There are a number of legal
considerations around collecting
and using customer data for
digital marketing purposes. Take
care to comply with the rules
regarding privacy and data
protection.
Conclusion
In the end to guarantee for
reach one’s business goals fast,
one need a professional team
.
who understand the difference
between the advantage and
disadvantage of digital
advertising types very well to
increase and enhance sales.
Reference:
Develop a digital marketing plan. (2021, April 12).
Retrieved from Nibusinessinfo:
https://www.nibusinessinfo.co.uk/content/advantages-
and-disadvantages-digital-marketing
F., L. (2021, April 12). A Brief History of Online
Advertising. Retrieved from Lemonlight:
https://www.lemonlight.com/blog/a-brief-history-of-
online-advertising/
SHERMAN. (2021, April 12). Defining What
is Digital Advertising and Why You Need It.
Retrieved from Lyfe Marketing:
https://www.lyfemarketing.com/blog/wha
t-is-digital-advertising/
Thank you