THIS ROUGH DRAFT IS SUBMITTED IN THE PARTIAL FULFILMENT OF THE

PROJECT ON FOOD MARKETS OF INDIA, CHINA, AND AMERICA FROM THE

PERSPECTIVE OF MICHAEL PORTER’S 5 FORCES MODEL IN THE COURSE OF
MARKETING MANAGEMENT

SUBMITTED B Y:

Prashansa jaahnwi
5TH SEMESTER
ROLL 2625
B.B.A, LL.B.
2021-2026

SUBMITTED TO:

DR. Shweta Vats

Assistant PROFESSOR
OF management

CHANAKYA NATIONAL LAW UNIVERSITY

AUGUST 2023

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INTRODUCTION .............................................................................................. 3

AIMS OF THE RESEARCH ............................................................................. 4

OBJECTIVES OF THE RESEARCH ................................................................ 4

MODE OF CITATION ....................................................................................... 4

HYPOTHESIS ................................................................................................... 5

RESEARCH QUESTIONS ............................................................................... 5

RESEARCH METHODOLOGY ........................................................................ 6

LIMITATIONS AND SCOPE OF THE STUDY ................................................. 6

TENTATIVE CHAPTERIZATION .................................................................... 7

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The global food industry is a dynamic and vital sector that plays a pivotal role in the economies
and societies of countries around the world. This project aims to delve into the food markets of
three influential nations – India, China, and America – through the analytical lens of Michael
Porter's Five Forces model. This model provides a comprehensive framework to understand the
competitive dynamics and market forces that shape industries.

In recent years, the food markets of India, China, and America have undergone significant
transformations driven by evolving consumer preferences, technological advancements, and
regulatory changes. By applying Porter's Five Forces, this study seeks to unravel the underlying
dynamics that impact the competitiveness and attractiveness of these markets.

The Five Forces model comprises five key elements: the threat of new entrants, bargaining power
of suppliers, bargaining power of buyers, threat of substitutes, and competitive rivalry among
existing players. These forces interact to shape the competitive landscape of an industry,
influencing factors such as pricing, innovation, market share, and profitability.

Through a systematic analysis of each force, this project will shed light on the distinct challenges
and opportunities faced by the food markets of India, China, and America. The project will delve
into the barriers to entry, supplier-buyer relationships, consumer behavior, substitute products,
and the intensity of competition within each market.

The insights drawn from this analysis will provide valuable strategic implications for businesses
operating in or entering these markets. Additionally, policymakers and industry stakeholders will
gain a deeper understanding of the factors influencing market dynamics and will be better
equipped to formulate effective policies and strategies.

In conclusion, this project aspires to offer a comprehensive understanding of the food markets in
India, China, and America, illuminating the intricate web of forces that shape their growth
trajectories. By examining these markets through the lens of Porter's Five Forces model, this study
seeks to contribute to the body of knowledge surrounding global food industry dynamics and
provide actionable insights for businesses and policymakers alike.

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The aim of this project is to analyze and compare the food markets of India, China, and America
using Michael Porter's Five Forces model. The project seeks to provide a comprehensive
understanding of the competitive dynamics, attractiveness, and potential challenges within these
key global food markets.

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The Researcher Aims :

1. To Understand Michael Porter's Five Forces Model

2. To Evaluate the Food Markets of India, China, and America
3. To Analyze the Threat of New Entrants, the Bargaining Power of Suppliers, the Bargaining
Power of Buyers, the Threat of Substitutes, and the Competitive Rivalry Among Existing
Players
4. To Conduct a Comparative Analysis between the Food Markets of India, China, and
America

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The researcher has followed the 20th edition of the Bluebook for the purpose of citation.

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The Researcher asserts the following:

‣ The threat of new entrants in the food markets of India, China, and America is significantly
influenced by barriers to entry, economies of scale, and government regulations.
‣ The bargaining power of suppliers in the food markets of India, China, and America is
significantly affected by the concentration of suppliers, availability of substitute inputs,
and supplier-switching costs.
‣ The bargaining power of buyers in the food markets of India, China, and America is
significantly influenced by buyer concentration, buyer volume, and the availability of
substitute products.
‣ The threat of substitutes in the food markets of India, China, and America is significantly
impacted by the availability of substitutes, their quality, and the costs of switching to
substitutes.
‣ The competitive rivalry among existing players in the food markets of India, China, and
America is significantly influenced by the number of competitors, industry growth rate,
and exit barriers.

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During the study of this project, the researcher seeks to make an attempt to answer
the following questions about the topic assigned:

1. How do the food markets of India, China, and America compare and contrast in terms of
competitive forces as outlined by Michael Porter's Five Forces model?
2. How do the results of the Five Forces analysis for India, China, and America reveal
similarities and differences across the three countries' food markets?
3. What are the implications of cross-country variations in competitive forces for market
attractiveness and industry competitiveness?
4. Are there any overarching patterns or trends that can be identified when comparing the
Five Forces' impact on these diverse food markets?

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The researcher has adopted the non-doctrinal descriptive and analytical method of research to
explore about the Food markets of India, China, and America from the perspective of Michael
Porter's Five Forces model. During the commission of this project, she consulted various
secondary sources such as websites of numerous organizations, books, journals, articles, and
research papers to learn about the assigned topic. Books suggested by faculty have also been
referred to have a detailed idea about subject matter and to give a firm structure to project.
Footnotes have also been given to acknowledge wherever necessary. This method helped the
researcher gain a panoramic view of the same.

Since the researcher is a student of law, she has access to a limited area. The researcher having
read the commentary, articles, journals, and reports itself could understand the topic clearly but it
would have been clearer if she would have read commentary of more writers. The researcher has
limited time for the project. The historical need and background are also necessary for having a
bird’s eye view of the topic and it gets developed only by effective and extended reading over a
long period of time but the researcher faced time constraints during the compilation of this project
report.

Thus, it might be found to be less comprehensive in nature. Owing to the extensive extra-curricular
activities, the researcher could not visit the university library to its entirety and hence, she was
unable to consult multiple books on the designated topic and the required materials are not
available through the e-resource access of our library.

The researcher has a restricted access to the various reports and other form of relevant literature
but a huge portion of require literature is not available at the researcher’s disposal due to limited
access and paucity of time as well. But still researcher with her hard work she will manage to take
out the best possible work. Nonetheless, the researcher has tried her best to consult all authentic
sources of information available to her on the internet for her research.

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 TENTATIVE CHAPTERIZATION

- Introduction
1. Michael Porter’s 5 Forces Model
2. Food Market Overview – India
3. Application of Porter's Five Forces to the Indian Food Market
4. Food Market Overview – China
5. Application of Porter's Five Forces to the Chinese Food Market
6. Food Market Overview – America
7. Application of Porter's Five Forces to the American Food Market
8. Comparative Analysis
9. Conclusion
- Bibliography

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