LISTENING KNUTOVA NASTYA

"Grocery store secrets: dissecting the supermarket layout to keep you on

budget"

Listen and answer the following questions.

1. Is there any link between the amount Yes

of money customers spend in a store and
its layout?

2. What is the zone right in the entrance Decompression zone

called?
3. What feelings do red, blue, and yellow Blue – trust
colors promote respectively? Yellow – makes us hungry
Red – catches the eye
4. According to Dr. Betsy Gel, marketing No
professor, not every store pays attention
to their entrance zone?

5. What is another term for middle Bull’s eye

shelves? eye to eye zone
6. What brands are placed at the eye Profitable
level?
7. Where are specialty and store brands Top shelf – specialty
placed respectively? Bottom – store brands

8. What products could be found in the Essential

middle of the store?

9. Why popular products are located in Because customers make

the back? spontaneous purchases

10. What do some shoppers do in order To carry a basket not a cart

to not overbuy?

LISTENING:
10